This document analyzes the automobile industry in India with a focus on Tata Motors. It discusses that the industry has an annual turnover of over $35 billion and employs over 13 million people, making it the 6th largest in the world. The objectives are to increase Tata's market share, understand factors affecting commercial vehicle customers, and reduce the gap between customer expectations and reality. Research was conducted through surveys of 500 Tata customers. Analysis found the industry faces threats from new entrants, substitute products, and supplier bargaining power. It identifies strengths like cost competitiveness and weaknesses like low R&D capability. Opportunities include sourcing for global majors and eliminating expectation gaps. Threats are price pressure and import competition

1. INDUSTRIAL ANALYSIS ON
AUTOMOBILE INDUSTRY
WITH SPECIAL REFERENCE
TO TATA MOTORS
Shaaktee Narayan
127642

2. INTRODUCTION
• Industry Turnover more than USD$35 Billion
• Provides direct and indirect employment to
over 13 million people.
• India's passenger car and commercial vehicle
manufacturing industry is the sixth largest in
the world

3. Automobile
Industry
Commercial
Vehicle
Passenger
Cars
2-Wheelers 3-Wheelers
Present day scenario of Indian Automobile Industry
Major Players with market share

4. OBJECTIVES
• Finding opportunities to increase the market
share
• Finding factors affecting commercial vehicle
customers buying decisions.
• Reducing Gap Between Customer Expectation &
Reality.

5. RESEARCH METHODOLOGY USED
• Sample Size- 500
• The data was collected from various sources-
customers at TATA Motors dealerships.
• Feed Back Forms

6. ANALYSIS AND FINDINGS
• PORTER'S 5 FORCES ANALYSIS
1. The threat of new entrants.
2. The bargaining power of buyers/customers.
3. The threat of substitute products.
4. The amount of bargaining power suppliers have.
5. Huge Gaps between customer expectation and
the products.

7. STRENGTHS:
• Globally cost competitive.
• Adheres to strict quality controls.
• Adoption or Access to latest technology.
• Customer Base is huge.
• Ample labour force available.
WEAKNESS:
• Low research and development capability.
• Industry is exposed to cyclical downturns in the
automotive Industry.
• Most component companies are dependent on
global majors for technology.
• Huge Gap between customer expectation and
reality.
OPPORTUNITIES:
• Sourcing hub for global automobile
majors.
• Export opportunities may be realized
through diversification of export basket.
• Eliminating Gap between customer
expectation and reality.
THREATS:
• Pressure on prices from OEM’s continues.
• Imports from FTA Regime Countries, in
certain component segments are a threat
to local industry.
• Smaller players, who do not upgrade to
global standards, would get extinct.
SWOT

8. Rs.0
Rs.50,000
Rs.100,000
Rs.150,000
Rs.200,000
Rs.250,000
Iris Bajaj Auto Piaggio-Ape
Passenger
TVS King Mahindra Alpha
Series1
Cost Comparison of TATA Magic Iris with its Competitors

9. Operating Cost Economics Of TATA Magic Iris With Its Competitors

10. RTO ROUTE APPROVAL

11. IRIS Sitting Plan
Sitting Plan Before Modification Sitting Plan After Modification

12. Modified Magic IRIS
Battery Box
(inside)
Stepny Luggage
Carrier

13. Effect on sales of MAGIC IRIS
Sales for the Month
No. of
Vehicle
Sold

14. Conclusion & Recommendations
Cost comparison with competitors.
Mileage per KM with competitors- Operating Econ.
Looks, Color variations.
Safety.
Percentage of Down Payment.
Easy- Fast Loan availability.
Route Permit.
Seating Capacity
Factors Affecting Expectations Of The Customers

15. Thank you !!!!!!