The document provides an overview of an automotive company project. It discusses the company and product profiles, including Tata Motors' vision, mission and product lines. It also describes the automotive industry in India, key companies and manufacturing facilities. Foreign automakers operating in India and the growing electric vehicle market are summarized.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
Running head HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL .docxcharisellington63520
Running head: HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 1
HONDA AUTO COMPANY MARKET RESEARCH PROPOSAL 19
Honda Auto Company Market Research Proposal
Student’s name
University affiliation
Table of Contents
Executive summary……………………………………………………… 3
Introduction……………………………………………………………… 5
Background………………………………………………………. 5
Objective of the study……………………………………………. 6
Statement of the problem…………………………………………. 8
Approach to the problem ………………………………………… 9
Cost and Time analyses……………………………………………11
Methodology……………………………………………………………… 12
Research design…………………………………………………………… 13
Results of the research..................................................................................15
Reporting…………………………………………………………………. 18
Limitations………………………………………………………………… 19
Conclusion………………………………………………………………… 20
References………………………………………………………………… 22
Executive summary
In order for any business or corporation to prosper, it must conduct thorough market research for its product and services. The main purpose of conducting a market research is to provide company’s management with valid, reliable, accurate, and current market information (McKinley, 2005). Due to the competitive business landscape and the ever-changing business trends attributed to deprived decision making, the research ought to provide sound data. Moreover, as company’s marketers, it is of great significance to knot how consumers’ make decisions pertaining purchase. In addition, it is important to identify the target market in order to choose appropriate products, and promotion technique.
In the case of competitors, a business generates the ability to challenge their market supremacy and the research offers insight to understanding their marketing approach. In any corporation, marketing managers generates various tactical and strategic decisions during the process of satisfying and identifying customer needs. Some of the decisions they make in a company include prospective opportunities, market segmentation, target market assortment, market performance, and implementation of marketing programs. The above decisions shape marketing products variables such as pricing, distribution, and promotion. Consequently, the above variables help marketers in any business to associate consumers with its products (McKinley, 2005).
Furthermore, carrying out a market research helps an organization to understand consumers’ complexity. It assists a business in getting rid of any uncertainty that a consumer has concerning its products and services, and marketing variables. It is hard to predict the reliability and accuracy of marketing programs, in the absence of appropriate data. Marketing research conducted by any organization, generates adequate information on convenient and non-convenient aspects and consumers; in addition, information obtained enhances the effectualness of verdicts marketing managers tend to market. The.
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
Content page:
1. Source problems ……………………………………………………………….. 2
2. Secondary problems …………………………………………………………... 2
3. Analysis ………………………………………………………………………….. 3
3.1 SWOT Analysis …………………………………………………………….. 3
3.2 Porter 5 Forces Analysis …………………………………………………. 4
3.3 Data Analysis ……………………………………………………………….. 5
4. Criteria of Evaluation …………………………………………………………... 7
5. Alternative Strategies ………………………………………………………….. 8
6. Recommendations ……………………………………………………………… 10
7. Justification of Recommendations ………………………………………….. 11
8. Implementations ………………………………………………………………… 12
9. References ……………………………………………………………………….. 13
1. Source Problem
Tata Group is a biggest company in India and the headquartered office is set in Mumbai. Tata Motor is one of the subsidiaries which is belong to Tata group, and Tata Motor is engaging the automotive business. Furthermore, they possess numerous different kinds of cars or vehicles which provide in local and international market, such as commercial, passengers, trucks and military. On the other hand, the major problems of Tata Motor is about the management inside their organization.
2. Secondary Problems
According to the news, that Tata Motor faced the serious issue that Tata Nano has burned and flamed on the road (Mishra, 2010). In this reason, that could directly lead to the company income and sale decreased and also affect to the company fame. Moreover, as this influence, Tata might create the public stigma about that the company provide a poor man’s car, although, Tata would like to introduce their products as an affordable, all-weather, family car (IOL Motoring, 2012).
Tata only owns a traditional design of vehicles. Currently, Tata Motors tries to retrieve the first position of car supplier in the domestic market, and they are also looked for the international market by applying the new programme 2020 which consist of new technical vehicles. However, there could own a high risk for Tata reaches a goal because of the global competition.
3. Analysis
SWOT Analysis
Strength
Weakness
· The biggest automobile industry in India. In the world, it is 17th of motor vehicle manufacturing, 4th of truck manufacturing, and 2nd of bus manufacturing.
· The first company introduces the budget car - “Tata Nano” and with low fuel consumption.
· Huge number of employees, and multiple line of products.
· Strong marketing, expand to other countries. Moreover, the productions and assembly plants extent to South Africa, Jamshedpur, Thailand, Argentina and United Kingdom.
· Corporate Social Responsibility – Tata Motors
· Strong team management with experience of CEO, CFO and COO
· Lack design of vehicles – conventional fuel of vehicles.
· The raw materials are uncontrollable.
· Tata Motor does not own the luxury car segmentation in the local market, even though, they purchase the Jaguar and Land Rover.
· Weak market skills
· Invest on Tata Motor share which with a low returns.
Opportunity
Threat
· India government policy support.
Japan tire market size, share and market forecast 2025 - TechSci ResearchTechSci Research
According to www.techsciresearch.com latest Report- Japan tire market is projected to cross $ 35 billion by 2025, on the back of increasing production of vehicles and expanding automobile fleet size in the country.
Report URL- https://www.techsciresearch.com/report/japan-tire-market/4483.html
Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
The document contains a Marketing Strategies of Indian Automobiles Companies. A Case Study on Automobile Industry. The document contains Abstract, Introduction, Objectives, Brand Position of Strategy in Maruti Suzuki India, To Considerate Indian Buyers, Challenges faced during the Indian Market, Branded identifies the Manufactured Goods differentiation and purchaser switching costs, Conclusion.
Content page:
1. Source problems ……………………………………………………………….. 2
2. Secondary problems …………………………………………………………... 2
3. Analysis ………………………………………………………………………….. 3
3.1 SWOT Analysis …………………………………………………………….. 3
3.2 Porter 5 Forces Analysis …………………………………………………. 4
3.3 Data Analysis ……………………………………………………………….. 5
4. Criteria of Evaluation …………………………………………………………... 7
5. Alternative Strategies ………………………………………………………….. 8
6. Recommendations ……………………………………………………………… 10
7. Justification of Recommendations ………………………………………….. 11
8. Implementations ………………………………………………………………… 12
9. References ……………………………………………………………………….. 13
1. Source Problem
Tata Group is a biggest company in India and the headquartered office is set in Mumbai. Tata Motor is one of the subsidiaries which is belong to Tata group, and Tata Motor is engaging the automotive business. Furthermore, they possess numerous different kinds of cars or vehicles which provide in local and international market, such as commercial, passengers, trucks and military. On the other hand, the major problems of Tata Motor is about the management inside their organization.
2. Secondary Problems
According to the news, that Tata Motor faced the serious issue that Tata Nano has burned and flamed on the road (Mishra, 2010). In this reason, that could directly lead to the company income and sale decreased and also affect to the company fame. Moreover, as this influence, Tata might create the public stigma about that the company provide a poor man’s car, although, Tata would like to introduce their products as an affordable, all-weather, family car (IOL Motoring, 2012).
Tata only owns a traditional design of vehicles. Currently, Tata Motors tries to retrieve the first position of car supplier in the domestic market, and they are also looked for the international market by applying the new programme 2020 which consist of new technical vehicles. However, there could own a high risk for Tata reaches a goal because of the global competition.
3. Analysis
SWOT Analysis
Strength
Weakness
· The biggest automobile industry in India. In the world, it is 17th of motor vehicle manufacturing, 4th of truck manufacturing, and 2nd of bus manufacturing.
· The first company introduces the budget car - “Tata Nano” and with low fuel consumption.
· Huge number of employees, and multiple line of products.
· Strong marketing, expand to other countries. Moreover, the productions and assembly plants extent to South Africa, Jamshedpur, Thailand, Argentina and United Kingdom.
· Corporate Social Responsibility – Tata Motors
· Strong team management with experience of CEO, CFO and COO
· Lack design of vehicles – conventional fuel of vehicles.
· The raw materials are uncontrollable.
· Tata Motor does not own the luxury car segmentation in the local market, even though, they purchase the Jaguar and Land Rover.
· Weak market skills
· Invest on Tata Motor share which with a low returns.
Opportunity
Threat
· India government policy support.
Japan tire market size, share and market forecast 2025 - TechSci ResearchTechSci Research
According to www.techsciresearch.com latest Report- Japan tire market is projected to cross $ 35 billion by 2025, on the back of increasing production of vehicles and expanding automobile fleet size in the country.
Report URL- https://www.techsciresearch.com/report/japan-tire-market/4483.html
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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34. surpass customer expectation. Customer
satisfaction is defined as "the number of
customers, or percentage of total customers,
whose reported experience with a firm, its
products, or its services (ratings) exceeds
specified satisfaction goals."
35.
36. Balanced Scorecard. In a competitive
marketplace where businesses compete for
customers, customer satisfaction is seen as a
key differentiator and increasingly has
become a key element of business strategy.
37.
38. ratings can have powerful effects. They focus
employees on the importance of fulfilling
customers expectations. Furthermore, when
these ratings dip, they warn of problems that
can affect sales and profitability.
39.
40. These metrics quantify an important
dynamic. When a brand has loyal customers,
it gains positive word-of-mouth marketing,
which is both free and highly effective."
41.
42. Therefore, it is essential for businesses to
effectively manage customer satisfaction. To
be able do this, firms need reliable and
representative measures of satisfaction.
43.
44. service has met or exceeded expectations.
Thus, expectations are a key factor behind
satisfaction. When customers have high
expectations and the reality falls short, they
will be disappointed and will likely rate their
experience as less than satisfying.
128. in 2018 with sales increasing 8.3 per cent
year-on-year to 3.99 million units. It was the
seventh largest manufacturer of commercial
vehicles in 2018.
129. market in terms of volume owing to a
growing middle class and a young population.
Moreover, the growing interest of the
companies in exploring the rural markets
further aided the growth of the sector.
130.
131. at a CAGR of 3.05 per cent during 2016-
2026. In addition, several initiatives by the
Government of India and the major
automobile players in the Indian market are
expected to make India a leader in the two-
wheeler and four-wheeler market in the world
by 2020
132.
133. labour at low cost, robust R&D centres and
low costs steel production. The industry also
provides great opportunities for investment
and direct and indirect employment to skilled
and unskilled labour.
134. component manufacturing) is expected to
reach Rs 16.16-18.18 trillion (US$ 251.4-
282.8 billion) by 2026. Two-wheelers are
expected to grow 9 per cent in 2018.
• Slow export growth
135. stringent European emission standards and
have been implemented in a phased manner.
Bharat Stage IV (BS-IV), the most stringent
so far, was implemented first, in April 2010,
in 13 cities:
Delhi (NCR), Mumbai, Kolkata, Chennai, Ba
ngalore, Hyderabad, Ahmedabad, Pune, Surat
, Kanpur, Lucknow, Solapur, and Agra and
then, as of April 2017, the rest of the nation.
• Local manufacture encouraged
136. imported cars, while the import tax on
components such as gearboxes, airbags, drive
axles, is 10%. Therefore, the taxes encourage
cars to be assembled in India rather than be
imported as completely built unit.
• Size
137. As of 2019, India is the 4th largest
automobile market in the world, surpassing
Germany in terms of sales.
143. share, accounting for 60% of the country's
automotive exports, and home of the
operations of Heavy Vehicles Factory, Engine
Factory
Avadi, Ford, Hyundai, Renault, Mitsubishi, N
issan, BMW, Hindustan
Motors, Daimler, Caparo, Mini, and Datsun.
144. market. Audi, Volkswagen, and Škoda are
located in Aurangabad. Mahindra and
Mahindra has an SUV and engine assembly
plant at Nashik. General Motors, Tata
Motors, Mercedes Benz, Land
Rover, Jaguar, Fiat, and Force Motors have
assembly plants in the area.
145. Capital Region, and contributes
32%. Gurgaon and Manesar, in Haryana, are
where the country's largest car
manufacturer, Maruti Suzuki, is based.
146. with a manufacturing facility of MG
Motors, Atul Auto in Rajkot, Ford, Maruti
Suzuki, and Peugeot-Citroën plants are also
planned for Gujarat.
147. Motors (inactive), Noida with Honda,
and Bengaluru with Toyota, Volvo and Scania
and Andhra with Isuzu and Kia are other
automotive manufacturing regions around the
country.
• Indian automotive companies
• Models currently manufactured by Indian companies
• Foreign automotive companies in India
163. and MINI are the foreign automotive
companies that manufacture and market their
products in India.
• Vehicles currently imported into India
• Joint-venture (JV) brands
• Electric vehicle and Hybrid vehicle (EV) industry
• Electric vehicle manufacturers in India
164.
165.
166.
167.
168.
169.
170.
171.
172.
173.
174.
175.
176.
177.
178. of automobile products consisting of all types
of commercial and passenger vehicles,
including financing of the vehicles sold by
the Company. The Company markets its
commercial and passenger vehicles in various
countries in Africa, the Middle East, South
East Asia, South Asia, Australia, and Russia
and the Commonwealth of Independent States
countries. The Company operates in over 160
countries across the world.
180. Company manufactures and sells passenger
cars, utility vehicles, light commercial
vehicles, and medium and heavy commercial
vehicles. The Company further divides these
categories based on the size, weight, design
and price of the vehicle. The Company's
subcategories vary between and within Tata
and other brand vehicles and Jaguar Land
Rover businesses.
181. range with various variants and fuel options.
The Company's Jaguar Land Rover
operations have a presence in the passenger
car category under the Jaguar brand name.
There are approximately five car lines
manufactured under the Jaguar brand name,
including the F-TYPE two-seater sports car
coupe and convertible XF sedan, the XJ
saloon, the XE sports saloon and sport utility
vehicle (SUV) called the F-PACE.
182. Under the Safari brand, the Company offers
over two variants, such as the Dicor and the
Safari Storme. Under the Sumo brand, the
Company offers the Sumo Gold. There are
approximately five car lines under the Land
Rover brand comprising the Range Rover, the
Range Rover Sport, the Range Rover Evoque,
6 the Land Rover Discovery and the Land
Rover Discovery Sport.
183. the ACE Mega both with over one-ton
payload, the Ace Zip, with approximately
0.6ton payload, the Magic and Magic Iris,
both of which are passenger variants for
commercial transportation developed on the
Tata Ace platform, and the Winger. The
Company's offerings in the LCV bus segment
include the City ride and the Star bus ranges
of buses.
184. as planned, in India in March 2009. A
development, which signifies a first for the
global automobile industry, the Nano brings
the comfort and safety of a car within the
reach of thousands of families. The standard
version has been priced at Rs.100, 000
(excluding VAT and transportation cost).
185. requirements. In terms of overall pollutants, it
has a lower pollution level than two–wheelers
being manufactured in India today. The lean
design strategy has helped minimise weight,
which helps maximise performance per unit
of energy consumed and delivers high fuel
efficiency. The high fuel efficiency also
ensures that the car has low carbon dioxide
emissions, thereby providing the twin
benefits of an affordable transportation
solution with a low carbon footprint.
186.
187. unveiling its new range of world standard
trucks. In their power, speed, carrying
capacity, operating economy and trims, they
will introduce new benchmarks in India and
match the best in the world in performance at
a lower life–cycle cost.
188. several other innovative vehicles, all rooted in
emerging customer needs. Besides product
development, R&D is also focussing on
environment–friendly technologies in
emissions and alternative fuels.
189. manufacturing, automotive vehicle
components manufacturing and supply chain
activities, machine tools and factory
automation solutions, high–precision tooling
and plastic and electronic components for
automotive and computer applications, and
automotive retailing and service operations.
190. Compact, and is engaged in community and
social initiatives on labour and environment
standards in compliance with the principles of
the Global Compact. In accordance with this,
it plays an active role in community
development, serving rural communities
adjacent to its manufacturing locations.
191.
192.
193. ranging from 215 horsepower to 560
horsepower, including dump trucks, tractor-
trailers, mixers and cargo vehicles. The
Company also offers a range of buses, which
includes the Semi Deluxe Starbus Ultra
Contract Bus and the new Starbus Ultra. The
Company's range of buses is intended for a
range of uses, including as intercity coaches
(with both air-conditioned and non-air-
conditioned luxury variants), as school
transportation and as ambulances.
195. (PLM) and Enterprise Resource Management
(ERM), to automotive, aerospace and
consumer durables manufacturers and their
suppliers. TTL's services also include product
design, analysis and production engineering,
knowledge-based engineering and customer
relationship management systems. TTL also
distributes, implements and supports PLM
products from solutions providers around the
world, such as Dassault Systems and
Autodesk.
196. The Company competes with Audi, BMW,
Infiniti, Lexus, Mercedes Benz, Porsche,
Volvo, Volkswagen, Isuzu, Nissan and
Toyota.
197.
198. subsidiaries purchased the English premium
car maker Jaguar Land Rover (the maker of
Jaguar and Land Rover cars) and the South
Korean commercial vehicle
manufacturer Tata Daewoo. Tata Motors has a
bus-manufacturing joint venture
with Marcopolo S.A. (Tata Marcopolo), a
construction-equipment manufacturing joint
venture with Hitachi (Tata Hitachi
Construction Machinery), and a joint venture
with Fiat Chrysler which manufactures
199. India, the UK, Italy and South Korea. It has
operations in the UK, South Korea, Thailand,
South Africa, and Indonesia through a strong
global network of 109 subsidiary and
associate companies, including Jaguar Land
Rover and Tata Daewoo.
200. passenger vehicles are marketed in countries
spread across Europe, Africa, the Middle
East, South Asia, South East Asia, South
America, Australia, CIS, and Russia.
201. manufacturing base spread across its biggest
industrial hubs; Jamshedpur (Jharkhand),
Pune (Maharashtra), Lucknow (Uttar
Pradesh), Pantnagar (Uttarakhand), Sanand
(Gujarat) and Dharwad (Karnataka).
215. To find the satisfaction amongst the customers
of Tata Motors.
216.
217. To develop a range of exciting and
contemporary products and services across
the PV and CV segments to match and
surpass customer expectations
218. international markets based on the
demographical and socio-economical features
of specific regions, which include the aspects
of.
219. automobile industry, the Tata Motors Group
plans to continually strengthen operations
while gaining market share across different
product lines and offering a wide range of
products in diverse geographies.
220. The Company also plans to strengthen other
business operations such as financing of
vehicles and spare part sales, service and
maintenance contracts, among others.
221. market presence by offering solutions that
meet and surpass customers’ expectations and
deliver hassle-free sales and service
experience to customers.
222. To critically review and right-size the cost
structure to deliver best-in-class products at
competitive prices and maximise the returns
on a continual basis
223. Initiatives such as margin improvement
projects and cost reduction actions across
locations and functions are continuing in
FY20 to strengthen overall financials.
228. the facility to bring their vehicle to a 'Tata
True Value' outlet and exchange it for a new
car, by paying the difference. They are
offered loyalty discounts in return. This helps
them retain the customer.
236. National Insurance Company, Bajaj Allianz.
The service was set up by the company with
the inception of two subsidiaries Tata
Insurance Distributors Service Pvt. Ltd. And
Tata Insurance Brokers Pvt. Ltd
241. Wide dealership network allows the company
to service customers over a wider geographic
al area than competitors. Currently, there are
140 outlets of Tata Motors.
245. anew Tata car under its ‘True Value´ network
has proven really beneficial. In FY07True
Value network touched 10000 units a month
and more than 90% of that resulted in the
exchange of a new car
249. and machine shop are used for manufacturing
different models A presence across various
segments ensures that the company retains its
existing customers by offering them upgrades
from its portfolio of models.
250.
251.
252.
253. After hitting rock bottom three years ago,
Tata Motors is bouncing back as a major
domestic car manufacturer with its
turnaround strategy starting to show results.
254. its luxury subsidiary Jaguar Land Rover, is
trying to focus aggressively on the Indian
market where it sees massive growth
opportunities despite adverse market
conditions.
256. passenger vehicle business to be “self-
funding and profitable”, build confidence and
acceptability for its portfolio from old and
new buyers, and in-turn look at gaining
market share.
257. a 37 per cent growth in sales. Demand for its
new vehicles has played a big role in that
shift. But that’s only the tip of the iceberg,
according to Mayank Pareek, President of
Passenger Vehicle Business Unit at Tata
Motors.
258. customer who buys a car to at least consider
us. So far, we were not even in the
consideration stage. At least that’s changes
and people are buying our cars. However, he
feels that there’s still a long way to go for the
Tata group company.
259. want to lose the spirit of hunting dogs. It need
to be energised and humble but with a
fighting spirit. Our 6.8 per cent market share
is still very small, although it has improved
from our all the time low of three per cent.
But it is still a long time to go.
• Advantage of JLR arm
260. and rising commodity prices, Tata Motors is
taking advantage of its JLR subsidiary to
become a net forex earner, which means the
company only benefits if the rupee falls. But
that’s only an external factor.
261. Internally, the company is hitting on costs
like never before, trying to renegotiate
supplier contracts, and improving efficiencies
at every point.
262. teams) in our factories. There is a very
focussed cost reduction that’s still going on
for each of the teams. It already ahead of our
annual targets. It is also working towards
improving efficiencies. How do you get more
out of the same plants and improve capex
efficiencies and how do you improve
efficiency of buying from suppliers.
263. internal sales targets, it expects every new
buyer to at least consider buying Tata cars
soon. And new launches will help the
company achieve that.
264. looking at launching as many has 10-15 new
models based on two new architectures,
Alpha and Omega, which will be revealed
early next year.
265. The new launches will help Tata Motors fill
gaps in its product portfolio and compete
aggressively in the market.
266.
267.
268. significant presence in the Korean market.
They have also entered into joint ventures
with companies such as Thonburi Automotive
in 2006, which allowed them to manufacture
and market pickup trucks in Thailand. “We
think it makes sense for Tata to expand
through acquisition (as it did in tea and steel)
than spend a decade to build the business”
(Lehman Brothers). The commercial vehicle
area of the business has certainly been how
Tata Motors have built their reputation, with
269. which they are not known for at this time.
Tata, like many new businesses it acquires, is
allowing this new segment of the business to
be run by previous management since they
have more experience in the luxury
automotive business. “Tata will give us some
space. They want us to run our business, be a
premium British car company” (Mike
O’Driscoll, managing director of Jaguar).
This is yet another large acquisition for the
Tata Motors group and could create great
270. after taxes also increased significantly
between 2018 and 2019 increasing from
336.6 million to 405.5 million in 2007. After
a large drop in revenues from 2016 to 2017
when the company first went public on the
NYSE (stock prices from May 1-22, 2020 can
be found in Appendix C), it has been
increasing revenues greatly annually, from
4,422.0 million in 2017 to 7,354.0 in 2019.
272. governance is founded upon a rich legacy of
fair, ethical, and transparent governance
practices” (tatacarsworldwide.com). One of
the more important parts of this is the
transparency of the company people have a
right to know what the company is doing not
only to ensure ethical practices, but for the
insurance of their many shareholders whom
have a right to know the inner workings of
the company.
274. Jamshedpur (Jharkhand), Pune (Maharashtra),
Lucknow (Uttar Pradesh), Pantnagar
(Uttarakhand), Dharwad (Karnataka) and
Sanand (Gujarat). Tata's dealership, sales,
service, and spare parts network comprises
over 3,500 touch points. Tata Motors has
more than 250 dealerships in more than 195
cities across 27 states and four Union
Territories of India. It has the third-largest
sales and service network after Maruti
Suzuki and Hyundai.
275. wholly owned subsidiary of Tata Motors
since June 2008, when it was acquired
from Ford Motor Company of USA. Its
principal activity is the development,
manufacture and sale of Jaguar luxury and
sports cars and Land Rover premium four-
wheel-drive vehicles.
• Merging of Jaguar and Land Rover
276. Land Rover has launched new vehicles
including the Range Rover Evoque, Jaguar F-
Type, the Jaguar XE, the Jaguar XJ (X351),
the second-generation Range Rover Sport,
and Jaguar XF, the fourth-generation Land
Rover Discovery, Range Rover Velar and
the Range Rover (L405).
277. quality. [41] The Jaguar F-Pace
made Consumer Reports February 2019 list
of the 10 Least Reliable Cars. The editors
cited "electronics, drive system, power
equipment, noises and leaks" as problematic
aspects.
278. although the situation was improving. Still,
Tata was open to considering a partnership
with another company according to a
statement in mid-October, as long as the
partnership agreement would allow Tata to
maintain control of the business. The
company ruled out the possibility of a sale of
JLR to another entity.
314. characteristics) will produce certain outcomes
(benefits or values) given certain anticipated
levels of performance based on previous
affective, cognitive, and behavioural
experiences. Expectations are often related to
satisfaction and can be measured as follows:
319. By analyzing the data available about the
sales of company it can be noted-
320. the other cars. Next comes the TATA Nexon
and TATA Harrier. These three cars constitute
most of the sales. All other cars of tata have
around 23.33%.
324. the people surveyed are not aware of all the
versions of Tata passenger car. Therfore more
measures must be taken to promote and create
awareness about the cars available.
326. level of the 30 chosen samples. 17 samples
have income ranging between 1 lakh and 3
lakhs. 6 people have income between 3-5
lakh. 5 samples have income below 1 lakh.
And the rest have income above 5lakh.
328. chosen for the survey, 13 are first time users
and the rest have used Tata cars more than
once and they are satisfied and happy with the
car and they do not want to change to some
other car.
333. not actually create a brand appeal. Amongst
the 30 samples, 23 feet that tele media is not
so important in creating a brand appeal. The
performance, average and features create a
brand appeal.
338. average amongst all same segment cars
available and it is very economical. 19 out of
30 samples are not satisfied with car and
expect something better than the available
cars.
347. cars do create a brand value. It is a big
competion to the other related brands
available in the market. Only 5 out of 20
people feel that Tata cars do not create a
brand value.
359. Most of the customers spend large sum of
money
360.
361. Out of the samples, people are highly
convinced that TATA MOTORS will yield
them better results
362.
363. Hyundai is still doing well in midsize and
small size segment so the TATA Tiago may be
a good option for the company in this term
for sustaining sales in long run as well as in
the current situations.
364.
365. Product will have a gradual progress. Because
most industries would wait for the response
about the product from other Company
366.
367.
368. Demo of the product should be made
available to Customers, since most of
the purchase decisions are based on it
369.
370. Technical details should be made available to
the customers in the most accurate numerical
form
371.
372. The has remained a bestseller throughout in
the industry figuring in the top 3 selling list of
cars for most of the years.
373.
374. seasons like during Dussehra, Diwali, Etc.
The city like Koppal is mostly dominated by
the working class like people working in
Industries, Businessmen and government
school employees, so the sales for midsize car
can be enhanced in this city.