The questionnaire of influence on consumer behavior towards children health drink

1. QUESTIONNAIRE
Name:__________________________________________ Gender : Male/Female
Age:______ occupation:____________________
Mobile No. :_______________ _______________ No. Of Children:_________
1). Do you give Healthdrinks toyour child/children?
Yes No
2).Whichhealthdrink do you prefer for your child/children?
Horlicks Bournvita
Boost complan Any other
3). Give the reasonfor preferring healthdrink?
Taste Ingredients
Advertisement Easy Availability Any other
4). Which flavour does your child/childrenprefer the most?
Chocolate Badam
Pista Any other
5).How did you came to know about that brand?
Word of Mouth TV Ads
News papers Hand outs Any others
6). What motivates you to buy that healthdrink to your child/children inads?
Ingredients TrustedBrand
TV Ads Brand ambassadors Packaging

2. 7). How frequently youbuy healthdrink for your child/children?
Once in a week Twice in a week
Once in a month Twice in a month Any other
8). How often you give the healthdrink to your child/children?
Once in a day Twice in a day
Weekly occasionally
9). What are your further expectations?
Better Quality Better Packaging
Lower Price Different flavours Any other
10). Do you find any observable changes inyour child/childrenafter consuming
the drink?
______________________________________________________________
______________________________________________
11). How your child/childreninfluence youwhile buying healthdrink?
______________________________________________________________
_______________________________________________
12). What changes do you suggest for your Brand?
______________________________________________________________
________________________________________________________
“Thank you”
Group Members:
Mudasir N (2SD15MBA23)
Rahul V G (2SD15MBA32)
Sagar Singh (2SD15MBA41)
SharukH (2SD15MBA44)
Shivraj Sandewal (2SD15MBA46)
Suraj Patil (2SD15MBA50)