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MARKET STARTEGIES OF
    MARUTI UDYOG

  Presented by:
    ANURAG
     ANKIT

     MOHIT   Free Powerpoint Templates   Page 1
A BRIEF INTRODUCTION TO MARUTI UDYOG

In 1982, Government of India entered into a joint venture with Suzuki
motor corporation of Japan
Plant was established at Gurgaon in Haryana




                          Free Powerpoint Templates              Page 2
Maruti Suzuki India Limited is a publicly listed automaker in
India. It is a leading four-wheeler automobile manufacture in
South Asia.

Suzuki Motor corporation of Japan holds a majority stake in
the company.

It was the first company in India to mass-produce and sell
more than a million cars.

Its manufacturing plant, located some 25 km south of New
Delhi in Gurgaon, has an installed capacity of 3,50,000 units
per annum, with a capability to produce about half a million3
                     Free Powerpoint Templates          Page
Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car
segment.

  Until recently, 18.28% of the company was owned by
the Indian government, and 54.2% by Suzuki of Japan.

   The company annually exports more than 50,000
cars and has an extremely large domestic market in
India selling over 730,000 cars annually.

  Maruti 800 till 2004, was theTemplates largest selling 4
                     Free Powerpoint India's         Page
compact car ever since it was launched in 1983.
INTRODUCTION

   PRODUCTS
Maruti 800
Maruti Alto
Maruti Grand Vitara XL-7
Maruti Gypsy King
Maruti Omni
Maruti Suzuki SX4
Maruti Swift
Maruti Versa
Maruti Vitara
Maruti Wagon-R
Maruti Zen


                Free Powerpoint Templates   Page 5
MAJOR COMPETITORS




  Free Powerpoint Templates   Page 6
Ad

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Maruti suzuki ppt

  • 1. MARKET STARTEGIES OF MARUTI UDYOG Presented by: ANURAG ANKIT MOHIT Free Powerpoint Templates Page 1
  • 2. A BRIEF INTRODUCTION TO MARUTI UDYOG In 1982, Government of India entered into a joint venture with Suzuki motor corporation of Japan Plant was established at Gurgaon in Haryana Free Powerpoint Templates Page 2
  • 3. Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia. Suzuki Motor corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million3 Free Powerpoint Templates Page
  • 4. Maruti Suzuki is one of the India's leading automobile manufacturers and the market leader in the car segment. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 till 2004, was theTemplates largest selling 4 Free Powerpoint India's Page compact car ever since it was launched in 1983.
  • 5. INTRODUCTION PRODUCTS Maruti 800 Maruti Alto Maruti Grand Vitara XL-7 Maruti Gypsy King Maruti Omni Maruti Suzuki SX4 Maruti Swift Maruti Versa Maruti Vitara Maruti Wagon-R Maruti Zen Free Powerpoint Templates Page 5
  • 6. MAJOR COMPETITORS Free Powerpoint Templates Page 6
  • 7. Market share Free Powerpoint Templates Page 7
  • 8. Sales Volumes Free Powerpoint Templates Page 8
  • 9. Organization Chairman- Mr. R. C. Bhargava Managing Director and CEO- Mr. Shinzo Nakanishi Directors- Mr. Manvinder Singh Banga Mr. Amal Ganguli Director and Managing Executive (Production) - Mr. Tsuneo Ohashi Over Free Powerpoint Templates more than 8000 employees work 9 Page un
  • 10. VENDORS OF MARUTI SUZUKI PVT LTD Maruti Suzuki has 200-odd vendors BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers. AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies in India for the new generation vehicles. I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle Powerpoint Templates Free Page 10
  • 11. CONT..... LUMAX INDUSTRIES LTD Biggest manufacturers of Automotive Lights in India PRICOL LTD, COIMBATORE automotive instruments & speedometer cables in India. FENNER INDIA LTD, CHENNAI Largest manufacturer of Belts and Oil Seals in India Free Powerpoint Templates Page 11
  • 12. MARKETING MIX PRODUCT PRICE PROMOTION PLACE Free Powerpoint Templates Page 12
  • 13. There are number of products ( models ) Of Maruti are in the market. Some of the models are given below:- M– 800, Zen, Esteem, Omni, Alto, Gypsy, Wa gonr,Grand Vitara etc. These products are divided on the basis of product quality, variety, design, features etc. Free Powerpoint Templates Page 13
  • 14. They define different factors:  The quality of product.  The product variety from different categories.  The size of the car according to current or future market conditions.  The car features to the customer like, car looking very good. Free Powerpoint Templates Page 14
  • 15. The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc. Page 15 Free Powerpoint Templates
  • 16. Maruti-800 Free Powerpoint Templates Page 16
  • 17. Maruti 800 • Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 Free Powerpoint Templates Page 17
  • 19. ALTO Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage- City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm) :Rs. 2,37,372 to Rs. 2,88,512 Free Powerpoint Templates Page 19
  • 21. Zen-estilo Specifications Transmission Type Manual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileage-City12.5 kmplMileage- Highway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm) Ex-Showroom Price :Rs. 3,14,254 to Free Powerpoint Templates Page 21
  • 23. ESTEEM • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, all-aluminum water cooled Engine Displacement1,298 ccMileage- City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpm Free Powerpoint Templates Page 23
  • 24. Wagon-R Free Powerpoint Templates Page 24
  • 25. Wagon-R • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In- line, FC engine Engine Displacement1,061 ccMileage- City13.9 kmplMileage-Highway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm) Free Powerpoint Templates Page 25
  • 26. SWIFT Free Powerpoint Templates Page 26
  • 27. SWIFT • Specifications Transmission Type Manual Fuel Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage- City12.2 kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm) Free Powerpoint Templates Page 27
  • 28. Grand-Vitara Free Powerpoint Templates Page 28
  • 29. Grand-Vitara • Specifications Transmission Type Automatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm) Free Powerpoint Templates Page 29 • Ex-Showroom Price :Rs. 14,80,000 to
  • 30. MARUTI UDYOG LIMITED Place Free Powerpoint Templates Page 30
  • 31. MARUTI The place of the car is in the whole world. Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in31 Free Powerpoint Templates Page
  • 32. MARUTI UDYOG LIMITED Promotion Free Powerpoint Templates Page 32
  • 33. MARUTI Main promotion of car is done by the Advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its Free Powerpoint Templates Page 33 car. And they maintain customer
  • 34. SWOT Analysis of Maruti Udyog WEAKNESS STRENTHS Still depends upon SUZUKI COPORATION Contemporary technology 10% components are manufactured outside Japanese Management practices India After sale services Still considered as poor man’s brand Distribution Unaccustomed to international standards or keen competition. Diversification & R&D THREAT OPPURTUNITY Numbers of new Technology driven players first company to roll out suitably Designed and manufactures are in market cars before 2008 as per Govt.’s Proposal of Reduction in subsidies by government on new ethanol (renewable) petroleum products Other companies lacks economy of scale Changing environmental and emission Rising demand norms Untapped rural market Higher local taxes Free Powerpoint Templates Page 34
  • 35. TOWS MATRIX • STRENGTHS • OPPURTUNITIES • Largest manufacturing • Untapped rural market capacity • Young bikers • Distribution network • Growth in economy • Expertise in Small cars SO Strategy WO Strategy To capture To Bring new untapped rural and innovative and yongistan models market ST Strategy WT Strategy To launch a • THREATS To Change • WEAKNEESES car like • New entrants brand • Brand positioning CERVO • New emission norms positioning • Dependent upon Imported diesel engine Free Powerpoint Templates Page 35
  • 36. GENERIC COMPETITIVE STRATEGIES Lower cost Differentiation Cost Differentiation Broad target leadership NARR OW Narrow TARGET target Focus Cost Focus Differentiation Free Powerpoint Templates Page 36
  • 37. BCG Matrix with respect to Maruti models QUESTION STARS MARKS Swift Cervo Kizashi CASH COWS DOGS Alto M-800 Wagon R Templates Free Powerpoint Page 37
  • 39. MARUTI AND CRM  Maruti created a land-mark in CRM by launching a website for the customers in the year 1998  Maruti is investing a lot of money and effort in building customer loyalty programmes Maruti Auto Card Free Powerpoint Templates Page 39
  • 40. MARUTI AND CRM True Value Outlet On Road Service Availability of easy finance Free Powerpoint Templates Page 40
  • 41. MARUTI AND CRM Market Research Department Their Market Research department remains on its toes to study the changing consumer behaviour and market needs. Maruti enjoys 70%repeat buyers which further bolsters their claim of being customer friendly Maruti Call Center Maruti has proper customer complain handling cell under the CRM dept. The CIC will help MSL rapidly build an information pool of over 3 million Maruti owners as well as that of its prospective customers Free Powerpoint Templates Page 41
  • 42. MARUTI AND CRM Mega Camps Sports Events Free Powerpoint Templates Page 42
  • 43. MARUTI AND CRM Analytical CRM Free Powerpoint Templates Page 43
  • 44. MARUTI AND CRM Operational CRM Free Powerpoint Templates Page 44
  • 45. MARUTI AND CRM Sales Intelligence CRM Free Powerpoint Templates Page 45
  • 46. OTHER ADVANTAGE: WHICH HELP IN CRM  A Buying Experience Like No Other Maruti Suzuki has a sales network of 307 state-of -the-art showrooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.  Quality Service Across 1036 Cities In the J.D. Power CSI Study Maruti Suzuki scored the highest across all 7 parameters: 1.least problems experienced with vehicle serviced, 2.highest service quality, 3. best in-service experience, Free Powerpoint Templates Page 46
  • 47. OTHER ADVANTAGE: WHICH HELP IN CRM 4.best service delivery, 5.best service advisor experience, 6. most user-friendly service and 7.best service initiation experience. 92% of Maruti Suzuki owners feel that work gets done right the first time during service. The J.D. Power CSI study also reveals that 97% of Maruti Suzuki owners would probably recommend the same make of vehicle, while 90% owners would probably repurchase the same make of vehicle. Free Powerpoint Templates Page 47
  • 48. OTHER ADVANTAGE: WHICH HELP IN CRM  One Stop Shop At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange- Maruti Suzuki is set to provide a single-window solution for all car related needs.  The Low Cost Maintenance Advant The acquisition cost is unfortunately not the only cost customers face when buying a car. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.  Lowest Cost of Ownership The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni. Free Powerpoint Templates Page 48
  • 49. CRM THROUGH SOCIAL RELATIONSHIP  In 1999 Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.  Maruti Driving School-Available in all major cities. Lady trainer for lady customer.  Institute of Driving Training and Research. Free Powerpoint Templates Page 49
  • 50. STATIONS OF EXPERIENCE Station 1 Station 2 Station 3 Station AFTER BOOKIN DELIVER ENQUIRY SALES G Y SERVICE Positive/Negativ Positive/Negativ Positive/Negativ e e Positive/Negative e Full technical tests Water Pre Advance - Water Juice Booking Water/ Cold Drink Tea & Biscuit Launch Professional Tea & Biscuit Snacks Friendly Friendly Flowers Chocolates Ganesh Ji Reminder Call Free Powerpoint Templates Page 50