The document discusses the Boston Consulting Group (BCG) matrix approach applied to various business units within the Tata Group. It analyzes Tata Steel, Tata Motors, Tata Consulting Group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, and Tata Communications. Indian Hotels Company Limited (IHCL), branded as Taj Group, is identified as a cash cow due to its high market share in the fast growing hotel industry. Titan is also labeled a cash cow. Tata real estate is labeled a dog due to its low market share and low market growth. Tata Communications is identified as a question mark due to its low market share but high growth prospects