In 2010 DOOH was worth US$3bn dollars in advertising revenue per year. Today it is almost 50% split in revenue compared to traditional OOH. This is an industry which has gone through some golden years, and recently shakeups as large networks like RMG buy smaller players to increase screen footprint.
Turkcell Technology provides innovative solutions to help customers gain competitive advantages. It has over 10 years of experience developing solutions for telecom operators. Its experts offer a portfolio of network services, SIM and mobile marketing solutions, business support systems, and business intelligence products. Currently TTECH's solutions serve over 60 million customers across 10 countries. The company focuses on collaboration, applying research to customer needs, and an iterative development process to deliver valuable innovations to its telecom partners.
Turkcell Mobile Marketing & AdvertisingEvrim Dirik
Turkcell is a leading mobile network operator in Turkey and several other countries. It has over 62 million subscribers across its operations in 8 countries. Turkcell has pioneered several mobile marketing innovations in Turkey, such as permission-based marketing databases and ringback tone advertising. The company's mobile marketing division has grown significantly over time, running hundreds of campaigns each year for many brands across industries. Turkcell's mobile marketing approaches and services have received numerous awards and recognition from organizations like the GSMA for their creativity and success.
1) Several Asian satellite operators see partnerships through shared satellites (condosats) as key to expanding business and gaining efficiencies, as consolidation is difficult due to national politics.
2) Cooperation through condosats is becoming more mainstream, with recent sharing deals between operators like Asia Broadcast Satellite, Satmex, Measat, IPstar, and AsiaSat.
3) Both increased connectivity and cooperation among operators through condosats bring opportunities for growth but also new challenges and risks around data security, infrastructure resilience, and control of personal data that governments and companies must address.
Business Wire provides public relations, investor relations, and marketing communications services including wire distribution, social media promotion, mobile distribution, and analytics. Their services are aimed at boosting online visibility and driving traffic. Their multi-channel distribution platform can provide valuable metrics about search engine and website referrals, social media activity, and other measures of the impact of communication campaigns. Rates for their services vary depending on the scope and location of distribution.
Reliance Communications owns and operates one of the largest private submarine cable systems in the world spanning 65,000 kilometers. It is among the top 15 international long distance carriers globally, handling over 15 billion minutes of traffic. In its global enterprise business, Reliance is a leading provider of carrier, enterprise, and consumer services internationally, serving over 2.5 million retail customers across 14 countries. It has extensive global connectivity and fiber optic assets, including over 277,000 route kilometers of fiber optic cable with landing points in 30 countries.
Capital Markets Day 2011 Anton Kudryashov Introduction and Investment HighlightsCTC Media, Inc.
The document summarizes the agenda and speakers for Capital Markets Day 2011 hosted by CTC Media. The event will include presentations on the Russian economy, advertising market trends, CTC Media's growth drivers, new initiatives in TV audience measurement and digital media, and delivering shareholder value. CTC Media's CEO Anton Kudryashov will open and close the day, with presentations also given by senior executives of CTC Media and its partners. A networking reception is scheduled after the event.
Mobile messaging can be an effective marketing tool. A study found that 30% of consumers had received SMS/MMS advertisements in the previous month, and 15% had agreed to be contacted by companies via mobile messaging. Once opted in, consumers became more positive about messaging and understood its advantages like timeliness and location-based relevance. Messaging was also found to be an immediate channel, with 78% of people reading messages within 5 minutes.
AdMob pitches mobile advertising opportunities at TravelCom. It highlights its reach of over 34 million mobile internet users in the US, more than other networks. AdMob promotes adopting both mobile web and app strategies to reach the large and growing mobile audience. Examples of mobile ad formats and campaigns for travel clients show high click-through rates and effectiveness.
Turkcell Technology provides innovative solutions to help customers gain competitive advantages. It has over 10 years of experience developing solutions for telecom operators. Its experts offer a portfolio of network services, SIM and mobile marketing solutions, business support systems, and business intelligence products. Currently TTECH's solutions serve over 60 million customers across 10 countries. The company focuses on collaboration, applying research to customer needs, and an iterative development process to deliver valuable innovations to its telecom partners.
Turkcell Mobile Marketing & AdvertisingEvrim Dirik
Turkcell is a leading mobile network operator in Turkey and several other countries. It has over 62 million subscribers across its operations in 8 countries. Turkcell has pioneered several mobile marketing innovations in Turkey, such as permission-based marketing databases and ringback tone advertising. The company's mobile marketing division has grown significantly over time, running hundreds of campaigns each year for many brands across industries. Turkcell's mobile marketing approaches and services have received numerous awards and recognition from organizations like the GSMA for their creativity and success.
1) Several Asian satellite operators see partnerships through shared satellites (condosats) as key to expanding business and gaining efficiencies, as consolidation is difficult due to national politics.
2) Cooperation through condosats is becoming more mainstream, with recent sharing deals between operators like Asia Broadcast Satellite, Satmex, Measat, IPstar, and AsiaSat.
3) Both increased connectivity and cooperation among operators through condosats bring opportunities for growth but also new challenges and risks around data security, infrastructure resilience, and control of personal data that governments and companies must address.
Business Wire provides public relations, investor relations, and marketing communications services including wire distribution, social media promotion, mobile distribution, and analytics. Their services are aimed at boosting online visibility and driving traffic. Their multi-channel distribution platform can provide valuable metrics about search engine and website referrals, social media activity, and other measures of the impact of communication campaigns. Rates for their services vary depending on the scope and location of distribution.
Reliance Communications owns and operates one of the largest private submarine cable systems in the world spanning 65,000 kilometers. It is among the top 15 international long distance carriers globally, handling over 15 billion minutes of traffic. In its global enterprise business, Reliance is a leading provider of carrier, enterprise, and consumer services internationally, serving over 2.5 million retail customers across 14 countries. It has extensive global connectivity and fiber optic assets, including over 277,000 route kilometers of fiber optic cable with landing points in 30 countries.
Capital Markets Day 2011 Anton Kudryashov Introduction and Investment HighlightsCTC Media, Inc.
The document summarizes the agenda and speakers for Capital Markets Day 2011 hosted by CTC Media. The event will include presentations on the Russian economy, advertising market trends, CTC Media's growth drivers, new initiatives in TV audience measurement and digital media, and delivering shareholder value. CTC Media's CEO Anton Kudryashov will open and close the day, with presentations also given by senior executives of CTC Media and its partners. A networking reception is scheduled after the event.
Mobile messaging can be an effective marketing tool. A study found that 30% of consumers had received SMS/MMS advertisements in the previous month, and 15% had agreed to be contacted by companies via mobile messaging. Once opted in, consumers became more positive about messaging and understood its advantages like timeliness and location-based relevance. Messaging was also found to be an immediate channel, with 78% of people reading messages within 5 minutes.
AdMob pitches mobile advertising opportunities at TravelCom. It highlights its reach of over 34 million mobile internet users in the US, more than other networks. AdMob promotes adopting both mobile web and app strategies to reach the large and growing mobile audience. Examples of mobile ad formats and campaigns for travel clients show high click-through rates and effectiveness.
Xener Systems is an internet telephony software company that provides unified communications solutions. It has over 300 engineers and powers the services of 8 of the top 9 internet phone service providers in Korea. Xener has a comprehensive quality assurance process with five layers of testing. It has a steady growth rate of 28.3% CAGR and has expanded to international markets including Canada, Sweden, US, China and Malaysia.
Mobile data consumption by smartphone usersskripnikov
The document discusses mobile traffic growth and smartphone usage as observed by Ericsson. It notes that mobile data traffic doubled from Q2 2010 to Q2 2011, growing 8% between Q1 and Q2 2011. The document also examines factors that impact weekly smartphone usage, finding that new Android and iPhone models have 50-75% of users generating over 1MB of data per day, while older or cheaper models and Blackberries have much lower percentages, ranging from 5-55% depending on location and model.
Sumavision is a leading provider of 3G DTV head-end systems. It was founded in 2000 and now has over 1,000 employees. Sumavision's 3G integrated platform solutions provide any input, any processing, and any output capabilities through modular hardware cards. Their flagship EMR and IPQAM products offer high performance, flexibility, reliability, and energy efficiency. Sumavision also provides professional support services through over 100 technicians and remote maintenance capabilities.
The document provides information about XManager, a service delivery platform developed by Interact SpA. XManager is an end-to-end platform that enables easy control and management of multimedia content delivery and existing and new value-added services. It provides centralized management of mobile TV, mobile sites, on-device portals, voice portals and web sites. Key features include APIs to interface with carrier networks, integrated reporting, support for customization, and compliance with accessibility standards.
The document provides an overview of the mobile landscape in France and Europe. It discusses the growth of smartphones and platforms like Android and iOS. Tablet adoption is also increasing, with over 6% of mobile owners in Europe also using a tablet. Usage patterns show people using tablets in the evenings and on weekends, while smartphones see peaks during commuting hours and computers are used more during typical office hours. Mobile media consumption through apps and browsers is growing significantly year-over-year.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
The document summarizes an UBS media conference by Acting CEO Neil Berkett of Virgin Media on December 5, 2007. Berkett discussed Virgin Media's transformation through integration, re-engineering growth initiatives. He highlighted opportunities in premium TV, basic pay-TV, free DTV and contract mobile. Berkett also outlined Virgin Media's network advantages in speed and reach, and strategies to increase customer value through volume, ARPU and tenure. Mobile was discussed as an important driver of consumer value through cross-selling. Valuable tax assets were also noted.
This presentation is based on the book "Building the Mobile Internet", the central theme being that the lack of a true session layer in the TCP/IP stack causes problems with mobility. The presentation addresses different ways of dealing with that problem on the various layers of the TCP/IP stack.
1) The document discusses strategies for SK Telecom to enter the mobile location-based services (LBS) market in China.
2) It recommends launching a location-based social network called Ulink to attract subscribers and providing location-based advertising as a value-added service.
3) It also suggests partnering with mobile terminal manufacturers and network operators in China to help SK Telecom enter the 3G mobile phone market and provide terminals with GPS functionality.
This document summarizes a presentation given by Dene Schonknecht of Microsoft and Daren Forsyth of the BBC about their alliance. The BBC aims to make its content universally available across all platforms and wants partnerships to help achieve this goal. Microsoft sees alliances as important to focus its efforts on entertainment and delivering media across platforms. The alliance was formed over 18 months of discussions to collaborate given the convergence of media and technology industries and both organizations' business models rely on partnerships.
Telcos must embrace and partner with over-the-top (OTT) services to survive the growing popularity and power of OTT. Telcos still have a role to play beyond bandwidth provisioning, but must understand what OTT players want from telcos. Telcos should open their network APIs and transform into a "toolbox" to help OTT players innovate. IDA is expanding its AMPlify program to support startups in developing applications across multiple platforms and expanding into enterprise and social business.
Iphone Application Development Casestudydheerajkureel
Gateway TechnoLabs is a software outsourcing and offshore development company founded in 1997 that has over 800 technical professionals. It specializes in reducing costs, driving innovation, and improving productivity, reliability, speed and agility for its global clients. The company has a strong track record of serving over 30 countries. It offers a range of services including product engineering, software engineering, mobile and game development. It has expertise in technologies such as Microsoft, Java, mobile platforms and more. The document discusses Gateway's iPhone and mobile application development capabilities, technology expertise, and provides examples of applications it has developed for the iPhone.
Current threats impacting IT distribution in EMEA include declining revenues and units according to Gfk and IDC forecasts, margin reductions due to over-distribution and ASP drops, increased credit risks as the number of credit closures has increased from 4-5 per day last year to 10-15 per day, and the disappearance rate of companies in distribution databases has increased from 10-15% each year. Vendors may take one of three attitudes: not caring about the channel issues, protecting themselves by identifying weak partners and developing strategies to address problems, or caring about the channel through coaching, building long-term vision, and prioritizing channel loyalty.
Blackberrymobile Application Development Casestudydheerajkureel
This document provides information about Blackberry mobile application development capabilities at Gateway TechnoLabs. It discusses their experience developing applications for platforms like Android, Symbian, Windows Mobile and Blackberry. It highlights some of their showcase Blackberry applications, including an airport guide app, vehicle expense tracker, silent alarm app and a GPS-based app. It also lists some of their technology expertise in areas like Java, .NET and mobile platforms.
Mobile Innovation is changing Media and Offline IndustriesAxel Hoehnke
Smaato is a mobile advertising platform that helps mobile publishers and developers earn money from mobile advertising. It monetizes mobile apps and websites by optimizing ad requests across 80+ ad networks in 230+ countries to increase earnings per thousand impressions (eCPM) and fill rates. Smaato's platform automates the process of monetizing mobile inventory through a single integration and dashboard that provides transparency and analytics.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
This document summarizes Hands, a Brazilian mobile advertising company. Hands has over 12 years of expertise in mobile advertising. It operates a premium mobile ad network that aggregates major Brazilian publishers, generating over 470 million monthly impressions. Hands also operates a performance ad network that aggregates international networks for Brazilian audiences. The document discusses the benefits of premium versus performance advertising and concludes that Hands can provide both high-quality audience delivery and guaranteed clicks.
TV and OOH - Complementary Media (slideshare)Posterscope
The document discusses how outdoor (OOH) advertising can complement television (TV) campaigns to increase their effectiveness. It argues that OOH and TV target different audiences in terms of time spent with each medium, geographic locations, and moods. Case studies and research are presented showing that combining OOH and TV can significantly increase campaign reach, frequency, advertising awareness, brand awareness and recall compared to using either medium alone. The presentation is split into sections on planning and results to demonstrate how combined OOH and TV campaigns achieve better results.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
This document summarizes information about DOOH Ads, a company providing a platform for digital out-of-home advertising. It outlines the company's goals of making the DOOH market more transparent, competitive and accessible. It describes current issues like ad targeting challenges and barriers to entry. The company's solution aims to consolidate advertising budgets, precisely target ads, and provide analytics. It details the company's technology, team, financial projections, and expansion plans to become a global DOOH platform.
Xener Systems is an internet telephony software company that provides unified communications solutions. It has over 300 engineers and powers the services of 8 of the top 9 internet phone service providers in Korea. Xener has a comprehensive quality assurance process with five layers of testing. It has a steady growth rate of 28.3% CAGR and has expanded to international markets including Canada, Sweden, US, China and Malaysia.
Mobile data consumption by smartphone usersskripnikov
The document discusses mobile traffic growth and smartphone usage as observed by Ericsson. It notes that mobile data traffic doubled from Q2 2010 to Q2 2011, growing 8% between Q1 and Q2 2011. The document also examines factors that impact weekly smartphone usage, finding that new Android and iPhone models have 50-75% of users generating over 1MB of data per day, while older or cheaper models and Blackberries have much lower percentages, ranging from 5-55% depending on location and model.
Sumavision is a leading provider of 3G DTV head-end systems. It was founded in 2000 and now has over 1,000 employees. Sumavision's 3G integrated platform solutions provide any input, any processing, and any output capabilities through modular hardware cards. Their flagship EMR and IPQAM products offer high performance, flexibility, reliability, and energy efficiency. Sumavision also provides professional support services through over 100 technicians and remote maintenance capabilities.
The document provides information about XManager, a service delivery platform developed by Interact SpA. XManager is an end-to-end platform that enables easy control and management of multimedia content delivery and existing and new value-added services. It provides centralized management of mobile TV, mobile sites, on-device portals, voice portals and web sites. Key features include APIs to interface with carrier networks, integrated reporting, support for customization, and compliance with accessibility standards.
The document provides an overview of the mobile landscape in France and Europe. It discusses the growth of smartphones and platforms like Android and iOS. Tablet adoption is also increasing, with over 6% of mobile owners in Europe also using a tablet. Usage patterns show people using tablets in the evenings and on weekends, while smartphones see peaks during commuting hours and computers are used more during typical office hours. Mobile media consumption through apps and browsers is growing significantly year-over-year.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
The document summarizes an UBS media conference by Acting CEO Neil Berkett of Virgin Media on December 5, 2007. Berkett discussed Virgin Media's transformation through integration, re-engineering growth initiatives. He highlighted opportunities in premium TV, basic pay-TV, free DTV and contract mobile. Berkett also outlined Virgin Media's network advantages in speed and reach, and strategies to increase customer value through volume, ARPU and tenure. Mobile was discussed as an important driver of consumer value through cross-selling. Valuable tax assets were also noted.
This presentation is based on the book "Building the Mobile Internet", the central theme being that the lack of a true session layer in the TCP/IP stack causes problems with mobility. The presentation addresses different ways of dealing with that problem on the various layers of the TCP/IP stack.
1) The document discusses strategies for SK Telecom to enter the mobile location-based services (LBS) market in China.
2) It recommends launching a location-based social network called Ulink to attract subscribers and providing location-based advertising as a value-added service.
3) It also suggests partnering with mobile terminal manufacturers and network operators in China to help SK Telecom enter the 3G mobile phone market and provide terminals with GPS functionality.
This document summarizes a presentation given by Dene Schonknecht of Microsoft and Daren Forsyth of the BBC about their alliance. The BBC aims to make its content universally available across all platforms and wants partnerships to help achieve this goal. Microsoft sees alliances as important to focus its efforts on entertainment and delivering media across platforms. The alliance was formed over 18 months of discussions to collaborate given the convergence of media and technology industries and both organizations' business models rely on partnerships.
Telcos must embrace and partner with over-the-top (OTT) services to survive the growing popularity and power of OTT. Telcos still have a role to play beyond bandwidth provisioning, but must understand what OTT players want from telcos. Telcos should open their network APIs and transform into a "toolbox" to help OTT players innovate. IDA is expanding its AMPlify program to support startups in developing applications across multiple platforms and expanding into enterprise and social business.
Iphone Application Development Casestudydheerajkureel
Gateway TechnoLabs is a software outsourcing and offshore development company founded in 1997 that has over 800 technical professionals. It specializes in reducing costs, driving innovation, and improving productivity, reliability, speed and agility for its global clients. The company has a strong track record of serving over 30 countries. It offers a range of services including product engineering, software engineering, mobile and game development. It has expertise in technologies such as Microsoft, Java, mobile platforms and more. The document discusses Gateway's iPhone and mobile application development capabilities, technology expertise, and provides examples of applications it has developed for the iPhone.
Current threats impacting IT distribution in EMEA include declining revenues and units according to Gfk and IDC forecasts, margin reductions due to over-distribution and ASP drops, increased credit risks as the number of credit closures has increased from 4-5 per day last year to 10-15 per day, and the disappearance rate of companies in distribution databases has increased from 10-15% each year. Vendors may take one of three attitudes: not caring about the channel issues, protecting themselves by identifying weak partners and developing strategies to address problems, or caring about the channel through coaching, building long-term vision, and prioritizing channel loyalty.
Blackberrymobile Application Development Casestudydheerajkureel
This document provides information about Blackberry mobile application development capabilities at Gateway TechnoLabs. It discusses their experience developing applications for platforms like Android, Symbian, Windows Mobile and Blackberry. It highlights some of their showcase Blackberry applications, including an airport guide app, vehicle expense tracker, silent alarm app and a GPS-based app. It also lists some of their technology expertise in areas like Java, .NET and mobile platforms.
Mobile Innovation is changing Media and Offline IndustriesAxel Hoehnke
Smaato is a mobile advertising platform that helps mobile publishers and developers earn money from mobile advertising. It monetizes mobile apps and websites by optimizing ad requests across 80+ ad networks in 230+ countries to increase earnings per thousand impressions (eCPM) and fill rates. Smaato's platform automates the process of monetizing mobile inventory through a single integration and dashboard that provides transparency and analytics.
The document discusses mobile marketing strategies and trends. It provides a timeline of mobile marketing from 1995 to present day. It also outlines the mobile ecosystem and key players. Various mobile marketing channels are described, including SMS/MMS, location-based services, QR codes, augmented reality, and different types of mobile ads. Trends in app marketing and mobile commerce are also covered.
This document summarizes Hands, a Brazilian mobile advertising company. Hands has over 12 years of expertise in mobile advertising. It operates a premium mobile ad network that aggregates major Brazilian publishers, generating over 470 million monthly impressions. Hands also operates a performance ad network that aggregates international networks for Brazilian audiences. The document discusses the benefits of premium versus performance advertising and concludes that Hands can provide both high-quality audience delivery and guaranteed clicks.
TV and OOH - Complementary Media (slideshare)Posterscope
The document discusses how outdoor (OOH) advertising can complement television (TV) campaigns to increase their effectiveness. It argues that OOH and TV target different audiences in terms of time spent with each medium, geographic locations, and moods. Case studies and research are presented showing that combining OOH and TV can significantly increase campaign reach, frequency, advertising awareness, brand awareness and recall compared to using either medium alone. The presentation is split into sections on planning and results to demonstrate how combined OOH and TV campaigns achieve better results.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
This document summarizes information about DOOH Ads, a company providing a platform for digital out-of-home advertising. It outlines the company's goals of making the DOOH market more transparent, competitive and accessible. It describes current issues like ad targeting challenges and barriers to entry. The company's solution aims to consolidate advertising budgets, precisely target ads, and provide analytics. It details the company's technology, team, financial projections, and expansion plans to become a global DOOH platform.
The document discusses the rise of digital signage and mixed reality advertising. It defines digital out-of-home (DOOH) advertising and explains how DOOH is the fourth screen consumers engage with after TV, internet, and mobile. The document outlines five reasons why brands should invest in DOOH: it provides proven branding and calls to action; shoppers do engage with DOOH displays; the timing is right as the industry is growing; DOOH allows for lower costs, more control, and flexibility; and DOOH enables innovative experiences through technologies like gesture recognition and 3D displays. It emphasizes the importance of establishing objectives, investing in the right functionality, and ensuring content and context are relevant to maximize the impact of DOOH investments
Digital Out Of Home: The state of the industry today and tomorrowDigital Signage Today
Digital Out-of-Home (DOOH) refers to digital displays and networks located outside of the home in public spaces. DOOH includes digital signage, billboards, and other networks used for advertising. The DOOH industry is growing and expected to reach over $10 billion globally by 2012. More local and user input is predicted to be incorporated into DOOH content and networks in the next two years, resembling trends in user-generated content online. Mobile displays and smaller, lower-cost digital screens are also expected to expand the DOOH industry into new locations and applications.
This document provides an overview of out-of-home (OOH) advertising, including definitions of various OOH media formats such as billboards, street furniture, transit, and alternative displays. It discusses measurement methods for OOH audiences and costs. The document also covers industry organizations and trade publications, and outlines strengths and weaknesses of OOH advertising. It concludes by noting future trends in digital OOH advertising.
Pushing the Creative Envelope in Programmatic, Digiday Programmatic Summit, N...Digiday
Programmatic digital display ad spending has grown rapidly and is expected to continue growing, increasing its share of total digital display ad spending. However, advertisers need to move beyond just display ads and prioritize buying rich media, video, and native ads. There are also opportunities to better align marketing goals with metrics and consolidate platforms to gain a 360-degree view of customers. The key takeaways are to expand beyond just display advertising, align goals and expectations, and consolidate platforms for more comprehensive customer insights.
The document summarizes research on global shoppers and their purchasing habits while traveling internationally. It finds that shopping is an integral part of global shoppers' travel experiences. They spend on average €225 on cosmetics and fragrances during trips. Purchases include both gifts and personal items. While some purchases are planned, impulse buys account for over half of purchases. Key connection points to target global shoppers include major airports, downtown areas, department stores, and luxury brand stores in popular destination cities. Out-of-home advertising is an effective way to reach these mobile consumers at various stages of their journeys.
ttopstart is a science and business consulting company that serves researchers and innovative companies in life sciences and medical technology. Their mission is to facilitate clients with financing for breakthrough research, key market insights, and business development. They offer subsidy consulting, dissemination and exploitation services, corporate funding services, strategy services, business development services, and intelligence gathering. Their strength is complementing client expertise with crucial market and business insights to develop successful funding applications, reports, and plans.
The document provides an overview of marketing concepts and strategic planning. It discusses key marketing definitions including the functions of marketing and marketing concepts. It also outlines the steps in strategic planning including analyzing a company's product portfolio to understand conditions like question marks, stars, cash cows, and dogs. The presentation aims to educate on fundamental marketing and strategic planning principles.
Maximising the appeal of DOOH to advertisers and media buyersPosterscope
The document discusses maximizing the appeal of digital out-of-home (DOOH) advertising. It covers topics like the importance of data for audience profiling and optimizing ad proposals, measuring ad effectiveness, marketing DOOH appropriately to advertisers, and the need for flexibility in DOOH campaigns. Emerging areas that could further improve DOOH are also examined, such as using streaming data, apps, and branded content to enhance interactivity and targeting.
An overview of how mobile is changing the world, how it's changing societal behavior and how brands must change in order to stay relevant and increase ROI.
Lessons can be learned from the web and the mobile industry to help Digital Out of Home reach its “tipping point.” Those lessons reinforce that media needs to be more measurable and more engaging, and networks need to offer less friction to brands and agencies wishing to reach their audiences across multiple channels.
Agency & brand - factors that influence wheter DOOH is incorporated into a ca...Neo Advertising
This document discusses factors that influence whether digital out-of-home (DOOH) advertising is incorporated into marketing campaigns. It notes that while DOOH is still small compared to traditional out-of-home advertising, it is growing rapidly. However, many agencies and brands are hesitant due to lack of understanding and metrics. The document provides tips for marketers to help educate agencies and brands on DOOH's benefits like engagement and ROI in order to gain acceptance and have it included in media plans. It emphasizes that the environment is key to effective DOOH and engagement depends on interactivity and emotional impact.
MindFire Webinar- Direct Mail Strategies for New Revenue Growth in 2015camillemarti
MindFire hosted an educational webinar that highlighted the benefits of utilizing direct mail in your marketing campaigns. With data trends showing the continued growth and success of direct mail marketing, you won't want to miss out on this educational opportunity to learn more about this integral area of marketing.
These webinar slides cover:
-Recent trends of direct mail in the marketing industry
-How to open the door to additional revenue from existing direct mail customers
-How Summit Direct Mail has applied their direct marketing expertise for their customers in multiple successful campaigns
The document discusses rethinking digital out-of-home (DOOH) and mobile marketing by applying two existing frameworks: the multi-screen scenario and the paid-owned-earned perspective. It proposes a two-screen model for DOOH, with one screen being the paid or owned DOOH screen and the other being a mobile device screen controlled by the audience. The potential of DOOH lies in the interaction between these two screens, such as a compelling DOOH ad leading to an interaction like a purchase on the mobile screen. DOOH represents an immediate opportunity to introduce ideas to audiences in environments like transportation where TV is not present.
Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
This document summarizes an outdoor advertising presentation given in Lagos, Nigeria on global trends, legislation, and marketing strategy in the outdoor advertising industry. It discusses the growth of digital billboards worldwide and regulations governing outdoor advertising in various cities like Dubai, Toronto, and Lagos. The presentation emphasizes the importance of defining customers, understanding buying patterns, building relationships, and having an effective pricing strategy for outdoor media companies.
Share, Remix, Reuse: Creative Commons in Your Librarylkstrohecker
This document is a presentation about using Creative Commons licensed resources in libraries. It discusses how digital technologies have changed how creative works are distributed and used. It introduces Creative Commons licenses and how they allow libraries to legally copy, modify, and reuse resources without worrying about copyright as long as they follow the license terms. The presentation demonstrates proper attribution of Creative Commons licensed materials and notes that many resources used in its creation were Creative Commons licensed themselves.
Sip vo ip-ims-convergence-d2-10 at kishoreAT Kishore
This document discusses emerging trends toward convergence in communications markets and focuses on how SIP profiles can benefit from convergence. It recommends the following action plan for service providers to successfully adopt a convergence model: (1) Start working now with Alcatel-Lucent on defining SIP profiles and services to support convergence; (2) Begin product development and trials of convergence services now to be ready for commercial launch in 2008; (3) Leverage existing prototype applications and services to trial convergence concepts with major operators. The goal is to get started immediately to be prepared for long-term success in converged markets.
The document discusses the evolving location services market over the next 3-5 years. It predicts that the total location-based services revenue will reach $7.5 billion by 2013, driven primarily by navigation and location-enabled search. While carriers have traditionally controlled location services, application stores are emerging as a new significant distribution channel. Monetizing location services remains challenging outside of navigation and search. Different companies in the value chain, including operators, device vendors, digital map providers and application developers need to adapt to changing market conditions to capitalize on the significant revenue opportunities.
The document describes a company that provides a unique technology for creating and managing digital media networks using small screens installed in various locations. The company aims to position itself as a leading international media company through partnerships and by installing over 60,000 screens globally by 2013. The technology allows wireless content management and broadcasting to screens without internet connectivity requirements.
The document summarizes the mobile communications sector in the East of England region. It notes that the region contributes 25% of the UK's R&D spending, is home to over 330 wireless companies, and produces 2,500 graduates annually in key disciplines. It highlights several major companies in the region involved in mobile communications, including ARM, Qualcomm, Broadcom, CSR, and T-Mobile. The region also has various university research groups and industry partnerships focused on advancing wireless technologies.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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4. Definition
Out of Home Digital Media is the
frontier between television, the
internet, mobile, interactive
terminals and the traditional
billboard or poster.
http://en.wikipedia.org/wiki/Out-of-home_advertising
5. 2 categories of dooh
Digital Place Based Networks (integrate targeted
entertainment and/or info programming with ad pods
narrowcast on digital video screens)
Digital Billboards/Signs (advertising-only messages
through screens equipped with LED or LCD techs)
http://en.wikipedia.org/wiki/Out-of-home_advertising
6. fragmentation
Fragmentation
in US market
http://www.coadydiemar.com/html/mm_volume6_2011.html
7. Industry fragmentation
Players (220) Types Key geographies Emerging Categories Delivery
(4) markets (16)
CBS Outdoor Network Americas US / Canada, D. Place- Microtiles
Operators Mexico based (DPN)
Clear Channel Middle East / Africa LCD
Aggregators Brazil D. outdoor
Neo Advertising Asia Pacific LED
(DBB)
Speciality UK
Zoom media & Europe Organic LED
agencies Cinema
Marketing Germany
Wi-Fi
Venues Retail
Brand France
Cellular 3G
Connections Brands office
Spain
WAP
Gas Station TV entertainment
Italy
QR Codes
NBC Everywhere transit
Russia
Mobile apps
Premier Retail roadside
Japan
Networks (PRN) Bluetooth
China
RMG Networks SMS
South Korea
Cemusa Inc NFC
Australia
CNN Airport 3D
Network India
SaaS or ASP?
rVue Middle East &
Africa
Seesaw Networks
AdCentricity Dynamic,
fragmented, and
... rapidly evolving
space
http://dse-365.ascendeventmedia.com/ExhGuide.aspx?p=64#1512
8. Venue granularity
Further
granularity can
be applied
http://www-958.ibm.com/software/data/cognos/manyeyes/visualizations/digital-
out-of-home-media-categori-2
10. Milestones 2010
Feb 2010. Disney + Feb 2010. LocaModa, June 2010. PepsiCo,
Google bid to invest in launch DOOH app store signs multi-year,
Bus Online in Shanghai. inc Foursquare multibrand agreement
with Gas Station TV.
April 2010. Nielsen 2010. Revenue increased 2010. 16% DOOH
becomes the accepted by10% and DOOH share of growth totaling >
audience measurement the OOH market to 9.4%, $6.47 bn.
tool. despite bad economy
11. Milestones 2011
Jan. Access 360 Media, digital Feb. 7-Eleven TV will reach March. Al Barq installs
networks in stadiums, arenas more than 200 million innovative Digital Media Units,
and shopping malls, secured shoppers monthly – 4th largest adding 58 new screens in
$12mil in capital TV channel – worth $75mil. Khalidiyah Mall
April. RMG predict 25% of April. RMG + Blue Bite deploy May. VisionChina expands
networks to merge or be first NFC (Near-Field- transport coverage add 3 new
acquired in the next 1-2 years. Communication) technology. lines.
12. Industry reaching $1bn in revenue
DOOH DOOH reaching $1bn
in revenue held back
by fragmentation
mobile
internet
Years 0 2 4 6 8 10
13. Pq media report
The PQ Media Global Digital Out-of-
Home Media Forecast 2011-2015 is the
most comprehensive source of strategic
intelligence used by leading DOOH
operators due to its breadth and depth of
data and predictive analytics.
It also includes five-year
forecasts, five-year histories,
and a wealth of other
exclusive data, analytics and
insights.
http://www.mediavataar.com/news.php?id=735
http://www.pqmedia.com/globaldigitaloohforecast-2011.html
15. Key markets
The U.S. remained the largest global market, while
China was the fastest growing.
China currently leads the world in the number of digital
signage displays deployed and number of NASDAQ IPOs,
with the country's biggest digital signage firm,Focus
Media Holding, alone operating more than 120,000
screens.
http://knol.google.com/k/how-big-is-the-digital-signage-industry-in-china#
16. Digital versus traditional
2013 forecasted
OOH Ad spend US
dooh2010outlookv4ltd-us-100426184926-phpapp02.pdf
18. Dooh spend split in us 2010
Digital place-based networks
$3.5 billion in sales
Digital billboard and signage
16% – 17% growth in 2011
25%
$500mil
75%
$1.5bn
DPN made 3 times
larger than DBB.
PQ Media
20. Campaigns (RFPs) by industry in Q4 2010
The telecommunications
industry represented more
than 50%
http://www.marketingcharts.com/direct/telecom-leads-q4-dooh-rfps-
16131/adcentricity-q4-top10-venue-inclusions-by-subcategories-feb11gif/
21. Campaigns (RFPs) by venue in Q4 2010
Long dwell times, interactivity,
social nature and consumer
connectivity options within these
environments saw growth
http://www.marketingcharts.com/direct/telecom-leads-q4-dooh-rfps-
16131/adcentricity-q4-top10-venue-inclusions-by-subcategories-feb11gif/
22. Source: Nielsen (4th Screen Report, November 2010) - modified to reflect HCMN/Outcast/PumpTop merger.
Top 10 networks
Largest DOOH Networks - based on 18+ Visits
Total Day
Exposures/Vi
Company 18+ Visits sit Total Exposure
Premiere Retail Networks 127,552,877 0.5 61,535,226
(PRN) HDTV
Best Buy 32,136,859 0.7 22,961,442
Outcast/PumpTop/HCMN 22,883,180 1.5 33,668,310
Zoom Fitness 18,277,601 1.8 33,310,401
indoorDIRECT 16,571,970 0.9 14,596,469
GameStop TV 14,754,089 1.2 17,356,880
RMG Fitness 10,467,244 1.5 15,857,875
TargetCast 10,264,337 5.1 52,308,475
The Hotel Networks 9,827,248 2.3 22,667,844
TouchTunes 7,368,487 13.9 102,072,577
Access 360-AMNTV 5,494,428 3.6 19,549,174
AMI 3,441,743 11.4 39,218,884
http://www.coadydiemar.com/html/mm_volume6_2011.html
23. A few Key players – us/europe
Description Locati Venue / industry Screens Reach
on
RMG networks offers advertisers the ability US In-Flight Entertainment, 200,000 60 million
to reach consumers using its Fitness Entertainment, screens viewers every
portfolio of place-based digital Point-of-Care, mtvU, Taxi month
networks and NYTimes.com
National largest digital in-theater US Cinema 17,300 650 million
CineMedia network. 170 Designated screens
Market Areas (DMAs) (49 of
the top 50)
Captivate Elevators and lobbies of large North largest in-office network 8,900 Reaches 3mil
urban office buildings and Americ in US. Nearly 1,000 screens consumers.
suburban office campuses. a buildings in 15 of the top 59 million
20 major metro areas advertising
or Designated Market impressions per
Area (DMAs) month
CBS Outdoor It is the third largest outdoor US, Transit – bus shelter,
media owner in revenue Europe underground
terms. , UK
Premier Retail a network solution provider Retail 64,000
Networks screens.
(PRN) 10,000
venues.
CNN Airport satellite television network Global Airports 48
Network broadcasting general news, airports
weather, stock market
24. A few Key players – asia
Description Location Venue / industry Screens Reach
Bus Online China's No.1 in-bus digital China Transit - buses
mediawith revenue of
$US45mil
Digital Media advertising solutions for China, Transit - rail 4.3 million
Group (DMG) subway systems in China. Shanghai. passengers in
Shanghai.
Expecting 9
million by 2013.
Air Media operates the largest digital China Airports. In-flight. 32 airports,
(AMCN) media network in China inc the 15
dedicated to air travel largest in
advertising China. 8
airlines, inc
the 3rd largest
Focus Media China's largest Digital Media China office lift lobbies, 165,000
(FMCN) Group shopping districts, screens.
and residential 96 cities.
complexes
Vision China largest out-of-home China Transit 60,000 26 million per
advertising networks using screens. month
real-time mobile digital 17 cities.
television broadcasts
Asia Media It operates the country's Malaysia Transit – buses and 3,000 screens
Largest Transit-TV Network. trains
Be Digital Subsidiary of Click Grafix, Malaysia Restaurants. Links 40
southeast Asian distributor DOOH, SMS, Web restaurants
for technology suppliers
including Scala
26. strengths
Despite the economic downturn, digital billboards
generated 6-10x more revenue per month than static
Equipment and infrastructure costs are falling
Consumers are spending more time out of the home
than ever, twice more today than 30 years ago.
Interactivity is promoting longer dwell time.
TV is fragmenting decreased effectiveness of traditional
advertising and pushing clients to find new mediums
http://m.clickz.com/clickz/column/1717540/digital-out-home-landscape-
brief
27. weakenesses
No critical mass – TV’s tens of millions vs. DOOHs
thousands
Agencies are seeking methods to better plan and buy
DOOH more efficiently.
Capex for new new tech impacting profit margins and
sales teams too expensive to develop DOOH network.
Standardizing audience measurement to compete with
other media
28. opportunities
Audience segmentation (age and sex)
Image-recognition systems for targeting advertising.
Narrowcast networks eg for dental clinics.
“Pay-per-Look” where advertiser charged for the number
of eye-contacts with the screen.
New LEDs with black-base will improve image quality of
DOOH.
29. threats
Content bias towards video content giving TV /
broadcasters an edge.
Competition for other merging media remains stiff
(mobile and social).
Fragmentation will continue to disrupt revenue until
further consolidation occurs.
30. Industry life cycle
Downturn , mergers and
acquisitions reduced 70% of DOOH controlled by
Ruled by innovation.
competitors and increase 10 networks. Further
Competitors creating
screens. consolidation required.
unique value.
Gold rush Shakedown Breakout
2003-08 2008-11 Post 2012
http://11thscreen.com/2010/11/inside-look-at-dooh-forecast-via-pq-media/
31. Scale not value
“…a lot of M&A activity going on right now, both inside and
outside of our sector. Second, most of the perceived value of
these acquisitions still lies in the pursuit of scale, not synergy.”
“To date, companies like Zoom and RMG have gained scale by
purchasing smaller network operators (or just their assets) …
to allow them to sell onto a much larger number of screens.”
“These practices make DOOH more attractive to advertisers
who are accustomed to purchasing both reach and frequency in
very large numbers.”
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_j
ournal/articles/DOOH_Networks__Will_There_Be_Only_One_-781.html, Bill
Gerba, DOOH Networks: Will There Be Only One?
32. Mergers, acquisitions, closures
42Media Group goes bankrupt Muzak goes bankrupt
Access 360 Media purchase Arena Media National CineMedia makes strategic investment in
Ad-Dispatch acquires Volt Media Danoo (now RMG Networks)
AdWalker goes bankrupt NCR acquires NetKey
Aug 2008. Good
Artexe SRL acquires Emmerrelogic SRL, becomes NetKey acquires Webpavement time to get
DOOH.IT Pixman Nomadic Media goes bankrupt bought.
Avanti Screenmedia goes bankrupt PlayNetwork acquires Channel M
Bally Technologies acquires Coolsign's gaming Primesight acquires Titan Outdoor's UK roadside
division business
ClearOne acquires NetStreams (and just received its Redbus Group acquire assets of Streetbroadcast
NASDAQ delisting notification) RMG Networks acquires Pharmacy TV
Core Technology merges with Studio 911 Screenred disappears (and presumably goes
Danoo acquires IdeaCast bankrupt)
Digiadvans acquires Mobile Eco Ads SMART acquires NextWindow
Digital Poster AS goes bankrupt Sony acquires Convergent
EDR Media acquires The Golf Network, becomes TargetCast buys Ripple Networks
Sports Retail Networks LLC Touchtunes acquires Barfly
Fujitsu acquire global rights to TELentice (after Verifone acquires Clear Channel Taxi Media
bankruptcy)
Vision Media Group goes bankrupt
JCDecaux acquires assets of Titan Outdoor UK
Visser Digital Media acquires CampusLink and
Kaleidovision acquires Music Concierge LevelVision College
Litelogic goes bankrupt WSJ/KPCB make strategic investment in TargetCast
Medscreen goes bankrupt Zoom Media & Marketing acquires Sports Display,
Mermaid acquires Media Solutions AB ClubCom, GymTV, Allied Media's nightlife network
Millennial Media acquire TapMetrics and Wellness Health Education Network
Minicom Digital Signage spins out from Minicom
Mood Media acquires Music Matic
http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/ar
ticles/M_A_List__Digital_Signage_Mergers__Acquisitions_and_Bankruptcies-769.html
34. what we can learn from apple
There can surely be no larger or fragmented market than the
mobile industry. The carriers with all their self-interests at
stake kept the walls of their gardens high. It took Apple,
ironically with a closed operating system, to show the market a
way out of its deadlock on one of those fronts. What DOOH needs
right now
In many ways, the App Store might be more valuable and
disruptive than the iPhone. The App Store transformed an
industry within 18 months – enabling over 100,000 apps to be
developed by November 2009 and over 3 billion downloads
worldwide by January 2010 (Source: Apple, Inc).
35. background
Neo Advertising convinced the three largest retailers to
Industry contacts
“take the leap” into Digital Signage. essential.
“As you know, these people are extremely difficult to
deal with and convincing them was not an easy task.
Now the market really sees the Neo Project as one of
Investment of
the key ways to institutionalise this media.” capital in delivery.
Smr_01_08.pdf
36. Neo’s service offer
Developed an advertising network using plasma and
LCD screens, operating mostly in the retail,
supermarkets and hypermarkets.
Neo operates the largest network in the nation, in the
top 40 shopping malls. They also operate in pharmacies
and travel agencies.
Smr_01_08.pdf
37. Content extension
After two years of operations, the fact that only
“broadcast” content was available became frustrating
when planning campaigns.
“We were not getting some business because some
clients had no content for this medium, so we decided to
create a service department to help clients make the
shift from traditional to digital signage.”
Started by creating light flash animations with 8 full
Production fees
are low
time staff working on content development.
Smr_01_08.pdf
39. These people
are likely to buy
Top 10 globally you Most have offices in
US / Europe only
Foot Print Asia URL
1. Cisco Au, Ch, HK, India, Indo, JP, KR, http://www.cisco.com
MY, PH, SG, TW, TH
2. EnQii China, Hong Kong http://www.enqii.com
3. Broadsign None http://www.broadsign.com
4. C-nario None http://www.c-nario.com
5. YCD None http://www.ycdmultimedia.com
6. ScreenRed None http://www.screenred.com
7. Scala India, Japan http://www.scala.com/
8. Remotemedia None http://www.signagelive.com
9. TELentice No data No data
10.Stratacache None http://www.stratacache.com/
Published 2008
http://www.dailydooh.com/archives/727, Adrian J Cotterill, Editor-in-Chief
40. Why cisco and enQii
“Both are global operations. Cisco is so obviously global,
with operations in almost every country you care to
think of.”
“They also both offer a device / appliance rather than a
PC based solution. Whilst not the be all and end all of
reasons (we do have several PC based-signage solutions
in our top 10) we do think that devices / appliances are
a much better way forward for delivering signage
solutions.”
http://www.dailydooh.com/archives/727, Adrian J Cotterill, Editor-in-Chief
41. Why cisco and enQii
“We predict more and more of the larger installations in
2008 will be device based – there is also a growing
trend, especially amongst retailers, to choose device
based solutions (ease of management, small footprint,
‘greener’, etc.).”
“Another trend that we like is the Software as a Service
(SaaS) ASP model much trumpeted by Broadsign (and
others of course) who came in third in our top 10.”
http://www.dailydooh.com/archives/727, Adrian J Cotterill, Editor-in-Chief