SlideShare a Scribd company logo
 
While  Many Executives Aren’t  Paying Attention…
“ We are in the early innings of a  massive phenomenon.”
Over Half The Planet  5 BILLION  Is Mobile 5 Billion Mobile Subscriptions Worldwide  Source:  ITU Data
$5 BILLION IN 3 QUARTERS
5 BILLION APPS DOWNLOADED
Whether Teen, Tween, Professional, Retired,  Rich or Poor:  EVERYONE is Mobile
Even Barbie Now Has  An  iPhone. (But does she  Text Ken?) ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
14% 106.5  Million  Viewers 34% 2% 700  Million Users 1.7  Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?
“ We believe that mobile will create the largest technology market ever…  dwarf the PC and all the PC industry has done . Dennis Woodside, Sr. VP of the Americas
Our Mobile Devices Are Now Our  “ Personal” Computers.
The  Numbers Are  Mind-Blowing
U.S. Smartphones in 2010: 60 million Source: eMarketer
U.S.  Smartphones in 2015: 110 million Source: eMarketer
2011 Growth Rate For Tablet Computers (thanks iPad!): 100%
Amount of U.S. Workforce Currently Mobile: 72%
Decision makers currently checking email on their mobile devices: 64%
Amount of Mobile Internet Usage Spent on Social Networking: 60%
Increase in Social Network App Access Year-Over-Year: 240%
But Perhaps Most Profound Of All . . .
3-5 Years Mobile As  First-Screen   Internet Device The  New  Web Morgan Stanley findings  here .  Gartner findings  here .
“ This new, huge technology market will transform almost  every industry.” Dennis Woodside, Sr. VP of the Americas
How Mobile Changes US (psst: this includes  your customers!)
Source  here. We Now Spend More  Than Half Our Day Consuming Media
We Simultaneously Live (and Work!)  In  2   Worlds At All Times.
You Make It Or Break It In 2 Seconds. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!
We Want  MORE  Choice Mobile  Web Sites SMS Alerts & Campaigns Video & Audio Mobile Advertising Mobile Apps, Utilities & Extensions Location- Based Services Mobile Social Media Mobile Augmented Reality QR/2D Barcodes
We EXPECT  OUR Media  To MOVE With  Our Every Move.
Multi-Tasking,  Multiple Convos Multiple Devices, Multi- Channel  Society Welcome To The New Normal
How Mobile Changes Marketing (pay attention!)
From thinking BIG to thinking small…
From logos to barcodes .
From selling running shoes to running “with” your customers .
From collecting happy meal toys to virtual-toy collecting.
Point. Click. Deposit… Done!
Grilling As COOL Content, Not Just Commodity.
From coupon clipping to game playing…
To games that span an ENTIRE city…
From watching TV to being a part of it…
From e-mailing to geo-fencing….
From Publishing Travel Content To Enabling Content That Travels With Them…
Make  No Mistake …
August 2010 Mobile Is The  MOST SWEEPING Media Media Of Our Lifetime
Over Half The Planet  5 BILLION  Is Mobile 5 Billion Mobile Subscriptions Worldwide  Source:  ITU Data
“ This new, huge technology market will transform almost  every industry.” Dennis Woodside, Sr. VP of the Americas
“ We are in the early innings of a  massive phenomenon.”
But Are YOU And YOUR Brands Ready?
Ummm… REALLY?
Introducing A Worldwide First In Executive Education
 
What Executives Learn
Mobile Tools Tracking Mobile ROI Building Mobile Strategy Tablets, Gaming, In-Car Devices B2C And B2B Mobile Mobile Web vs. Mobile Apps Optimizing Content for Mobile Devices Mobile Commerce Mobile Social Media Location-Based Services Augmented Reality And More!
Use your smartphone to scan the code on the right for instant access to my mobile site….  or text “CK” to 88500  for my mobile  business card! TEXT CK To 88500 For My Mobile Business Card
www.CKB2B.com CK On The Web: www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter

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