- Mobile data traffic is growing exponentially and will exceed fixed network traffic by 2015. By 2016, video will comprise 71% of mobile traffic. - The network must scale to support this traffic explosion while enabling new business models and services through intelligence in the network. - Cisco's strategy is to simplify the network architecture, enable applications and services delivery through cloud platforms, and optimize the network through analytics and policy to facilitate new monetization approaches.

1. Core – Service Provider
Surya Panditi
SVP/GM, Service Provider Networking Group
May 24, 2012
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2. Offloading mobile traffic to WiFi networks is a
growing trend; by 2015 mobile 8%, fixed/WiFi 46%,
By 2016 By 2016 and fixed/wired 45%
there will be 5.1B smartphones &
mobile users, up tablets will
By
from 4.1B in 2011 2015, 4 major regions (Sub-Saharan Africa, generating in
exceed laptops
Southeast Asia, South Asia, and the Middle East)mobile traffic,
and
smartphones
40 countries (including India, Indonesia, Nigeria)
representing 82%
will have more people with mobile network access
than with access to electricity at home.
By 2016
4G comprises 6% Video will be 71%
of connections & of mobile traffic
36% of mobile
traffic
Source: Cisco Visual Networking Index 2012
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3. Source: Cisco Visual Networking Index 2012
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4. Adapt to Traffic Explosion while
Creating Services from the Intelligence in
the Network
Simplify Network Through Enable New Business
Architectural Approach Models
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5. Web Services
Providers
Financial
Broadcasters CLOUD NETWORK CLIENT
SP
Core
Optical
Advertisers Edge
Agg
Content Access
Aggregators
Application
Developers
Retailers
Manufacturers
Comm Providers
VALUE OF
TO DELIVERY OF
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6. Video- Cloud Application
Scape Collaboration Community
Monetization
HTML5 Adaptive billing infrastructure
Restful, XMPP Plug-Ins B2B2C Business Models
Premium Resource Allocation
VIP Customer treatment
Monetization
Optimization
Policy
Optimization
Real time analysis of traffic profiles
Finding unused capacity
Network Big Data Map resources to SLA
Analytics
Closed Feedback Loop
Real Time Net Effect  Platform Enablement
Programmatic Interfaces
Service Service
Fixed Access WiFI Mobile Access
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7. Facilitate Application Development and Delivery
• Network programming APP APP HTML 5 APP Creation
interface (NPI) CSP Plugin CSP Plugin CSP Plugin CSP Plugin
Web
• Build into large developer Service
environment
Cisco Services Platforms
• Network services plug-ins Real Time Programmatic Interfaces
• Maximized developer pool vService vService
• Holistic network view Virtualized Service Fabric
Virtualized
Core Edge CPE Mobile
Compute
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8. CLOUD NETWORK CLIENT
Unified IP Core
Core Unified
Optical
Data Edge Data
Center
Optics
Agg
Center
Access
Regional Regional
Data Center SP Edge Data Center
SP
Access
Home Business Mobility
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9. Content
internet
Network
ITP
PTI
Core Router Core Router Core Router Core Router
Data Centers Head- Data Centers Head-
ends Switching ends Switching
Centers Centers
Transponders
ITP
PTI
MPLS / IPoDWDM Optical Network
Distribution Aggregation Aggregation Distribution
Router Aggregation Router Router Aggregation Router
Router Router
Video Probe Video Probe
Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet
Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache
Change Change Change Change
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10. Content
internet
Network
ITP
PTI
Core Router Core Router Core Router Core Router
Data Centers Head- Data Centers Head-
ends Switching ends Switching
Centers Centers
Transponders
ITP
PTI
MPLS / IPoDWDM Optical Network
Distribution Aggregation Aggregation Distribution
Router Aggregation Router Router Aggregation Router
Router Router
Video Probe Video Probe
Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet
Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache
Change Change Change Change
Cisco mobile gateways integrate
multiple functions and DPI for
massive mobile device scale, lower
costs and optimum routing
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11. Content
internet
Network
Core Router Core Router Core Router Core Router
Application Data Application Data
Centers Centers
Transponders
MPLS / IPoDWDM Optical Network
Distribution Aggregation Aggregation Distribution
Router Aggregation Router Router Aggregation Router
Router Router
Video Probe Video Probe
Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet
Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache
Change Change Change Change
Simplified transmission +
transport - IPoDWDM
eliminates transponders,
increases efficiency.
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12. Content
internet
Network
Core Router Core Router Core Router Core Router
Application Data Application Data
Centers Centers
Distribution Aggregation Aggregation Distribution
Router Aggregation Router Router Aggregation Router
Router Router
Video Probe Video Probe
Internet TV Error Repair / Internet TV Error Repair / Error Repair / TV Internet Error Repair / TV Internet
Cache Cache Fast Channel Cache Cache Fast Channel Fast Channel Cache Cache Fast Channel Cache Cache
Change Change Change Change
Adaptive streaming, caching,
FCC/error repair integrated
into network
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13. Content
internet
Network
Core Router Core Router Core Router Core Router
Application Data Application Data
Centers Centers
Distribution Aggregation Aggregation Distribution
Router Aggregation Router Router Aggregation Router
Router Router
Simplified node management,
massive scale and resiliency
enables consolidation
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14. Content
internet
Network
Core Router Core Router
CONGESTED UNCONGESTED
CONGESTED
Distribution Distribution
Router Aggregation Aggregation Router
Aggregation Router Router Aggregation
Router with streamer with streamer Router
with streamer with streamer
Router directs request
Contentidentifies all
Router delivered to
Device requests
to source – across
content locations
client device
content
best path
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15. nV
Simplify operations & scale
ASR 9000 “nV System”
ASR 9000
Simplify Operations
Cloud Reduce overall TCO
nV Integrated A to Z Management
Network
Multi-dimensional Scale
System and services scale
nV
Client
ASR ASR 900
9000v Increased Service Velocity
Quickly deploy new services
Foundation for the Next-Generation Edge
©
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16. Control Strategy, Reduce Cost, and Improve Performance
Problem Solution Cisco
Capacity Exhaustion Scale Existing Fiber >10x Advanced DSP Technology for
(10-40G Limitations) (100G/400G/1T) Lowest TCO
Optical Costs >> IP Improve power, cost and CMOS Silicon Integration
(at 100G and Beyond) density of system for Lowest TCO
interconnect
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17. Continued Cisco Leadership in Core and Edge
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18. Robust Portfolio Spanning Core, Edge, and DC
SP Services/ Third-Party Services/
Content Content
SP Data Center VoD
SP Core
Network Infrastructure #1 Market Share: 67.9%
• Highest System Capacity Core Router
#1 Market Share: 47.4%
• Industry’s First Standards-Based 100GE
• Highest Capacity
IP Core • Highest Performing 100G DWDM
• Industry’s First 100GE in DC
Unified • 460+ CRS customers Unified
• 7500+ Customers (SP & Enterprise)
Data Center Data Center
• 2000+ ONS optical customers worldwide
SP Edge/Aggregation
Regional Regional
Mobile
Edge
Data Center Data Center
#1 Backhaul Routing: 46.7%
#1 Market Share: 53.6%
#1 Packet Core: 32.9%
• Highest Capacity Edge: 96Tbps
• >70% Better TCO w/ nV Technology • Portfolio Breadth: 2G/3G/4G/Femto/Wi-Fi
• Industry’s First 2-port 100GE Access • Radio Independence
• >1,100 ASR 9000 Customers worldwide • 30 LTE Wins
Business
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Market Share Source: ACG 1QCY11, Synergy 4QCY11 (DC)

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