The document discusses the evolving location services market over the next 3-5 years. It predicts that the total location-based services revenue will reach $7.5 billion by 2013, driven primarily by navigation and location-enabled search. While carriers have traditionally controlled location services, application stores are emerging as a new significant distribution channel. Monetizing location services remains challenging outside of navigation and search. Different companies in the value chain, including operators, device vendors, digital map providers and application developers need to adapt to changing market conditions to capitalize on the significant revenue opportunities.
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet.
The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Today’s network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.
Positioning WiMAX As The Personal Broadband TechnologyGreen Packet
More and more users want a broadband connection that is exclusive, follows them around and is available 24/7. Welcome to the concept of personal broadband. To realize this concept the chosen broadband network has to be able to deliver users’ expectations. Meanwhile, appropriate user devices must be employed. This paper presents WiMAX as the best technology to fulfill personal broadband and imparts what users expect from their personal broadband device.
Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing
When: Wednesday, November 4th, 2009
Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
connectivity?
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
A new wave of MVNOs with innovative business models is launching in the US. In this Viewpoint, Cartesian discusses the merits, drawbacks, and likely future of these MVNOs.
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...QuestBack AG
All French mobile customers were measured as part of this ambitious collaborative project to build a coherent picture of mobile internet use across Europe. Now for the first time in France advertisers can see real, aggregated mobile audience data offering the insight they need for better planning of marketing campaigns, and, in return, inevitably accelerate sales of mobile advertising inventory. Médiamétrie will explain how they carried out this extensive study of French mobile users and what this means for mobile research as a methodology, as well as mobile advertising.
M2M (Machine to Machine) & MVNOs - Mobile telecommunications in 2014Martyn Taylor
Presentation on machine to machine (M2M) and mobile virtual network operators (MVNO) in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
View our MVNO SERVICE PRESENTATION for an easy read on some of the MVNO services we offer
★ MVNO/MNO NEGOTIATIONS
✓ Negotiation of MVNO wholesale agreement
✓ Negotiation of additional terms
✓ Contract review and advice
★ PRODUCT AND SALES PLANNING
✓ Product/Service Planning
✓ Market Segmentation and data
✓ Market forecasts and modelling
✓ Marketing Planning and costing
★ DEVELOPMENT OF BUSINESS PLAN
✓ Corporate Strategy
✓ Financial planning and modelling
✓ Investment analysis
✓ Operation planning
✓ Product and Marketing
★ LICENSE APPLICATION
✓ Advise and experience in relation to submitting for MVNO license
✓ Business planning and modelling with a focus on the application
✓ Preparation of License Application documentation as required by the telecom regulator
★ MVNO WORKSHOP
For more information please visit: www.yozzo.com
Wi-Fi for a Connected World Towards Next Generation NetworksGreen Packet
Wi-Fi has established itself as one of the most popular and widespread technology today reaching millions of homes, schools, enterprises and hotspot locations worldwide. Communication has become an essential part of our lives. The ever-growing Wi-Fi networks combined with integrated Wi-Fi chipsets into thousands of devices has matured and ensured that hundreds of millions of users worldwide now make regular use of Wi-Fi to access the Internet.
The following white paper, discusses the Wi-Fi effects of connectedness shifting from people to people into the connecting a billion of devices. Today’s network consists of multiple access network technologies playing a different role in different contexts. In the race to smart next generation networks, secondary markets in embedded mobile is beginning to garner attention with greater ambitions into tertiary markets of cloud-based solutions, where anything and almost everything will be connected, regardless of geographical boundaries with the ultimate aim of cost effective development and implementation.
Positioning WiMAX As The Personal Broadband TechnologyGreen Packet
More and more users want a broadband connection that is exclusive, follows them around and is available 24/7. Welcome to the concept of personal broadband. To realize this concept the chosen broadband network has to be able to deliver users’ expectations. Meanwhile, appropriate user devices must be employed. This paper presents WiMAX as the best technology to fulfill personal broadband and imparts what users expect from their personal broadband device.
Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing
When: Wednesday, November 4th, 2009
Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
connectivity?
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?
Basic understanding of MVNO. Providing information on architecture of MVNO and how do they operate. List of services provided by mvne. If you have any suggestions or comments i would be glad to hear from you.
Value added service (VAS) provider failures: insights from VAS product companiesBrowne & Mohan
Dr TR Madan Mohan, Managing partner addressed Network of ICT Entrepreneurs and Enterprises (NITEE), under the aegis of Foundation for MSME Clusters (www.msmefoundation.org), New Delhi on 27th August 2010 regarding “Value added service (VAS) provider failures: insights from VAS product companies”.
MVNOs & M2M (Machine to Machine) - Mobile telecommunications in 2015Martyn Taylor
Presentation on mobile virtual network operators (MVNO) and machine to machine (M2M) and in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies. Updater version of March 2014 presentation
A new wave of MVNOs with innovative business models is launching in the US. In this Viewpoint, Cartesian discusses the merits, drawbacks, and likely future of these MVNOs.
'Measuring the French mobile internet audience' - Médiamétrie (Mobile Researc...QuestBack AG
All French mobile customers were measured as part of this ambitious collaborative project to build a coherent picture of mobile internet use across Europe. Now for the first time in France advertisers can see real, aggregated mobile audience data offering the insight they need for better planning of marketing campaigns, and, in return, inevitably accelerate sales of mobile advertising inventory. Médiamétrie will explain how they carried out this extensive study of French mobile users and what this means for mobile research as a methodology, as well as mobile advertising.
M2M (Machine to Machine) & MVNOs - Mobile telecommunications in 2014Martyn Taylor
Presentation on machine to machine (M2M) and mobile virtual network operators (MVNO) in the context of mobile telecommunications. Explanation of business models; overview of legal and regulatory issues; case studies
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
I'd appreciate if you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
Big Data and Intel® Intelligent Systems Solution for Intelligent transportationOdinot Stanislas
Explications sur comment il est possible d'utiliser la puissance d'Hadoop pour analyser les vidéos des caméras présentent sur les réseaux routiers avec pour objectif d'identifier l'état du trafic, le type de véhicule en déplacement et même l'usurpation de plaques d'immatriculation.
Wi-Fi Driving Mobile Internet Explosion in Next Generation NetworksGreen Packet
The proliferation of Wi-Fi enabled devices and growth in Wi-Fi hotspot deployment is predicted to rise 350% by 2015 and it is necessary for operators to innovate quickly to an ecosystem of scalable, integrated, efficient network to drive customers experience; offload busy mobile broadband networks; and provide a value-added services platform.
Operators are turning customer centric strategies to pragmatic practice. Universally, operators have expressed strong interest to derive revenues beyond connectivity. The vision of broadband has allowed juggling a mix between cost, revenue, intelligence and performance. In this paper, the study of Wi-Fi explores the potential of new generation of services, connected devices value chain and growth opportunities from emerging embedded systems that is worthwhile investing strategically.
Shift of connectedness is key component in bringing new services to market, closing the gap on disparate radio technologies onto integrated delivery platform for smart monetization of new service models and simplifying the Wi-Fi experience altogether.
Innovating and enabling digital futures 12-07-2011Jude Umeh
This presentation, for a BrightTalk Summit webcast (See: http://www.brighttalk.com/webcast/286/30997), focuses on various demand, usage and fulfilment scenarios that are likely to play out in the immediate future for digital content and mobile infrastructure
Wi-Fi New Service Models For Next Generation NetworksGreen Packet
In this new era of explosive mobile data growth, rapid rise in mobile broadband services and rich digital content are contributing to unprecedented level of stress on mobile networks. Operators are feeling the pinch on their business models with the arrival of smart devices, leaving them in anxiety and unable to respond to the deluge of data.
As a measure to reduce congestion on their network, several tier 1 operators have discontinued unlimited data plans and launched tiered plans to ensure network performance. At the same time, operators do not want to risk losing a significant growing market of smartphone users that are looking for value added services. It is a challenge for operators to sustain the wave of data, let alone address the dwindling ARPU as the demand of data is outstripping the rate of supply.
The following section of this paper describes the possible options that operators can embrace to overcome the capacity crunch through innovative service models, the impact of Wi-Fi on delivering the right service experience and how emerging technology is pushing further the expectations of “big data”.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
1. Strategy Analytics
Collision Course: How will the Location
Market Evolve in the next 3-5 years?
David Kerr
Vice President, Global Wireless Practice
dkerr@strategyanalytics.com
2. Agenda
Where are we today?
Major issues impacting location services market
On portal to off portal – who has the upper hand?
Monetization strategies & challenges
LBS users & revenue flows
Conclusions
www.strategyanalytics.com 2
3. Custom Insights to Support Client Business Planning
Connected Home RF Components
Defence
Devices Systems
Multiplay
Networks GaAs
Advice Services
Digital Wireless Handset
Media Work Components
shops Proprietary Strategic
Automotive Consulting Advisory
Multimedia Insights Wireless
Enterprise
for Reports
Navigation Projects
Success Emerging
Automotive User Markets
Electronics Experience Smartphones
Consumer Bench Best Wireless
Energy marking Practice Devices
Virtual Worlds
Wireless
Tariffs Media
www.strategyanalytics.com 3
4. LBS Market: Current Status
Global LBS Revenues 2009 - $1 billion
People Tracker
6% Search
2% Other LBS
Map Data Overlay 4% • LBS has been over–hyped in the past
1%
• CDMA markets more advanced than GSM
Mobile Maps
1%
• US carriers controlling LBS
• Revenues dominated by TBT Navigation:
Pedestrian TBT Nav.
3% • Navitime: +4 million subscribers (July 09)
In Car TBT Nav. • NIM: 3.5 million licenses end 2008
83%
• Telmap: 400k paying customers (2Q08)
• Other LBS contribute to <20% of revenues
www.strategyanalytics.com 4
5. Opportunity for LBS is Expanding
GPS Pene tration of Handsets Sold (% )
80% GPS on handsets set to
70% expand significantly
60% • GSM markets
50% • WiFi
40% Cell Tower databases
30% • Google, Skyhook,
Spotigo, Nokia
20%
Application Stores
10%
• Off portal
0%
distribution
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
North America Western Europe 20
Asia Pacific
Central & LatAm CE Europe Africa Middle East
Total
Source: Strategy Analytics Global Wireless Practice Jun-09
www.strategyanalytics.com 5
6. GPS Beyond the Wireless Handset
Non Mobile Phones devices
250 offer GPS Opportunities too
• MIDs and Netbooks
200
• Cameras
Shipments (m)
150 Connected PNDs and Other
Devices Emerging
100 • WiFi and Cellular
50
• 23% of PNDs connected in
2014
0 • 15% of cameras WiFi in 2014
GPS offers good combination
07
08
09
10
11
12
13
14
20
20
20
20
20
20
20
20 technology
Digital Camera Portable iPod/MP3 Player
Portable Media Player Mobile Internet Device (MID)
• robust technology, next
Netbook Portable Nav Device (PND) generation development
limited
Source: Strategy Analytics Digital Consumer Practice May-09
• $0.50 cost point in in
www.strategyanalytics.com mainstream handset markets 6
7. Other Consumer Market Drivers
Monthly Data Plan Adoption as a Penetration of Total Cellular Users
monthly data plan penetration of cell. users
35% Consumer data package adoption
30%
• Rising mobile data adoption
• Mobile browsing, access to social
25% networks e.g MySpace, Facebook,
20% email
(%)
‘All you can eat data’ plans
15%
• iPhone model has been catalyst
10%
• Japan leads, NA and Europe strong
5% Increasing consumer use of
0%
application stores
2008 2009 2010 2011 2012 2013 • Apple, Android Market and Nokia
Ovi Store
W.Europe N.America C.E.Europe CALA
APAC MEA Japan • +60% Apple users and +50%
Blackberry users downloaded
Source: Strategy Analytics ‘majority of their apps for free’
www.strategyanalytics.com 7
8. Consumer Interest in LBS
US Interest in Location Enabled Services
Sports Tracker 16%
Social Apps
Time Tables 20%
Picture Geo-Tagging 21%
Friend Finder 24%
News 24%
Business Search 36%
City Guide 37%
Practical Apps
Car Locator 39%
Traffic 41%
Weather 43%
Maps 49%
Routes 53%
0% 10% 20% 30% 40% 50% 60%
interest (%)
Wireless Media Labs, End-User Survey, July 2009 www.strategyanalytics.com 8
9. Power is in the hand(sets) of consumers
•Operator
Consumer •OpenNetwork
internet Publisher IP Owner
Operator
•Handset
manufacturer
services
• Carrier walled garden approach breaking down – GPS and cell tower
databases opening up LBS
• Who has the upper hand?
– The operator has an important relationship with the consumer
– Internet players have the brand
– Handset manufacturers can integrate access
• Consumers have more power than ever before
www.strategyanalytics.com 9
10. Mobile LBS Competitor Positioning
Strong competition within LBS apps retailing and own LBS applications
Role Within Location Services
Location Acquisition Retailing LBS Own LBS Apps
Internet
Companies Google MyLocation Extend internet apps to mobile
Operators
Network location data Portal, app stores White label premium apps
Handset
Vendors Enabling GPS, location APIs App stores & on device Nokia
PND
Extend navigation to handsets
App
Developers Focus on own LBS apps
www.strategyanalytics.com 10
11. Who Will Win?
Operators remain a strong player in LBS as they leverage their strengths:
• Preinstall, bundle and zero-rate own applications
• Developing own app stores and take share of billing revenues
Handset vendors increasingly important for LBS distribution:
• Application stores & device integration
• Preinstall own or partner applications – e.g. Wayfinder and Sony Ericsson
Independent provider with strong brands will gain traction in mobile:
• Strong brand recognition e.g. Google, TomTom
– Smaller players without brand likely to struggle
• Branded players good partner for operators and handset vendors
www.strategyanalytics.com 11
12. Smartphone App Stores A New Route To Market
Growth in LBS availability though application stores has been impressive:
• 2.8k location aware applications in Apple App Store
• 400 location enabled apps in Android Marketplace,
• 23 location enabled apps in Nokia Ovi Store.
• Operators typically offering a handful of location enabled applications.
Company Application Type Pricing Model
Networks in Gokivo Navigation & $0.99 application download with $9.99 per month for voice
Motion Local Search guidance through App Store.
Intermap AccuTerra Outdoor Terrain $0.59 per application with additional map bundles purchased
Maps in application through App Store
uLocate Where LBS Aggregation Free application available through App Store, App World and
for Palm Pre.
TomTom TomTom Navigation £60-£80 for a lifetime user license.
Yelp Yelp Local Search Free. Internet model based on advertising.
www.strategyanalytics.com 12
13. Off Portal Application Stores Gaining Upper Hand
App Stores: Volume Market Share 2008 - Global App Stores: Volume Market Share 1H09 - Global
Handango, Android, 3% RIM, 1%
2%
Handango, Palm, 1%
Nokia Stores,
3%
9%
Nokia Stores,
Get Jar, 10%
11%
Operators,
Get Jar, 12% 40%
Apple App Operators,
Store, 12% 67%
Apple App
Store, 29%
Source: Strategy Analytics
www.strategyanalytics.com 13
14. Clear LBS Applications Opportunities Emerging
500
450
400
350
sers (m)
300
250
LBS U
200
150
100
50
0
07
08
09
10
11
12
13
20
20
20
20
20
20
20
In Car Navigation Pedestrian Navigation Maps
Map Data Overlay People Tracker Other LBS
www.strategyanalytics.com 14
15. Show me the money –
Pricing varies by application
Subs A la Carte Rental Ads Free
Maps/
Routing Nokia, Google
Intermap Vodafone, Orange
Navigation
(TBT)
Nokia TomTom, Verizon locationet,
Garmin Wireless Skrobbler
Social
Location
Loopt, Where, GyPSii Loopt, Where,
GyPSii GyPSii
Safety
Location
VZW, AT&T, Sprint
Search
Yelp, Google Yelp, Google
Utility LBS
Verizon Wireless G-Park
www.strategyanalytics.com 15
16. Monetization Challenges
Pricing options include free, freemium, a la carte, subscription and advertising:
– Subscription: Preferred model for carriers. However, adoption has been low and
willingness to pay is segmented.
– Free & Freemium: Ideal for driving downloads, promoting other channels and
awareness building. Nokia Maps a major example of this. Challenge to up sell and
provide value-add.
– A la carte: Low ($0.5-3.0) price points proving ideal for impulse purchase within
application stores. Not ideal for applications generating ongoing costs, e.g. TBT
navigation.
– Advertising: Currently nascent and experimental. Unproven on mobile.
www.strategyanalytics.com 16
17. Other Pricing Strategy Considerations
Other factors to consider:
• Costs? People
TBT
• User segment? Tracking
High Vehicle
• Competition/ substitutes? (Safety)
Nav.
• Willingness to pay?
• Frequency of use?
• Ease of use?
Value to user
Value to user
Med Routing
Local
Map Sports
Car Locator
Tracker
City Guide
Local
News & Search & Advertising
Low Buddy Finder
Weather
(Social)
City Local 5-20 meters
Location Accuracy
www.strategyanalytics.com 17
18. Monetization Conclusions
Different monetization models will co-exist, but SA predicts:
• Increased bundling together of distinct location applications
improves value-add.
– uLocate’s WHERE application
– Google Maps Layers
• Use of freemium type models will gain traction. Hybrid examples:
– Gokivo - $0.99 for basic application with $9.99 per month for navigation
– Intermap - $0.59 application with additional charge for additional map
bundles
• Revenues from advertising will generate over $3.5 billion for LBS,
the vast majority through location enabled search.
– Advertising linked to location enabled search represents a strong proposition for
local advertisers.
www.strategyanalytics.com 18
19. LBS Search and Advertising – the Hot Topic
• Location enabled search will drive LBS advertising
• But still need to prove effectiveness to advertisers
• Opportunities for local advertising
– Customised solutions emerging – Yelp, Sherpa, Cha Cha
• Growing momentum behind connecting mobile advertising with
location enabled services
– Navteq acquires location based advertising network Acuity (Sept 09)
– Alcatel Lucent (location and messaging platform) and 1020 Placecast (advertising
engine) launch a hosted service to wireless operators (May-09)
– Advertising network Quattro Wireless teams up with uLocate to deliver ad targeted
units into uLocate’s WHERE iPhone application
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20. $7.5B Global LBS Revenue Opportunity in 2013
8,000
Other LBS
7,000
Location Enabled Search
6,000
LBS Revenues ($m)
People Tracker/ Locator
5,000 Spending
Map Data Overlay
4,000
3,000 Mobile Maps
2,000 Pedestrian Navigation
1,000 In Car Navigation
0
07
08
09
10
11
12
13
20
20
20
20
20
20
20
• Location enabled search including advertising will emerge quickly: approach $3.6B in 2013
• Navigation and map applications will remain strong: $2.9B in 2013
• Monetization key challenge impacting rate of market development
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21. Revenue Flows in the Value-Chain
• Advertising
63% 37%
LBS APP • Subscription
Digital Content LBS Location
Developer/ LBS Retail • A la Carte
Maps Providers Platform Acquisition
Publisher
• Freemium
• TeleAtlas • InfoUSA • Google • Operator • uLocate • Operator
• NavTeq • ViaMIchellin • Nokia (Ovi Maps) • Skyhook • Wavemarket • Device Vendor
• Intermap • Inrix • TCS • Google • Nokia • D2C
• DeCarta • Google
• Retailing LBS will generate almost $1.3B (37%) by 2013: Operators and device
vendors in strong position to capture this opportunity.
• LBS publishers will generate just over $2B (63%) by 2013: Navigation the
primary opportunity. Revenue distributed across other value-chain partners.
• Search will drive location advertising revenues to reach $3.6B: Search giants
Google, Yahoo and MSFT well positioned.
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22. Conclusions
• Opportunity is large
– Navigation and search will drive total LBS revenue to $7.5B by 2013.
• Routes to market are changing
– Carrier wall garden around LBS has broken down
• Application stores are becoming a significant route to market
• Operators remain strong retail partner
• Monetizing LBS remains complex outside navigation and search
– Maps, Navigation & Routing will generate $2.9B
– Search will generate $3.6B by 2013, dominated by giants Google, Yahoo/MSFT
– Other categories hindered by lack of established business models
• Companies have to be responsive and nimble over the next
couple of years as the market matures to make the most of the
opportunity.
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