The document discusses the integration of LTE technology into consumer electronics, emphasizing the challenges and opportunities presented by the growth of mobile broadband. Key issues include managing increasing traffic and spectrum limitations while exploring new business models for consumer devices. The emphasis is on the importance of cost reduction and traffic management for successful implementation and to enhance user experience.

1. Embedding LTE into Netbooks &
Consumer Electronics
Manish Singh
Vice President, Product Line Management
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2. At a Glance
Our Customers = Our Success
Protocol Software
LTE
DPI
Femtocell
ATCA & Professional
cPCI Hardware Services
www.ccpu.com
See our display in the Exhibit Area
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3. Mobile Broadband: Huge Demand, Huge Challenges
Mobile voice revenues saturating
Mobile broadband driving growth
Traffic up 130% per year
Doubling every 9 months!
BUT new base stations & spectrum
Source: IDC
adding only 20% capacity / year
Traffic
Video is the true network killer app Revenues &
Traffic Gap
Will bring mobile networks to its knees! Widening
Data streams are no longer bursty Voice Era
Ex: Peer-to-peer (P2P) & streaming Revenues
Data Era
The “Exa-Flood” is coming…
Sources: Cisco Visual Networking Index, 2009; Pyramid Research
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4. What Is Driving this Growth?
Demographics Devices Demand
Internet Applications
Internet Generation Mobile Internet Devices
& Content
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5. LTE Devices
Good news – first LTE devices have appeared
Data only
Example: Samsung’s LTE dongle
2.6GHz
3GPP R8
But, what about…
Voice + Data
Spectrum Aspects
Backward Compatibility
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6. Challenges
Voice + Data – Voice support is imminent
Leverage converged EPC
Voice over LTE: fragmented
Circuit Switched Fallback
VoLGA
IMS-based VoIP
Radio Aspects
Spectrum harmonization, or lack thereof
2.6GHz, 700MHz, 900MHz / 1800MHz Re-farming…
MIMO
2x2, 4x4?
Battery Life
Global Roaming
Nationwide LTE coverage will have a long way to come
Multiple legacy standards – GSM, 3G, HSPA, CDMA2K…
FDD vs. TDD?
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7. Opportunities
Smartphone, Netbooks, Notebooks…
Smartphones Netbooks Notebooks
Cameras, eReaders, Med Devices, Gaming, Navigation…
Personal
IP Cameras eReaders Medical Devices Gaming Consoles Navigation Systems
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8. Potential
Connected Devices M2M Connectivity
12 Today, predominantly WiFi
th Coverage limited to HotSpots
10 row
ic eG Consumer Opportunity
ev
Relative Comparison
8
d D Social networking phenomenon
e cte Facebook, YouTube…
n
on
6
C Wireline on the decline
4 3 .5x Emergency, home security…
2 Enterprise Opportunity
Operational efficiencies
0 Smart meters, tracking...
2009 2015 2020
Year
Inventory management
Connected Devices Legend:
BUT, there are challenges
Consumer Electronics – Cameras, eReaders, Gaming Consoles,
Personal Medical Devices, Smart Meters, Retail PoS terminal, etc. Security – embedding SIM
Traditional Mobile Devices – Cellphones, Smartphones, Netbooks, Indoor coverage
Data Cards, Dongles
Cost!! Cost!! Cost!!
Sources: various analyst reports, Continuous Computing estimates
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9. Business Model Complexity
Retailers Manufacturers Today’s Business Chain
Consumer Retailer Manufacturer
Mostly, pay one-time
Embedding LTE in consumer device
New entrant: Operator
Recurring business model opportunity
Netbooks already setting the trend
Pay usage-based, application-based
Addressing the cost challenge
Operator subsidizes devices, OR
Operators Consumers
Mfgr subsidizes & shares revenue
Unified Billing is a must
Consumer Device Ecosystem User might have multiple devices
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10. Threat
Apple sold 7.4M iPhones in Q3
Intel reports blowout Q3 on strong mobile business; Atom rev up 14%
AT&T sells Nokia netbooks for $300 with 2 year contract
Verizon’s CTO: “Metered broadband is the future”
And… Operators need…
Traffic
Revenues & Femtocells =
Traffic Gap Cheapest
Widening Bit Pipe
Voice Era
Revenues
Data Era
LTE = Fastest Bit Pipe DPI = Smartest Bit Pipe
Network Infrastructure Meltdown
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11. LTE Delivers “Fast Pipes”
Significantly increased data rates
E-UTRAN Architecture
~100Mbps down, ~50Mbps up
Low latency for real-time apps
We support end-to-end LTE
MME / Serving GW MME / Serving GW EPC: MME, SGW, PDN solutions
RAN: Trillium eNodeB, HeNodeB
S1 S1
S1 S1
S1
S1
S1
X2
X2
eNodeB X2 eNodeB HeNodeB HeNB Gateway
S1
S1
eNodeB HeNodeB HeNodeB
Spectral Efficiency Improved 4X
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12. Femtocells Deliver “Cheap Pipes”
Enables new LTE rollout strategy
Femtocell Solutions
New: “Build-as-they-come”
Old: “Build-and-they-will-come” Offloads traffic Provides cell coverage indoors
from macro Low-power & self-configuring to
network minimize interference
Pricing: enables combo package deal Aligns with 3G / LTE standards
Ex: Femto bundled with netbook Leverages users’ broadband
Heavy data traffic offloaded from macro
+
Trillium Femtocell software
Optimized for small memory footprint
Optimized for high performance
Macro network LTE femtocell
LTE Devices
We have 16 Femtocell customer wins! base station converged device
Spectrum Re-use Improved 1,000,000X
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13. DPI Delivers “Smart Pipes”
Still Spectrum Limited; Traffic Management Essential
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14. Key DPI Applications for LTE
1. Traffic Management
Netbooks will drive P2P traffic LTE is spectrum limited
Internet video = Network Killer Rate limit, throttle traffic
Network Congestion = Poor QoE Application aware, user aware
2. Adaptive Traffic Shaping
Dynamic bandwidth allocation Not all cell sites loaded equally
RAN-aware Shaper Loading changes with time of day
3. Internet Offload (DPI)
Offload traffic to the internet Lower CapEx in wireless core
Offloading at network’s edge 10 DPI customer wins!
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15. Dominant Infrastructure Trends
Hardware = Cost Reduction
Cost per bit over the life of a project
Implications
Standards = ATCA
Outsourcing
Commoditization
Software = Revenue Growth
Portability & scalability
Implications
Open-ness
Cleverness
Differentiation
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16. ATCA 40G = Lower Cost / Bit
40G ATCA essential for EPC to lower cost / bit
40G ATCA = Scalability + Reliability + Performance
EPC MME EPC SGW / PGW
Processing per session Processing per packet
High Availability Load Balancing
Multi-threaded S1-AP, eGTP-c… Fast Path SCTP, eGTP-u, MIP…
Encryption support for Snow3G… Deep Packet Inspection (DPI)
Continuous Computing enables wide range of LTE products
From … “Smallest All-in-One EPC”… …to “Highly Scalable MME / SGW”
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17. Summary
Mobile broadband driving growth
First LTE dongles have arrived We can help!
We can help!
Data only, voice support to follow
Next big opportunity: embedding LTE in consumer electronics
To unlock this opportunity, cost must go down
LTE well suited for netbooks & notebooks
Significant impact on network traffic We deliver
We deliver
Software Solutions
Software Solutions
Traffic Management essential for QoE for eNodeB & Femtocells
for eNodeB & Femtocells
Network capacity limited by spectrum ++
Integrated ATCA Platforms
Integrated ATCA Platforms
Cost / bit must go down for FGW & EPC
for FGW & EPC
40G ATCA = lower cost / bit (MME, SGW, PGW)
(MME, SGW, PGW)
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18. Questions & Comments
Manish Singh
Vice President, Product Line Management
www.ccpu.com/products/trillium/lte.html
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