The document summarizes research on global shoppers and their purchasing habits while traveling internationally. It finds that shopping is an integral part of global shoppers' travel experiences. They spend on average €225 on cosmetics and fragrances during trips. Purchases include both gifts and personal items. While some purchases are planned, impulse buys account for over half of purchases. Key connection points to target global shoppers include major airports, downtown areas, department stores, and luxury brand stores in popular destination cities. Out-of-home advertising is an effective way to reach these mobile consumers at various stages of their journeys.
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
Market and customer analysis for travel retail segment and the analysis of Lancome current position on the market with our proposition for new customer experience special event called Roots of Beauty. Practical part of the course Strategy and Marketing at master studies at Politecnico di Milano 2015.
Team members: Uros Jovanovic, Anna Frontani, Giulia Fraccaroli.
This is a project that I did while on exchange in Paris, France. The project is an analysis on the Luxury Goods Industry and the Globalization opportunities/challenges it is facing.
This presentation highlights Characteristics of Luxury Products
and comparison of 2 luxury brands, Gucci and Louis Vuitton with respect to: PESTLE Analysis, 5 force model, SWOT etc.
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
Market and customer analysis for travel retail segment and the analysis of Lancome current position on the market with our proposition for new customer experience special event called Roots of Beauty. Practical part of the course Strategy and Marketing at master studies at Politecnico di Milano 2015.
Team members: Uros Jovanovic, Anna Frontani, Giulia Fraccaroli.
This is a project that I did while on exchange in Paris, France. The project is an analysis on the Luxury Goods Industry and the Globalization opportunities/challenges it is facing.
This presentation highlights Characteristics of Luxury Products
and comparison of 2 luxury brands, Gucci and Louis Vuitton with respect to: PESTLE Analysis, 5 force model, SWOT etc.
The ice cream and frozen desserts category is seen by consumers as one of the more innovative supermarket categories.
New product development has played a part in driving an increase in value sales, with super-premium extensions to many well-known ranges driving category-leading value growth. So what exactly are consumers looking for to entice them to spend on frozen treats?
The Grocery Eye examined the shopping habits of 2,000 supermarket shoppers to identify perceptions towards purchasing food and drink, as well as non-food products. It assessed the ice cream and frozen desserts category to understand topics such as perceptions towards category innovation, product attributes and ingredients, as well as drivers and barriers to purchase.
Check out our infographic which provides a top level overview of some key research findings across the ice cream and frozen desserts category including:
- Purchase motivators – from value for money to flavour and price.
- Category innovation – the route to discovery and what tempts first time buyers.
- Drivers and barriers to purchase – what are the most important features.
- Future considerations – the features which will be important over the next 2 years.
For a detailed overview of consumer perceptions across the ice cream and frozen desserts sector and The Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400 or catherine.elms@spafuturethinking.com
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
A group presentation in MA Advertising and Marketing Communications class, Bournemouth University for marketing a fictional new non-alcoholic beer called verge.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
The ice cream and frozen desserts category is seen by consumers as one of the more innovative supermarket categories.
New product development has played a part in driving an increase in value sales, with super-premium extensions to many well-known ranges driving category-leading value growth. So what exactly are consumers looking for to entice them to spend on frozen treats?
The Grocery Eye examined the shopping habits of 2,000 supermarket shoppers to identify perceptions towards purchasing food and drink, as well as non-food products. It assessed the ice cream and frozen desserts category to understand topics such as perceptions towards category innovation, product attributes and ingredients, as well as drivers and barriers to purchase.
Check out our infographic which provides a top level overview of some key research findings across the ice cream and frozen desserts category including:
- Purchase motivators – from value for money to flavour and price.
- Category innovation – the route to discovery and what tempts first time buyers.
- Drivers and barriers to purchase – what are the most important features.
- Future considerations – the features which will be important over the next 2 years.
For a detailed overview of consumer perceptions across the ice cream and frozen desserts sector and The Grocery Eye please call or email Catherine Elms, Research Director on +44(0)1865 336 400 or catherine.elms@spafuturethinking.com
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Euromonitor International’s Beauty Survey team has published a new case study on “How to target premium beauty buyers”. It offers insight into premium beauty buyers’ grooming habits, product preferences and purchase motivations as premium categories become the key growth engine for global beauty.
What are the latest consumer trends? What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which, in 2017, brought together leaders of Mondelez, PepsiCo, Coca-Cola, General Mills, Unilever, Nestlé, Tyson Foods, L’Oréal, P&G, Colgate-Palmolive, Johnson & Johnson and other household names.
Our report provides an overview of companies' views on market and consumer trends, and provides over 100 examples of marketing, product and strategic innovation.
Luxury retail trends and customer experience in a digital era. A perspective on the customer experience of the future, case studies from leading retailers today and the implications for business corporate strategy, retail stores, employees and HR.
For more on Retail, Digital, Employee and Customer Experience connect with Deloitte Digital Southeast Asia @DeloitteDigi_SG. We’re always happy to talk.
From strategy to delivery, Deloitte Digital combines cutting-edge design with trusted business and technology acumen to define and deliver tomorrow’s business, today. Deloitte Digital is committed to helping clients unlock the business value of emerging technologies.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
A group presentation in MA Advertising and Marketing Communications class, Bournemouth University for marketing a fictional new non-alcoholic beer called verge.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
L’espace public est un lieu « collectif » où se déploient des flux complexes d’individus qui agissent au gré des temps, des espaces, des envies, des situations de mobilité ou encore des opportunités qui dirigent leurs vies.
Dans ce dialogue, qui s’est ouvert avec l’urbanisation, la démocratisation des transports et la mobilité des individus, est né un fantastique champ des possibles au sein duquel les marques ont commencé très tôt à inscrire leur propre histoire, à construire leur territoire et à partager leurs valeurs.
Ainsi est né un nouveau média – l’affichage désormais appelé communication extérieure – qui s’est très rapidement révélé d’une grande efficacité et d’une richesse inépuisable pour les marques.
Programmatic creatives - The near future of Digital MarketingNandan S Kedlaya
With increasing competition in the world of opportunities, it is clear that ingenuity is what matters. The article talks about Programmatic Creatives and its benefits to the digital world of advertising. The fact that these technologically advance set of creatives allow you to infuse creatives with real-world data from all kinds of first and third-party data sources makes it a lot more effective to reach the right customers.
In 2010 DOOH was worth US$3bn dollars in advertising revenue per year. Today it is almost 50% split in revenue compared to traditional OOH. This is an industry which has gone through some golden years, and recently shakeups as large networks like RMG buy smaller players to increase screen footprint.
Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Bart Van den Notelaer, Manager Digital Sales Clear Channel Belgium and speaker at the DOOH WORKSHOP on July 4 2012, gave an insight on how people can interact with messages on digital screens in different environments using various technologies and creative features.
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
In the year 2010, when the buzz around social media still dominates every media conversation, a massive change is about to happen. The rise of mixed reality advertising and digital signage.
Rules of Attraction - how retailers can get the most from the global shopperGeoffrey Barraclough
A helpful guide for UK retailers. How to get the most from the global shopper. Clearly written. Helpful tips. Plenty of facts. Short case studies from Arcadia and Selfridges.
'Conversion is King' Exclusive eCommerce Event DecksNosto
As Conversion Rate Optimization becomes one of the hottest focus areas in ecommerce in 2014, Nosto brought together a group of top industry experts to Google Campus London on Feb 13th 2014, to guide retailers through the ever-changing landscape of ecommerce and provide them with some actionable DO'S and DON'TS to increase conversion rates and boost revenues.
Presentations featured:
'Is understanding how your customers find you the key to conversion?' by Andrew Buckman – Chief Strategy Officer, Tradedoubler
'The Power of Consumer Reviews: Using genuine feedback to increase conversion' by Paul Squires, Retail Sales Manager at Feefo
'Everywhere Commerce: Converting impulses from visual content into sales' Jaakko Iso-Jarvenpaa, Senior Partner Manager at Kiosked
'14 Must-Haves for 2014. Move your messaging forward.' by Kestrel Lemen, Marketing Strategist at Bronto Software
Hosted by Isaac Moshe, Managing Director, UK at Nosto Solutions
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
Travel Industry has been in the frontline of innovation and disruption since the "Internet of Things " started, this trend is not changing. Take a glimpse of how internet, mobile and new technologies are disrupting the way consumers make travel decisions
Online Shopper in 2016 : All Grown Up
To help brands understand increasingly sophisticated shopper behaviour, DigitasLBi has launched, for the fifth consecutive year, a study of consumer behaviour in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong-Kong, India, Italy, Holland, Singapore, Spain, Sweden, UK and USA.
This year the study was focused uniquely on shoppers who had declared a purchase in the last 30 days, in order to analyze in depth the context of the purchase.
this is a research from Google on the ROPO (Research Online, Purchase Offline) behavior and the need for web-to-store, mobile-to-store device in the Luxe category
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
SAAL C - 16:00 - Attention to Retail: E-Commerce, M-Commerce and Adapting to ...PerformanceIN
Anne-Marie Schwab, general manager and vice president for RetailMeNot, France, will explore two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers' “addiction” to promotions.
Delegates can see how the rise of digital commerce has not only changed the way consumers shop, but also how they perceive the prices at which goods are sold.
With brands and retailers moving towards dynamic pricing, Schwab shares proprietary research on the new consumer journey, revealing the surprising motivations and emotions that drive deal-seeking behaviour, and how marketers can take advantage.
Similar to Global Shopper Connection study by JCDecaux (20)
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
4. THE AMBITION OF A DEDICATED STUDY
A new international study, building on previous learning.
How do Global Shoppers associate travelling and purchase
experiences during their trips abroad.
4
5. INITIAL INSIGHT
Rise of a new international consumer category,
particularly appealing to renowned international brands
Significant purchasing
power
Higher than average
consumption level
Unique buying habits
5
6. OBJECTIVES
Understand better the Global
Profiles and purchase habits
while travelling
Shopper through 3 dimensions:
Frequency of media usage
and exposure to advertising
Favourite destinations and
key connection points with
brands
6
7. METHODOLOGY
Interview of 1,475 Global Shoppers from 8 countries
(populations that registered highest spending levels while travelling)
200
200
200
200
200
200
75
200
Target :
• International Travellers
• Highest Earners
• Regular consumption of high-end cosmetics and fragrances
• Balanced distribution of men and women
Quantitative online questionnaire (undertaken during the
7
1st
quarter of 2013)
8. A POPULATION THAT SPENDS
MORE AND MORE
The studied countries are part of the top
15 worldwide in terms of
tourism spending
Mature countries: USA, UK, France
Fast growing countries: China & Hong Kong, Russia, Brazil, UAE
17,3 Bn
(5th)
42,8 Bn
59,6 Bn
(4th)
69,9 Bn
(3rd)
52,3 Bn
21,8 Bn
31,8 Bn
83,7 Bn
(6th)
38,1 Bn
(1st)
102 Bn
13,8 Bn
(14th)
20,5 Bn
4,7 Bn
2005
2012
(12th)
22,2 Bn
Evolution of tourist spending abroad (USD - 2005 to 2012)
2012 Ranking per nationality
Source: World Tourism Organization, April 2013, in USD
8
9. SAMPLE PROFILE
Regularly purchase high-end
cosmetics and fragrances
Balanced in age
45 years
29%
39%
< 35 years
Purchase every 2/3 months
or more
32%
35 à 44 years
Regular travellers…
4+ trips per
year
21%
43%
36%
3 to 4 trips
per year
… for private purposes or
both private /professional
1 to 2 trips
per year
5%
Private
48%
47%
Professional
Both private/
professional
9
11. THE GLOBAL SHOPPER,
A STRATEGIC TARGET
Who is the GLOBAL
An INTERNATIONAL
traveller…
SHOPPER ?
… who clearly associates
TRAVELLING with SHOPPING
12. SHOPPING IS AN INTEGRAL PART OF THE
GLOBAL SHOPPER’S TRAVEL EXPERIENCE
96%
Like to do some shopping
when visiting a foreign city
83%
Consider shopping as an
important part of their trips
Global Shopper Study by JCDecaux, 2013
12
13. SHOPPING IS AN INTEGRAL PART OF THE
GLOBAL SHOPPER’S TRAVEL EXPERIENCE
68%
Even choose their travel destination according to shopping
opportunities and available brands in the location
95%
81%
79%
Global Shopper Study by JCDecaux, 2013
70%
13
14. TYPES OF PURCHASE…
diversity of products are bought, with fashion
and clothing as the dominant category, followed by cosmetics
& high-end fragrances and accessories
A large
84%
Fashion & clothing
81%
Cosmetics & high-end fragrances
79%
Accessories
73%
Delicatessen & gourmet products
71%
Alcohols
69%
Leather goods
67%
Jewelry
Cultural products, arts & crafts
59%
Technology products
59%
Watches
58%
Global Shopper Study by JCDecaux, 2013
14
15. TYPES OF PURCHASE…
Varied preferences according to country: top categories are ….
Delicatessen
95%
Cosmetics &
fragrances
93%
Cosmetics &
fragrances
93%
Alcohols
88%
Fashion
91%
Accessories
86%
Fashion
90%
Cosmetics &
fragrances
87%
Accessories
89%
Fashion
85%
Accessories
89%
Accessories
85%
Fashion
82%
Fashion
82%
Fashion
81%
Accessoires 72%
Cosmetics &
fragrances
74%
Cultural
products
74%
Cosmetics &
79%
fragrances
Cosmetics &
69%
fragrances
Delicatessen
71%
Leather goods 72%
Fashion
88%
Global Shopper Study by JCDecaux, 2013
Alcohols
74%
15
16. The Global Shopper’s buying habits
- Focus on cosmetics & high-end fragrances -
16
17. SPENDING ON COSMETICS
AND HIGH-END FRAGRANCES
Spending is 225 euros on average, although showing great variation
among countries.
€324
€245
€225 on average
€230
34%
€218
34%
29%
€214
€195
4%
€166
Less than
€50
€50 to
€150
€150 to More than
€300
€300
Global Shopper Study by JCDecaux, 2013
€146
17
18. GIFTS AND PERSONAL TREATS
A mix of personal and non-personal purchases
When you buy high end cosmetics & fragrances while travelling
abroad, is it…
Personal purchases
Gifts for family/friends
Requests
86%
79%
31%
Global Shopper Study by JCDecaux, 2013
18
19. A MIX OF PLANNED
AND IMPULSE PURCHASE
A
planned purchase share…
31%
know exactly which
products or brands they want and
stick to it.
… allowing substantial room for impulse buying
53%
have specific products or
brands in mind, but sometimes
change their mind and
choose something else once in
the shop.
Global Shopper Study by JCDecaux, 2013
19
20. PREFERRED BRANDS
WHEN SHOPPING ABROAD
A balanced mix of available and unavailable brands in the country of origin.
Buy brands they know
50%
well but cannot find
in their own country
Buy brands they know
49%
well and can find in
their own country as well
64%
73%
58%
63%
56%
61%
Global Shopper Study by JCDecaux, 2013
20
21. TRAVEL PURCHASE KEY DRIVERS
Why would Global Shoppers buy abroad, brands that they can find in their own country ?
Better prices and hedonist desires are the two key drivers
70%
Buy products because they are
less expensive abroad
89%
42%
37%
want to indulge themselves
during their travel
Fast growing countries
Want a
souvenir of their travel
Global Shopper Study by JCDecaux, 2013
21
22. Studying high-end cosmetics and fragrance
necessity to reach Global Shoppers at
their country
buying habits leads us to address the
different connection points: both in
of origin and during their travels.
Global Shopper Study by JCDecaux, 2013
22
24. Triggering the Global Shoppers’ act of purchase
What are the strategic connection points?
24
25. DIVERSE SHOPPING PLACES
Airports Duty-Free
shops
Department stores
Luxury brands’
stores
Down-town
perfumeries
75%
70%
62%
55%
Global Shopper Study by JCDecaux, 2013
25
26. DIVERSE SHOPPING PLACES
Reasons for buying in these types of shops
Airports Duty-Free
shops
Down-town
perfumeries
Less expensive
70%
78%
More convenient
77%
Wider choice
Department stores
Luxury brands’
stores
75%
58%
62%
Better services
55%
Great shopping experience
Global Shopper Study by JCDecaux, 2013
26
27. DIVERSE SHOPPING PLACES
Reasons for buying in these types of shops
Airports Duty-Free
shops
Down-town
perfumeries
Less expensive
70%
More convenient
58%
Wider choice
Department stores
Luxury brands’
stores
75%
82%
62%
Better services
55%
Great shopping experience
Global Shopper Study by JCDecaux, 2013
50%
27
28. DIVERSE SHOPPING PLACES
Reasons for buying in these types of shops
Airports Duty-Free
shops
Department stores
75%
Less expensive
70%
More convenient
Wider choice
Luxury brands’
stores
Down-town
perfumeries
71%
Better services
73%
Great shopping experience
69%
62%
55%
Global Shopper Study by JCDecaux, 2013
28
29. DIVERSE SHOPPING PLACES
Reasons for buying in these types of shops
Airports Duty-Free
shops
Department stores
75%
Less expensive
70%
More convenient
Wider choice
Luxury brands’
stores
Down-town
perfumeries
56%
Better services
43%
Great shopping experience
43%
62%
55%
Global Shopper Study by JCDecaux, 2013
29
30. SHOPPING AREAS
VITAL CHANNEL FOR GLOBAL SHOPPERS
enjoy walking around
94% shopping areas
enjoy walking around the
94% different
neighbourhoods
visit mostly the main
89% monuments
Global Shopper Study by JCDecaux, 2013
30
31. CONSUMMERS ON THE GO
USE OF ALL MODES
When you visit a large city abroad, how do you travel?
96%
95%
90%
80%
80%
74%
by foot
taxi
with public
transports
rental car
city tour bus
coach
Global Shopper Study by JCDecaux, 2013
31
32. HIGH ATTENTION PAID
TO ADVERTISING
84%
Pay attention to
advertising when they are
abroad
100%
92%
89%
88%
82%
81%
75%
67%
Piccadilly Circus, London
Global Shopper Study by JCDecaux, 2013
32
33. HIGH ATTENTION PAID
TO ADVERTISING
87%
Looking at advertising helps them understand the local
culture when travelling abroad
97%
97%
92%
91%
Global Shopper Study by JCDecaux, 2013
33
34. HIGH ATTENTION PAID
TO ADVERTISING
69%
seeing the same ads as
those present in their country
helps them feel at ease and
less disoriented
78%
63%
72%
Fast growing countries
appreciate it when ads are
similar to the ones in their
own country
Fast growing countries
Global Shopper Study by JCDecaux, 2013
34
35. SIGNIFICANT EXPOSURE AND AWARENESS
TOWARDS OOH COMMUNICATION
Out-Of-Home advertising combines visual impact and affinity
when targeting a highly mobile audience.
« When abroad, I pay attention to … »
95% Roadside advertising
Of which 49% claim
« yes, definitely »
92% Airport advertising
Of which 43% claim
« yes, definitely »
Global Shopper Study by JCDecaux, 2013
35
37. THE CONNECTION PLANNING
CITY – AIRPORT
For the Global Shopper, travelling is a seamless
experience…
…that takes the form of
discovery,
emotion and
impulse
37
38. THE CONNECTION PLANNING
CITY – AIRPORT
For the Global Shopper, travelling is a seamless
experience…
…brands that accompany the
Global Shoppers throughout their
journey will become an integral
part of their experience
38
39. What are the Connection Points
of Global Shoppers ?
39
40. GLOBAL SHOPPERS
TOP DESTINATIONS
Visited countries
1 France
Country of purchase for high
end cosmetics & fragrances
41% 46%
29%
2 USA
3 Italy
24%
4 UK
32%
14%
7 Japan
10 Singapore
36%
12%
6 Germany
9 Thaïland
38%
19%
5 Spain
8 Canada
43%
32%
16%
9%
6%
8%
26%
24%
20%
19%
Global Shopper Study by JCDecaux, 2013
40
41. GLOBAL SHOPPERS
TOP DESTINATIONS
Hong Kong
China
UK
USA
USA
Japan
Oman
France
France
UK
France
Italy
France
France
France
UK
Egypt
Spain
UK
Spain
Italy
USA
Canada
Italy
Global Shopper Study by JCDecaux, 2013
41
43. GLOBAL SHOPPERS
TOP CONNECTION POINTS
Departures
Shanghai Pudong
Dubai
Sao Paulo
Sharjah
Rio de Janeiro
Shanghai Pudong
Beijing Capital
Chengdu
London Heathrow
New York JFK
Los Angeles
Miami
Tokyo
Muscat
Paris-CDG
Nice
London Heathrow
Paris-CDG
Frankfurt
Beijing
Dubaï
Beijing Capital
Hong Kong
Chengdu
Destination
Hong Kong
New York JFK
Los Angeles
Transit
London Heathrow
Global Shopper Study by JCDecaux, 2013
Paris-CDG
Rome
Milan
Lisbon
43
44. GLOBAL SHOPPERS
TOP CONNECTION POINTS
JCDecaux’s Airport
Presence
Departures
Shanghai Pudong
Dubai
Sao Paulo
Sharjah
Rio de Janeiro
Shanghai Pudong
Beijing Capital
Chengdu
London Heathrow
New York JFK
Los Angeles
Miami
Tokyo
Muscat
Paris-CDG
Nice
London Heathrow
Paris-CDG
Frankfurt
Beijing
Dubaï
Beijing Capital
Hong Kong
Chengdu
Destination
Hong Kong
New York JFK
Los Angeles
Transit
London Heathrow
Global Shopper Study by JCDecaux, 2013
Paris-CDG
Rome
Milan
Lisbon
44
45. GLOBAL SHOPPERS
TOP CONNECTION POINTS
JCDecaux - other
Presence
Departures
Shanghai
Sao Paulo
Sharjah
Beijing
Dubai
Rio de Janeiro
Shanghai
Beijing
Chengdu
London
New York
Los Angeles
Miami
Tokyo
Muscat
London
Paris
Rome
Milan
London
Lisbon
Hong Kong
Chengdu
Destination
Hong Kong
New York
Los Angeles
Paris
Nice
Transit
Frankfurt
Paris
Beijing
Dubaï
Global Shopper Study by JCDecaux, 2013
45
46. GLOBAL SHOPPERS
TOP CONNECTION POINTS
Departures
Moscow
London Heathrow
St. Petersburg
Destination
Paris-CDG
Nice
Cairo
Rome
Milan
Paris-CDG
Nice
Madrid
Barcelona
New York JFK
New York JFK
Los Angeles
Miami
Washington D.C.
Paris-CDG
Nice
London Heathrow
Montreal
Paris-CDG
London Heathrow
Madrid
Barcelona
Rome
Milan
Transit
Frankfurt
Global Shopper Study by JCDecaux, 2013
46
47. GLOBAL SHOPPERS
TOP CONNECTION POINTS
JCDecaux’s Airport
Presence
Departures
Moscow
London Heathrow
St. Petersburg
Destination
Paris-CDG
Nice
Cairo
Rome
Milan
Paris-CDG
Nice
Madrid
Barcelona
New York JFK
New York JFK
Los Angeles
Miami
Washington D.C.
Paris-CDG
Nice
London Heathrow
Montreal
Paris-CDG
London Heathrow
Madrid
Barcelona
Rome
Milan
Transit
Frankfurt
Global Shopper Study by JCDecaux, 2013
47
48. GLOBAL SHOPPERS
TOP CONNECTION POINTS
JCDecaux - other
Presence
Departures
Moscow
London
St. Petersburg
Destination
Paris
Nice
Cairo
Rome
Milan
Paris
Nice
Madrid
Barcelona
New York
New York
Los Angeles
Miami
Washington D.C.
Paris
Nice
London
Montreal
Paris
London
Madrid
Barcelona
Rome
Milan
Transit
Frankfurt
Global Shopper Study by JCDecaux, 2013
48
49. GLOBAL SHOPPERS
CONNECTION PLANNING
1
Identify key Connection Points
for each nationality
Departures / Destinations / Transit
Diversify the range of countries and
advertised airports to ensure the coverage of
all the connection points
49
50. CONNECTION PLANNING
1
Identify key Connection Points
for each nationality
2
Ensure visibility in the main
destination cities
On a range of strategic locations held on a
long-term basis, or through a thought-out
use of national campaigns
50
51. CONNECTION PLANNING
Strategic locations held on a long-term basis
For instance in London
Premiere 450
Both on the access road and in the immediate vicinity of the Westfield Shopping Centre
51
52. CONNECTION PLANNING
Strategic locations held on a long-term basis
For instance in London
Tottenham Cuort Road (Digital)
Tottenham Court Road
Within Tottenham Court Road and in its immediate vicinity
52
53. CONNECTION PLANNING
1
Identify key Connection Points
for each nationality
2
Ensure visibility in the main
destination cities
3
Animate the key events
Per nationality
Per destination
53
54. CONNECTION PLANNING
HIGHLIGHTS
3
Animate the key events
Per nationality
For example, for the Middle Eastern
Global Shoppers
Per destination
For example, the Fashion Week
in Paris, Milan, London & New York
Summer
The days prior to and
following the Ramadan
54
55. CONNECTION PLANNING
BY JCDECAUX
JCDecaux orchestrates the meeting of brands and Global
Shoppers through all stages of their journey, by proposing
high quality contact points that ensure:
Highly conspicuous presence
A seamless media immersion, to accompany the shopping
experience
55
57. Focus on
Chinese Global Shoppers
METHODOLOGY
200 Chinese travellers interviewed online
during the 1st quarter of 2013. The
questionnaire targeted a well-balanced
sample of men and women air passengers,
earning top revenues and regularly
consuming high-end cosmetics and
fragrances while travelling.
57
58. Chinese Global Shopper
ID CARD
•
•
Well above average purchasing of all
product categories available in the Duty
Free Shops
Very high awareness of airport advertising
Fashion Cosmetics
accessories
2
99%
1
Clothing
3
Pay attention to airports
advertising
High-end cosmetics & fragrances
•
Avid shoppers - make both planned and
impulse purchases
•
They look for a great shopping
“experience”
•
They buy brands in their country of origin
to have as a souvenir of their travels
•
Highest average spending
•
Top shopping destinations*
*Excluding Hong Kong
Don’t know exactly which
product/brands to buy
6/10
€324
Justify their preference for
duty free shops in this way
Per trip
Vs. €225 for other nationalities
58
59. Focus on
Russian Global Shoppers
METHODOLOGY
200 Russian travellers interviewed online
during the 1st quarter of 2013. The
questionnaire targeted a well-balanced
sample of men and women air passengers,
earning top revenues and regularly
consuming high-end cosmetics and
fragrances while travelling.
59
60. Russian Global Shopper
ID CARD
•
Alcohol
Above average purchasing of
specific products
Cosmetics
2
•
High ad awareness
88%
1
Fashion
accessories
3
Pay attention to airports
advertising
High-end cosmetics & fragrances
•
Impulse purchases of gifts
8/10
Bring back gifts and don’t
know which products or
brands they want
•
Preference for Duty Free Shops
7/10
Like Duty Free because of
price, convenience & choice
•
Like to purchase products in the
brands’ country of origin
•
High average spending
•
Europe is their top shopping
destination
1/2 Russian
€218
Per trip
60
61. Focus on
Brazilian Global Shoppers
METHODOLOGY
200 Brazilian travellers interviewed online
during the 1st quarter of 2013. The
questionnaire targeted a well-balanced
sample of men and women air passengers,
earning top revenues and regularly
consuming high-end cosmetics and
fragrances while travelling.
62. Brazilian Global Shopper
ID CARD
•
•
Above average purchasing of
certain categories
High ad awareness
Cosmetics
Technology
2
93%
1
Clothing
3
Pay attention to airports
advertising
High-end cosmetics & fragrances
Don’t know exactly
which products/brands
they want
•
Impulse purchasing
•
Preference for Duty Free Shops
6/10
Like Duty Free Shopping
because of prices,
convenience and choice
•
High average spending
€230
Per trip
Vs. €225 for other nationalities
•
Top shopping destinations
62
63. Focus on
American Global Shoppers
METHODOLOGY
200 travellers from the US interviewed
online during the 1st quarter of 2013. The
questionnaire targeted a well-balanced
sample of men and women air passengers,
earning top revenues and regularly
purchasing high-end cosmetics and
fragrances while travelling.
63
64. American Global Shopper
ID CARD
•
•
Above average purchasing of
certain categories
High ad awareness
Cultural
products
2
90%
Fashion
1
Leather
goods
3
Pay attention to airport
advertising
High-end cosmetics & fragrances
•
Impulse purchasing
85%
Don’t know exactly
which products/brands
they want
•
Preference for Duty Free Shops
7/10
Like Duty Free Shopping
because of prices and
convenience
•
High average spending
€195
Per trip
Vs. €185 for all mature countries
•
Top shopping destinations
64