The document summarizes the agenda and speakers for Capital Markets Day 2011 hosted by CTC Media. The event will include presentations on the Russian economy, advertising market trends, CTC Media's growth drivers, new initiatives in TV audience measurement and digital media, and delivering shareholder value. CTC Media's CEO Anton Kudryashov will open and close the day, with presentations also given by senior executives of CTC Media and its partners. A networking reception is scheduled after the event.

1. 2011 Capital Markets Day
Introduction and Investment Highlights
Anton Kudryashov
Chief Executive Officer

2. Today’s Speakers
Peter Aven Mikhail Nazarov Sergey Veselov Ruslan Tagiev
President of Alfa-Bank Deputy General Manager Research Director of CEO of TNS Russia
of Analytical Center Video Analytical Center Video
International International
Anton Kudryashov Boris Podolsky Slava Murugov Yulia Moskvitina Anna-Maria Treneva
Chief Executive Chief Financial Chief Content Officer Chief Commercial Head of Digital
Officer Officer Officer Products
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3. Today’s Agenda
Introduction and Investment Highlights Anton Kudryashov Chief Executive Officer
Russian Growth: Structural Constraints Hinder Peter Aven President of Alfa-Bank
Recovery
Russian Advertising Media Market Overview Mikhail Nazarov Deputy General Manager
p y g
of Analytical Center Video International
Sergey Veselov Research Director
of Analytical Center Video International
Key Growth Drivers Anton Kudryashov
y Chief Executive Officer
Session Wrap-up Anton Kudryashov Chief Executive Officer
Coffee break (11:00am – 11:30am)
Channel Positioning and Content Strategy Slava Murugov Chief Content Officer & Head of CTC Channel
TV Audience Measurement in Russia Ruslan Tagiev CEO of TNS Russia
New Advertising Sales Structure Yulia Moskvitina Chief Commercial Officer
Session Wrap up
Wrap-up Anton Kudryashov Chief Executive Offi
Chi f E ti Officer
Lunch (1:15pm - 2:45pm)
New Media Initiatives Anna-Maria Treneva Head of Digital Products
Delivering Shareholder Value Boris Podolsky Chief Financial Officer
Session Wrap-up Anton Kudryashov Chief Executive Officer
Summary & Concluding Remarks Anton Kudryashov Chief Executive Officer
Dinner at the Billiard Room at the Sanderson Hotel (reception starts at 7:00pm)
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4. From Private TV Network to Vertically Integrated Public Media Company
Acquisition of the Launch of CTC-
DTV group international in
Launch of CTC Israel
CTC Media was Network Launch of Domashny Acquisition of
fo nded as Stor First
founded StoryFirst Net ork
Network Channel 31 in Establishment of
Communications Kazakhstan CTC Media’s
First Russian TV internal advertising
Alfa Group became a CTC Media enters sales house
series commissioned
shareholder of CTC Moldova free-to-air ‘Everest Sales’
by CTC started airing
Media TV market
Launch of f
Acquisition of ‘Videomore’ online
Costafilm and Soho social television
Media production network
companies
1989 1994 1996 1999 2002 2003 2004 2005 2006 2008 2009 2010 2011
Initial Public Launch of CTC-
TV broadcasting Modern Times Changed name to Launch of CTC-
Offering international in
in Russia began
g Group became a CTC Media international in USA
on NASDAQ Germany
shareholder of CTC
Media
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5. A Leading Independent Media Company in Russia and the CIS
CTC – target audience All 6-54
FREE-TO-AIR
(RUSSIA) Domashny – target audience Women 25-60
DTV – target audience All 25-54
KAZAKHSTAN Channel 31
FREE-TO-AIR
FREE TO AIR
(CIS)
MOLDOVA CTC TV Dixi channel
COSTAFILM
CONTENT In-house and third party
PRODUCTION
content production
SOHO MEDIA
CTC-
INTERNATIONAL International version of CTC channel
(PAY-TV)
NEW MEDIA Social TV Network
AD SALES
Internal advertising sales house Everest
g
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6. Benefiting from the Network Model in Russia
Time Shifted Time Shifted
+0h,+2h +4h,+7h
Two satellites covering
all 9 time zones
Network
Signal Uplink
CTC Network: about 100 mln viewers; 50
owned and operated stations and unmanned
repeaters
DTV Network: about 60 mln viewers; 32
Domashny Network: about 68 mln viewers; 38
owned and operated stations and unmanned
owned and operated station sand unmanned
repeaters
repeaters
Network Network contributes programming and branding
75% Ad Time
Affiliate About 2,000 independent affiliates contribute TV broadcasting and promotion in their territory
25% Ad Time
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7. Strong Track Record of Market Outperformance and High Profitability
Billion Rub
20 18.3
18 16.0 15.9
16
14 12.1
12 10.1
10
8 6.7 7.0 6.6 6.7
5.6
6 4.5 4.7
4 2.9
29
2.0
2
0
2004 2005 2006 2007 2008 2009 2010
Revenues OIBDA**
Note: (*) CAGR 2004-2010, all dynamics are provided in Rub terms
(**) E l di non-recurring it
Excluding i items
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8. Key Investment Highlights
The largest independent and the only public broadcaster
in Russia
Unique play on large and fast growing Russian
advertising market
Targeting audiences which are most attractive to
advertisers
Control of the whole value chain due to vertical integration
into content production, distribution and advertising sales
Superior profitability and strong cash flow generation
Proven management track record and supportive
shareholders
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