Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
This presentation provide a brief overview of Compuware's Mobility Center of Excellence. Compuware is enabling customers to realize the benefits of a value-driven mobile strategy by delivering commercial quality mobile applications.
Proliferation of Mobile Devices = Opportunity for Apps & DevelopersVDC Research Group
These slides are from a webcast originally recorded on 8/4/10. During this webcast, Eric Klein, Senior Analyst, Mobile & Wireless Practice at VDC Research, presents data from VDC’s annual Mobile Developer survey, as well as the findings from vendor and end-user interviews. Specifically, he provides insights into: The size of the mobile applications market, and how quickly it is expected to grow; The primary challenges enterprises face when adopting mobile applications; How traditional enterprise software vendors are transitioning their products to mobile platforms; The ramifications of the recent acquisitions in the mobility space; How the shifting/evolving mobile landscape will create opportunities; How companies plan to acquire, deploy and support mobile applications; and The key technical trends companies should be aware of when adopting mobile technologies.
This presentation provide a brief overview of Compuware's Mobility Center of Excellence. Compuware is enabling customers to realize the benefits of a value-driven mobile strategy by delivering commercial quality mobile applications.
Proliferation of Mobile Devices = Opportunity for Apps & DevelopersVDC Research Group
These slides are from a webcast originally recorded on 8/4/10. During this webcast, Eric Klein, Senior Analyst, Mobile & Wireless Practice at VDC Research, presents data from VDC’s annual Mobile Developer survey, as well as the findings from vendor and end-user interviews. Specifically, he provides insights into: The size of the mobile applications market, and how quickly it is expected to grow; The primary challenges enterprises face when adopting mobile applications; How traditional enterprise software vendors are transitioning their products to mobile platforms; The ramifications of the recent acquisitions in the mobility space; How the shifting/evolving mobile landscape will create opportunities; How companies plan to acquire, deploy and support mobile applications; and The key technical trends companies should be aware of when adopting mobile technologies.
With the arriving of Over-The-Top
players, Mobile Network Operators
are being called “dumb pipes”.
If marketing and innovation are the
only variables that create value, the
path to success is only one: to
generate innovative value.
telcwho? Filling the void of meaning.
Trends and Implications of the Berlin Telco Summit 2010
As consumer power is gaining momentum and the democratization of technology is revealing the limits of our current infrastructure, Telco Companies have a great opportunity to shape their identities by filling the void of meaning. These are the key findings of the Berlin Telco Summit 2010.
The participants of this year’s summit – 19 brand and communication strategists from 12 countries – discussed current developments in 15 different markets around the world ranging from India to Mexico. The global strategists identified two areas of conflict that Telecommunication brands should address by clearly positioning themselves, in order to meet the enormous challenges and remain relevant in people’s lives:
Consumers in Power versus Limits of Consumer Power
The growth of consumer power and freedom in the realm of Telecommunication is reflected through several developments. Most obvious is a higher degree of flexibility in terms of tariff plans, allowing consumers to tailor their own tariffs and releasing them from minimum contract terms. In the case of the UK brand giffgaff, which was launched by o2 last year, customers are even turning into the brand’s marketing managers. Smartphones and Social Media Networks are transforming into platforms for people to start their own business and to share and spread their opinion publicly.
However, there are still limits to consumer power. In many cases co-creation is reduced to advertising and communication. And the restriction of consumer power goes even further with some powerful brands establishing themselves as gatekeepers and censors such as Apple, which hit the headlines after banning certain apps from its App store, dictating what is appropriate or not.
Beyond, Social Media and Telecommunication bear great risks and dangers, with millions of people sharing their entire lives with the public, however sometimes too much of it or in a highly addictive way. And these days Social Media is unfortunately not only an agent for positive social and economic change, but also a powerful tool for the evil.
Democratization of Technology versus Limits of Technology
Smartphones and mobile Internet become available to the masses, thanks to attractive financing concepts, affordable data plans and handsets. Also many services are available to more people, e.g. pedestrian navigation, which is increasingly offered for free.
However, the process of democratization of technology poses huge challenges to Telecommunication Companies, especially in terms of infrastructure and data volumes. Thus, network quality has become a big issue again in markets with high smartphone penetration. It is picked up in communications and fuels the current trend of improving basic services and products.
These trends and observations result in two major challenges for the telecommunication industry:
Meaning is Fundamental.
Telco Companies need to develop a clear point of view of what they want to be and what they want to stand for – in the long-term, to avoid turning into replaceable commodity providers and to escape from the ongoing price competition.
Becoming more meaningful can be achieved in various ways e.g., by focussing and thus being able to champion in a few things, such as products or services, rather than averaging in many. Meaning can also be created by being good and acting as responsible corporate citizen, such as the brand “idea” in India, which addresses subjects like education, caste or health that are highly relevant to the Indian society. In order to become more meaningful, Telcos also need to redefine their relationship towards people, acknowledging and leveraging consumer power instead of restricting it and thus turning it into something that is beneficial for both, brands and people.
Innovation is Future.
To avoid losing ground to new competitors from other in
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
The Presentation was presented by Dr. Robert Sutor, Vice President, IBM Mobile Platform at the Mobile World Congress 2012 at Barcelona, earlier this year. It has illustrations of IBM’s Mobile Strategy along with details on Worklight, IBM’s latest acquisition.
Mobile & Hotels - The ultimate mobile customer journeyExicon
What’s happening in the Hotel industry? Snapshot of the key metrics for going mobile and how industry players are now heading towards digitization. It's the appcessorizing era, everything is now being connected to an app!
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
With the arriving of Over-The-Top
players, Mobile Network Operators
are being called “dumb pipes”.
If marketing and innovation are the
only variables that create value, the
path to success is only one: to
generate innovative value.
telcwho? Filling the void of meaning.
Trends and Implications of the Berlin Telco Summit 2010
As consumer power is gaining momentum and the democratization of technology is revealing the limits of our current infrastructure, Telco Companies have a great opportunity to shape their identities by filling the void of meaning. These are the key findings of the Berlin Telco Summit 2010.
The participants of this year’s summit – 19 brand and communication strategists from 12 countries – discussed current developments in 15 different markets around the world ranging from India to Mexico. The global strategists identified two areas of conflict that Telecommunication brands should address by clearly positioning themselves, in order to meet the enormous challenges and remain relevant in people’s lives:
Consumers in Power versus Limits of Consumer Power
The growth of consumer power and freedom in the realm of Telecommunication is reflected through several developments. Most obvious is a higher degree of flexibility in terms of tariff plans, allowing consumers to tailor their own tariffs and releasing them from minimum contract terms. In the case of the UK brand giffgaff, which was launched by o2 last year, customers are even turning into the brand’s marketing managers. Smartphones and Social Media Networks are transforming into platforms for people to start their own business and to share and spread their opinion publicly.
However, there are still limits to consumer power. In many cases co-creation is reduced to advertising and communication. And the restriction of consumer power goes even further with some powerful brands establishing themselves as gatekeepers and censors such as Apple, which hit the headlines after banning certain apps from its App store, dictating what is appropriate or not.
Beyond, Social Media and Telecommunication bear great risks and dangers, with millions of people sharing their entire lives with the public, however sometimes too much of it or in a highly addictive way. And these days Social Media is unfortunately not only an agent for positive social and economic change, but also a powerful tool for the evil.
Democratization of Technology versus Limits of Technology
Smartphones and mobile Internet become available to the masses, thanks to attractive financing concepts, affordable data plans and handsets. Also many services are available to more people, e.g. pedestrian navigation, which is increasingly offered for free.
However, the process of democratization of technology poses huge challenges to Telecommunication Companies, especially in terms of infrastructure and data volumes. Thus, network quality has become a big issue again in markets with high smartphone penetration. It is picked up in communications and fuels the current trend of improving basic services and products.
These trends and observations result in two major challenges for the telecommunication industry:
Meaning is Fundamental.
Telco Companies need to develop a clear point of view of what they want to be and what they want to stand for – in the long-term, to avoid turning into replaceable commodity providers and to escape from the ongoing price competition.
Becoming more meaningful can be achieved in various ways e.g., by focussing and thus being able to champion in a few things, such as products or services, rather than averaging in many. Meaning can also be created by being good and acting as responsible corporate citizen, such as the brand “idea” in India, which addresses subjects like education, caste or health that are highly relevant to the Indian society. In order to become more meaningful, Telcos also need to redefine their relationship towards people, acknowledging and leveraging consumer power instead of restricting it and thus turning it into something that is beneficial for both, brands and people.
Innovation is Future.
To avoid losing ground to new competitors from other in
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
The Presentation was presented by Dr. Robert Sutor, Vice President, IBM Mobile Platform at the Mobile World Congress 2012 at Barcelona, earlier this year. It has illustrations of IBM’s Mobile Strategy along with details on Worklight, IBM’s latest acquisition.
Mobile & Hotels - The ultimate mobile customer journeyExicon
What’s happening in the Hotel industry? Snapshot of the key metrics for going mobile and how industry players are now heading towards digitization. It's the appcessorizing era, everything is now being connected to an app!
Smartphone adoption in Ireland is the main theme of the Winter 2011 issue of State of the Net. Also covered is broadband uptake, eGovernment, digital advertising, eCommerce and social media trends.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
The mobile industry in India seems to be growing prodigiously. That’s evident from our half-yearly mobile phone landscape reports as well, since the number of phones being launched in the country has increased year-on-year. Up until now that is. The year 2016, so far, seems to be defying the trend as the number of launches declined for the first time in three years. Not just that, the first half of the year was quite different as compared to previous years, be it in terms of shifting consumer preferences for price segments, or Chinese brands giving stiff competition to indigenous and established multinational manufacturers.
So, here's a comprehensive look at the state of affairs in the Indian mobile phone industry in H1 2016.
Lotusphere 2012 - Harnessing the Power of Enterprise Mobility Robert Sutor
It's hard not to talk to an enterprise customer these days without getting into a discussion about Mobile. By 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for employees, as well as enabling better purchasing and support services for their customers. Complicating this is the variety of devices used, employees who wish to use their own devices at work, application level and device management, cost controls, and security concerns. In this session, Bob Sutor will discuss his views on the foundational needs of enterprises for a mobile application platform, mobile device management, and security.
The presentation I presented at the local Belgium Innovate conference. It gives an overview of how the IBM Rational portfolio can be used to address the challenges of Mobile application lifecycle management
Smartphones and tablets … constant connectivity and mobility … these devices and trends have a massive impact on the lives of every business and leisure traveler.
But what has the industry learned since the idea of the always-connected traveler became the norm?
Where are the next opportunities for the travel industry in the mobile space?
And, perhaps most important of all, what are the rapidly evolving expectations of on-the-go customers as they interact more with travel brands via mobile devices?
Panellists:
Bill Loller, vice president of mobile product management, Tealeaf, an IBM Company
Julie Ask, vice president and principal analyst, eBusiness and channel strategy professionals, Forrester Research Inc.
MEAP's are comprehensive container platforms that addresses all the aspects of mobile IT enablement of enterprises for rolling out their mobility roadmap
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
FabriQate presents an overview of the Chinese Mobile scene and opportunities that exist in the market in China.
China is fast emerging as one of the largest mobile markets with 1 billion mobile subscribers and a rapid progression towards internet enabled mobiles. This creates a very vibrant and rich ecosystem for mobile apps and offerings in China.
China has also created some unique mobile models especially in the mobile web scene which are a learning lesson for the US and European mobile ecosystems. In that way we find that China is actually innovating and leading the way in certain areas of mobile.
Presented at place4BRICS in Jan 2012
10+1 Myths About the Mobile Economy is a presentation on the latest trends of the mobile industry, from app revenues and cross-platform development to the waging war between native and web apps
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
1. The Digital
Connected Consumer
1 6/18/2012 PA1 Confidential
2. Twenty Years Ago, someone’s Last will:
...and my position in the waiting list for a fixed
telephone connection goes to my grandson...
Today, let's compare marriage and buying a cell phone:
- commitment
Marriage: you commit for life
Cell phone: you commit for one year or two
-termination
Marriage: divorcing may cost you a fortune
Cell phone: canceling your subscription before the end of the term incurs a fee
that can reach to a few rupees
-selecting a new partner
Marriage: you can always marry another person, but you will have to pay again
for a new marriage.
Cell phone: same, you can always change your cellular service provider with
MNP
3. Agenda
Definition: Technology, Consumers , various categories of mobile phones
Convergence, technology and consumer behavior :
◦ Adoption influencers
◦ Drivers of mobile phones growth
◦ Various operating systems and importance
Mobile phones market opportunity
◦ Market Sizing
◦ Regional Mobile Phones Market
◦ Regional share of market
◦ Average Selling Price
Retail and Distribution Dynamics
◦ Channels category
◦ Distribution Progression
◦ Regional share of distribution universe
◦ Distribution Models and Structure : OEMs and Channels
◦ Roles and responsibilities of distribution stakeholders
◦ Broad margins and pricing structure
Summary
4. Evolution of Phones
IBM and
Bellsouth
(1992,
first Smartphone)
Graham Bell(1870)
Martin Cooper
(1973, Motorola, first mobile phone)
5. Unconventional Jobs of a Mobile Phone
Compass
Mosquito
Mirror
Repellant
Jobs
Child
PC
Rattler
Games
6. Driving Mobile Phones Explosion
1G 2G 3G & Beyond
Phone Evolution
+ + + + +
Mobile Information Entertainment / Rich User Generated Computing
Communicati CE Communication Content/ Social
on Networking
+ + + + +
Computing Simple Information Entertainme Rich User Generated
Communicati nt Communicati Content/
on PC Evolution on Social Networking
Significant increase in the computing power of wireless chipsets
Strong feature integration Compact, less power consuming, affordable devices
Feature integration simplifying designs – indirectly helping the growth in
ecosystem
Growing ecosystem driving Innovation and Competition
Emergence of smart phone o/s such as Android helping the cause
Improved data rates helping drive new application ecosystems
2012-11-15 6
8. It’s no longer about Mobile Phones
Key ecosystems are expanding across 4 screens
PC smartphone tablet smart TV
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, Office Windows Phone Windows 8 Xbox
9. We are Changing: TG 15-34
Consumer Behavior undergoing an abrupt change with
Wireless Broadband
10. Drivers to Buy a Phone
Brand Image
Enterprise
Road Warrior
Student
High
Developed
Involvement
ecosystem
Product
Gaming Buff
Music Lover
Consistent
performance
App store
or cost
prioritization Where am I?
Socially Connected What’s nearby?
11. Consumer Purchase Categories
IOCP
Individual
Owned
Company Paid
IOIP COCP
Individual Company
Owned Owned
Individual Paid Company Paid
Purchase
COCP lost sheen but gaining ground again due to customizations
required for enterprises
13. Mobile Phones Ecosystem
•The cost to
ODMs assemble
MNCs use the handset
devices
chipsets manufacturer There are three
incurring the
manufactured for these tiers of mobile
BOM and ship device distribution
by preloaded
them to in India -from
MNCs such as Qualcomm, Infi applications is
companies that manufacturers to
Nokia, Samsun neon, Mediate in the range of super and zonal
sell these
g, SOMC, predo k, TI, STMicroel 3-4%. distributors and
devices to end
minantly ectronics, and •The preloaded finally to retailers.
customers.
employ a mix so on. mobile •The margins
Global brands offered by
of open application
also manufacturers to
standard and •Chipsets can market was
manufacture channel partners
proprietary OS account for valued at Rs. are different for
handsets on
about 30 to 40 580cr and is global brands and
their own
percent of the expected to Indian
Accesorization
total cost of a grow at a manufacturers.
for life cycle
feature phone. CAGR of 6.9
enhancement
percent
15. Modes of Promotions
Above the Below the Digital and
Unpaid Army
Line Line PR
Demo
Units Social
Television References
Media
PoSM
Displays Relevant
Print Wall Internet Loyalists
Glazings sites
Bloggers
Malls Word of
OOH and
Activations Mouth
Reviewers
PR
Network
16. Typical Distribution Models
Open Market
•Handset manufacturers sell devices through distributors
and then retailers.
•Handset manufacturers leverage an open market model by
having strategic partnerships and alliances with large
distributors.
•Main participants following open market model in India are
SOMC, Nokia, Samsung, HTC, LG and Indian
Manufacturers
Operator Leveraged
•Smartphones are sold through service providers and
locked for services of these providers.
•There are two methods to lock consumers to service
providers:
•Hard locking-Devices are programmed to work only for
selected operators (CDMA)
•Soft locking-The tariff package helps operators to retain
customers for a longer period of time, for instance,1GB
download free for the first 3 months(Apple and others)
Online Channel (Evolving)
• Products are advertised, sold online and door delivered to
household
• Exclusive launches possible with special offers
17. 3G Operators Embracing Devices
Evolution Operator stores
begin stocking and
Curve selling
Smartphones
Integrating 3G
Smartphones and
tablets in service Aircel stores selling
campaigns and Live with Walkman and
roadshows iPhone
Operators
entering 3G
devices space:
ODMs led
Initiated HSPA Reliance : 3G
data bundling Tab from
with Huawei
Smartphones Idea Cellular: LTE TDD
ZTE Networks
and Huawei To launch
HSPA+
Networks ODM By Q3’ 2012
launched by 6 Smartphones
operators ($100)
Vodafone Blue:
TCL ($80)
18. Industry Practice
CE and IT Mobile
Division Phones
Companies
Telecom
Key Retail Exclusive
MBOs Operators
CE Stores Chains Stores
Exclusive Key Retail Channel
IT stores Channel Chains
In-sourced Sales Outsourced Sales Officers
Officers and In Store and In Store Promoters
Promoters at top stores
19. Typical Mobile OEM Structure
Managing
Director
Regional
Sales Heads Head- Product Sales NKRC Key Operator and
Marketing Management Operations Accounts B2B Business
Business Marcom, PR, Business Trade Schemes and Account
Training Account
Managers Digital Intelligence Marketing Offers Managers
Managers
SOM
Account
ISDs
Managers
Insourced Outsourcing is the Key
Outsourced
20. Route to Market
OEM
Master Sell – in
Distributor/s Direct Billing
Entrepreneurial (Primary)
Regional Partners
(ND/MD)
Regional
Distributor Large Format Telecom Operator
Converged Stores Online Channel Exclusive Stores RKRCs
Retail Channel
(RDS)
Sell out
(Secondary)
Multi Brand Outlets Experience Zones Multi Brand Outlets
Local Online
Partners
Sell thru
(Tertiary)
Flexible and Entrepreneurial Distribution Models are
Successful
21. Types of Mobile Outlets
Multi Brand Outlets Branded Exclusive Store
Key Retail Chain Mobiles Chain Experience Store
22. Mobile Phones Distribution Progression
Mobile Phones Distribution Growth
600000
500000
400000
Counters
300000
Total
200000
Smartphones
100000
0
CY2010 CY2011 CY2012 CY2014
Year
2010 2012 2014
2011
Total Mobile Total mobile outlets Total mobile outlets
Total Mobile Outlets (250000) (500000)
Outlets(75000)
(120000) Smartphones
Smartphones Smartphones outlets Smartphones outlets
outlets (5000)
Outlets(1000) (10000) (50000)
23. Roles of Stakeholders
National Regional Retailer
Distributor Distributor
Undertakes Credit
Exposure , insurance Placement : width and
Market Exposure
extraction
Custom Clearance Placement : width of
Brand visibility and
Shrink Wrap distribution
promotion
Arranges for inland Local good transfer
In store demonstration
Transfer and billing
led sales
Local Billing Compliance to VAT and
Executing primary and
Compliance to VAT and CST Regulation
tertiary schemes and
CST Regulation Collection of Payment reconciliation
Collection of Payment DOA settlement Competitive insights
Marketing collateral Marketing collateral to and relationship
movement retailers Market sentiment
Receipt of DOA Market claims and management/
Certificate schemes maneuver
Replenishment of DOA reimbursement
Claim reimbursement
24. Interventions
In Store Demonstrators
Value Based Selling
Smartphones Training Experience Zone
Carrier Airtime Demo Phones
Recharge (RCV) In Shop Displays
250k
KRCs, Brand
Carrier Starter Stores
Packs – 150K
120k
Opportunity
Mobile
10K stores
Stores
Handset Outlets
120K
Multi Brand
Outlets
70 – 80%of Smartphones volume at MBOs, spread across geographies
Width of distribution with strong counter extraction to supplement migration of
portfolio to Smartphones
Smartphones distribution expanding with operators 3G and LTE coverage
25. The Six Dimensions
Value
Relationship
Ownership
Range
Initiatives
Service
Essentials of Engagement Rules for Success
27. Summary
Mobile Phones Market
Indian mobile market is the second largest after the Chinese market and is expected
to grow at a compound annual growth rate(CAGR) of 11.8percent in terms of unit
shipment from 2011 to 2016.
Sale of mobile handsets in rural and semirural parts of the country is expected to be
one of the major growth drivers during the next three to four years.
Replacement is likely to help maintaining growth of the Indian mobile market, even
after it nears high level of mobile penetration.
The Indian mobile market witnessed considerable evolution in 2010 with 3G auctions
and Mobile Number Portability : New Telecom Policy may abolish roaming and
consider India as one mobile network region
India is now a higher replacement sales market than first mobile use market
Lack of wire-line internet is causing mobile phones to be in everyone’s hands
Distribution of mobile phones will keep penetrating deeper with local brands evolving
28. Summary
Smartphone Market
The Indian Smartphone market is growing at a significant pace.
Mobile phones have evolved from being hardware to be eco-system led
Ecosystem defines the mobile technology that will succeed
◦ HSPA v/s CDMA
◦ LTE v/s WiMAX
Drivers include increased need for converged devices and accelerated adoption of
Smartphone open-source operating systems
Smartphones are expected to witness accelerated adoption when price decrease to
Rs.5,000 by early 2013. Smartphone still remains a Tier 1 brand play, aping the
western counter phenomenon a decade ago
Western world may become retail led and India may become operator led in next 24
months
Non traditional ways of point of sale(virtual) are evolving. Unconventional
stores(Staples, Planet M) beginning to use Smartphones as drivers of other categories
A phone needs to talk to multiple screens and is fast becoming a tool of convenience
and productivity
In 2010,the Smartphone market in terms of unit shipment was 3.9million, grown to
9.8million in 2011, expected to clock ~ 15million + in 2012.