1) The document proposes using Bluetooth technology and promotions to increase Facebook fans for a brand with low awareness by drawing customers from their restaurant stores to their Facebook page. 2) The strategy involves calculating the total weekly foot traffic to their stores and aiming to convert 10% of those customers to Facebook fans through in-store promotions and Bluetooth messages. 3) The campaign would run for two months and focus on a different dining aspect each time, with the goal of gaining 1,000 new fans per month through prizes and sharing healthy salad recipes on Facebook.