Turkcell Technology provides innovative solutions to help customers gain competitive advantages. It has over 10 years of experience developing solutions for telecom operators. Its experts offer a portfolio of network services, SIM and mobile marketing solutions, business support systems, and business intelligence products. Currently TTECH's solutions serve over 60 million customers across 10 countries. The company focuses on collaboration, applying research to customer needs, and an iterative development process to deliver valuable innovations to its telecom partners.

1. Company Overview

2. Our Mission
Innovate for helping our customers to:
Create a difference,
Gain a competitive edge,
Become indispensable in their fields of operation.

3. Key Milestones
Turkcell Technology (TTECH) has more than 10 years of development
experience with its solutions applied and proven at Europe’s largest stand-
alone GSM Network operator.
Development group TTECH Center was put Focus: Turkcell &
within Turkcell into service Telia Sonera Group +
HC: 255 engineers Regional Sales
Focus: Turkcell Group HC: 360 engineers
1994 - 2006 2007 2008 2009 Today
TTECH company
Focus: Turkcell &
formed with its 44
Telia Sonera Group
engineers
Focus: Turkcell HC: 321 engineers

4. Our Partners
Growing with our partners is of prime importance for us, we value our
ecosystem and collaborate with other companies, universities and research
centers.

5. Our Customers
Currently TTECH’s solutions serve more than 60 million customers in 10
countries.
 Turkey:  Georgia:
 Ukraine & Belarus:  Northern Cyprus:
 Azerbaijan:  Tajikistan:
 Kazakhstan:  Moldova:
 Uzbekistan:  DU:

6. How Do We Think?
We dedicate time and effort to our ideas and then let them mature in TTECH’s
ecosystem… INCUBATION
• Gathering entrepreneurs
• Learned lessons from failure
•Turning the ideas into assets
• Visioning the projects
• Technical Consulting
• Iterative & customer driven aspect
• Time to market and flexibility
• Providing office needs, assets
• Collaboration

7. How Do We Work?
Our innovation process is driven by our customers’ and stakeholders’
challenges. We view innovation as an ongoing process towards improvement.
APPLIED RESEARCH, CUSTOMER
NEEDS AND EXPECTATIONS,
FUTURE FORECAST,
MULTIDISIPLINARY APPROACH
Design
Thinking Process Idea
Generation COLLABORATION
THINK PLATFORM
PATENTS:
INTELLIGENCE
PROPERTY Product
Project
Development
10 + 21
Prototyping
Product
Development EVALUATION
User/Customer PROJECT
Experience MARKETPLACE

8. Our Competencies
From assisting the operation of network resources to improving business
oriented intelligence, TTECH’s experts provide an expanding portfolio of
packaged and custom solutions for telecom network operators.
Network Services & Enablers
SIM Asset & Services Management
Mobile Marketing
Mobile Internet & Multimedia
Business Support Systems
Business Intelligence
Customer Relationship & Channel Management

9. Network Services - RoamSuite
RoamSelect SIMSelect
Network based outbound roamer SIM based outbound roamer
steering steering
RoamPrevent RoamOptimum
Accidental border roaming On-net routing of calls towards
prevention inbound roamers
RoamAssist-AtHome RoamAssist-Abroad
Call completion assistant for Call completion assistant for
inbound roamers outbound roamers
RoamWelcome RoamCB
Welcome and bon-voyage USSD callback roaming service
messaging service

10. Network Services
SMSPrevent – International SMS Firewall SIMBox Detector
Configurable rules for filtering incoming Detect SIMBoxes and retain revenues at
Network Services
international SMS messages risk due to call redirection
Location Info Server RouteIT
Rapidly deploy location based services Route the outgoing international traffic in a
dynamic, easy and flexible manner
MT-SMSC, MT-MMSC Columbus
Carry VAS to Peer SMS traffic efficiently Third party messaging platform – Light SDP
Hunt PBX Mobile PBX
Voice Services
Make your employees available at all times PBX service for corporate mobile phone
users without the need of PSTN lines,
PBX or desk phones
Missed Call Notification Reverse Charging
Inform your subscribers about calls Increased revenues due to increased
towards them when they are unreachable phone usage

11. SIM Asset & Services Management
SIMDynamic
Legal equivalent of your own wet signature
- Dynamic SIM Menu
Enable the exchange of data between the
Remotely update SIM
SIM and the systems in short distances
menu structure
Cost effective SIM Card supply chain
SIM Card Provisioning Services
- VAS Booster
Boost services based on
Near Field Communication
customer profiles, location
Mobile Signature
management
OTA – Over The Air SIM Management Platform
Reach and manage SIM Cards in an easy, secure and remote fashion

12. Mobile Marketing
Campaign Management System
• Easy-to-use, web-based campaign designer
• Tailor-made for Telcos
• Convenient modules for mobile operators such as
installment, lotteries, etc.
• Integration to backend systems with fulfillment manager
• Fast integration
• Chained campaigns and campaign groups
• Extensive reporting
Augmented Reality AdInAction
Overlay videos on top of real world Multi-platform mobile advertising
images and objects solution

13. Mobile Internet & Multimedia
GEZENZİ – Location Based Social Networking Platform
Express yourself, share your everyday life, what you feel, what you see, wherever you go,
where you eat, what you like/dislike, in short; EVERYTHING!
• Leave traces with SMS, MMS, pictures or text on a map
• Click to call
• Create your own life track
• Follow comments and notes left
• Share the content you generate along with location information
Mobile Terminal Applications SIMOnPC
J2ME, Blackberry, Symbian, Android 3G USB modem connection interface
with mobile marketing functionalities
Facebook Video Uploader Virtual Video Call Center
Easily upload videos to Facebook by Get video IVR functionality without
making 3G video calls the need of an IVR investment
Mobile Education & Information ParlayX Platform
Mobilize your e-education platform Telecoms capabilities enabler; fast and easy
third party application development

14. Business Support Systems
Collection Suite
Postpaid Rating
Near real-time, high performance rating
• Collection Gateway: Provides an
Fix & Mobile
open architecture gateway between the
payment sources and the billing and
charging system
• Collection Backoffice: Provides a
Billing Suite, Utility Billing unique application for all financial back-
Flexible, high performance billing office operations about invoices and
solution for telco operators and payments
utility companies • Digital Contour Infrastructures
T-Race: Bad Dept Management Ambassador
Visual, effective, flow-based bad Sales channel and incentives
debt management solution management platform

15. Business Intelligence Solutions
 More than 10 years of BI experience in
Turkcell Technology Telecommunications industry
BI Team  Designed, Built and Running one of the largest data
warehouses in telecom industry
 One of the selected few: Oracle Terabyte Club
Member
 Consists of highly talented professionals and
consultants
 Has a proven record of success in BI operations
Flawless operation, providing data for finance and
even for NYSE
 Early adopter of the newest BI technologies
Complex Event Processing, Text Mining…
 Game changer in DWH industry: Oracle consults with
Turkcell Technology on new solutions

16. Customer & Channel Management
Turkcell Technology
CRM Team  Developing and operating one of the largest
customer and channel management systems in
telecom industry
 Consists of highly talented professionals and
consultants
 Proven record of success in CRM operations
 Early adopter of the newest CRM technologies
 Seamless combination of BI and CRM

17. THANK YOU