The document discusses the mainstreaming of peer-to-peer (P2P) connectivity in enterprise environments, highlighting its advantages over traditional client-server models, including decentralized communication, cost efficiency, and scalability. It outlines various applications of P2P technology, particularly in real-time communications such as voice, video, and instant messaging, and the challenges faced in adopting these technologies within enterprises. Key considerations for successful integration of P2P in businesses include security, interoperability, and management of community guidelines.

1. Mainstreaming Peer-to-Peer Connectivity
Real-Time Communications in the Enterprise
Mead Eblan
Wireless Broadband
Strategy Consultant
September 20, 2007
Digital Government Institute – September 20, 2007

2. Agenda
Mainstreaming Peer-to-Peer Connectivity
P2P – What is it
Mainstream and growing
Beyond Filesharing
Enter the Enterprise
Where it works Peer Pressure starts early…
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3. What is P2P?
P2P relies on the computing power and
bandwidth of all participants across the
network- versus concentrating storage,
distribution & processing on a relatively few
servers.
P2P networks are typically used for
connecting nodes via ad hoc connections. P2P was not lost on Michelangelo.
A pure peer-to-peer network is not based on
clients or servers, but equal peer nodes that
simultaneously function as both "clients" and
"servers" to other nodes on the network.
• The P2P network model differs from the client-
server model where all communication is typically
routed to and from central servers.
• Many businesses now operate a HYBRID of both,
assigning client-server networking to some
applications, and P2P to others.
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4. P2P – Mainstream and Growing
Peer-to-Peer applications benefiting most from
broadband adaption.
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5. P2P – Beyond File Sharing
The P2P model is being leveraged by applications going
well beyond simple file sharing…
- Voice
- P2P VoIP outpacing traditional VoIP model (Skype vs
Vonage)
- P2P SIP (Avaya)
- Content
- Video distribution models (BitTorrent, Joost)
- Both Microsoft and Apple integrating P2P into the OS
- Kontiki (P2P grid-delivery platform) versus Akamai (CDN)
- “Open Business” Transactions
- Financial online community for borrowing & lending:
http://www.prosper.com
- Mobile
- Skype, Jajah, PeerMe, iSkoot all providing mobile
solutions
- Disintermediating the network – TerraNet
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6. Snapshot: Mobile P2P VoIP Ecosystem
Drive to simplicity increases span of complexity
Chips O/S Devices
Needs Standards
Markets
Broadcom Microsoft Nokia Service
802.11 Marvell Symbian Motorola Providers
802.11a/b/g Intel Linux Samsung Skype
WCDMA TI Other Sierra Wireless Jajah
HSDPA Atheros Clients Belkin E-Plus
EDGE Sharp Skype Netgear T-Mobile
EVDO Conexant iSkoot ipdrum 3
EVDO R.A Jajah Dell • Residential
• Mobility Microsoft
• Enterprise
• Low Cost Voice • International
• Collaboration • Campus
• Presence Detecton • Hospitality
• Information / Data • Travel
• Chat • Roaming
• Transactions
• File Sharing
Problem Identified Standards Chipsets Software Hardware Services Market Tuning
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7. P2P VoIP via Mobile to Mobile
Doesn’t have to be complex.
Example: Call Origination using mobile to Skype user,
forwarded to mobile…
- No PC involved and virtually extends Carrier’s ‘network’
- Provides incremental revenue opportunity via 100% off-net calling
- Minimal traffic displaced
Laptop/Desktop
Access
Internet T1
IP Cable
Network
DSL
WiFi
Mobile phone - UK
Skype client forwarded
to Mobile
CAPEX: $40
OPEX: $.02cpm
Labor: 5 minutes
Extending your market: Priceless
Mobile phone - US
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8. Reality – Voice is Converging…
But Services are not.
Existing Obstacles to Voice Convergence: Services Don’t Easily
- Separate numbers, phones, address books, and
Span Multiple Domains
voicemail boxes
- Mobile service airtime charges for almost all
calling services
- Benefits of value-added VoIP services confined to
broadband IP networks
- Enterprise PBX mobility extensions are proprietary
& limited in scope
What if:
- Dropped calls could be automatically reconnected.
- Mobile-to-landline calls could be seamlessly
transferred
- A single phone could handle different recipient
numbers, I.e. for office and for home – and STILL
separate billing.
- You had one number for all your phones. Stock images I wanted
- International roaming calls made over your to use.
cellphone could be charged at local calling rates
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9. P2P – Beyond Imagination
Convergence is finally real.
With infinite address space, autoconfiguration, IPsec support and
Mobile IPv6, P2P networking will push asymmetrics and rhizomatics
into newer Web 3.0 frontiers…
- Electricity
- Research into using peer-to-peer platform for
distributing energy via ‘microgrids’
- Industry
- Goose P2P for manufacturing networks
- The future of combat
- rhizome, swarm and open source on the
battlefield
- Emerging Applications
- The Semantic Web
- Near-field Communications (NFC)
Leaders emerge from
- Augmented Social Networks (ASN)
crowds – and hubs emerge
- Real-Time Communications (RTC) from swarms.
- Instant messaging (IM) married with Enterprise
2.0 technologies
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10. P2P in the Enterprise
Does P2P lend itself to RTC in the Enterprise?
Yes:
• Decentralized ubiquity
• Robust interoperability
• Cost economies over client-server architecture
• Scalability
• Resource Sharing yet platform independent
• Real-time communication
• Synchronized media
• Access to real-time information, communication &
collaboration Real-time collaboration
need not be complex.
Yet, the Enterprise continues to shy from P2P.
Considerations:
• Unease regarding security and identity management
• Concerns over network congestion & performance
• Interoperability, maintenance & upgrade complexities
• Enterprise-wide community controls & rules
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11. Real-Time P2P Business Uses
Real-Time Communications (RTC)
Instant messaging, voice, video
Real-time customer information access
Customer service, call centers
Collaboration
Project workspaces solving goals
Filesharing with co-workers
Whiteboarding
Cyber-conferencing
Content Distribution
Media, company meetings, classes
Distribution of product updates/collateral
Company announcements
Media/Sales campaigns
M2M-x
More typical stock
images.
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12. Where Real-Time P2P Works
P2P works better in Enterprise
organizations with:
Decentralized management style
Team approach to knowledge work
Complex alliances and partnerships
Geographically dispersed and/or highly
mobile workforce
Wide range of computing and
communications devices in use Coming, going, or
yielding?
Dynamic, rapidly evolving business
processes
Need for coordination, collaboration and
integration
Growing amounts of important data and
computing power at the “edges” of the
organization
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13. Select RT / P2P Enterprise Vendors
Company RT Enterprise Services
VIDEO: Avistar’s video integration with IBM Lotus Sametime 7.5 enables one-
Avistar click, one-to-one or multiparty video calling from the Lotus Sametime contact list
or an active chat.
WIRELESS: CommonTime provides wireless handheld solutions built exclusively
for Enterprises running IBM Lotus Notes, and boosts mobile ROI for Fortune 1000
Enterprises.
SECURITY: FaceTime provides security solutions for management and control
FaceTime of “greynet applications” such as instant messaging, P2P file sharing, web
conferencing, and VoIP.
BUSINESS INTELLIGENCE: Pentos AG supports the optimization of
enterprise-wide knowledgebased processes.
UNIFIED MESSAGING: VoiceRite offers “IPC BLUE” Unified Messaging and
VoiceRite Voice Response built on IBM WebSphere for Lotus Users. Voice messaging is
controlled and messages are received within Lotus Sametime 7.5.
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14. Select RT / P2P Enterprise Vendors
Company RT Enterprise Services
Rapid calling from corporate LDAP directory
Broadcast alerts with text, graphics and audio
Click-to-call from web applications and messages
Calendars, directories and messaging for schools and higher education
Plus student roll calls, parent notification, hall passes
Intelligent information appliance for hospital patients and staff
Anytime, anywhere time-clock and attendance
Help desk messages from Remedy, Clarify, HP OpenView
Inventory and product lookup for retail and manufacturing
Zone paging and emergency response
Safety and security sensor alerts
Webcam display for security monitoring
MS Exchange meeting notification
Contact center screenpop and “wallboard”
RSS news and stock feeds
Quick survey applications
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15. Concluding Thought - Starfish Networks
Distributed networking, rhizome swarms, and the
elimination of network hierarchy – guidelines for P2P
networking hoisted from ‘The Starfish and the Spider’
by Ori Brafman and Rod Beckstrom:
Diseconomies of scale
Network effect
Power of chaos
Knowledge at the edge
Everyone wants to contribute
Beware the hydra response
Measure, monitor, and manage
Flatten or be flattened
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16. Imagination over Procrastination
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17. Thank You
Mead Alexander Eblan
Wireless Broadband Strategy
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