Real estate sales is about location, timing and events. Mobile provides the perfect platform to harness these three variables. The arrival of 3G phones and cheap data plans by telcos is making this a reality.

1. Mobile for property developer
July 2010

2. The brief
Find ways to communicate with a young target group
digitally
d ll
Maximise the viewership of the property video

3. presentation outline
Sms promotion to push the video
Digital showroom
Social media
Mobile-friendly website
Pay-per-click
Pay per click ads

4. Locality Sms promotion

5. promotion
Watch the video and answer a simple
question to go into a draw to win designer
couch. One given away weekly.
g y y
Incentivise the
audience to watch the
video and find a clue.

6. Pushing the video
Instead of paying
media fees, Targeted- we track
we reward consumers and reward only those
who participate.
directly at a fraction
of the cost

7. How it works
Watch the viral
video for the clue
Prospect exposed to
promo message
Register your
age + mobile #
to enter.
Tell your friends on
facebook or twitter

8. Promote the video through several channels
Publish on other sites
Facebook fan pages
Mobile
M bil website
b it
newspaper
Locality based showroom
h
sms

9. Locality based sms
Hit a cold db of 40,000
between ages of 25-35
Edms to existing
client db
<adv>Win a
designer lounge
for
f your new
home. Visit Watch the video and answer a simple
question to go into a draw to win designer
www.property.m couch. One given away weekly.
obile.sg and
answer a simple
question.

10. Digital Showroom

11. How digital showroom works
Not convenient
Maps, video and audio
they
th can watch anytime
t h ti

12. No cd media required
Not convenient
Expensive to print
Rarely used
Better delivery platform.
Once downloaded,
accessible anytime,
anywhere.

13. How digital salesroom works
1. Activate the bluetooth function on your
Install at showroom
entrance mobile phone.
2. Position your mobile phone within 3cm
Bluetooth this
of the logo
property to
your phone. 3. Accept the download (you may then
move your phone away from the logo)
h f th l )
4. Once you have received the file, open it
in 'videos' or 'received files'
videos received files

14. Maps and video
Show nearby
amenities

15. Iphone audio walk through
Key in a number and
listen to audio.
#100
#103
#104
#108

16. Iphone audio walk through
Bring the experience to life without a sales rep
Let visitors experience the condo at their own pace
Choose a language you are comfortable with
Be a creative as we choose to

17. Social media engagment

18. Facebook fan page
video
Include pictures, a wall
paper, map, ideo
paper map video

19. Mobile friendly website

20. More important than desktop
Mobile provides enormous
efficiency for consumers
house hunting with time
constraints
Desktops play a re
smaller role in the
communication
For more information visit Primary point of
contact
www.mobile.xxx.sg

21. Perfect integrator
Properties which
are mobile
friendly have an
edge in the
market
Device integrates all
aspects of a house hunt in
real time

22. Mobile pentration singapore

23. 3g penetration

24. The concepts, ideas, strategies, information, materials, artwork, plans and copy
contained in this document are presented in absolute confidence and are the
property of Firestarter Pte Ltd and must not be reproduced, adapted,
communicated to third parties or in any way used without the express
permission of Firestarter Pte Ltd.
© Copyright Firestarter Pte Ltd 2010
www.firestarter.com.sg