Vassilis Bakopoulos

Greater New York City Area United States

Head of Insights at Mobile Marketing Association

I am a Strategist with a digital focus and a long experience in brand planning. I believe that mobile has a huge impact on every aspect of human existence, influencing how we interact with each other and the world. I currently run Industry Research at the Mobile Marketing Association, defining a learning agenda for the industry and leading the most innovative research on mobile ever conducted. Current areas of focus include: Understanding the transformational power of mobile and its impact on business models, ROI of mobile marketing and mobile channels, Path to purchase, Value of data + targeting in mobile.