Current threats impacting IT distribution in EMEA include declining revenues and units according to Gfk and IDC forecasts, margin reductions due to over-distribution and ASP drops, increased credit risks as the number of credit closures has increased from 4-5 per day last year to 10-15 per day, and the disappearance rate of companies in distribution databases has increased from 10-15% each year. Vendors may take one of three attitudes: not caring about the channel issues, protecting themselves by identifying weak partners and developing strategies to address problems, or caring about the channel through coaching, building long-term vision, and prioritizing channel loyalty.