SlideShare a Scribd company logo
mobile and content delivery
        what’s best?
        November 2009
Content delivery



                   Serve via an app




                   Serve via a web page
How to choose




                When to use
                which one
value of phone apps




                       Good for frequent
                       use



                      Open quickly




                      Work when wifi
                      is not available
value of phone apps




                      Useful for branding
                      and promotion




                      Look smart
Apps are derived from real world problems




                                    Problem: Vic meats
                                    receive SMS orders




                                    Solution: create an
                                    application caters
                                    could order using
                                    their phone
Apps are derived from real world problems




                                    Problem: JLL
                                    customers cannot get
                                    efficiently from one
                                    property to the next




                                    Solution: Create an
                                    application using
                                    Maps to give
                                    directions and better
                                    plan their trip
Apps are derived from real world problems




                                    Problem:
                                    Cardmembers are
                                    not using their new
                                    credit card.




                                    Solution: Put a points
                                    calculator in their
                                    hands at the point of
                                    purchase
Mobile app limitations



iPhone has a high
number of users                                           Apps
                                                          A
downloading apps,                                         restrict
but may not be                                            you to one
appropriate                          Requires the user
                                                          device
                    Time             to install the app
                                      o sa        e
                    consuming to     before they can
                    build and test   use it
Alternatives to
using applications
internet browsers
content is king


        MP3 players

                            Focus budget
                            creating good
                            content

                                            Palmtops




PDAs




                      XML feed or
                      equivalent is
                      flexible to serve
Browser-based content
is limitless



                                                  Create many
Let uses                                          templates to
choose how to                                     support many
                Promote and
consume it                                        devices
                focus on       Leverage popular
                content, not   distribution
                the phone      methods
The concepts, ideas, strategies, information, materials, artwork, plans and copy

   contained in this document are presented in absolute confidence and are the

       property of Firestarter Pte Ltd and must not be reproduced, adapted,

      communicated to third parties or in any way used without the express

                         permission of Firestarter Pte Ltd.

                     © Copyright Firestarter Pte Ltd 2008.

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Firestarter Mobile Application Preso

  • 1. mobile and content delivery what’s best? November 2009
  • 2. Content delivery Serve via an app Serve via a web page
  • 3. How to choose When to use which one
  • 4. value of phone apps Good for frequent use Open quickly Work when wifi is not available
  • 5. value of phone apps Useful for branding and promotion Look smart
  • 6. Apps are derived from real world problems Problem: Vic meats receive SMS orders Solution: create an application caters could order using their phone
  • 7. Apps are derived from real world problems Problem: JLL customers cannot get efficiently from one property to the next Solution: Create an application using Maps to give directions and better plan their trip
  • 8. Apps are derived from real world problems Problem: Cardmembers are not using their new credit card. Solution: Put a points calculator in their hands at the point of purchase
  • 9. Mobile app limitations iPhone has a high number of users Apps A downloading apps, restrict but may not be you to one appropriate Requires the user device Time to install the app o sa e consuming to before they can build and test use it
  • 11. content is king MP3 players Focus budget creating good content Palmtops PDAs XML feed or equivalent is flexible to serve
  • 12. Browser-based content is limitless Create many Let uses templates to choose how to support many Promote and consume it devices focus on Leverage popular content, not distribution the phone methods
  • 13. The concepts, ideas, strategies, information, materials, artwork, plans and copy contained in this document are presented in absolute confidence and are the property of Firestarter Pte Ltd and must not be reproduced, adapted, communicated to third parties or in any way used without the express permission of Firestarter Pte Ltd. © Copyright Firestarter Pte Ltd 2008.