This document analyzes the financial performance of major telecom companies in India (BSNL, Airtel, Vodafone) from 2013-2016. It examines return on capital employed (ROCE) and profits for each company. The key findings are: 1) ROCE decreased for BSNL from 18.16% to 7.86% in this period, while increasing for Airtel and Vodafone; 2) Airtel had the highest profits, reaching a peak of Rs. 92039 crores in 2014-15, while BSNL and Vodafone profits grew but were lower; 3) Overall, Airtel demonstrated the best financial performance based on both ROCE