Idea Cellular is one of the top three mobile operators in India with nearly 200 million subscribers, making it the sixth largest mobile operator globally. It offers 2G, 3G, and 4G services across India as well as national and international long distance services. Idea aims to expand into digital services like payments, entertainment, and communications to transform from a mobile operator into an integrated digital solutions provider. It has one of the largest networks in India covering over 400,000 towns and villages. Idea has received several awards for its innovations and was recognized as the best company of 2015 for its successful initiatives in customer service, marketing, and infrastructure.