#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
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- website: https://clickky.biz
- blog: https://clickky.biz/blog
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#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
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How tablet advertising compares with mobile advertising - Key metricsTabTimes
While tablet advertising is generally considered as part of the broad mobile advertising category, the difference in screen size and usage scenarios between tablets and smartphones result in very different outcomes. This presentation summarizes key findings from many tablet and mobile ad campaigns.
Tablet implementation at The Home Depot Canada: Case study at TabTimes Tablet...TabTimes
Presentation by Steven Beggs, Senior manager, Learning innovation, The Home Depot Canada, at TabTimes' Tablet Strategy conference on May 6, 2014 in New York City.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
#MBC2016 Dvir Doron, Cedato: Mobile video - the new growth engine Clickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
#MBC2016 Bashir Modanov, NewBornTown: Globalized mobile ecosystemClickky
28-29 мая 2016 в Одессе состоялась Mobile Beach Conference, самая большая конференция по мобильному маркетингу в Восточной Европе http://mobilebeach.rocks , https://www.facebook.com/MobileBeachConference/
More useful info on our:
- website: https://clickky.biz
- blog: https://clickky.biz/blog
Sign up!
How tablet advertising compares with mobile advertising - Key metricsTabTimes
While tablet advertising is generally considered as part of the broad mobile advertising category, the difference in screen size and usage scenarios between tablets and smartphones result in very different outcomes. This presentation summarizes key findings from many tablet and mobile ad campaigns.
Tablet implementation at The Home Depot Canada: Case study at TabTimes Tablet...TabTimes
Presentation by Steven Beggs, Senior manager, Learning innovation, The Home Depot Canada, at TabTimes' Tablet Strategy conference on May 6, 2014 in New York City.
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Top Mobile App Monetization Tactics You Ought to KnowInMobi
With the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user's lifetime value (LTV).
In this 1 hour webinar, you'll learn:
What is LTV and how to apply it to your app business effectively -- metrics that you need to monitor and measure constantly.
How to go beyond analytics & metrics -- apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
Some ideas to increase your app's monetization this holiday season.
This session is led by Pratik Shah, Product Manager at InMobi.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
"Monetizing Apps: Lessons from Photo App Developers" by Hans Hartman, Preside...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Hans Hartman, President, Suite 48 Analytics
"Monetizing Apps: Lessons from Photo App Developers"
Hans Hartman is president of Suite 48 Analytics, a market research company focused on mobile photography, and chair of Mobile Photo Connect. Previously he was chair of the Seybold PDF Conferences and conference director of Future Image Mobile Imaging Summit Europe. Hans is also a GigaOM Pro Analyst and was recently named “Mobile Power Player” by AlwaysOn.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
InMobi Insights : The State of Mobile App Monetization, Q3 - 2014InMobi
InMobi’s State of App Monetization Series provides network insights for app developers, publishers and advertisers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within the mobile app ecosystem on our network.
Top Mobile App Monetization Tactics You Ought to KnowInMobi
With the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user's lifetime value (LTV).
In this 1 hour webinar, you'll learn:
What is LTV and how to apply it to your app business effectively -- metrics that you need to monitor and measure constantly.
How to go beyond analytics & metrics -- apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
Some ideas to increase your app's monetization this holiday season.
This session is led by Pratik Shah, Product Manager at InMobi.
2014 has seen mobile becoming the first screen ahead of television in some markets. The largest brands have entered the app stores but are now willing to understand better what value each user brings post install.
How to make the most of mobile and optimise performance on that channel? What can brands learn from mobile gaming companies, pioneers of the mobile UA? What will be the most significant trends for 2015?
"Monetizing Apps: Lessons from Photo App Developers" by Hans Hartman, Preside...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Hans Hartman, President, Suite 48 Analytics
"Monetizing Apps: Lessons from Photo App Developers"
Hans Hartman is president of Suite 48 Analytics, a market research company focused on mobile photography, and chair of Mobile Photo Connect. Previously he was chair of the Seybold PDF Conferences and conference director of Future Image Mobile Imaging Summit Europe. Hans is also a GigaOM Pro Analyst and was recently named “Mobile Power Player” by AlwaysOn.
The 8 Commandments of App Marketing (App Promotion Summit Berlin 2013)Diego Meller
So you have a great app? Congrats! Now you have to promote it. The presentation gives a number of guidelines/tips to maximise the effectiveness of your app marketing process. Everything from marketing attribution tips to creatives and how to buy.
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
Best Practices for Reaching and Engaging Your Mobile AudienceOrigami Logic
How Top Brands Measure and Optimize Mobile Ads Campaigns:
Today’s marketers have embraced mobile advertising, and the landscape continues to evolve at a rapid pace. Changes in human behavior, and the explosion of mobile-specific technologies, audience targeting techniques, and mobile content channels have made it difficult for brands to build an effective mobile strategy.
Join Origami Logic and Tim Hayden to learn how to:
- Boost Customer Engagement: Ensure that your mobile web and app are cohesive and user-friendly, with built-in capabilities to track performance and high value customer attributes.
- Succeed with Mobile Advertising: Use mobile audience insights and the newest mobile advertising technologies to augment your cross-channel campaigns.
- Measure Mobile Performance: Build a comprehensive view across paid, owned and earned mobile efforts to act on mobile opportunities quickly and effectively.
About Tim Hayden
Tim has two decades of experience in leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs, head of the Mobile program at Edelman Digital in North America, and has been a founder of agencies and technology ventures serving as a catalyst for transformational change in some of the world’s leading brands.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
Best Practices For Building Your Mobile Applications - A Whitepaper by RapidV...RapidValue
We are in the decade of mobility. Smart phones are driving Mobile Internet and App usage. Since the introduction of iPhone in 2007, smart phone penetration has been growing significantly. According to report released by ZentithOptimedia, smartphone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Not only are smart phones getting more prevalent, consumers are spending more time on them. According
to Flurry Analytics, about 81 minutes per day are spent on smart phones compared to 74 minutes on desktop internet. Businesses need to adapt to this changing consumer behavior and consider mobile as one of the key strategic channels for the future.
Despite increasing prevalence of mobile teams and initiatives, the field is relatively young and best practices
are hard to come by.
Having worked on over 100 engagements and countless interactions with our customers over the past three years, we have put together a set of key considerations for navigating your mobile roadmap. These considerations will help you identify opportunities and also avoid major pitfalls while trying to implement mobility projects. We have categorized these considerations into Three phases – Assess, Build and Deploy based on the activity timeline and a series of steps within each phase.
Authored by David Apple, and team at AT in 2010 specifically for the 2011 iStrat Conference. The deck as been referenced over 2000 times since then. Feel free to use, but please source.
Webinar 1: Service2Media - app strategy and organisationService2Media
Mobile technology has caused a tremendous shift in the way consumers and employees view and interact with their world. Building mobile enterprise apps at a consumer quality level and building a process to replicate it over and over is difficult. How “mature” is your organisation in integrating mobile for improved processes, measured ROI and customer experience? Join our Webinar series to learn more.
The Appscend Value Added Partners program was specifically created for companies committed to delivering top mobile solutions for their customers.
If your company is currently offering digital services and thinking in going mobile we have the perfect solution for you that will take you up to speed in no time. It’s time to add a new stream of revenue to your business. And since your customers are probably already asking about mobile apps we’re here to hand over your secret sauce:
Hear insights from Will Perkins and Dinesh Melwani, Members of Mintz’s Venture Capital & Emerging Companies and Technology Practices, on getting your company “financing-ready” and the pros and cons of using different financing structures — including SAFEs, convertible notes, and series seed preferred stock.
These slides were presented at the MIT Enterprise Forum Cambridge event on 04.30.19 hosted at Foley Hoag in partnership with: ACTION Innovation Network, NECEC/Navigate, The Cleantech Open Northeast, Clean Energy Ventures (CEV), Greentown Labs, Launchpad Venture Group, MassCEC, The MIT Tech Transfer Center (MTTC), NECEC, North Shore InnoVentures, The Engine, and the Worcester Cleantech Incubator.
Bookkeeping and taxes might be the farthest thing from your mind when starting a business, but if they are done wrong, or not done at all, it can end up costing you more than you realize.
Eileen Driscoll of Supporting Strategies will discuss the “Three C’s” of proper bookkeeping - consistency, controls and cash - for your business to ensure you can produce accurate and useful financial information. She will be joined by Robert Traester and Dawn Darnell of WithumSmith+Brown, PC who will discuss tax planning opportunities for your business in a post-tax-reform climate.
Speakers
Eileen Driscoll, Managing Director, Supporting Strategies
Robert Traester, Senior Tax Accountant, WithumSmith+Brown, PC
Dawn Darnell, Senior Manager, WithumSmith+Brown, PC
During the 9/25/17 Launch Smart clinic, we had a tutorial on the history and challenges of Augmented Reality (AR) and Virtual Reality (VR) with Bernard Francois, Founder, Preview Labs
On December 5, 2017, the MIT Enterprise Forum of Cambridge brought together a spectrum of cannabis cognoscenti across business, academia, and technology to offer a range of views, insights, and opinions for how best to face the brave new world of legalized cannabis to maximize its contribution to the people of Massachusetts and beyond.
In this MIT Enterprise Forum of Cambridge Innovation Series event, we heard from CEOs, founders, and technology experts at the companies on the forefront of this ongoing digital transformation of supply chain.
Speakers: Samantha Radocchia, Co-Founder and Chief Product Officer, Chronicled, Brigid McDermott, Vice President, Blockchain, IBM, Dan Harple, Founder and CEO, Context Labs, Dan Doles, CEO, Mojix and Bill McBeath, Chief Research Officer, ChainLink Research
Moderated by: Michael Casey, Senior Advisor - Blockchain Research, MIT Media Lab
The MIT Enterprise Forum of Cambridge gathered together a crowd on March 29, 2017 at the Broad Institute to hear about some of the most exciting wearable technologies on the front wave of transformation in healthcare.
From devices that measure brain activity and track workouts, to systems that stimulate muscles to minimize workouts, to body sensors and voice-activated collaborative care solutions that help improve patient engagement and quality of care, the possibilities are near endless.
Please note not all slides presented at the live event are available here, per the request of the presenting companies.
For more information about the MIT Enterprise Forum of Cambridge and all of our programs, please visit: www.mitforumcanbridge.org
MIT Enterprise Forum of Cambridge Connected Things 2017 keynote speaker: Mac Devine, VP & CTO, Emerging Technology & Advanced Innovation, IBM Cloud Division
MIT Enterprise Forum of Cambridge Connected Things 2017 panel discussion on "IoT Analytics: Using Analytics to Generate High Value from IoT in the Real World"
IoT Analytics: Using Analytics to Generate High Value from IoT in the Real World
Fiksu mobile monday case study jan 2013 v4
1. Fiksu
High Performance App Marketing
January 14, 2013, Mobile Monday
Jo Wightman, Director of Client Development
2. The Fiksu Approach
Fiksu Mobile App Marketing Platform – User Acquisition for iOS and Android
Access to all major networks & traffic sources (45+) Real-time tracking & optimization
Access to billions of impressions; avoid saturation Post-download/loyal user tracking
Single SDK
Algorithm-based targeting of loyal users Simple drop-in – 1 operation vs. many
Delivers on your monetization strategy
100% advertiser focused
Fully managed by Fiksu Fiksu serves only you – no inventory to “move”
Nothing to learn or implement
Central dashboard
Measurement simplicity, anytime access
3. Case study: Using mobile marketing to
translate online success to the mobile arena
4. Case study
‣ Client: $100M+ public company
‣ Strong brand name and
positioning online (desktop)…
‣ … but competitors entering
the mobile space were
threatening
5. Lesson #1: Effort and execution
‣ Steady, continuous campaign, targeting the ideal user across an
array of different traffic sources
› Ad networks
› Publisher direct , social
› RTB
‣ High quality creative
‣ Track ROI through to last dollar
‣ Occasionally use burst strategy
6. Lesson #2: Keep testing and optimizing
‣ Need to constantly test & refresh new opportunities
› Ad Networks “traffic sources”
› Inventory units e.g. video, animated gif, banner
› Creative messages
‣ Set aside 10% of budget
‣ Pandora is a great example
7. Lesson #3: Find your ideal rank
‣ Every app has a sweet spot in the App Store…
‣ … but it isn’t necessarily Top 10 overall!
‣ Burst should be part of your strategy
‣ Need to figure out optimal rank for organic uplift
› May vary according to seasons and market factors
Editor's Notes
I’m going to start with a little personal story So, like many people in the room, I’ve been to a few of these Mobile Monday events over the years But there's always one that stands out. It was 3 years ago in 2010 There was guy called Micah Adler who was presenting He was describing how he & a small team of phds & computer scientists were working on optimization algorithms for mobile app advertising. To be honest, it all sounded pretty complicated, but very interesting I was kind of intimidated but eventually I got the courage to get talking with him. Three years later and I’m here representing the company! Everyone at Fiksu is proud to say that we’re now a thriving Boston company with over 150 people So get talking tonight as you never know what connections you’re going to make
OK so Fiksu today… just very quickly…. We’re still doing User Acquisition for Mobile Apps Today we describe it as a Marketing Platform There’s lot of technology behind that but I’m going to use layman’s terms to pick on a few features: Access to all major ad networks + traffic sources Algorithmic-based targeting of loyal users Real time tracking + optimization Single SDK
Now I’d like to talk you through a case study of a client that we’ve been working with for over 2 years They are a public company Over $100M in revenue 10 - 20 M people use their services. Over this time period they've faced a massive challenge Shifting their user base from online to mobile app versions of their sites On iPhone, iPad & Android And for them it's been imperative to do that, because they've seen a lot of new entrants, coming into mobile and trying to disrupt the space I want to share with you a few things that we’ve learnt in working with them over this time period
1. For a shift of this magnitude you need a steady continuous effort in user acquisition Week over week, month over month you need to be delivering hundreds of thousands of new users One campaign here, one campaign there isn't going to do that.... this needs an ongoing effort. It also means, you need to consider every option there is for advertising and user acquisition I looked into our dashboard and did a count: we've worked with 50 different ad networks, across 3 different platforms and we've set up over 500 different campaigns over the last 2 years. Now that has been a combination of different types of ad networks. Some I would classify as “traditional” like AdWords & iAd Others I would classify as “emerging” like the Supply Side Platforms, Nexage, MoPub etc We have also utilized inventory from incentivized sources like FreeMyApps & TapJoy
2. Need to optimize & test to keep CPAs under control One of the things you’ll find from running with a given ad network for a long period of time, is that costs can start to creep up over time Client wanted us to keep CPAs down to $2 – 3, so needed to constantly test new things Set aside 10% of budget for testing We used that budget to test new ad networks, creative messages and ad units e.g. banner, gif etc One of our big successes in 2012 was Pandora which grew to be a really important traffic source. On Pandora you can optimize by age and genre. For this particular app we found the 55 + age group was hitting it out of the park, regardless of whether the music genre was jazz, classical holiday or christian
2. Every app has a sweet spot in the App Store App Store visibility is really important, if you let an app slip down the rankings then organic discovery will diminish But there's huge competition to be in the top ranks. We've done some very concerted pushes with this app, driving huge volumes of downloads over short periods. But to be honest, we have not found top 10 or top 25 overall to be cost effective. The apps that succeed in the very top of the app are: utilities/social networking apps that have really broad appeal and might be used every day of the year, games and topical apps that have a short time span. The rank position that we did find most effective was a top category rank We have sustained this app in a top category rank for entire period One nuance is that we do keep an eye on where competitors are ranked. If we see them creep ahead then we’ll be in conversations with the client to see how best to respond. That’s all I have. Love to hear your questions in a bit, love to get chatting after the panel.