Emerging Applications of Blockchain for Supply Chains

Tonight’s Schedule
Emerging Applications
of Blockchain for
Supply Chains
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Emerging Applications of
Blockchain for Supply Chains
• Michael Casey, Senior Advisor, Blockchain Research, MIT Media Lab
– @mikejcasey
• Bill McBeath, Chief Research Officer, ChainLink Research
– @BillMcBeath | bill.mcbeath@clresearch.com
• Brigid McDermott, Vice President, Blockchain, IBM
– @brigidmcd7 | bmcderm@us.ibm.com
• Sam Radocchia, Co-Founder & CPO, Chronicled
– @iamSamsterdam
• Dan Doles, CEO, Mojix
– @MojixInc
• Dan Harple, Founder and CEO, Context Labs
– @dharple | dan@contextlabs.com
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@ R&D Pub (4th floor)!

© ChainLink Research 2017; All Rights Reserved Slide 7
Overview
• What is a Blockchain?
• Blockchain Key Facts/Background
• Where, When is Blockchain Useful?
• Supply Chain Applications of Blockchain

What is a Blockchain?
• Ledger—database of ‘transactions’
• Shared—common view across a network of (often untrusted)
entities
• Decentralized—broadly replicated and verified by different
entities
• Cryptographically Secured—using hashes, digital signatures to
secure the chain
• Immutable—transactions never deleted or changed
Secure, Immutable, Decentralized, Shared Ledger

Blockchain Key Facts/Background
• Originated from bitcoin
– Building on existing technologies—cryptography, hashing
algorithms, BFT, proof-of-work, etc.
– Over 1,000 cryptocurrencies exist today
• Bitcoin vs. Ethereum vs. Hyperledger … vs. Corda,
Quorom, Plenum/Sovrin and others
– Various Consensus algorithms
– Public vs. Permissioned vs. Private Blockchains
– Smart contracts
• What belongs ‘on-chain’ vs. ‘off-chain’?
• Blockchain’s rarely stand alone—almost always used in
concert with other components and technologies
– Exception, some cryptocurrencies like bitcoin

Where, When is Blockchain Useful?
• Lack of trust
– Unknown suppliers, customers, service providers
• Many parties who need a single version of the truth
– Coordination or multiple parties, processes, and assets needed
– Where disputes are common and their resolution expensive
– Proving authenticity and ownership
• Where multiple serial steps of paperwork slow things down
– Global trade documentation, supply chain finance, etc.
• Where reliable visibility of events across multiple parties has
high value
– E.g. recalls, chain-of-custody tracking, provenance, etc.
• Where auditability is important
– Regulated supply chains
– Socially responsible supply chains
• Where fraud and data tampering is a problem
– Fraud-prevalent supply chains and information chains

Source: Microsoft

Supply Chain Applications of Blockchain
• Chain-of-custody tracking, traceability, anticounterfeiting, provenance
– IBM/Walmart, Context Labs, Mojix, Chronicled, Microsoft, bext360, Everledger
– Often combined with IoT
• Global trade enablement
– Workflows, documentation, tendering, port coordination (ocean carriers, drayage),
container no-shows, customs clearance, shipment tracking
– IBM/Maersk, 300cubits, Wave
• Supply Chain Finance/Trade Finance
– IBM, Microsoft/BoA Standby Letter of Credit, Sweetbridge Foundation, Dubai,
Natixis/Trafigura
• Spot markets & marketplaces, shared resources
– Rating for transportation
– Trucks, chassis, containers
• Sustainability, Socially Responsible Supply Chains
– Factory audits, Carbon emissions tracking, Fair trade, conflict minerals and diamonds
• Cargo security, anti-theft, personnel background check/verification
– IBM, T-mining
• Asset management and tracking
• Contract management, Dispute resolution
• Client ID/Know your customer
• And Much More …

© 2017 IBM Corporation
How Blockchain is transforming
Supply Chain
IBM Blockchain
Brigid McDermott
VP Blockchain Business Development
@brigidmcd7

14Page© 2017 IBM Corporation
Supply chains have had the same three core
problems for millennia ...
Data Visibility Process Optimization Demand Management

Supply Chain Prioritized Use Cases
Deep Dive Examples
• Supply Chain
Workflow
• Supply Chain
Visibility
• Food Safety
• Manufacturing
Provenance
• Trade Finance
• Business Supply
Chain Financing
Food Safety Solution
Blockchain holds the history of food items through entire
supply chain providing traceability of food from “farm to
fork”
Supply Chain Visibility
Supply Chain Workflow
Blockchain technology provides
visibility to all the participants involved
in moving goods (e.g. logistics
provider, buyer, seller) by tracking the
purchase order and shipment status.
A new blockchain solution will help
manage and track the paper trail of tens
of millions of shipping containers across
the world by digitizing the supply chain
process • Increased trust – multiplied
by each participant in food
supply chain
• Traceability to allow rapid
pinpointing of the source of
compromised food, reducing
illness and cost
• Traceability to ensure product
accuracy reducing mistakes
and fraud
• Transparency to drive
process optimization,
improving flow and shelf life
while reducing waste

These questions can help prioritize networks (ones to
join or ones your potential members are looking at)
Technical Ecosystem Business
• Does the underlying technology meet
my needs (scalability, security,
identity, reliability)?
• Is the solution run in a trusted manner
(privacy, governance, etc.)? Who
owns the code/network?
• Will the solution interoperate with the
systems it needs to? Does it adhere
to key or good standards?
• Will the solution be usable by
everyone who needs to use it?
• Is it easy to use?
• What is the governance model?
– Who decides who can join network,
who is a node, what happens when
someone leaves, etc.?
– Who currently controls nodes?
– Who determines permissions (e.g.,
access to data)?
– Who owns the data?
• How many entities have already
joined and how influential are they?
Do you think the ecosystem will
reach critical mass?
• Is the value proposition attractive to
all of those whom I want to have in
the network?
• Are the upfront and ongoing
value propositions attractive to
me? Does the solution meet my
business needs?
• Is the implementation
transformative enough and
sustainable enough that it won’t
be killed by another ‘better’
network solution?
• Will the solution generate the
value needed to sustain itself
with necessary improvements
and upgrades?

© 2017 IBM Corporation
Thank you!

MIT Enterprise Forum – September 1, 2017
Sam Radocchia, Co-Founder & CPO, Chronicled
@iamsamsterdam

Leveraging Blockchain and Internet of Things (IoT)
to Digitize your Supply Chain

Who am I and what gives me the authority to talk to you
fine folks about all of this stuff?

Company Background: Founded in 2014 with mission of giving objects
and devices unique and trusted digital identities, solving the problem of
representing a tangible good or asset securely and digitally via blockchain.
What We Do: We provide trusted and smart supply chain solutions
How Do We Do It: We leverage Internet of Things (IoT) microchips and
sensors, and community-driven protocols and open standards to power a
smart, secure supply chain
Why Do We Do It: To bring trust into global commerce and society
CHRONICLED | Company Description

PRODUCTS & SOLUTIONS | Overview

TRUSTED IOT ALLIANCE | Rapidly Growing Ecosystem
• Connects Fortune 5000 enterprises, startups, academics, non-profit
organizations, and technology vendors
• To define standards aiming to strengthen IoT interface with the Blockchain
• Establishing trust in IoT devices and interoperability across IoT solutions

TRUSTED IOT ALLIANCE | Protocol Primitives
Protocol Primitives:
- Register
- Verify
- Transfer
- Ledger
- Wallet M2M

CASE STUDY | Responsible Gold Track & Trace
Register & Verify

CASE STUDY | Responsible Gold Track & Trace

CASE STUDY | Cold Chain Monitoring
Ledger

CASE STUDY | Cold Chain Monitoring

CASE STUDY | DSCSA & MediLedger Project
Transfer

CASE STUDY | DSCSA & MediLedger Project

Thank you
Chronicled leverages IoT and blockchain technologies to deliver
smart supply chain solutions. The company secures IoT device
identities, data, and event logs and automates IoT-dependent
business logic through smart contracts. Chronicled is also a
founding member of the Trusted IoT Alliance, with the mission of
creating tools and standards to connect IoT and blockchain
ecosystems to deliver business value.

© 2017 mojix.com, All rights reserved. | 11075 Santa Monica Blvd., Suite 350, Los Angeles, CA 90025
Mojix, Inc.
The Future of Supply Chains
MIT Emerging Applications of Blockchain for Supply
Chain
September 12, 2017

w w w . m o j i x . c o m
Mojix, Inc Confidential
34
200+ 12+
Engineers Years of Experience
The most talented people
in technology in Bolivia
work for Mojix.
Extensive experience in
the world of technology.
>40 100+
Partners
A network with more than
15 partners of strategic
business.
Clients
Worldwide clients with
recurring operations
10+
Presence
Direct presence in more
than 10 countries
worldwide.
56+
Patents
Pioneer and Innovator
About Mojix

35
Mojix Vertical Market Focus
Manufacturing
and
Supply Chain
• Assets
• Inventory
• People
Retail
• Smart Inventory
• Consumer Engagement
• Data Empowered Employees

automatic, accurate,
item level
identification &
location of goods
36
MOJIX DNA
Smart Inventory and Assets
EPC 000002829332901
EPC 000002829332902
EPC 000002829332903

37
Mojix “Smart Inventory” Solution
Hardware: radio-STAR
Patented RFID System
Software: Mojix ViZix Platform
Big Data IoT Analytics
Applications and Analytics
Scalable, Rapidly Configurable, Broad
Sensor, Type Support, Big Data Platform
Real-Time and Historical
ViZixEdge
ViZix on Azure
IOT Platform
The
Fog The Cloud
Professional Services - Design, Implementation, Development and Support
Highest Read Rates + RTLS

Working Together to Improve Global Supply Chains
2
EPC 000002829332901
EPC 000002829332902
Smart Inventory Smart Contracts
+ +
Blockchain
=
Smart Supply Chains
38

39
The Future Supply Chain
Automated
• Sensor based
• Contextual
• Location Aware
• Self-reporting
• Auto-correcting
Connected
• Interconnectivity
• IoT Driven
• Interoperability
• People, Products and
Systems
Intelligent
• Advanced Analytics
• Auto-executing
• Dynamic
• Responsive
• Frictionless

40
Goals
• Faster
• More Flexible
• Improved Visibility
• Self-Optimizing
• Self-Orchestrating
Challenges
• Digitization
• Data Standards
• Interconnectivity
• Global scaling
• Applied Intelligence
Technologies
• RFID & RTLS
• Blockchain
• Smart Contracts
• Cloud IOT Platforms
• Big Data ML & AI
The Future Supply Chain

Thank You
Dan Doles, CEO
Mojix, Inc.
dan.doles@mojix.com
41

EMERGING APPLICATIONS OF BLOCKCHAIN FOR SUPPLY CHAINS
42
© Copyright Context Labs BV, 2013-2017, All Rights Reserved (12 September 2017)
Providing Supply Chain Authenticity, Provenance & Analytics for the Internet of Things (IoT)

43© Copyright Context Labs BV, 2013-2017, All Rights Reserved (12 September 2017)
“…..the Beer Game is a table
game, developed in the late 1950s
by digital computing pioneer and
Sloan professor Jay Forrester, SM
’45. Played with pen, paper,
printed plastic tablecloths, and
poker chips, it simulates the
supply chain of the beer industry.
In so doing, it illuminates aspects
of system dynamics, a signature
mode of MIT thought: it illustrates
the nonlinear complexities of
supply chains and the way
individuals are circumscribed by
the systems in which they act.”
Source: MIT Technology Review, Oct. 2013

EVERYTHING
HAS A
SUPPLY
CHAIN

THE SUPPLY CHAIN OF
EVERYTHING
PHYSICAL…TO… DIGITAL
Veriﬁed Supply
Chain
Unique ID
on all Assets Shipping/Supply
Chain
Tx Tx Tx Tx
CXL Scrivener
CXL Analytics
Asset & Consumer Analytics
Predic' ve
analy' cs
CXL Ledger Events
Consumer
Engagement
CXLPlatformAPI
Manufacturing
CXLAPILSCAPI
1
2
3
4
TBD
TBD
TBD
TBD
Adapter

BLOCKCHAIN
PLAYS A ROLE
AS A KEY
COMPONENT

BIG DATA INGESTION
CLEANSING AND CURATING
CRYPTOGRAPHY
BLOCKCHAIN
MACHINE LEARNING
TRACK AND TRACE/FRAUD DETECTION
DESCRIPTIVE & PREDICTIVE ANALYTICS
MOBILE APPS
VISUALIZATIONS
SUPPLY CHAIN DASHBOARDS
BLOCKCHAIN PLAYS WELL WITH OTHERS
MAIN TECHNOLOGIES AT CONTEXT LABS

ALL STATES
ARE A
LEDGER
EVENT

ALL STATES
HAVE A
CONNECTED
CONTEXT

Blockchain & Network Graph Analytics
• Supply Chain for Publishing Applications:
• Describing and Predicting Piracy
• Providing Insights into Piracy Prevention
• Providing the ability to understand, using data as the main attributes of any supply
chain phenomenon:
• Who (Supply Chain Actor)
• What (Pirated Assets)
• When (Time Domains)
• Where (Location)
• Insights into “How” and “How to Impact”
CXL Big Data Network Graph Analytics
”Connect the Dots”
Between Seemingly Disconnected
Domains

SNAPSHOTS OF 3
CONTEXT LABS
BLOCKCHAIN
ENABLED
DEPLOYMENTS

MAIN THINGS AT CONTEXT LABS
MODEL AND DESIGN INNOVATION
ECOSYSTEMS
DEVELOP TECHNOLOGY TO
TRANSFORM ECOSYSTEM
SUPPLY CHAINS

Blockchain as a Key Component of Context
Labs Supply Chain Solutions
• Context Labs is a leader in deploying enterprise grade blockchain
technology, beyond Proof of Concept to deployment:
• Books: Provides the core platform for the publishing industry,
supporting the printing hundreds of millions of books per year
• Music: Provides industry-wide support for the music industry
• Environmental Data: Provides the core platform for the
leading environmental NGO to provide secure and true data
regarding the world’s climate initiatives
• Work-in-Process:
• Complete Chain of Custody and Data Veracity for Firmware
• From Developer to Distribution (Devices, Consumer
Electronics, Autonomous Vehicles)

SUPPLY CHAIN-
(PHYSICAL)
BOOK
PUBLISHING

ANNOUNCEMENT:PRINTINGANDDELIVERING1BILLIONBOOKSPERYEAR
56
RR DONNELLEY TO PURSUE NEW BLOCKCHAIN-ENABLED CAPABILITIES FOR PUBLISHING INDUSTRY
Solution Would Enable Publishers To Open New Direct Channels and Have Deeper Relationships With Customers
CHICAGO, March 14, 2016 -- R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it is teaming with Context
Labs (CXL) to pursue leading-edge blockchain-enabled technology for its global publishing customers. The companies have
extended their strategic relationship to further integrate the CXL platform technology within RR Donnelley’s Print-to-Digital supply
chain solutions.
“RR Donnelley has continually invested in new technologies, proactively leading and evolving our company through ongoing
disruptions in communications channels for over 150 years. We look forward to bringing these innovative and state-of-the-art
technologies and capabilities to our customers,” commented Thomas J. Quinlan III, President and Chief Executive Officer of RR
Donnelley. “This new offering from CXL, using blockchain technology, has great potential to deliver extended consumer reach for
publishers while reducing their supply-chain costs and providing them with deep, direct, and secure relationships with the
consumers who purchase their products.”
“RR Donnelley, with its global footprint, is uniquely positioned to bring this level of digital transformation to publishers, enabling
them to more seamlessly and securely reach their customers. Using this digital technology, we feel that RR Donnelley can
leverage its scale in the market to enhance the economics for its customers,” commented Dan Knotts, Chief Operating Officer at
RR Donnelley.
“The mission at Context Labs is to provide platform solutions that enable publishers to reach consumers with less friction, reduce
their channel costs, and provide better direct one-on-one customer relationships. The strategic relationship with RR Donnelley, a
leader in publishing supply chain solutions, brings the key capabilities of our platform technology products (Chainplate
Foundation™ for Publishing, Snapshackle™ for Publishing, coupled with VUEgraph Analytics™) to RR Donnelley’s large global
customer base,” commented Dan Harple, Chief Executive Officer of CXL. “Blockchain technology has been evolving for several
years and is now becoming integrated into work flows in supply chains and financial tech. We are delighted with RR Donnelley’s
decision to pursue these technologies for the publishing sector to enhance the role of publishers with the end consumers, at global
scale.”
Supply Chain- (PHYSICAL)
Book Publishing

Big Data/Network Graph Analytics Capabilities
• Piracy and Fraudulent Goods in Supply Chains
• Supply Chain analytics
• Finding the Needles in the Haystack using Big
Data, Blockchain, and Network Graph Analytics

Enterprise Dashboards & In-field Mobile Apps
As a visual aid,
CXL has set up
an LSC version
of “The Beer
Game.”
Providing Supply Chain Authenticity, Provenance & Analytics for the Book Publishing
Industry

SUPPLY CHAIN-
(DIGITAL)
MUSIC
PUBLISHING

63
Supply Chain-
Music Publishing

https://www.wired.com/story/the-music-industry-bands-together-to-get-paid-online/

200+MEMBERSARENOWPARTOFTHEOMI
200+ Members are now part of the OMI
65

OMIEFFORTS,LEDANDMANAGEDBYCONTEXTLABS
OMI Efforts, Led and Managed by Context Labs
3 Major WG Meetings (NYC/London/NYC)
85 working group conference calls
70+ companies participated on calls
3400+ person-hours contributed (est.)
50+ use cases written
Milestones
MVI 1.0 Rqmts. Doc. and
API Spec.
Toyota Research Institute, 10 July 2017, Proprietary Context
Labs
66

SUPPLY CHAIN-
(DIGITAL)
GLOBAL
ENVIRONMENTAL
DATA

68
The World’s
Trusted
Platform
For
Global
Environmental
Data
Supply Chain-
Environmental Big Data (DIGITAL)

environmental & sensor data
geospatial data
activity data: industry, etc
Ingest
Cleanse
Curate
Trace & track
Analyze
Predict
Visualize
IMPACT Visualizations & Outcomes:
Ingest
Manage
Predict
Analyze
Cleanse/Curate
Trace/Track
69
Blockchain and IoT
(Internet of Things)

EDFPLATFORM:IMPACTANALYTICS
EDF PLATFORM: IMPACT ANALYTICS
70

IMPACTANALYTICSIMPLEMENTATION
EDF PLATFORM: USING BLOCKCHAIN FOR DATA VERACITY
71
Use of Blockchain for Environmental Data:
• No Fake Data
• Invokes Transparency
and Accountability
• Trusted and Reliable
Quotes from EDF Leadership:
“The energy industry owns the narrative - with this
platform we can instill change through transparency”
“We would be able to identify allies in the landowner
community-understand who is most impacted or
disadvantaged”
“Identify Geo locations where energy activity is next to
sensitive institutions – i.e. hospitals, schools, public
facilities, etc.”

IMPACTANALYTICSSCOPEAT-SCALE
IMPACT ANALYTICS SCOPE AT-SCALE
72

IMPACTANALYTICS:TARGETNORTHDAKOTA
IMPACT ANALYTICS: Target North Dakota
Three Affiliated Tribes Of The Fort Berthold Reservation
Summary Impact Analytics
73

IMPACTANALYTICSSCOPEAT-SCALE
IMPACT ANALYTICS SCOPE AT-SCALE
74

Blockchain as a Key Component of Context
Labs Supply Chain Solutions
• Context Labs is a leader in deploying enterprise grade blockchain
technology, beyond Proof of Concept to deployment:
• Books: Provides the core platform for the publishing industry,
supporting the printing hundreds of millions of books per year
• Music: Provides industry-wide support for the music industry
• Environmental Data: Provides the core platform for the
leading environmental NGO to provide secure and true data
regarding the world’s climate initiatives
• Work-in-Process:
• Complete Chain of Custody and Data Veracity for Firmware
• From Developer to Distribution (Devices, Consumer
Electronics, Autonomous Vehicles)

Emerging Applications of Blockchain for Supply Chains

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