This document discusses the challenges of mobile app marketing and how Fiksu provides an integrated solution. In 3 sentences:
Fiksu offers a cohesive platform that aggregates traffic from multiple sources, provides tracking and attribution across networks, and uses data and algorithms to optimize mobile app marketing campaigns and generate large volumes of loyal users in a cost-effective manner. The document outlines marketing challenges, the fragmented mobile ecosystem, and how Fiksu's turnkey solution addresses the entire mobile app marketing workflow to help clients achieve success.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Mobile Analytics – Driving Consumer InsightsDigital Vidya
Care about how to leverage 'Mobile Analytics – Driving Consumer Insights'. You will find this deck presented by Theodore Hayes, Head of Analytics at iProspect Communicate 2 during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
How Machine Learning is Transforming App MarketingCleverTap
Machine learning helps marketers identify and target high value, revenue-generating users across multiple channels, deliver dynamic, highly personalized ads, and optimize ad campaigns to drive scale and revenue.
Through this webinar, understand how to
1. Harness 100% of your available in-app data using ML
2. Optimize your segmentation strategies for better engagement
3. What makes great Machine Learning vs good Machine Learning
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Driving revenue with Mobile Re-engagement - Go beyond the installAdjust
Spending your budget on acquiring new users? Try targeting your inactive users instead: Mobile Re-engagement is one of the most effective post-acquisition strategies for driving conversions and increasing user LTV.
This presentation will show you:
- How to drive conversions with optimized retargeting ads
- Which KPIs are most important for retargeting
- How to determine which retargeting activities are effective
For more information on mobile attribution and re-attribution, please visit: https://www.adjust.com/
For more information on re-engagement, please visit: http://liftoff.io/
The presentation was given at a joint webinar between adjust & Liftoff. For more resources, please check: https://www.adjust.com/resources/
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
Your Ticket to Mobile Growth: How to Safeguard Ad Spend when Running Marketin...Adjust
Fraud in the performance sector truly is a game of cat and mouse. In extreme cases, campaigns can consist of up to 90% of fake traffic—thus wasting ad budgets completely. At Online Marketing Rockstars Hamburg 2018, Adjust's CTO and co-founder Paul H. Müller discussed in which sectors fraud is a major nuisance, how to recognize such traffic and how to protect yourself from it.
How Machine Learning is Transforming App MarketingCleverTap
Machine learning helps marketers identify and target high value, revenue-generating users across multiple channels, deliver dynamic, highly personalized ads, and optimize ad campaigns to drive scale and revenue.
Through this webinar, understand how to
1. Harness 100% of your available in-app data using ML
2. Optimize your segmentation strategies for better engagement
3. What makes great Machine Learning vs good Machine Learning
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Leveling Up: Best Practices for Your Mobile Gaming App LaunchAdjust
With this presentation, mobile gaming app developers and marketing teams will apprehend the most important elements to focus on in order to achieve a successful gaming app launch. Leveraging Nexon’s experience, Adjust and ironSource will give actionable recommendations and examples on how to optimize the overall launch process.
Mobile App Analytics. Why, How, What's new - Mar 2019Dmitry Klymenko
Dmitry Klymenko talking about news in Mobile App Analytics at Cocoaheads, Sydney. Mar 2019.
Analytics major players, options for small, medium and enterprise businesses
Driving revenue with Mobile Re-engagement - Go beyond the installAdjust
Spending your budget on acquiring new users? Try targeting your inactive users instead: Mobile Re-engagement is one of the most effective post-acquisition strategies for driving conversions and increasing user LTV.
This presentation will show you:
- How to drive conversions with optimized retargeting ads
- Which KPIs are most important for retargeting
- How to determine which retargeting activities are effective
For more information on mobile attribution and re-attribution, please visit: https://www.adjust.com/
For more information on re-engagement, please visit: http://liftoff.io/
The presentation was given at a joint webinar between adjust & Liftoff. For more resources, please check: https://www.adjust.com/resources/
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
Gaming marketing automation and multiplayer game developmentShepHertz
Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.
Rewarded Video: Benefits and Best PracticesironSource
ironSource's Head of Monetization talks about how best to integrate RV for maximum revenue, great user experience, and increased engagement in your app.
How To Acquire Quality Users Through Technology And Analytics -- Ed Laws, Francois Deschenes, InMobi (The White Nights: Mobile Games Conference http://www.wnconf.com/)
Experimenting with Location and Proximity Analysis Feb 2017 (David Pugh Meas...David Pugh
Slides from the MeasureCamp Cardiff Feb 2017. A summary of work with integrating proximity into a sports stadium to help the Cardiff Blues understand and communicate with fans more effectively.
WEBINAR: How To Bring Native And Programmatic Advertising TogetherInMobi
Take-aways from this webinar include a global perspective on native programmatic based on original InMobi research, state-of-the-art examples of native programmatic campaigns, and tips from Adelphic and InMobi on how to make effective use of mobile programmatic campaigns now.
Most Valuable Retargeting Strategies for Mobile Gaming AppsAdjust
In this webinar, advertisers will get a better understanding of the most efficient retargeting strategies for mobile gaming apps. Leveraging Aarki’s extensive experience and relevant examples, and Adjust’s data granularity and accuracy, you’ll be able to take away actionable items to optimize your current retargeting efforts and increase the ROI of your app.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
Similar to Fiksu presentation at Games Marketing Europe: Driving Integrated Success With Mobile User Acquisition. October 2013. (20)
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile marketing summit nyc holiday mobile marketing strategies for appsFiksu
With millions of smartphones and tablets given as gifts, the holiday season brings a mega opportunity for app marketers to get in front of eager new users. But that opportunity is so huge and certainly no secret, so December competition across mobile marketing channels is by far the most intense of the year. This session will share data and suggestions for mobile marketing that will arm marketers for the holiday rush, including:
• Changing historical trends for app marketing costs and user downloads
• Strategies to get the most out of the holiday season
• Most important metrics to focus on
• Most critical channels and how to get the most out of them
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
INFOGRAPHIC: The Mobile App Marketer's Calendar Fiksu
Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Fiksu presentation at Games Marketing Europe: Driving Integrated Success With Mobile User Acquisition. October 2013.
1. Driving
Integrated
Success
With
Mobile
User
Acquisi:on
The
Leading
Mobile
App
User
Acquisi:on
Pla?orm
Micah
Adler
Founder
&
CEO
2. Agenda
• Challenges
Facing
Mobile
Game
Marke:ng
Today
• Market
Complexity
&
Fragmenta:on
• Why
a
Cohesive
Strategy
MaJers
• The
Fiksu
Solu:on
• Client
Success
Story
• Five
Key
Tips
3. Marke:ng
Challenges
Facing
Game
Developers
•
Finding new players that are highly engaged
•
•
•
Acquiring users at scale but maintaining efficiency of spend
Gaining store ranks
•
•
Competition makes discoverability a challenge
Requires high volume and sustained velocity of installs
Measuring success
•
Goal: new users, not just downloads
5. And
rapid
change
is
normal,
not
the
excep:on
Fiksu
Spend
%
by
Ad
Network
6. Current
Pain
Points
Fragmented ecosystem of point products and technologies
that each address only a piece of the app marketing workflow
Multiple Tracking Methodologies - Digital fingerprinting vs identifiers vs referrers
Multiple Metrics – E.g. click through downloads versus view through downloads
Multiple Attribution – Two (or more) ad networks claiming the same user
Multiple Data Sources – UA data dislocated from downstream engagement data, . . .
Multiple Optimization Layers – Key to good performance is going deep
Multiple Learning of Targeting – Expensive to optimize each network in isolation
Multiple Geographies – Different geographies with different UA approaches and metrics
7. Why
You
Need
a
Cohesive
System
to
Succeed
•
•
•
Integration ensures cost effective UA at scale, unified and
accurate metrics, and consistency across time and space
Performance optimization is 100% reliant on data:
Optimization should incorporate tracking methodology and data quality
Real-Time data access and optimization ensures efficiency
Centralized buying:
Learn right demographics once, not once for each ad network
Measuring success:
Use best possible tracking methodology for each network source
All networks, geographies should be measured by the same metrics
•
•
•
•
•
8. Fiksu
is
a
Cohesive
Programma:c
Demand
Pla?orm
That
Has
Helped
Clients
Generate
1.5B
Downloads
9. About
Fiksu:
500
1800
CLIENTS
APPS
200
3
PEOPLE
CONTINENTS
clients
include:
•
33
of
the
Top
50
Grossing
Game
Publishers
•
8
of
the
Top
10
Grossing
US
Game
Publishers
•
5
of
the
Top
10
Grossing
Interna:onal
Game
Publishers
•
World
Class
Brand
Marketers
300%
YEAR
OVER
YEAR
GROWTH
10. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Example
sources:
Mobile
Ad
Tracking
Marke:ng
Analy:cs
Mobile
Banner
Ad
Networks
•
Google
•
iAD
•
Millennial
Media
•
Jumptap
•
InMobi
•
Flurry
IncenIvized
Networks
•
TapJoy
•
SponsorPay
Publisher
Direct
•
Weather
Channel
•
Pandora
RTB
Exchanges
•
Mopub
•
Nexage
•
Smaato
Social
Networks
•
Facebook
•
TwiJer
Primary
Techniques:
IdFA
Digital-‐Fingerprint
UDID,
MAC
Address
Facebook
HTML
5
Android
Referrer
Larger
players:
Flurry
Localy:cs
Kochava
Kontangent
Apsalar
Google
Op:miza:on
Loyal
Users
11. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Mobile
Ad
Tracking
Primary
Techniques:
Turnkey
access
to
all
relevant
traffic
sources
IdFA
Digital-‐Fingerprint
UDID,
MAC
Address
Facebook
HTML
5
Android
Referrer
Marke:ng
Analy:cs
Larger
players:
Flurry
Localy:cs
Kochava
Kontangent
Apsalar
Google
Op:miza:on
Loyal
Users
12. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Mobile
Ad
Tracking
Marke:ng
Analy:cs
Larger
players:
Turnkey
access
to
all
relevant
traffic
sources
All
tracking
techniques
in
one
SDK
Flurry
Localy:cs
Kochava
Kontangent
Apsalar
Google
Op:miza:on
Loyal
Users
13. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Turnkey
access
to
all
relevant
traffic
sources
Mobile
Ad
Tracking
All
tracking
techniques
in
one
SDK
Marke:ng
Analy:cs
Deep
conversion
metrics
through
state
of
the
art
dashboard
Op:miza:on
Loyal
Users
14. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Turnkey
access
to
all
relevant
traffic
sources
Mobile
Ad
Tracking
All
tracking
techniques
in
one
SDK
Marke:ng
Analy:cs
Op:miza:on
Deep
conversion
metrics
through
state
of
the
art
dashboard
Intelligent
algorithms
provide
3X
performance
improvement
Loyal
Users
15. The
App
Marke:ng
Food
Chain
App
Publisher
Traffic
Mobile
Ad
Tracking
Marke:ng
Analy:cs
Op:miza:on
•
Aggrega:on
layer
for
the
en:re
mobile
ecosystem
• Best
of
class
solu:ons
for
en:re
mobile
app
food
chain
•
Result:
generate
large
volumes
of
loyal
users,
cost
effec:vely
Loyal
Users
16. Fiksu
for
Mobile
Apps:
a
Cohesive
Technology
Pla?orm
Campaign
Dashboard
Mobile
Ad
Tracking
&
AJribu:on
Loyal
Usage,
Deduplica:on
&
Analy:cs
sofware
developer
kit
Global
Mobile
Ad
Buying
Real-‐:me
Bidding
(DSP)
FreeMyApps
Network
Mobile
Event
Data
Infrastructure
Op:miza:on
Engine
'Fiksu
Knowledge
Base'
Mobile
User
Profile
Store
NEW
NEW
NEW
17. Key
Fiksu
Technology
•
Real
Time
Bidding
DSP
pla?orm:
•
Industry
leading
contextual
targe:ng
DSP
for
mobile
app
installs
•
State
of
the
art
personalized
targe:ng
solu:on
for
mobile
app
installs
•
Processing
3.7
billion
bid
requests
per
day
CPM bid
18. Key
Fiksu
Technology
Discover Great Apps & Games.
Get Rewarded.
High
Performance
A
Discovery
Network.
pp
Acquire
New
Users
in
Volume
for
Free
+
Paid
Apps.
•
•
•
•
Superior
Install
Volume
with
Velocity
Sustain
New
User
Flow
Engagement
New
Loyal
Users
19. Key
Fiksu
Technology
Fiksu
Mobile
App
Tracking
•
Industry
leading
pla?orm
for
aJribu:on
of
mobile
app
installs
•
Unifies
all
relevant
technologies:
IDFA,
Digital
Fingerprin8ng,
Android
referrer,
Facebook,
HTML5,
alterna8ve
IDs.
•
Full
analy:cs
suite
around
loyal
usage
Allows
tracking,
op8miza8on
and
repor8ng
around
purchases,
registra8ons,
.
.
.
•
Deduping
of
install
aJribu:on
Only
pay
once
for
each
new
user.
•
Industry
leading
dashboard
with
deep
analy:cs
20. Key
Fiksu
Technology
Fiksu
Facebook
Buying
Pla?orm
•
Facebook
Mobile
Install
Ads
API
Partner
•
Full
access
to
repor:ng
APIs
and
ads
APIs
•
Programma:c
buying
and
op:miza:on
•
Best
results
(and
significant
spend)
in
industry
And
coming
soon:
21. Key
Fiksu
Technology
Fiksu
Op:miza:on
•
Evalua:ng
50K
ad
opportuni:es
per
second
•
Harnessing
12B
monthly
loyal
user
events
Results:
•
3X
improvement
on
ROI
•
638M
of
1.5B
downloads
have
become
loyal
users
22. Key
Fiksu
Technology
Fiksu
Big
Data
Pla?orm
Receiving
over
5%
of
iOS
app
launches
worldwide
Mobile
Event
Data
infrastructure
Fiksu
Knowledge
Base :
Mobile
User
Profile
Store
• 300 Million Unique iOS User Profiles
• 100 Million Unique Android User Profiles
• 130 Billion Marketing Events per Month
• Tracked 110 Billion Launches
•
Cloud-‐based
infrastructure
•
Redundant
and
fault
tolerant
•
Reliability:
99.9997%
up:me
24. Global
Game
Launch
Engagement Challenge
•
•
•
New title in competitive Card Battler genre
Mid-core release - harder to market, as inventory is mostly casual focused
How do you find the right users?
Campaign Goals
•
•
Priorities: low CPI, high volume
Success required a combination of burst and sustain campaigns
Why Fiksu?
•
•
•
•
Veteran publisher who trusted our industry knowledge, cohesive strategy and ability to scale
Network aggregation and campaign optimization abilities were important
Ability to identify unique traffic that delivers results
Ability to use all traffic sources – banners, videos, incent, non-incent, etc.
25. Driving
Success
at
Scale
Broad Range of Tactics to Drive Success
Sub-category incent burst
Non-incent burst platforms
Rank push (organic, incent and non-incent)
Sustain with non-incent
A Focused and Cohesive Strategy
Key in expanding reach to broad range of channels
Campaign Results Included:
Sustained, multi-month campaign
20K new paid users / day
CPI of $5 for all non-incentivized users
•
•
•
•
•
•
•
•
•
Excellent tradeoff between cost and volume for mid-core game
26. 1.
2.
3.
Five
Key
Tips
Cohesion is Critical – Consistency is Your Friend
Get the Most Out of Your Budget – Efficiency of Spend
Leverage Technology When Possible – Programmatic
Methodology Crucial to Scale
4.
Installs are Important, But So Is Loyal User Engagement –
Build a Complete Plan
5.
Use Data Intelligently – Fuel User Acquisition With
Knowledge
27. Thank
You!
Learn More and Download Free Insight
www.fiksu.com/ebooks
Want to Talk More?
micah@fiksu.com
www.fiksu.com
@fiksu