Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
In his role as Regional Manger of EMEA, Ben pairs technical prowess with business savvy to manage campaigns for mobile app user acquisition platform Fiksu’s growing portfolio of EMEA clients. Ben was instrumental in establishing Fiksu’s EMEA office based in London, expanding Fiksu’s media inventory partnerships, and furthering the company’s foothold in the region.
Formerly, Ben held business development roles at various startups in addition to established IT leaders SAP and Monster Worldwide.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
In his role as Regional Manger of EMEA, Ben pairs technical prowess with business savvy to manage campaigns for mobile app user acquisition platform Fiksu’s growing portfolio of EMEA clients. Ben was instrumental in establishing Fiksu’s EMEA office based in London, expanding Fiksu’s media inventory partnerships, and furthering the company’s foothold in the region.
Formerly, Ben held business development roles at various startups in addition to established IT leaders SAP and Monster Worldwide.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
What motivates app downloads
How demographics can impact app discovery
What it takes to get a target consumer to download and use an app
What app store factors influence downloads
Does top 10 rankings matter
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
Early Motion provides mobile app design build services. Mobile is the future and the future is here. Feel free to peruse these informative presentations to learn more about what we do and how you can use mobile applications to help connect with your valued customers.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
"Fun & Functionality - Brand strategies for the future of the Mobile Internet"Webling
Webling's presentation at AIMIA's Commercialising Apps event- 18/11/2010.
The presentation includes "10 Commandments for a Great App" and stats on Apps marketplace.
Consumer Behaviour toward Digital Products in Indonesia: Insight & Case StudyIndra Gusviyandi
This is a snapshot of digital consumer behaviour in Indonesia toward mobile apps and digital products consumption
In this deck includes mobile apps case study in order to give relevant insight about this topic
Mobile App vs Mobile Website. See the benefits of each and decide how each tool can help make is EASY for your customers to find you and choose your products and services first!
Why your business needs a Mobile App with UPG! The Complete SolutionUrphoneguy SD
At UPG Mobile Marketing Group we were the guys that brought the Smart Phone and Text era to life when many said they would never. Today we are the same guys but who now are teaching the world about mobile apps and how powerful they are for businesses off all kinds and sizes. In the last year alone we sold over 110 Apps in 25 Industries with over 60,000 downloads, all small business! Business such as Bands, Salons, Restaurants, Real Estate Agents, HOAs, Schools, Non Profits and so much more. The most powerful aspect is the Push Notifications. The Open rate is 97% vs Email which is only less than 20%. We know the industry and we are excited to bring it to you with our creative marketing and mobile phone knowledge. Together we can change the way business and customers communicate!
GigaOM Research presentation on European app ecosystem. EC-funded project to understand the opportunities and challenges facing European apps developers. Mobile apps. Social apps. Smart TV.
Shape the Future App Economy of Europe Workshop / Brussels, Belgium / 14th June 2013
David Card is Vice President for Research at GigaOM Research. His expertise is as an industry analyst (and manager) covering the intersection of media, technology, and consumer behavior. His specialities include customer segmentation, competitive analysis, go-to-market strategies, market forecasting. Previously, David has held lead roles in Jupiter Research, International Data Corporation and Electronic Business magazine.
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Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
6. $100 Billion Dollar Mobile App Economy
Smartphone owners
check their devices
150x / day
75% of adults pick up
their smartphone within
15 minutes of waking up
$92 billion
in revenue will
be generated
by mobile apps
Apple and Google in 2018
Play app store
downloads
topped102 billion
in 2013
Mobile: over 50%
of transactions on
Amazon, Gilt,
Groupon, and more;
75% of Facebook
and Twitter usage
2B smartphones
expected to ship
in 2014 – vs.
300M PCs
2013 mobile app
revenue Fiksu
estimate:
$38 B
ABI Research, March 2013 Gartner – Dec 2013 Various GARTNER – Sept 2013 ABI Research, March 2013
9. Cost per
Desktop Click
$1.36
Cost per
Download
$0.57
Consumer Electronics
10. Cost per
Desktop Click
$0.85
Cost per
Download
$0.24
Quick Serve Restaurant
11. Consumer Packaged Goods
Cost per
Desktop Click
$.50 – $.78
Cost per App
Engagement
$.02 – $.07
12.
13.
14. Mobile Minded Brand: Coca-Cola
Created a Mobile Center for Excellence
• Collaborate and create best-in-class mobile
marketing programs
• Share and learn best practices
• Evolve their strategic approach to mobile
Multi app strategy
• Thematic
• Regional
Opportunist programs
• Branded app for London Olympics
• Well integrated into larger marketing efforts
15. Brands Embracing Mobile Apps
Significant part of business
Large Marketing Investment
Significant Acquisitions
and Investments
Mobile-centric
17. Big Opportunity – Big Challenges
“Consumers have never been more connected – but it’s never been harder to connect with
them.”
• 2.5M apps in Apple App Store & Google Play
• Average user: has 40 apps, but regularly uses only 15
(HARVARD BUSINESS REVIEW, MAR 2013)
• 20% of all app downloads are used only once
(LOCALYTICS, JUNE 2014)
• Measurement & ROI: Is the biggest mobile marketing
challenge – cited 42% of survey respondents
– Tom Daly, Coca-Cola
(FORRESTER RESEARCH, SEPT 2012)
• Fragmentation: a complex ecosystem full of disparate point products
18.
19.
20. Mobile App Marketer’s Dilemma
Whether NEW to app marketing or a seasoned veteran, ALL face similar issues!
• The big question: “How to succeed?”
• How do I get loyal users - those most likely to monetize - at scale?
• What’s the “ideal” app store ranking, and how do I achieve that rank?
• Which traffic sources deliver the best results?
• How do I get visibility to my ROI?
• How can I re-engage lapsed users and keep them coming back?
• How much does it all cost?
21. Rank challenges
Organic lift: organic downloads driven by ad spend
Goals based on rank:
• Best cost/organic download
• Maximize volume
• Quality of organic users
Key variables to track:
• Overall app rank
• Category, sub-category rank
• App ratings
Cost >
Benefit
Optimal ROI
Insufficient
volume
Rank
#1
.
.
.
.
.
–
.
.
.
.
.
.
–
.
.
.
.
.
XX
22. • 50% of all in-game revenue comes from 0.15% of players
• 61% of all in-app purchases happen on day one -- Swrve, Feb 2014
25. Starting Strategically
Don’t just dive in – plan first. Consider:
• Tracking – not as easy as desktop
• Metrics matter – measure loyalty, not just users
• Success comes from using a wide range of channels
• Newer channels like Twitter and RTB are playing
a larger role
26. Support All Forms of Attribution
Apple Advertising
Identifier, Android Referrer
Digital fingerprint
HTML5 cookie
27.
28. Fiksu Reach
Social Traditional/Display
Video
Partnering with Fiksu is the only way for you to reach and buy across this
expansive list of channels and networks all in one place.
RTB
Exchanges
Rewards
… and many more
30. Mobile App Ads
On Facebook
• Audience size (1.3B+ users on mobile)
• Dedicated ad unit for apps
- UA and retargeting
• And now, off Facebook as well
• Great initial results for many apps –
but ongoing success is harder
31. Mobile App Promotion Ads
On Twitter
• 81% of users accessing from mobile
device
• Newly introduced, dedicated ad unit
for apps
• Tailored Audiences
• Unique access to ads API and MACT
34. Targeting Options
• Demographics: region, age, gender, relationship
status, education, new job, new home,
expecting, just moved…
• Interest options: sports, music, brands,
interests, technology…
• Facebook presence: target (or exclude) those
who like your page, for example
• Custom audiences: emails, Twitter or Facebook
IDs, or phone numbers can be targeted or
excluded
- Migrate existing customers to mobile
• In any combination
37. Fiksu and RTB
• Industry-leading optimization algorithms to
get the best performance across
exchanges
• Wide array of targeting capabilities
(geo, device, segment)
• Broad access to inventory through all
leading mobile RTB exchanges (150K
impressions
per second – 10B+/day)
3.5
3
2.5
2
1.5
1
0.5
0
2012 2013 2014 2015 2016 2017
Spending ($B)
Mobile RTB Ad Spending
38. Key Product
Fiksu
RETARGETI
NG
Re-engage
Lapsed Users
Migrate Users
Across Channels
DISPLAY SOCIAL
Cross-Promote
Products
Revive Stuck-in-
Funnel Users
DSP
INCENT
40. • Partnered with Fiksu for Nov. launch
• Needed critical mass of users to
support viral effects
• Used video, banner, RTB, and more
• 5.5M users within 1 month of launch
• CPIs around $1
• 10 organic users for every paid
download – 20X industry average
“Our marketing
partnership with Fiksu
gave us the promotional
boost we needed to not
only succeed but to
dominate the games
app category.”
— Neal Ostrov, CMO,
Plain Vanilla Games
CASE STUDY:
Quiz Up
41. • Started Facebook campaigns in-house,
challenged by scaling and maintaining
• Fiksu doubled volume while reducing
CPIs 20%
• Able to take advantage of seasonality
with increased spend “In the five months
we’ve worked with
Fiksu, our business has
increased by 70%.”
— Alex
Oliveira,
StoryTree
CASE STUDY:
SimplePrints by StoryTree
43. Fiksu: Unique Access To Inventory
• Media: 99% of available worldwide mobile media
• Fiksu Data Store: Over 300 billion in-app events
• FreeMyApps: World’s largest rewards-based app and game
discovery network – 1.8 million unique users
• Facebook: Integration provides ad buying combined
with Fiksu’s optimization engine
• Twitter: Only partner with ad buying and measurement access
• RTB: Integration with real-time bidding exchanges
• Single-Source: Centralized media buying and optimization