Mad vid s pitch deck
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This document proposes a mobile advertising video system called MAD Vids that aims to deliver targeted video ads to mobile users. It seeks to integrate short video ads during loading screens of apps to maximize viewership. The system would use demographic metadata and mesh networking to select and cache the most relevant ads between apps. The founder believes this approach could supplement the growing mobile advertising market. He provides market analysis and outlines plans for development, partnerships, revenue models, and investment needs to fully launch the MAD Vids platform.
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SOHOB Software presented a business plan for their new mobile payment service called Ma7fazty. The plan outlined the company overview including their mission to provide high quality solutions. It described the service as an e-wallet, payment, and promotional mobile app. The plan analyzed the market opportunity in Egypt given high mobile and internet penetration but low credit card usage. It provided a SWOT analysis and marketing strategy focusing on market penetration. Finally, it outlined the financial plan and growth strategy over 5 years to expand services, partners, and geographical reach.
Snipp Webinar With Loyalty360 - The State of Loyalty in 2017
Loyalty in the US is at a tipping point. With the number of companies entering the marketplace and competing for consumer attention skyrocketing, capturing consumer loyalty is not an option - it is essential to the survival of brands. In fact, according to eMarketer, the majority of US marketers intend to allocate more of their budgets to customer loyalty in 2017, with many anticipating significant increases in spending on loyalty.
However, knowing how to spend your budget on loyalty is part in parcel to succeeding in the market place. Join Snipp and Loyalty360 as we examine the state of loyalty in 2017, bringing brands the information they need to ensure loyalty initiatives are focused, strategic, and ultimately, will win over consumers for the long term.
In this webinar, you will learn:
• Key trends for loyalty in 2017, such as the importance of “Lifestyle Loyalty”
• Best practices for setting up winning programs. Want to know how to incorporate the Internet of Things into your own loyalty program? We’ve got you covered!
• A specially developed model & framework developed by our industry leading loyalty consultants to keep you on track as you plan for and manage your loyalty initiatives
Realizing Customer Centric Marketing in the Digital Age
This document discusses the importance of customer-centric marketing in the digital age. It outlines MediaMath's capabilities in helping companies implement a customer-centric approach through programmatic advertising. MediaMath has grown significantly since being founded in 2007 and now has over 600 employees serving over 4,500 active advertisers in 15 global locations. The document emphasizes that successful customer-centric marketing requires data-driven understanding of audiences, optimization of media buying, engaging messaging, and delivering ads across relevant media channels.
6.mobile marketing
This document discusses various aspects of mobile marketing, including components of mobile marketing strategies. It covers mobile advertising business models like CPM, CPC, CPI, CPA, and CPV. It also discusses different types of mobile ads like interstitial ads, banner ads, native ads, video ads, and offer wall ads. The document also covers mobile ad reporting and targeting options. Finally, it discusses SMS marketing and 10 innovative ways to use SMS marketing.
Blugate mobile app
Best Mobile Application Development Company in Bangalore,Best Application Development Company in Bangalore,Best Android Application Development Company in Bangalore
Blugate mobile app
Mobile application development provides several key benefits for businesses:
1) It boosts visibility for businesses by allowing them to reach the millions of potential customers who use mobile devices on a daily basis.
2) Having a mobile app creates brand awareness and helps businesses improve their brand image.
3) Mobile apps enrich the customer experience by providing easy and convenient access to a business's services and products.
Marketing Cloud - Partner Office Hour (June 30, 2015)
The document provides an overview of Salesforce's mobile products and strategy for 2015. It introduces the mobile product team and experts, defines key mobile marketing concepts like push notifications, location marketing, SMS/MMS, and OTT messaging. It highlights major mobile products like MobilePush, MobileConnect, and the new GroupConnect for OTT messaging. Case studies show how customers are successfully using these products to engage users on mobile. The roadmap outlines new capabilities for rich messaging and expansion to WeChat. The presentation emphasizes the importance of coordinated, personalized engagement across channels to drive customer success.
Studiolabs Pitchdeck
Studiolabs is a digital studio, we provide on-demand application development for companies that don't have a CTO or developers team. With our decentralized organisation, we provide to companies the skills to build their digital future.
Marketing Simulation; Examples
An alternative to marketing mix modeling exists that provides more comprehensive and nuanced insights to how marketing works. In this document, is a compendium of marketing cases that were solved with simulation.
Mobile Marketing Companies in USA and Canada - ATS Mobile Capabilities
The document discusses various interactive telephone and mobile marketing services including IVR, robocalls, premium rate numbers, text message marketing, mobile advertising, and social media advertising. It provides examples of campaigns run for clients in industries such as banking, sports, and healthcare. The company described offers a full suite of mobile marketing solutions including mobile apps, websites, text and social media campaigns, and tools for measurement and optimization.
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Reimagine Growth: Define your mobile acquisition strategy for today
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Recently uploaded
Podcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240610
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.PickUp_conversational AI_Capex, Inc._20240611
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering SEO for Google in the AI Era - Dennis Yu
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Influencer Marketing Master Class - Alexis Andreasik
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In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.How to Make Your Trade Show Booth Stand Out
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Recently uploaded (20)
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Mad vid s pitch deck
- 1. Mobile Advertising Video System Bradley Henderson Bradley.Henderson@RDEverywhere.comwww.RDEverywhere.com/MADVidS A Research & Develop Everywhere (RED) Project
- 2. Vision Get the right message, to the right consumer, at the right time Pre-cached application mesh networked commercials (the right message), prioritized and selected based on application-specific demographic metadata that accurately matches content to audience (the right consumer) during the loading and/or transition screens to seamlessly integrate the content viewing experience (the right time).
- 3. The Problem Mobile marketing is stagnating as customers are used to commercials, and vendors get the best branding through full motion video; mobile is not using this to it full potential MAD Vids = full screen short commercials designed for mobile, are instant load, not streaming, guaranteed full views, and mesh networked between apps Solution
- 4. 4 • As of July 2015: Google + Apple have 2,900,000 apps • Average number of apps per person on a smartphone = 29 • US has more than 212,600,000 smart phone users; 2.16 Billion worldwide • Average app opened 11 times a month • Average number of downloads of an app = ~1000 • Average CPM (cost per mille) $0.01 - $0.06 Market Opportunity
- 5. Market Overview Dec 2014 http://www.marketingpilgrim.com/2014/10/engagement-over-display-video-leads- the-way-in-online-ad-growth.html Posted October 6, 2014 4:53 pm by Cynthia Boris on Marketing Pilgrim Forecasted growth is a market that can be captured and supplemented New Market is the E-Book or E-Magazine Mobile Video is a small sector. This is our market. This can be broken down even further as we are not streaming…
- 6. 6 App Install Ads Native Advertising Wearables Big Data Location Targeting Offline Service Real time Bidding Internet of Things Current Market Supplementation MAD VidS is supplemental to all other advertising modalities not a replacement MAD VidS
- 8. Traction Apps: • More or Less (MoL) Search • HassApps x2 apps • RaSkills Businesses: • Realtors • Swirly Cow • Chiropractic • sALLvit Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Development Kickoff Prototype Complete IOC FOC Marketing 3 companies 2 apps 6 businesses 4 apps goal Partnerships 1 brand licensing or integration goal Key Future Potential Partners CEI, sALLvit
- 9. Revenue Model Phase 1 ( 1 Year): • Local Businesses, small apps - 50-100+ apps target Phase 2 (2 Years): • Larger business, moderate brands, popular apps - 100-500+ app target Phase 3 (Year 3 and further): • Integration through licensing and/or exit into marketing architectures, marketing companies (Brighroll, Admob, etc…) 1000+ app target Market High End CPV = $0.06 Host App Payout Percentage = 30% Ad Network Payout Percentage = 25% Nominal Option CPV = $0.026 Host App Payout Percentage = 20-30% Ad Network Payout Percentage = 20-25% Cost per sync (CPS) = 5 guaranteed views
- 10. Marketing & Growth Strategy Growth Area • E-Books & Magizines — New Market Licensing Potential • Offline Video Ad Market through integrating with existing Ad agencies Methodology • Direct Sales • Licensing to mobile ad tech companies • License to standard advertising agencies
- 11. Financials •Total Current Revenue - $0 to date, IOC Winter 2015 •Total Expense - $40k in development debt. Expected additional $25K of additional debt for final development Potential Revenue Tiers at 50 App Sign Ups (2 year post FOC plan) Cost per Sync (CPS) $.13 - this is 5 guaranteed views Cost per View (CPV) $.026 Cost per Mille (CPM) $25 1st Year Projected Revenue after full development - $85,800 Year 1 Potential Operating Expenses Minus Salaries - ~$93k
- 12. Competition • 405 mobile advertising companies (flooded market) • Big 3 dominate the market • Closest competitors • SMRTR • Vungle • smaato Advantage Mobile Video while offline or economy of scale for mobile; supplemental strategy, not competition! • New architecture offering ease of install, better branding and consumer satisfaction • Aim for the exit or license - build a new market with E-Books and magazines
- 13. Investment Looking to raise $250,000 for seed round investment over the course of the next year Key Use of Proceeds: • Full scale development • Sales & Marketing • Full Patent