BrandAlley saw increased budget efficiency and campaign performance by refining their real-time bidding retargeting strategy to focus on the minutes mobile users spent on devices. Forever 21 achieved a 20% higher click-through rate, consistent post-click conversion rates within 15% of desktop, and a 15% increase in campaign volume while maintaining return on ad spend by running programmatic mobile campaigns on Google AdX to access quality audiences.

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11. visitljubljana.com

12. * Photography by Helmut Newton
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20. Increased
Budget
Efficiency
Increased
Campaign
Performance

24. minutes spent on a mobile
device per day

33. Thanks to these refinements of their RTB
retargeting strategy, BrandAlley saw:

34. PROGRAMMATIC – MOBILE & GLOBAL
STREAMING CRM FOR MOBILE
CASE
STUDY

35. With access to an increased volume of quality
audiences via AdX, Forever 21 achieved:
20% higher CTR
compared to desktop
campaigns
Consistent post-click
conversion rates within
15%
of desktop conversion rates
15% increase of overall
campaign volume while
maintaining the same ROAS

36. MOBILE: when and how