CostaRicaCLOSEUP Media Kit for Costa Rica Marketing - Travel, Real Estate, Investment and more!

1. We have Your
HUGE !!!! Business
Website Traffic Depends
We ARE
on
Costa Rica
Extremely Socially CLOSEUP!
Connected 943,800 Page Views
102,000 Indexed Pages
+10,000 Keywords Ranking
With the LATEST 123 Countries
77 Languages
Digital Magazine
+1,000 Facebook LIKES
+5,000 Twitter Followers
Technologies

2. “Great work on promoting
NBC’s “Love in the Wild”
filmed near the Arenal
Volcano in Costa Rica.”
August 25, 2011
Christine Krishnan,
Chief Adventure Specialist,
Desafio Adventure Company
COSTA RICA CLOSEUP IS YOUR DOOR TO NORTH AMERICAN & WORLDWIDE CUSTOMER MARKETS

3. Welcome
How CostaRicaCLOSEUP came to be
I
magine someone telling you reality show shot in Costa Rica
that it can’t be done! Well that during the spring of 2011. This sister
was the winter of 2010 when site www.LoveInTheWildFansMag.
Tee and AJ were told by one com came to be a primary site for
of their Costa Rica web clients that the series, was featured in Wikipedia
generation of Massive Traffic into and was #2 in social networks to
Costa Rica from North America NBC’s own properties. The pair
was impossible, since the client’s received praise for their work with
staff had been at it for years without NBC in developing unique online
results. Taking Tee’s editorial and content in support of the series.
J
writing skills and AJ’s web traffic
strategies as CTO of one of North ust like the shot of Jaco
America’s market dominating mobile Beach backlit behind that
marketing companies, they acted day’s surfers, being at the
on this challenge and the testbed Right Place at the Right
website and social media properties Time is crucial to your business
of CostaRicaCLOSEUP.com were succeeding in this ever competitive
born! environment. Partnering with Costa
Rica CLOSEUP’s success and its
6
months later, the website development as the #1 inbound
that started out as Costa Rica traffic site is Your
CostaRicaCLOSEUP and Business Being in the Right Place
that since morphed itself into at the Right Time - this is where
multiple subsites, gaining a sister site your customers will be looking for
in NBC’s LoveInTheWildFansMag, information on Costa Rica and on
broke everyone of that original your business for the 2011-2012
client’s traffic records, being proof season - if you’re not there your
that Tee & AJ’s digital strategies competition will be! So come join in
worked. Along this journey, the the digital marketing machine that
outgoing one “Tee” and the techy is causing noise throughout Costa
“AJ” developed a Costa Rican Rica as the strongest inbound digital
derivative site for North America traffic generator in the country!
based on the NBC adventure dating
Contents
TRAFFIC PAGE 4
OUR REACH PAGE 5
YOUR BENEFITS & OPPORTUNITIES PAGE 6
KILLER WEB AD PACKAGES PAGE 7
SPECIFICATIONS PAGE 8
CONTACT INFO PAGE 9
BEING IN THE RIGHT TIME AT THE RIGHT PLACE with COSTARICACLOSEUP
3
photo courtesy of AJ, CostaRicaCLOSEUP CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP

4. Our Traffic...
Matching Your Markets content, which means that this site some with updated feeds from the
is regarded as having content that sites that effectively multiply the
The most important consideration is worthwhile to index and to index effect of Content that gets distributed
in digital marketing is whether the fast! Some sites only get indexed on to more and more eyeballs with
digital assets you intend to use a monthly or even less basis, but not resulting traffic. Together these social
match your target market profile - CostaRicaCLOSEUP - so that any networks are just as important as
their age, sex, location, etc. This is content related to your business will Google where Facebook now gets
where CostaRicaCLOSEUP.com be searchable and found by search more internal searches than Google
* Statistics: Facebook Insights, August 2011
excels - it’s Demographics are in the engine users quickly! and YouTube is ranked as the #3
sweet spot of most targets - almost visited search site!
equally weighted Male and Female, Is 800,000 Enough?
and particularly crucial, with age What’s Coming
The Top Queries graph shows that
bands predominantly in the 25-55+
the site is ranked in Google for From what was at one time a single
categories with spending power.
over 10,000 keyword and phrases. CostaRicaCLOSEUP site there
Riding the Fastest Horse This means that the site (and by developed a number of subsites - the
extension your Ads and Content) first was Surf In Costa Rica, and the
An ALEXA ranking seeks to order the will be shown to everyone that is next Costa Rica Real Estate - there
world’s websites into those with the looking far and wide for Costa Rica is a continued site development and
most traffic, as for example Google related information using thousands rollout planned for the 2011 - 2012
has an Alexa of 1 - the world’s most of Costa Rica related search terms. season. While we won’t provide
popular website in terms of traffic This increases the likelihood of being specifics as of yet, let’s just say it
and visits. CostaRicaCLOSEUP. found, viewed and action taken on will include mapping, videos, graphic
com Alexa rank is less than your Ads and Content. regions, and more! From a practical
500,000, which puts it as one of perspective this means that your
Of course having a lot of search
the most popular websites in the Ad and Content will be part of an
terms means nothing if these terms
world, and especially for Costa Rica every growing and powerful entity
aren’t shown to anyone, so take
related traffic. Of notable interest, - a favourite of search engines and
a look at how many impressions
CostaRicaCLOSEUP achieved this visitors alike! ... but to give you a
Google shows for the site’s search
fantastic Alexa rank within its first sample of what’s to come, remember
term Queries - over 800,000
six months, where many sites work we did NBC’s Love In The Wild
impressions per month!
years and years to get anywhere unofficial fans website and worked
close to such a ranking. Social Medial Multiplication with NBC to publicize the contestants
and series, so ... there’s more of that
As to why the site ranks so well, as
Google is not the only search engine coming and as they say in the media
can be seen from the Cloudflare
from which CostaRicaCLOSEUP business, “stayed tuned”!!!
report, is that the site receives almost
generates its traffic - FACEBOOK,
a million page views per month!
TWITTER, YOUTUBE, LINKEDIN,
These pageviews are almost equally
and GOOGLE+ and their search
between visitors and search engine
functions all direct traffic to the site.
crawlers - each are equally important
Every one of these social networks
as the crawlers continually update
has a CostaRicaCLOSEUP presence
their index of CostaRicaCLOSEUP’s
4
CostaRicaCLOSEUP.com
* Statistics: Google Analytics Aug/Sep 2011
Your Business Depends on CostaRicaCLOSEUP

5. Our Reach
For Maximum Effectiveness your Advertising and Promotions
NEED to be where your Customers are looking for information !!!
A
lthough CostaRicaCLOSEUP has focussed on the
North American market its reach is truly Global! When
we set out to structure the website we knew that
interest in Costa Rica was truly worldwide and even
those in the Americas may not be solely English speaking, so
we started out with translations of the site into 15 languages
and now we have over 100 language speaking visitors
consuming site content.
W
e also have Influence!
The Klout score for
CostaRicaCLOSEUP is at the
NETWORKER level, which
means that what is said, published or
suggested by CostaRicaCLOSEUP and
it’s editors can translate into traffic for your
Website, your Business or your Promotion!
Countries
• United States 44.4%
• Canada 9.7%
• Costa Rica 9.2%
• Turkey 4.2%
• Germany 2.1%
• United Kingdom 1.6%
• Japan 1.5%
• Netherlands 1.4%
• Brazil 1.2%
Languages
• English 65.5%
• Spanish 4.9%
• Turkish 3.5%
• German 3.1%
• French 2.6%
* Statistics: Google Analytics, August 2011
5
CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP

6. Your Benefits & Opportunities...
YOUR CUSTOMER IS DIGITAL - for your marketing High Level Consumer Engagement
message to be heard, understood and acted upon,
you need the combined Benefits & Opportunities
available through CostaRicaCLOSEUP - with the
power to breakthrough digital clutter by being a
favourite with Search Engines, Social Networks and
all their Visitors interested in Costa Rica. The time
is NOW. The place is CostaRicaCLOSEUP. Call your
advertising representative to book space before it’s
gone!
Targeted Traffic Increasing
Relevant to Volumes &
Potential Viral Message Distribution
Your Business Exposures
SEO & Social
Network Mobile, Tablet &
Optimized HTML5 Enabled
6
CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP

7. Our Killer Ad & Content Packages
Bottom Line is that CostaRicaCLOSEUP
provides Maximum Exposure to a targeted
audience thereby Increasing Engagement
and Conversions of your advertising and
promotion campaigns
S
uccess in online advertising requires Targeting of
your messages to the audiences and visitors with
the interest, desire and ability to buy from you.
With these goals in mind the CostaRicaCLOSEUP
packages combine Ads and Content to move your
prospective purchaser down the sales funnel - from first
providing relevant content served by the Search Engines
and Social Networks to communities that have expressed
interest in Costa Rica, then we given them new and up to
date content to engage your prospective customers, and
finally we provide them conversion tools to become your
customers - including but not limited to click throughs
to your website, Facebook Likes to become part of your
community, and assembling opted-in email lists for
ongoing direct contact.
W
hy are “LIKES” important to you? For both
Facebook and Bing search engines, the
number of “Likes” your Page has is a key
influencer on where the Page or your website
shows up in the search results - basically the higher the
number of Likes the more popular your Page or site is
regarded and the higher they will rank in search results.
Adwords Comparisons Terms
Google CPC of keyword CostaricaCLOSEUP Ad • Creative and artwork to be provided by
“Costa Rica” = $1.89 CPC conversion* client in sizes and formats requested
• Limited to click through to
• Introductory Pkg - $1.40 • Ads run in rotation
a url • Promotional Pkg - $1.37 • Content for site Articles and DigiMag
• No social media • Developer Pkg - $1.00 subject to editorial acceptance &
integration with
• Big Builder Pkg - $0.63
revision As about our special
Facebook, Twitter or • Payments are made by Paypal and prior
YouTube * Estimated based upon Package cost to Ad or Content placement
Contest Promotions!
divided by number of elements and
• One off with no ongoing • Instalment payments available for Los Altos Eros Hotel
Impressions multiplied by 100 e.g. 1%
Content indexed by click through Developer and Big Builder packages promotion results of
search engines +1,200 opted-in emails
Terms subject to change without notice
and 1,000 Facebook
Agency Commissions are payable LIKES!
7
CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP

8. Specifications...
DON’T HAVE A CREATIVE DEPARTMENT? Web Ad Sizes
Not a problem! We can lay up your ad and creative
in static or Flash banner inexpensively & quickly, you
just need to provide hi-resolution images, pictures or
video - people like to see themselves or those they 468px x 60px - approx. 6.5 x 8.3 inches
can identify with in the images, so please find action
related pictures with individuals related to your target Real Estate Subsite
market - this way you can increase the CTR (click Premium position - please see sales
through rate) on your advertising and content! representative for details
Promoted positions - please see sales
representative for details
Website & Digital Magazine Content 300px x 250px - approx. 4.1 x 3.5 inches
Acceptable Fomats - .gif .jpg .png
By Special Request - Flash Ad
300 - 500 words
+Image or Video Digital Magazine Ad Sizes 250px x 250px - approx. 3.5 x 3.5 inches
A4 International Size
Full Page - approx. 8.3 x 11.7 inches
Half Page - approx. 4.1 x 5.8 inches
Quarter Page - approx. 2 x 2.9 inches
Multipages - by special arrangement
8
CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP

9. How About Your Website, FaceBook,
Twitter or YouTube Presence?
CostaRicaCLOSEUP also provides
consulting services on optimizing non-
competing websites and online properties
including reviews, research and buildouts -
please ask for more information!
For more information on advertising
promotions, or consulting on digital
properties of CostaRicaCLOSUP.com
please contact TEE MAREK
Telephone: (519) 221-9730
Email: tee@costaricacloseup.com
Website: www.costaricacloseup.com
9
CostaRicaCLOSEUP.com
Your Business Depends on CostaRicaCLOSEUP