Done Deal - Buying and Selling Made Easy
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DoneDeal is an Irish classified advertising website valued at €300 million that sees half a million intent searches daily and 1.5 million visits daily. The document proposes advertising campaigns on DoneDeal, including a homepage takeover displaying ads for 24 hours that reaches 305,000 unique users daily. It also proposes a 30-day follow up campaign with section targeting and banner ads, as well as advertising in the DoneDeal app and cross-device campaigns.
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Done Deal - Buying and Selling Made Easy
- 1. DoneDeal Advertising Information Buying and Selling Made Easy
- 2. A SMARTER ECONOMY sparked. monthly Worth €300million 3% GNP
- 3. Half million intent searches daily 1.5mil visits daily
- 4. Engagement Champions *million minutes [total time spent June’15] 71* 14* 12* 21* 19* 6* How many minutes do users spend on sites each month?
- 5. DoneDealer User Journey Morning Commute 8 am Midday Consumption 12 pm Evening Browsing 8 pm
- 6. Buying & Selling Made Easy No.1 Free Lifestyle App
- 7. Campaign Proposal. Sample Campaign Options
- 8. High Impact Performance Advertising The Homepage Takeover Billboard is our most impactful product in our digital portfolio. Champion for securing mass brand awareness and engagement. Campaign : Type Multi Platform Home Page /Screen 1 X HPTO Billboard 1 x Home Screen IOS App 1 X Home Screen Android App 24 Hour Exclusivity. • Daily Reach: 305,000 Unique Users • Daily Impressions: 400,000 Follow up Campaign • 30 Days • Section Targeting: inclusive • 500,000 Banner Impressions • 50% Split Mobile & Desktop • Placements: Billboard / Leaderboard / MPU Please see examples of HPTO Desktop – IOS App – Android App. Home Page / Screen Advertising Booking Cost €7000.00 Ex vat Introductory offers maybe available
- 9. DoneDeal APP Reach Monthly 700,014 Unique Visitors DoneDeal App Advertising 500,000 Ad impressions Campaign Duration 30 days Booking Cost €1750.00 ex Vat Typical Performance 1250 Registered User clicks Introductory offers maybe available.
- 10. Cross Device Advertising – DoneDeal Farming Cross Device Advertising 500,000 Page impressions Campaign Duration 30 days – Booking Cost €1750.00 ex Vat Typical Performance 1250 Registered User Clicks Introductory Offers maybe Available
Editor's Notes
- TICK: REACH A second hand explosion
- TICK: ENGAGED AUDIENCE (Link back to craving information & webrooming)