In these slides we will see how to use Firebase Analytics in order to grow your user base. We will see how to effectively use insights from both paid and organic channels in order to create growth.
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Branchout 2017 - Day 2 Session - Alex AustinBranch
Branch Product Update
By Alex Austin, Co-founder and CEO of Branch
Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
Branchout 2017 - Day 2 Session - Ankur PrasadBranch
Amazon Appstore - Driving Growth & Engagement through Triggers and Rewards Programs
By Ankur Prasad, Head of Marketing for Amazon Appstore at Amazon
Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards.
It's a mobile world out there. You wish your site (and apps) to be 'mobile first' and make sure they are using the best practices for mobile. It's important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides we will show you how to improve your sites/app for the new world.
Good luck!
The Death of the Desktop: The Future For Mobile SEORegan McGregor
The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!
Branchout 2017 - Day 2 Session - Alex AustinBranch
Branch Product Update
By Alex Austin, Co-founder and CEO of Branch
Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
"Native App & Hybrid App, what is at stake?" by Olivier BerniTheFamily
One of the hottest question people are asking when they want to build an App is : “should I go for an hybrid or a native App ?”.
At first hybrid looks very promising as it theoretically allows you to write code only once and run it in all platforms : iOS, Android, etc… But the reality is different and hybrid Apps usually end up being bad, even very bad.
In this 45min. workshop, Olivier Berni, co-founder and lead UX at Lunabee will give you 5 reasons why native are far superior and really worth writing a bit more code.
Olivier designed all of Lunabee's Apps including oneSafe, focusing on every UX and UI details, since 2010.
Olivier has run many “UX experiences" for Lunabee Apps, iterating to try to find the right recipes to increase retention.
Branchout 2017 - Day 2 Session - Ankur PrasadBranch
Amazon Appstore - Driving Growth & Engagement through Triggers and Rewards Programs
By Ankur Prasad, Head of Marketing for Amazon Appstore at Amazon
Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards.
It's a mobile world out there. You wish your site (and apps) to be 'mobile first' and make sure they are using the best practices for mobile. It's important to remember that E-commerce occurs across apps and web, but consumers rely disproportionately on mobile web for commercial tasks. In these slides we will show you how to improve your sites/app for the new world.
Good luck!
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Tools & Tips to Optimize Mobile WebsitesLinda Nguyen
As the majority of all global web traffic continues to stem from mobile devices, more importance is placed onto responsive mobile design to optimize websites.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Google algorithm Updates-Latest Google SEO updatesManasaKodithala
5 Google algorithm Updates. Each year, Google changes its search formula around 500–600 times. whereas most of those changes are minor,Google Algorithm change History. Google Hummingbird. Google MobileGeddon Update. Google Panda Update. Google Penguin Update. Google Pigeon Update.Google Possam Update.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Why Progressive Web Apps will transform your websiteJason Grigsby
* Cut through the PWA hype and learn why they really matter
* Discover incentives from Google and Microsoft including SEO benefits
* Learn how other companies have used PWAs to increase revenue
* Put together a high-level plan on converting your website to a PWA
Presented at Portland Digital Summit 2017
Tools & Tips to Optimize Mobile WebsitesLinda Nguyen
As the majority of all global web traffic continues to stem from mobile devices, more importance is placed onto responsive mobile design to optimize websites.
Mobile Summit 2016 presentation in Porto Alegre, Brazil.
Deep linking - How it works and how to implement it.
How deep linking can help your app to gain sign-ups, retention and engagement.
Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.
Unlock App Marketing Success With Rewarded AdsAdjust
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push an app’s visibility by achieving a high app store ranking and then benefitting from the genuine installs that result from the gained visibility effect.
You'll discover:
- Current state of Rewarded Ads in 2017: How it has grown from being more than just incentivised traffic
- Evolution of Rewarded Ads: From burst campaigns to ongoing incentivised campaigns
- Volume and scale of doing rewarded ads: How to take advantage of volume and popularity of doing incent on organic
- How to measure the impact of rewarded ads
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
AppsFlyer performance index российское издание appdflyer_катерина шапироAppsFlyer
AppsFlyer Performance Index, российское издание – это обзор рекламных сетей и агентств, работающих с российской аудиторией, которые показывают лучшие результаты в привлечении качественного трафика для неигровых приложений: eCommerce, путешествия, агрегированные сервисы и т.д.
The AppsFlyer Performance Index, Russia Edition, is a comprehensive report on ad networks and agencies that work with Russian mobile audience and show exceptional results in acquiring quality users for non-gaming apps’ categories such as eCommerce, Travel and Utility.
Google algorithm Updates-Latest Google SEO updatesManasaKodithala
5 Google algorithm Updates. Each year, Google changes its search formula around 500–600 times. whereas most of those changes are minor,Google Algorithm change History. Google Hummingbird. Google MobileGeddon Update. Google Panda Update. Google Penguin Update. Google Pigeon Update.Google Possam Update.
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
We all agree that it's a mobile only world out there.
You wish your site (and mobile web app) to be 'mobile first' and make sure they are giving your users an amazing experience.
These slides will focus on how you can build search friendly mobile sites, and what type of tools and resources, you should leverage.
From Zero to Hero - in 45min!
Startup Innovative Decreto Sviluppo : intervento Prof. Basenghi su AssunzioniFrancesco Baruffi
Intervento del Prof. Francesco Basenghi Ordinario di Diritto del Lavoro - Università di Modena e Reggio Emilia - Fondazione "Marco Biagi" a "Startup Innovative: le novità introdotte dal Decreto Sviluppo"
This is the second part from four presentations I did to a course for young entrepreneurs. The slides are as brief as possible because they meant to give just the framework. The real content is pass verbally.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
Danske Medier, the association for Danish Broadcasters and Publishers, invited me to speak at App Day 2015.
25 Million Downloads is a combination of analysis, insights and real examples that should help anyone who is looking to understand how to acquire the right kind of users for their mobile app.
At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points:
* The average American spends more time on tech and media than on work or sleep
* Messaging will blow past social networking as the dominant personal media activity
* The next big winners in streaming music and audio are already (quietly!) here
* The long-awaited cord cutting moment isn't coming any time soon
* There is potential for a "cable killer" to show up, but it won't look like you expect
* E-sports and wagering really are going to change the game in gaming
* Want to get rich in the App Store? Good luck!
* These are the companies grabbing all the money in consumer tech and media
* And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive
Also available here:
http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763
http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10
Adknowledge is a digital advertising marketplace for all digital platforms: desktop, mobile, tablet or laptop. Their AdParlor is the leader in managing large Facebook Ad campaigns through full-service or self-service solutions. At the App Promotion Summit Berlin, Markus Von Der Luehe from Adknowledge talks about Facebook app advertising and gives lessons from 4m installs. How to plan your Facebook campaign, how to optimize target and how to evaluate performance.
PCMA - Get Your Marketing APPeal for a better ROIRachel Stephan
“Build it and they will come” is a thing of the past. It’s not about technology, it’s about what you want to achieve with it. Learn first hand how to integrate your event app in your meeting or organization marketing strategy. Leave this session with practical and easy to implement marketing solutions.
Presentatie van Dorianne Richelle, client partner Facebook Benelux over A mobile connected world tijdens de #SocialSessions2014 op 19/6/2014 in Amsterdam.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile Marketing presentation from Magnus Jern, CEO Golden Gekko, at CREA Dig...DMI
The presentation covers the following topics
* Why Mobile - latest stats and trends that you need to know
* Why Mobile First - why mobile is more important than desktop PCs
* Apps vs Web - what technology should you go for?
* How do I create a great mobile service - tips and tricks
Is the buzz around Progressive Web Apps real or are they simply the latest fad? In this talk, you’ll learn exactly what Progressive Web Apps are, what problems they solve, and what new design challenges they present. Jason will show how organizations are using Progressive Web Apps to provide better and faster user experiences.
How to Make Your Next Game Go BIG | Emmanuel CarraudJessica Tams
appChocolate is an independent app studio based in Cambridge, UK. We generated over 50 million downloads and have been #1 in App Store general ranking in over 40 countries for multiple apps. We will share our story with practical tips on how to launch successfully mobile games for independent studios and indie developers including analytics, KPIs, localisation, PR, ASO, monetization, user acquisition, App Store ranking on iOS and Android.
A Deep Dive on Platform and Marketing - Workshop by Julien Codorniou, Director Platform Partnerships EMEA at Quandoo at the NOAH 2013 Conference in London, Old Billingsgate on the 14th of November 2013.
How to get things done - Lessons from Yahoo, Google, Netflix and Meta Ido Green
How can you make your software teams better?
What are the values and processes that you wish to embrace?
In these slides, we will share some stories from leading companies (e.g., Google, Meta, and Netflix), and we will see what is working for them.
What is a blockchain?
Why is cryptocurrency the future?
It's a deck I was preparing for a lighting talk at ESGgo.
Since I got some excellent feedback on it - I decided to open-source it :)
Hopefully, you will find it valuable.
The Future of Continuous Software Updates Is HereIdo Green
DevOps and “Liquid Software” release practices are rapidly becoming the standard. But, as software shapes digital transformation, DevOps teams are feeling challenged to manage their growing influence on corporations’ success or failure.
In this talk, Ido Green looks into the growing pains that most enterprises (many of them JFrog customers) face when adopting and consolidating DevOps at scale, and how these challenges are being mitigated with end-to-end platform solutions. We’ll wrap up with some DevOps best practices - from the trenches - that will help you address emerging trends that your bosses’ bosses really care about.
Open Source & DevOps Market trends - Open Core SummitIdo Green
Open Source developers are pushing the world of technology forward. At JFrog, from day one, we worked closely with developers (we’re developers too!) to make sure we solved actual problems.
We’re not a developer-first company.
We’re a developer company.
But this means that, like you, we’ve had plenty of “learning moments.” In this talk, we’ll share some key insights so other project owners can avoid falling into the same holes we’ve fallen into. Further, we’ll share some interesting statistics about the DevOps market that will help you gain insight into your own domain, and how you can practically address larger market movements that the bosses’ bosses’ bosses are really caring about.
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”
This talk is going to be based on data and the real world.
No theoretical stories just data and action items on how to make your company better/faster/more secure in shipping software.
Data Driven DevOps & Technologies (swampUP 2019 keynote)Ido Green
The world (of DevOps) has many buzzwords that people like to use.
Some are more relevant to the real world and some aren't.
In this talk, we covered what is going on in the real world and what is just hype at the moment.
You can read more: https://greenido.wordpress.com/2019/06/19/market-trends-talk-swampup-2019/
Create An Amazing Apps For The Google Assistant!Ido Green
The Google Assistant is available on many devices (eg. Google mini/home/max, Android, iPhones and more).
Actions on Google lets developers extend the Google Assistant to create your own conversational assistant apps.
In this talk, Ido Green will describe the key components of actions on Google. He will show you how to easily build your first assistant app using tools such as Dialogflow, and explore voice user interface (VUI) best practices in order to design compelling conversational experiences that delight users.
We are all experts at human-to-human conversation. But conversing only seems easy because it’s familiar, you’ve been doing it since you were born.
The key to building a good voice interface is to not fall into the trap of simply converting a GUI into a VUI.
In these slides we will cover the best practices to design our Action on Google (and any other Voice UI).
At Google, we believe the future is AI first, and we’re investing heavily in the fields of machine learning, speech recognition and language understanding. These technologies come together in the Google Assistant, which allows you to have a conversation with Google that helps you get things done.
Developers can build apps for the Google Assistant using Actions on Google and in these slides we will show you how you can do it and why you wish to be in this new platform.
The Google Assistant - Macro View (October 2017)Ido Green
The past few years, the buzz about conversational experiences and digital assistants has increased dramatically. According to a recently issued report by eMarketer, 87% of B2C marketers in the US believe that chatbots and digital assistants will play a significant role in marketing before 2021.
In these slides we will cover the Google Assistant and learn why you wish to build an action for it.
At Google, we believe the future is AI first.
We have been investing heavily in the areas of: Machine learning, Speech recognition & Language understanding.
These things come together in the Google Assistant. In these slides we will go over what is exciting about this new platform and how you can build you Assistant apps.
Which Allows you to have a conversation with Google, that helps you get things done.
Because of these investments in AI, the conversation can be completely natural.
Use your voice, ask in a natural way, and the Assistant helps you.
As you can see - it’s everywhere.
Building conversational experiences with Actions on GoogleIdo Green
The Google Assistant is Google’s conversational software for helping you get things done in your world. It is the culmination of all of Google’s research in AI, ML, NLP, etc.
It runs on various devices, including the Google Home which launched in 2017, as well as many Android and iOS devices. Actions on Google is the third-party platform for the Google Assistant, allowing you, the developer. to manage a conversation between your service and the user.
In these slides you will see how/why you can leverage this new platform for your service.
What are the ways that startups can leverage the benefits that progressive web apps allow these days?
In this talk, I covered some of the startups best practices and how entrepreneurs can take advantage from the capabilities that PWAs give them.
Earn More Revenue With Firebase and AdMobIdo Green
In these slides we will see how to take advantage of firebase and AdMob in order to increase your revenue stream. We will explore the major ways to monetize your apps with AdMob.
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
AMP is coming to improve the mobile web. Big time.
There are many aspect to a great user experience on sites.
In order to improve the speed of the media websites on mobile and the monetization, we needed few things:
1. Fast pages. Fast to load, fast to display, saving bandwidth when possible.
2. Easy for the developers and companies to create. Only based on known and widely used technologies.
3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices
4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone.
In these slides, we will cover AMP and what it can do for you.
Let's focus on the Mobile Web and talk about the keys to a building a great mobile experience.
From AMP (=Accelerated Mobile Pages) as a starting point up to PWA (=Progressive Web Apps). I will cover the steps through some of the key features we see as core to the modern web experience. As a bonus, we will close with new APIs that expending the web even farther.
These are the slides from my talk today at Google IL Office.
It covers:
1. Google’s past, present and a bit of the future.
2. Google’s 5 principles of innovation.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
6. What about all the time spent in apps?
Mobile web vs. apps
vs.
Source: comScore Mobile Metrix, U.S., Age 18+, June 2015
13% 87%
Mobile web Apps
7. In reality, time spent is concentrated in a few
Mobile web vs. apps
vs.
Source: comScore Media Metrix MP and Mobile Metrix, U.S., Total Audience, June 2015
13%
35%
Other apps
Entertainment
(Games, radio, multimedia)
Social and messaging
32%
20%Mobile web
8. Source: comScore Mobile Metrix, U.S., Age 18+, June 2015
The web offers broader reach, but engagement is low
Top 1000 mobile apps vs. top 1000 mobile web properties
10.9
Monthly unique visitors (MM)
3.3
Average minutes per visitor
Mobile webApps
8.9
201.8
9. Opportunity to capitalize on broad mobile web reach
Mobile Web Lots of users, but hard to re-engage
High engagement, but a small piece of overall
user traffic
Modern web features enable better engagement
Opportunity to
engage users
Apps
“...your mobile website is the top of the funnel for your user acquisition on mobile. It is where people land
when coming from search, email, social media, text links, etc, etc. The mobile web scales much better.
You can build a large audience on mobile web much more easily than via mobile apps.” -- Fred Wilson
10. A holistic strategy for Mobile
Start thinking Site and App - not Site or App;
Provide the best experience in both.
Site App
13. per day
At bus stop, listen
to new music playlist
8:30am
Browse summer
styles on YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble
while waiting in line
1:33pm
Use flashlight app to
find dropped earring
11:09pm
Use maps to get directions
to Creole food truck
1:13pm
Find the fastest
route home
11:36am
Wake up and
read news online
6:50am
150x
Buy newest game
to play
11:15am
Search for the nearest
coffee shop
8:42am
14. Some challenges to growing apps
Too many
tools
Finding the
right users
Mobile technology
is hard
46. Build an audience
with Firebase
Analytics
Create and send the
message with
Firebase Notifications
Use Firebase Notifications to send relevant messages
Tailored
messages for
each group
47. Invite more, valuable users to your app
Identify in
Firebase Analytics
via Audiences
Target group
with invites
campaign
Group shares
email / sms
with contacts
48. Firebase App Indexing gets your app into Google Search
● App is already installed when users search
for related content, they will launch your app
directly from the search results.
● If users don’t have your app yet, an install
card shows up in search results.
● Adding App Indexing promotes both types
of app results within Google Search and
also provides query autocompletions.
49.
50. A growth engine for your business
Understand
how users
behave in
your app
Understand
marketing
campaign
performance
Turn user
insights into
actions