Fiksu is a mobile app marketing company that helps clients acquire users and optimize app marketing campaigns. They have over 500 clients including leading brands and game publishers. Fiksu utilizes a large global network and real-time bidding exchanges to run mobile app marketing campaigns across different networks, formats, countries and devices. They take a data-driven approach using billions of data points to optimize campaigns based on factors like app launches, purchases and user quality and continually learn from past campaign performance.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
YASH Technologies was founded on the principles of lasting partnerships, accountability, and exceptional service and value. We provide technology and outsourcing services to global enterprises and derive bottom line result for our customers by being flexible in our approach, agile in our delivery, and focusing on our customer’s success.
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
8 Ultimate Mobile App Marketing Stats You Must KnowNine Hertz
Mobile app world is growing exponentially but get maximum benefit out of its growth you need to know some interesting statistics of mobile app marketing.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
A great app idea simply can not catapult your mobile app to the pinnacle of the success. To mark an elevator pitch for your mobile app, you need to develop mobile app marketing strategies. To know more read this blog with Techugo - a top mobile app development company.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
YASH Technologies was founded on the principles of lasting partnerships, accountability, and exceptional service and value. We provide technology and outsourcing services to global enterprises and derive bottom line result for our customers by being flexible in our approach, agile in our delivery, and focusing on our customer’s success.
InfoBeans Corporate Presentation. Custom solutions provider for Content Management Systems, Custom Web Development and Mobile app development (iPhone, Android)
This is a capabilities presentation of InfoBeans CMS practice. We are publishing the over the web for our potential clients to get easy access to information about us, what we do and what are those things that differentiate us from the scores of competitors out there. We do not call ourselves a low cost outsourcer. We are great value and we provide expertise in the areas that we work in. Please call us at 888 4INFOBEANS, email us at sales@infobeans.com or visit us at www.infobeans.com. We will be happy to answer any questions you might have.
CDN Mobile Solutions have a unique expertise in iPhone Application Development. We have a team of 60+ experienced developers. Our developers have been awarded as "Top iPhone Application Developers" and we have been awarded as "Best iPhone Application Development Company". We are working on iOS 3,4,5,6,7, and the iOS8 too.
TechValens Software Systems LLC is a leading provider in Web Applications Development, Mobile Apps Development and Custom Solutions. We have top quality, rated talented teams of dedicated software developers with the most in-demand skills to get your jobs done fast. We are 100+ software development professionals including Full stack web Developers, NodeJS, AngularJS, JavaScript, Ruby on Rails, Hadoop, Python, PHP, WordPress, Web Programmers, iOS, Android App Developers, Responsive, HTML5 CCS3, UI Designers Creatives are working under the same roof and have developed 100+ Web Apps, 200+ iOS Android Mobile Apps, so far for our global clients. We are ensuring maximum quality, reliability and long term business relationships with our clients since last 7+ years and hold core competency in developing web & mobile apps.
We are a mobile app and game development studio based in New Delhi, India. A are a 2.5 year old studio with a team of 15+ passionate developers and creatives.
We have worked with various startups and SME's from India, US, Singapore, Australia, etc.
We have worked with various startups in helping them from brainstorming stage to user retention and beyond. Some of the startups we have worked with are feeontime, partiko, Bottlefinder, pawforce, etc.
You can contact us for any of your web development related services on hello@DaphnisLabs.com
Skype: samanyuchopra
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
We are a mobile app and game development studio based in New Delhi, India. A are a 2.5 year old studio with a team of 15+ passionate developers and creatives.
We have worked with various startups and SME's from India, US, Singapore, Australia, etc.
We have worked with various startups in helping them from brainstorming stage to user retention and beyond. Some of the startups we have worked with are feeontime, partiko, Bottlefinder, pawforce, etc.
You can contact us for any of your mobile app development related services on hello@DaphnisLabs.com
Skype: samanyuchopra
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
Fiksu presentation at App Promotion Summit: Optimizing Around KPIs July 2013Fiksu
How to Optimize an App Promotion Campaign Around Your Key Performance Indicators
- Finding the Best Performing Traffic Sources: Navigating 200 Mobile Ad Networks Across the Globe
- The Growing Opportunities Using Social Ad Units
- Targeting Loyal Users Based on Your KPIs: How to Target Those Most Likely to Monetise - At Scale
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Learn how direct response marketers are adapting their strategies, growing revenue and beating their competition as their audience moves to mobile. Attendees will hear case studies highlighting best practices for lead generation, click-to-call and mobile commerce, and will learn successful strategies on how to apply direct response techniques in the mobile world.
This presentation was given by Ted McNulty, Millennial Media's Senior Director of Performance Sales, at NEDMA's 2014 Marketing Technology Summit.
Pizza Pies for Mobile Eyes - Thursday September 26Purplegator
Mobile trends for 2013 show that searches for pizza are almost always done through a mobile device. This gives pizza restaurants the unique opportunity to take advantage of this emerging technology to both maintain and increase sales, and we are seeing traction with retail pizza businesses of all sizes.
Join Marketing Executive Brad Bierman for this interactive webinar focusing on the mobilization of the pizza industry.
Mobile Marketing Strategies for 2014 and BeyondFiksu
Apps are strategic touch points for content consumption, social activities, daily life -- and all the data continues to show a complete consumer transition to apps as how they interact on mobile devices.
87% of consumer time spent in mobile… is in apps
Games, news, productivity, utility, communications, social networking…
Just 13% of consumer time is spent in the mobile web
In browser, surfing the web, emulating the desktop experience.
The Best Mobile Retargeting Strategies for the Future - EMEAAdjust
Marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Presenting our growth series to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Customer Acquisition
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Similar to Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. October 2013 (20)
Future m boston the future of mobile data fueled, programmatic and dominantFiksu
As mobile becomes the dominant digital medium, mobile advertising will continue its transformation towards the cutting edge of modern marketing techniques. This conversation will probe how marketers with the best data will be able to use programmatic buying to effectively and affordably reach the exact audiences they want. We'll also touch on how the maturation of mobile will make it more attractive to major brands who have only been dipping their toes to this point.
Mobile marketing summit nyc holiday mobile marketing strategies for appsFiksu
With millions of smartphones and tablets given as gifts, the holiday season brings a mega opportunity for app marketers to get in front of eager new users. But that opportunity is so huge and certainly no secret, so December competition across mobile marketing channels is by far the most intense of the year. This session will share data and suggestions for mobile marketing that will arm marketers for the holiday rush, including:
• Changing historical trends for app marketing costs and user downloads
• Strategies to get the most out of the holiday season
• Most important metrics to focus on
• Most critical channels and how to get the most out of them
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
Soft Launch Strategies for MobileApp CompaniesFiksu
Learn First, Start Strong - Soft Launches give you an opportunity to test your game’s market readiness in a representative environment before launching to the wider world
INFOGRAPHIC: The Mobile App Marketer's Calendar Fiksu
Your app marketing shouldn't happen in a vacuum: holidays, major cultural and sporting events, and seasonal trends all create opportunities that clever marketers can take advantage of. The trick is keeping track of them all and planning ahead.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. October 2013
1. Mobile
App
Marke6ng
Rico
Wyder
–
Director,
APAC
@ricowyder
|
@fiksu
October
24,
2013
2. About
Fiksu
500
1800
CLIENTS
300%
YEAR
OVER
YEAR
GROWTH
200
3
PEOPLE
APPS
CONTINENTS
Global
Footprint:
8
worldwide
offices
in
Boston,
San
Francisco,
Europe
and
Asia.
Clients
include:
• Leading
eCommerce
brands
• World
class
brand
marketers
• 33
of
the
Top
50
grossing
game
publishers
3. Consumers
Prefer
Apps
87%
of
consumer
6me
spent
in
mobile…
is
in
apps
•
Men:
25
h
53
m
APP
Games,
news,
produc6vity,
u6lity,
communica6ons,
social
networking…
Women:
28
h
7
m
13%
of
consumer
6me
is
spent
in
mobile
web
•
Smartphones
Mobile
Web
Men:
4
h
1
m
Women:
4
h
23
m
In
browser,
surfing
the
web,
emula6ng
the
desktop
experience.
Source:
Nielsen
4. Brands
Embracing
Mobile
Apps
Significant
part
of
business
Large
Marke6ng
Investment
Significant
Acquisi6ons
and
Investments
Mobile
Ventures
5. Mobile
App
Marketer’s
Dilemma
•
•
•
•
•
How
can
we
stand
out?
Where
can
we
get
loyal
users?
How
can
we
get
these
in
volume?
Can
we
do
this
cost
effec6vely?
Do
we
get
insight
and
full
accountability?
7. Strategic
Goal
Seang
Not
Strategic
• Launching
an
app
• Achieving
specific
category
or
overall
App
Store
rank
• Genera6ng
100K
or
1
Million
downloads
Strategic
• Aligning
mobile
app
objec6ves
with
your
primary
business
purpose
• Integra6ng
mobile
app
marke6ng
into
your
overall
mix
• Understanding
mobile
app
new
revenue,
revenue
protec6on
&
margin
contribu6ons
• Adjus6ng
marke6ng
budgets
&
spend
in
accordance
with
contribu6ons
8. Maximize
Organic
Lif
Through
Op6mal
App
Store
Rank
Rank
• Organic
lif:
organic
downloads
driven
by
ad
spend
#1
.
.
• Goals
based
on
rank:
.
• Best
cost/organic
download
• Maximize
volume
• Quality
of
organic
users
• Key
variables
to
track:
• Overall
app
rank
• Category,
sub-‐category
rank
• App
ra6ngs
.
.
–
.
.
.
.
.
.
–
.
.
.
.
.
XX
Cost
>
Benefit
Op6mal
ROI
Insufficient
volume
9. Incorporate
Vast
Global
Media
Inventory
Incen6vized
Non-‐Incent
Networks
&
Aggregators
RTB
Exchanges
Social
Publisher
Direct
Example:
Fiksu
reaches
250
billion
iOS
and
Android
impressions
per
month…
sAll
hungry
10. Rapid
Change
is
Normal,
Not
the
Excep6on
2012
10%
Share
2011
60%
Share
2011
30%
Share
Fiksu
Share
Volume
%
by
Ad
Network
2012
0%
Share
2013
5%
Share
11. Support
All
Forms
of
Aoribu6on
–
and
Measure
Everything
Device
IdenDfier
Apple
Adver6sing
Iden6fier,
Facebook
ID,
MAC
Address,
IMEEI
and
others
Digital
FingerprinDng
Tracking
AOribuDon
Takes
“digital
fingerprint”
of
configura6on.
Matches
configura6on
at
6me
of
conversion
HTML
5tored
in
local
Small
file
s
Cookie
storage
(“cookie-‐like”)
Requires
a
redirect
to
Safari
Browser,
Android
Referrer
Standard
Google
Play
aoribu6on
methodd
12. Let
Big
Data
Drive
Op6miza6on
• For
op6mal
ad
spend,
take
a
“Big
Data”
approach
to
op6miza6on.
• Consider
an
ad
program
with:
–
–
–
–
–
–
5
crea6ves
4
sizes
each
3
networks
with
thousands
of
publishers
10
countries
3
devices
2
opera6ng
systems
• Mul6ply
by
thousands
of
poten6al
combina6ons
to
iden6fy
what’s
driving
best
results.
• Requires
an
op6miza6on
engine
that
considers
all
data
in
every
possible
combina6on.
13. Op6mize
Based
On
Quality
Aoribute
post-‐download
ac6ons
driving
your
business
App
Launches
Purchases
Registra6ons
Online
&
Physical
Sales
Device
Type
Geography
Tie
ac6ons
back
to
points
of
origin
Media
Sources
Crea6ve
Tightly
couple
to
op6miza6on
for
best
performance
Op6mize
on
Downloads
Op6mize
on
loyal
users-‐
Up
to
3x
performance
14. Learn
from
the
Past
Billions
of
historical
markeAng
data
points
AutomaAcally
acAonable
for
current
and
future
markeAng
/
ad
buying
decisions
in
real
Ame
Receiving
over
5%
of
iOS
app
launches
worldwide
Fiksu
‘Knowledge
Base’:
Mobile
User
Profile
Store
•
300
Million
Unique
iOS
User
Profiles
•
100
Million
Unique
Android
User
Profiles
Mobile
Event
Data
infrastructure
•
130
Billion
Marke6ng
Events
per
Month
•
Tracked
110
Billion
Launches
15. U6lize
Real-‐Time
Bidding
RTB
exchanges:
the
most
transparent
way
to
buy
media
• Purchasing
more
directly
from
publisher
• Delivers
best
price/performance
• Many
adver6sers
do
not
access
this
inventory
• Integrate
op6miza6on
and
aoribu6on
directly
with
RTB
Exchanges
to
ensure
efficiency
16. Take
Advantage
of
Social
Media
• To
date:
Facebook
and
Twioer
only
concrete
success
stories
for
mobile
app
marke6ng
• Facebook
– Ad
types
specific
to
apps
– Powerful
targe6ng
op6ons
• Twioer
– Sponsored
tweets
– Celebrity
tweets
17. Facebook:
The
Opportunity
•
•
•
•
Audience
size
(1.15B,
820M
on
mobile)
Mobile
usage
now
70%+
of
MAU
App-‐specific
ad
unit
Segmenta6on
op6ons
To
maximize
this
opportunity,
marketers
must
measure
downloads
and
loyal
usage
ac6ons.
Your
choice
is
to
build
it
yourself
–
or
work
with
a
Facebook-‐
integrated
aoribu6on
and
op6miza6on
partner
like
Fiksu.
18. Create
Strategies
for
Peak
Periods
Volume
and
cost
indexes
2012
4.57M
$1.38
November
5.32M
$1.67
6.01M
December
January
2014
Thanksgiving,
Black
Friday,
Cyber
Monday
11/30
App
Deadline
Christmas
iTunes
Connect
App
Store
Freeze?
$1.56
New
Years
5.02M
$1.29
February
19. User
Acquisi6on
Best
Prac6ces
1. Strategic
goal
seang
2. Maximize
organic
lif
through
op6mal
App
Store
rank
3. Incorporate
vast
global
media
inventory
4. Support
all
forms
of
aoribu6on
&
measure
everything
5. Learn
from
the
past
6. Let
big
data
drive
op6miza6on
7. Op6mize
on
all
event
types
and
generate
downloads
from
loyal
users
8. U6lize
real
6me
bidding
(RTB)
9. Take
advantage
of
social
media
10. Create
strategies
for
peak
periods
20. Quick
Service
Restaurant
Chain
• Sustained
program
to
establish
a
mobile
presence
for
its
brand
suppor6ng
10,000
loca6ons
worldwide
• Overall
Rank:
from
120
to
18
• Downloads:
from
3k/day
to
30k/day
• 6.7M
app
engagements
• Cost
per
download:
$.33
• Cost
per
loyal
user:
$.82
• Cost
per
app
engagement:
$0.07
Plus:
750M
pre-‐download
impressions
Plus:
benefit
of
pervasive
on-‐device
presence
21. Fiksu
Dashboard:
Real-‐Time
Analy6cs
&
Repor6ng
Performance
by
Ad
Network
Track
impact
on
organic
users
Drill
into
KPIs:
CPI,
Cost/user,
cost
purchaser…
Iden6fy
top
segments
Create
custom
URLs
–
track
all
your
programs!
22. Fiksu
Mobile
App
Marke6ng
Playorm
App
Publisher
Traffic
Aoribu6on
Repor6ng
Op6miza6on
The
award-‐winning
Fiksu
Mobile
App
marke6ng
playorm
enables
app
marketers
to
achieve
their
business
goals
by
maximizing
app
downloads
from
quality,
loyal
app
users.
Loyal
Users
23. Thank
You!
Download
free
eBooks
and
white
papers
www.fiksu.com/ebooks
rwyder@fiksu.com
www.fiksu.com
@ricowyder
|
@fiksu