The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
This presentation gives an insight on the marketing strategy for an android app- 'Plan It'. Plan It is an app which helps one plan and organize almost anything and everything. Put simply, it is a must have 'Lifehack App' .
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
The marketing plan is comprised of four key components: (1) an executive summary that outlines the highlights of the marketing plan, (2) a situation analysis that examines the environment in which the company operates and identifies the target market(s) in which it competes, (3) an action plan that outlines the proposed course of action to create value for its target customers, and (4) exhibits that provide additional information about specific aspects of the marketing plan. The core of the marketing plan is the action plan, which outlines the company’s goal and the proposed course of action? Because the action plan, in turn, comprises five different components—goal, strategy, tactics, implementation, and control (the G-STIC framework)—the company's action plan is often viewed in terms of eight key elements.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Final Project - Marketing Plan for Mobile App (Shoppers Way)Anugrah Nimavat
This Final Project on Marketing Plan for mobile app (Shoppers Way) is created by me Anugrah Nimavat (NIT-Surat) during marketing internship under the guidance of Prof. Sameer Mathur (IIM Lucknow).
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
App Store Optimisation and mobile ads are not the only way to drive discovery and downloads for your mobile app. This presentation tells you how to drive PR for your app, use events and leverage existing marketing channels.
As of June 2014, Apple announced there were 1.2 million apps available to download in their iOS app store. In such a crowded and growing marketplace it’s hard for apps to stand out. Hundreds of thousands of apps remain buried in the depths of the App Store, unused, un-downloaded and unloved.
Everyone wants to be the next Uber, Instagram or Candy Crush.
So… what’s their secret to success?
Part of their secret is creating a great product that is integrated into the lives of its users.
But, what a lot of people forget is how difficult it can be to find & acquire loyal app users. We believe that’s the second half of the secret.
While there’s no specific formula for success, we’ve created a guide for successfully marketing your mobile app.
Based on our past experience and brand and mobile expertise we’ve put together a guide for marketing mobile apps. In this toolkit, we share 8 things that every mobile app processes, resources and recommendations that we’re confident will guide your app to success.
In this talk from the Dublin Websummit 2014 AWS Technical Evangelist Danilo Poccia discusses the approaches that you can take to improve monitoring and monetization of your mobile apps.
Includes a discussion of A/B testing in mobile apps, monetization strategies & metrics. Also covers relevant AWS services such as Amazon Mobile Analytics, SNS Mobile Push and the AWS mobile SDKs for Android and iOS devices.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
Mobile App Marketing Strategy - App Store Optimization (ASO)Sven Jürgens
App Marketing - Erfahrungsberichte aus der Praxis. Egal ob im Apple App Store oder dem Google Play Store - die Sichtbarkeit der eigenen App zu gewährleisten wird zunehmend schwerer. Mit einer durchdachten Mobile Marketing Strategie und den Tools der App Store Optimization (ASO) kann die App Visibility sowie die Conversion-Rate deutlich gesteigert werden.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
ModevCon: Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and ...Quixey
Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and In-app Purchases
You recently launched your app and your first users love it. But what next? How do you grow your user base and how do you get users to re-engage with your app after the initial install? How do you drive greater monetization of your app with cross-promotion of functions and intents from other apps? As mobile evolves to accommodate the dynamism and functionality of apps, so must our monetization and advertising practices. Finding, building, and utilizing the right tools begins with the user—if we start by understanding user intent and focus on the best experience possible, we can understand how to integrate monetization models that are not only seamless, but enhancing to user experience.
This presentation focuses on how mobile app search, deep linking and app-to-app cross promotion are changing the ecosystem and helping app developers create new channels of monetization that go beyond sponsored app installs, display banner ads, and in-app purchases. Specific examples on creating deep link schemas, promoting your apps and enabling other apps to promote your actions and transactions are also covered.
In-app purchases are one of the most common and effective ways to monetize a mobile app developed by a top mobile app development company in Lahore. By offering premium features, digital goods, or physical goods within the app, you can generate revenue from users who are interested in purchasing these items. For example, a gaming app developed by top app development company in Lahore may offer users the ability to purchase additional levels, characters, or power-ups, while an e-commerce app developed by a mobile application developer in Lahore may allow users to purchase physical goods directly from the app.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
How to Build a Successful Mobile App to Beat Competitors .pptxMobibizIndia1
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
6 Ways to Improve the Quality of Your App UsersJim Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Le marché digital a connu une croissance de 3% en 2013, en léger tassement par rapport au premier semestre, sous l’effet d’une concurrence accrue entre médias
Mediametrie - L'audience vidéo sur internet en novembre 2013Ad6 Media
En novembre 2013, on comptait 35,4 millions de vidéonautes uniques. Ils ont regardé près de 2,4 milliards de vidéos sur Internet. En moyenne, chaque vidéonaute a ainsi regardé 69 vidéos au cours du mois.
La présence d’enfants dans le foyer stimule la pratique de la vidéo. En effet, les individus appartenant à un foyer composé d’au moins un enfant regardent 82 vidéos par personne. Ils visionnent ainsi 58,7 % des vidéos vues totales. Lorsqu’il n’y a pas d’enfant dans le foyer, les personnes regardent quant à elles en moyenne 57 vidéos par personne.
Mediametrie - L’audience de l’internet en France en septembre 2013Ad6 Media
secteur de l’automobile incitent les internautes à consulter massivement les sites des différents constructeurs. Ainsi, cette sous-catégorie affiche la meilleure progression entre août et septembre 2013 et compte plus de 7,3 millions d’internautes contre 4,4 un mois plus tôt. Parmi les constructeurs, Renault se place en tête du classement en septembre avec une audience supérieure à 1,8 million de visiteurs uniques, suivi par les sites des marques Peugeot et Citroën.
Mediametrie/Netratings - L'audience de l'internet en France en août 2013Ad6 Media
La mesure hybride fête son premier anniversaire
Levallois, le 2 octobre 2013 Source : Médiamétrie//NetRatings – Tous lieux de connexion Web + PC– Applications Internet incluses – France – Août 2013 – Copyright Médiamétrie – Tous droits réservés
1
Il y a un an, la mesure d'audience des sites Internet devenait hybride. Unique et innovante, la méthodologie hybride consiste à enrichir les données du panel Médiamétrie//NetRatings par des données site-centric, apportant ainsi davantage de précision et de représentativité à l’audience du web.
Les résultats site-centric utilisés par Médiamétrie//NetRatings sont issus de plusieurs sources : celles certifiées par l’OJD, la mesure site-centric de Médiamétrie (eStat) et le tag light proposé aux acteurs ne disposant pas d’une mesure site-centric labellisée.
En août 2013, on compte 119 brands « TS OJD », dont le périmètre est intégralement taggé et certifié par l’OJD, soit 14 de plus en un an. Quant aux brands « TS », dont le périmètre est entièrement taggé, elles sont également plus nombreuses : 91 en août 2013, soit 10 de plus par rapport à août 2012.
ZenithOptimedia - Résumé analytique Adspend Forecasts Juin 2013Ad6 Media
ZenithOptimedia prévoit que les investissements publicitaires mondiaux progresseront de 3,5% en 2013, pour atteindre 505 milliards de dollars US d'ici la fin de l'année. Il s'agit d'une révision à la baisse des 3,9% que nous annoncions au premier trimestre. Nos prévisions concernant la reprise en 2014 et en 2015 sont, elles, plus optimistes, relevées de 0,1 et 0,2 points respectivement.
Croissance des investissements publicitaires et du PNB 2012-2015 (%)
Source: ZenithOptimedia/FMI
Comme c'est le cas depuis le début de la récession en 2007, cette croissance sera emmenée par les marchés émergents*, dont nous prévoyons qu'ils connaîtront une croissance moyenne de 8,6% par an entre 2012 et 2015, tandis que les marchés développés ne progresseront que de 2,8% en moyenne.
Nous avançons deux raisons pour notre révision à la baisse de notre prévision pour 2013 : la poursuite de la récession au sein de la zone euro et les inquiétudes quant à la sécurité nationale en Corée du Sud.
La reprise économique que les économistes espéraient pour la zone euro au cours du second semestre de 2013 semble désormais reportée à la fin de l'année, l'impasse politique dans laquelle s'est trouvée l'Italie et le sauvetage très critiqué de Chypre ayant mis en lumière les faiblesses institutionnelles de la zone. Nous prévoyons désormais un recul de 3,9 % des investissements publicitaires dans la zone euro en 2013, plus important que la prévision de -1,6 % que nous annoncions en avril, mais toujours meilleure que le recul de 5,2 % des investissements publicitaires qu'a connue la zone euro en 2012. Si ce consensus parmi les économistes se vérifie et que l'économie entame sa reprise en fin d'année 2013 ou en début d'année 2014, nous prévoyons que les investissements publicitaires se stabiliseront en 2014 –avec 0,8 % de croissance- avant d'entamer une lente reprise en 2015, avec 1,8 % de croissance.
IAB France - Décrypter les Ad Exchanges, premiers retours d'expérienceAd6 Media
Un nouveau mode d’achat en temps réel des espaces pub online
•Passer d’un achat d’impression à un achat d’audience
–Pas d’engagement (droit de refus d’une impression)
–Optimisation en temps réel
•Permettre une meilleure valorisation des espaces
–bon contact, au bon moment, au bon prix
–Pour les annonceurs : capter des audiences en dehors de son territoire de communication habituelle
–Pour les sites : proposer des espaces à des annonceurs hors captif
•Une gestion automatisée mais nécessitant paramétrages et optimisation
Obervatoire de l'e-pub - Projections 2013 - SRIAd6 Media
Pour donner un nouvel éclairage au marché français de la publicité digitale, nous avons apporté deux évolutions majeures au cadre d’analyse :
Le découpage du marché est désormais structuré autour de trois logiques
Par modes de vente
Par devices
Par formats
Des éléments de mise en perspective internationale sont apportés pour éclairer les tendances identifiées, sur la base des études que PwC mène au sein des autres pays de référence
Les tendances clés
Le marché digital maintient sa croissance dans un contexte média général tendu. Le digital est impacté par la tendance déflationniste observée sur les autres médias
La part du digital dans les dépenses média sur le marché français reste significativement moins élevée que dans les autres pays de référence
Les ad exchanges explosent. Ce mouvement reconfigure le marché. Ils s’ouvrent rapidement à la vidéo et aux inventaires premium
Le dynamisme de la vidéo et l’innovation dans les opérations spéciales permettent aux sites de marques de dynamiser leurs inventaires. Les CPM se revalorisent pour les inventaires premium
La recherche de performance reste importante chez les annonceurs. Le search consolide sa place dans le mix digital
Le mobile connaît une forte croissance au premier semestre mais reste largement sous-investi en comparaison aux marchés étrangers
Section 1 – Quelle évolution du marché digital ?
Baromètre Affiliation Bilan 2012 - 7eme édition - CPAAd6 Media
L’année 2012 a été marquée par une consolidation de la croissance du marché français du digital (croissance des investissements : + 5%). Les budgets investis en affiliation restent dans la moyenne du marché (+ 5%). Les tendances observées au premier semestre 2012 se confirment sur l’année :
-Une contraction du nombre de programmes et campagnes liée à une plus grande exigence des plateformes dans le choix de leurs annonceurs afin de préserver leur rentabilité et de couvrir les frais engagés pour leurs annonceurs.
-Une baisse du nombre de clics liée à une prise de risque plus modérée des annonceurs qui se déporte sur le lead, les plateformes étant les seules à s’engager sur de la performance pure.
-Le développement du lead (acquisition client) reste un des moteurs de cette croissance (+11%) : les annonceurs et leur partenaire plateforme développant des opérations privilégiant les approches moyen et long termes pour recruter les bases clients de plus grande qualité (customer life time value).
-L’augmentation des ventes (+3%) et des leads (+11%) associée à la baisse des clics traduit enfin une meilleure qualité du réseau affiliés.
Marché de l’affiliation
Fevad - Vente à distance et e-commerce aux particuliersAd6 Media
Etude de la Fevad sur les chiffres clés de la vente à distance et du e-commerce aux particuliers (2012)
- LE MARCHÉ E-COMMERCE ET VENTE À DISTANCE
- VENTE À DISTANCE DE PRODUITS
- LES ACHETEURS EN LIGNE
- POIDS DES VENTES SUR INTERNET SELON LES SECTEURS
- LES RÉSEAUX SOCIAUX S’IMMISCENT DANS LES STRATÉGIES RELATION CLIENT
- NOMBRE DE SITES MARCHANDS ACTIFS EN FRANCE
- L’ACHAT EN LIGNE EN EUROPE
- ENVIRON 800 SITES ENREGISTRENT PLUS DE 10 000 TRANSACTIONS PAR MOIS
- TOP 15 DES SITES « e-commerce » LES PLUS VISITÉS EN FRANCE
- LE MONTANT DES VENTES EN LIGNE EN EUROPE EN 2011
- LES PRODUITS/SERVICES ACHETÉS EN LIGNE
- TAUX D’ACHETEURS PAR CIBLE PARMI LA POPULATION INTERNAUTE
- LES PRINCIPAUX SERVICES DE PAIEMENT UTILISÉS
- MODES DE LIVRAISON CHOISIS PAR LES ACHETEURS
- M-COMMERCE
- VENTE ENTRE INTERNAUTES
- DÉPENSE MOYENNE D’UN ACHETEUR
- PROGRESSION DU CHIFFRE D’AFFAIRES E-COMMERCE DES ACTEURS SPÉCIALISÉS
- LES CANAUX LES PLUS UTILISÉS POUR PASSER COMMANDE
- LES COMPORTEMENT AVANT UN ACHAT EN B2B
- LES CRITÈRES DE CHOIX DU SITE
- E-COMMERCE B TO B EN EUROPE
www.fevad.com
Médiamétrie - Durée d'écoute de la télévision et part d'audience des chaînes ...Ad6 Media
1- CARACTERISTIQUES DU MEDIAMATLe Médiamat est la mesure de référence de l’audience de la télévision en France. Au18mars2013,lepanelMédiamatétaitcomposéde11585individusâgésde4ansetplusvivantdans4973foyerséquipésd’unaudimètreàbouton-poussoir.CepanelestreprésentatifdesindividusrésidantenFrancemétropolitaineetpossédantlatélévisiondansleurrésidenceprincipale.Lesrésultatsd’audiencedeschaînescomprennentlesmodesderéceptiondelatélévisionparlepublicenhertziennumérique(TNT),parcâbleanalogiqueetnumérique, ainsi que par satellite et ADSL.
2- CARACTERISTIQUES DE CALCUL ET INDICATEURS D’AUDIENCEAudienceveille:programmesdiffusésetregardéslaveille(entre3het3h),endirectouviaunenregistrementpersonnelouenlégerdifféré("time-shifting") rendu possible par les équipements numériques.Duréed’écouteparindividu(DEI)enminutes:moyennedutempspasséàl’écoutedesprogrammesdiffusésparleschaînesdetélévisionparl’ensemble des individus composant la population étudiée.Part d’audience (PDA) en pourcentage : part que représente la durée d’écoute d’une chaîne dans la durée d’écoute totale du média télévision.Pour Canal +, les résultats sont calculés sur toute la période de diffusion, que celle-ci soit en clair ou cryptée.
eStat Mediametrie - La fréquentation des sites Internet (06.03.13)Ad6 Media
Médiamétrie-eStat publie ce mois-ci un focus sur les navigateurs utilisés pour consulter les sites Internet ainsi que les résultats du classement CybereStat de 10 groupes et 29 sites.
Référence des Equipements Multimédias - GfK/Médiamétrie - 4 ème trimestre 2012Ad6 Media
La Référence des Équipements Multimédias, produit de l’expertise conjointe de GfK et Médiamétrie, dont le terrain est réalisé par ISL, constitue l’unique étude proposant une vision globale et évolutive du parc média et multimédia des foyers (équipements audiovisuels, téléphoniques, micro-informatiques) et de l'accès Internet. Réalisée auprès de 22 000 foyers représentatifs de la population française, cette enquête trimestrielle constitue la mesure de référence des équipements médias et multimédias des Français. Quant à la sélection d’équipements à utilisation individuelle, GfK et Médiamétrie mettent également à disposition des résultats en termes d’individus utilisateurs.
Médiamétrie - La fréquentation des sites Internet en janvier 2013Ad6 Media
Médiamétrie-eStat publie ce mois-ci un focus sur les navigateurs utilisés pour consulter les sites Internet ainsi que les résultats du classement CybereStat de 10 groupes et 29 sites.
Ce mois-ci les sites France Bleu (Groupe Radio France) et Gentside viennent enrichir la publication.
Kantar Media Ad Intelligence- Annee de pub 2012Ad6 Media
Le Pôle Publicité de KANTAR MEDIA Ad intelligence recense et valorise les
campagnes publicitaires plurimédias (presse, radio, télévision, publicité
extérieure, cinéma, internet) par secteur, par annonceur, par marque et par
support.
Le volume publicitaire est valorisé sur la base des plaquettes tarifaires en euros
(valeur brute), hors taxes et hors dégressifs.
KANTAR MEDIA Ad intelligence effectue la mesure des investissements
publicitaires en propre pour la presse, la radio, la télévision et centralise les
déclaratifs des régies de la publicité extérieure, du cinéma, d’internet.
L’analyse est réalisée hors auto-promotion et abonnements des supports.
Sur la base d’un univers constant.
Efficacités du marketing numérique - SRI - UDA - Décembre 2012Ad6 Media
Des efficacités du marketing numérique
A mesure qu’Internet s’installe dans le quotidien des Français, les marques inscrivent durablement ce media dans leurs stratégies. Au 1er semestre 2012, les investissements nets sur le media ont ainsi progressé de 6% par rapport au 1er semestre 2011, pour atteindre un montant de 1,3 milliard d’euros[1]. De fait, c’est la diversité des leviers de communication disponibles qui rend ce media attractif et performant, permettant aux annonceurs de satisfaire des objectifs marketing variés. En 2011, le SRI et l’UDECAM ont décidé de réunir leurs expertises afin de démontrer quelles peuvent être ces « efficacités » du marketing numérique. L’Objectif : observer l’association des leviers de communication avec les objectifs marketing afin de montrer où sont les points d’efficacité. Dans un deuxième temps, des études de cas sont venues illustrer ces différents types d’efficacité.
Une base de données d’études de cas en ligne
En décembre 2011, une base de données en ligne, répertoriant une dizaine d’études des cas d’efficacité, a ainsi été lancée. En 2012, le groupe de travail a constitué un comité de pilotage d’agences et des régies, et s’est s’accorder sur une méthodologie et des critères de validation de nouveaux cas. Aujourd’hui, la base de données, relayée sur www.sri-france.org et www.udecam.fr, présente une trentaine de cas accessibles par différentes entrées :
- les objectifs marketing (notoriété, création de trafic, image…)
- les leviers de communication (display, search, brand content, e-reputation…)
- les annonceurs.
Cette base de données est mise à disposition du marché et ouverte aux contributions de tous.
Pour prolonger ces travaux et les compléter de la vision « annonceurs », l’UDA rejoint aujourd’hui cette initiative, notamment dans le cadre du suivi des mesures de l'efficacité au sens large opéré par l’association. En soutenant l’avancée de ces travaux, l’UDA fait de ce projet la réunion des acteurs de l’efficacité du marketing numérique.
Read more at http://www.ratecard.fr/news-partenaires/496-sri-efficacites-du-marketing-numerique.html#VfHC4PVGiecqIrq1.99
About this France Summary Report
This report gives a high-level overview of the France Games Market based on fresh research and analysis of Newzoo and partners. Find out where the growth will be in France and how the games market develops.
Most of the data is derived from our Newzoo Data Explorer that our clients use to cross-analyze over 200 topics across all business models and market segments. This document also includes data plotted on our new Screen Segmentation ModelTM comparing France with Europe across the typical screens that consumers use to play games.
Luxe et génération Y - Publicis et Nous - Le Monde Publicité - 2012Ad6 Media
En communication pour les marques de luxe, quels sont les leviers à activer pour séduire la Génération Y? Interview croisée d'Elisabeth Cialdella, directrice marketing de M Publicité & d'Eric Briones, directeur du planning stratégique de Publicis & Nous.
Luxe et génération Y - Publicis et Nous - Le Monde Publicité - 2012
Android app marketing and google play - what you need to know - Fiksu
1. Android App
Marketing and
Google Play
WHAT YOU NEED TO KNOW
Learn how to improve Android app
discovery, drive more installs, and
generate long-term, loyal usage.
Mobile App Marketing
2. TO SUCCEED,
MARKETERS NEED VISIBILITY.
VISIBILITY INTO THE MARKETING THAT’S
TRULY WORKING.
AND THE POWER TO TAKE THOSE INSIGHTS AND MAKE THEM
ACTIONABLE!
3. WELCOME TO THE
WAY APP MARKETING
SHOULD BE .
Where you get deep insights into the advertising that’s truly
driving your business.
And more than just insights. But a way to make those
A+
insights highly actionable.
All in real time… When it matters most.
So you can drive more users. Get more from your ad
budget. And more for your business.
This is the way app marketing should be.
With Google Play and Fiksu.
1 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
4. One of the biggest frustrations for app marketers is the
lack of visibility into what’s actually working – so we can
APP MARKETERS
know how to invest our ad dollars to drive the highest user
volume at the lowest cost. NOW HAVE:
Marketing attribution to know
Which traffic sources deliver our loyal users? Which
what’s driving your users
campaigns deliver the highest average revenue per
user? What are the sources that drive our ROI positive
Deep insights into where to target
campaigns?
your ad spend
It’s too much of a guessing game.
The power to make this intelligence
actionable in real time
Fiksu and Google Play change all that.
+ =
2 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
5. Now you can have the answers. And the ability to act on
those answers.
Google Play does its part by providing a framework that
ties every one of your app installs back to the source.
And the Fiksu user acquisition platform takes it to a
deeper level by anonymously linking each user’s post-
install actions and tying each distinct action back to
the traffic source. And Fiksu makes this intelligence
actionable by optimizing ad spend in real time to these
sources.
So you can invest your ad dollars on the advertising
that’s truly driving your business.
There’s no more guessing. No more
risks. Or compromised results.
AT LAST!
3 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
6. Google Play and Fiksu offer an innovative marketing
approach that can benefit your business in exceptional
new ways – ways that are different than what you may be
accustomed to with your iOS marketing program.
This eBook gives you an overview of the key Google Play
differences, and how you can exploit them to improve app
discovery, drive more installs, and generate long-term, loyal
app usage.
This eBook focuses on four key differences:
1. Deeper Marketing Attribution And Optimization
2. Organic Discovery That Is “Search” Driven
3. More Cost - Effective Ad Networks
4. Immediate App Approval Process
Let’s explore each in further detail.
4 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
7. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
1. ATTRIBUTION & OPTIMIZATION
1
Marketing Attribution - Insights Into What’s Working
Google Play provides a marketing attribution framework that gives you insights that help you make more
informed advertising decisions.
A piece of tracking code called an “Android Referrer” anonymously “attributes” each of your app installs
back to the ad network and ad creative from which that install originated. This marketing attribution gives
you valuable marketing intelligence, while balancing the need for user privacy.
But this is just the beginning.
Google Play integrates with the Fiksu for Mobile Apps™ user acquisition platform to:
1) Take these insights to a much deeper level; and
2) Make them actionable in real time
Fiksu anonymously tracks each user’s post-install events (launches, purchases, registrations, game levels,
conversions, etc.) together with performance variables such as rank, installs, cost, and traffic source, for
highly granular market intelligence. So you can have the information you need to make the data-driven
marketing decisions that you as a marketer need, and are accustomed to.
5 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
8. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
1. ATTRIBUTION & OPTIMIZATION
1
Real-Time Optimization - Turn Insights Into Results
What are insights without the power to act on them? With Google Play and
Fiksu, you have both. The Fiksu platform uses sophisticated, predictive
algorithms to convert marketing attribution into marketing action. Based
on the marketing attribution data, Fiksu optimizes your advertising to
the traffic sources that most cost-effectively deliver the users who take
the actions you want. So you can spend ad dollars wisely and, most
importantly, based on performance.
Real-time optimization
helps to:
· Drive high volumes of loyal users
· Achieve lower Cost Per Install (CPI)
· Monetize more users and increase Average Revenue Per User (ARPU)
· Realize higher advertising ROI
6 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
9. HERE’S HOW REAL -TIME
OPTIMIZATION WORKS
WITH GOOGLE PLAY
AND FIKSU:
?utm_source=ad
2 3
1
With a simple URL builder,
The user clicks on the ad
and gets directed to Google
Play to download the app.
Google Play ties the user
Fiksu identifies key
interactions within the 4
an advertiser creates a to the source ad network app (launches, purchases, Fiksu uses this data to
unique ad link consisting and ad creative. Fiksu ties registrations, etc.) and ties optimize your ad spend in
of a URL address and the back to the actual publisher them back to the original real time, focusing on the
campaign variable to track. within the network. ad source and ad creative. most effective sources.
7 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
10. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
We all know how important organic discovery is. Organic users seek your
app on their own – without paid advertising. These users are not only
“free,” but are much more likely to become loyal users than those who
install your app after viewing an ad.
The good news for Android app marketers is that you have more tools to
drive organic users on Google Play than you do in the Apple's App Store.
Google Play and the App Store use very different methods of determining
rank, and have different capabilities for supporting app discovery.
In the App Store, rank is the driving force behind organic discovery. Rank is
determined primarily by the number of installs, and how recent the installs
are. Apps that cannot sustain large numbers of installs find that their rank
slips quickly.
8 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
11. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
In contrast, users find apps on Google Play via a
combination of searching and browsing. While app
rank is critical for generating organic users on iOS,
on Google Play - search - not rank, is the primary
Organic App
means of organic discovery. Approximately 75% of
organic downloads on Google Play originate from
Discovery on
a user search. About half come from searching for
a brand title, and one quarter from a more generic
Google Play
search. Data shows that users who find an app
through search are 50% more likely to become long- Brand search: 50%
term, loyal app users.
General search: 25%
Google Play provides a robust search capability, Browse: 20%
making it easier for users to search for apps of
interest no matter what the rank. Rank, while
still important, holds much less sway over how
an app is discovered on Google Play. A study by
Fiksu determined that 75% of users found apps on
Google Play through a search.
9 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
12. GOOGLE SEARCH RANK
ALGORITHM
THE GOOGLE PLAY SEARCH ALGORITHM CONSIDERS THREE VARIABLES THAT
DETERMINE AN APP’S SEARCH RANK:
1 Keyword In The App Title
The most important element for Google Play rank. The proper keyword can
increase search rank 80 to 100 spots.
2
Keyword Frequency In The App Description
When a keyword is used multiple times in the app description, rank is
increased, often up to 20 spots.
3
Number Of Net Installs
Google’s ranking algorithm is skewed in favor of apps that show user
retention. The more “net” installs, the higher the rank. The Google algorithm
tracks uninstalls and takes into account only apps that remain installed.
10 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
13. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
Google Play’s search capabilities level the playing field,
allowing lesser-known apps and brands additional
opportunities to reach prospective users.
High volumes of low-
Google Browse Rank Algorithm cost installs will not
Browse rank in Apple's App Store is determined by recent help with browse
installs, and is driven primarily by current overall install rank in Google Play-
activity. Users who install an app positively affect rank,
even if they decide to uninstall it. In Google Play, however, it’s all about long-term
browse rank is determined by the number of net installs. retention.
The Google ranking algorithm takes into account only apps
that remain installed. The more net installs, the higher the
browse rank. In short, high volumes of low cost installs will
not help with browse rank in Google Play – it’s all about
long-term retention.
11 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
14. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
3. MORE COST-EFFECTIVE ADVERTISING
3
To be successful in today’s competitive market, an app needs to be
backed by solid marketing and advertising programs. Just like iOS, the
Android ecosystem has dozens of third-party ad networks that perform
well to drive user acquisition.
Overall, there is a greater supply of ad inventory for Android compared
to iOS. A recent analysis of available advertising inventory shows that
$
Android is able to deliver 12% more ad inventory than iOS.
This extra inventory has driven down Android advertising rates
substantially. Fiksu estimates the cost of that inventory is 40% lower
than for iOS. Android marketers therefore can expect the cost to
acquire a user to be much less for Android and than iOS. Lower ad
costs also give you an opportunity to have an even greater impact on
your app rank and organic discovery.
The good news for advertisers is that once improved rank is achieved,
rank does not degrade as quickly once an advertiser stops spending.
As such, the advertiser continues to enjoy incremental organic
downloads beyond those generated during a campaign.
12 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
15. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
4. IMMEDIATE APP APPROVAL
4
The app market moves fast and is constantly changing.
Marketers with the ability to adapt quickly can get a
significant competitive edge.
Google Play provides a perfect environment for apps
that need to adapt quickly to changing market dynamics.
Developers can react to feedback quickly and have an app
update available on Google Play literally in a few hours.
In contrast, updating an app can take weeks with iOS due
to the App Store’s submission and approval process.
Android developers can quickly iterate on designs, and can
quickly test features, promotions or offers that work best.
And, with Android’s lower advertising costs, it’s also a very
cost-effective platform to hone your marketing approach.
13 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
16. TIPS FOR ANDROID MARKETING SUCCESS
TIP:1
Exploit the Marketing Attribution
Capabilities of Google Play and Fiksu
To get the best return from your ad spend, take full
advantage of the Google Play and Fiksu marketing
attribution capabilities. This will allow you or your agency to
conduct closed-loop analysis of your advertising, and base
ongoing advertising decisions on known performance.
As you acquire users, use this data to steer your marketing
toward the sources that generate your most desired users,
at the best cost. Measure in real-time key performance
metrics such as, rank, downloads, source, and cost. Also
measure post-install events important to your business,
such as launches, purchases, registrations, usage, game
levels, conversions, etc.
14 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
17. TIPS FOR ANDROID MARKETING SUCCESS
TIP:2
OPTIMIZE ADVERTISING IN
REAL TIME
With the insights gained from marketing attribution, optimize your
advertising in real time toward traffic sources that are delivering the
best results.
You can leverage the Fiksu platform to target the types of users your
business needs, in high volumes, and for the most efficient cost
possible. If you want users who make in-app purchases, Fiksu can
optimize your advertising to the sources that have generated these
users in the highest volumes. If you monetize your app by selling ads,
Fiksu can optimize your advertising to the sources that generate loyal
users who use your app repeatedly. Fiksu manages this on your behalf,
so there is no complex software to install or learn.
With the combination of marketing attribution and real-time
optimization, you are virtually guaranteed a better return on your
marketing investment, and the ability to build a long-term app business.
15 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
18. TIPS FOR ANDROID MARKETING SUCCESS
TIP:3
OPTIMIZE YOUR APP FOR SEARCH
In Google Play, search is the primary means of organic discovery. You can greatly influence
search rank, and therefore app discovery, by following these tips.
Keyword in the App Title
A keyword in your app title is the most important element that impacts search rank. The
right keyword in your title can affect rank position 80 to 100 spots. Identify your most
successful keyword and include it in the title.
Keywords in the App Description and Promo Text
Within the app description, frequency of keywords increases search rank. Try to use a
keyword multiple times. This can impact rank position 10 to 20 spots.
Also, include the app name in the body of the app description. Unlike iOS, the body
description is searched under Google Play.
Since updating your submission is easy and quick, you should consider experimenting with
different keywords and combinations to see which yield better results.
16 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
19. 5 STEPS TO IMPROVE
ORGANIC DISCOVERY
ON GOOGLE PLAY
1 Define keywords that are relevant to your app
(Use Google AdWords Traffic Estimator to help you prioritize)
2 Include top keywords in the app title
3 Include app name and all other keywords multiple times in description.
Use city and country names if the description of geographies are relevant
to your app
4 Test search rank for all your keywords
5 Measure and optimize your results from search on keywords
17 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
20. TIPS FOR ANDROID MARKETING SUCCESS
TIP:4
CONDUCT LONGER-TERM AD CAMPAIGNS
WITH MULTIPLE NETWORKS
Google Play’s ranking algorithm rewards long-term user acquisition - apps that acquire and
retain users are rewarded with higher ranks. Therefore, advertising campaigns should be
run over a longer term and sustained over several months, as opposed to the short bursts
of activity often seen in the iOS market.
The best strategy is to try to work with as many traffic sources as possible. This will
enable you to reach your largest potential audience, realize the lowest-possible cost per
acquisition, and also protect your app from audience saturation.
Fiksu works with all the major ad networks, real-time bidding platforms, and incentivized
download programs. This gives you access to all the major traffic sources with just one
lightweight SDK and one reporting dashboard.
Work with many traffic sources to:
• Identify the best-performing sources
• Drive installs from more loyal users
• Insulate your app from audience saturation
• Keep your costs down
18 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
21. TIPS FOR ANDROID MARKETING SUCCESS
TIP:5
TEST YOUR APP PRESENTATION ON
GOOGLE PLAY
Take advantage of the fact that you can update your app
immediately on Google Play. Test the way your app is
presented. Try different app titles, and meta tags. Test
the app name in the logo. Explore new ways to describe
your app, and look for new keywords. You can apply
these learnings to your iOS versions and reduce your
costs and risks.
19 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
22. TIPS FOR ANDROID MARKETING SUCCESS
TIP:6
TARGET LOYAL USERS – NOT JUST
INSTALLS
To build a thriving app business, you need installs by loyal
users. It is loyal users who use your app repeatedly, make
purchases, register, or take other actions that tie back to
an ROI. An install, or even an app launch, does not mean
that you have a loyal user. In fact, studies show that many
users who install an app never even use it, or abandon it
after a single use.
It is loyal users on which you ultimately build your app
business.
Loyal user acquisition also benefits your rank on Google
Play, since Google Play’s rank algorithm rewards retention.
Try to optimize your Android marketing efforts on traffic
sources that are delivering your loyal users. Use the
Google Play and Fiksu attribution capabilities to help you
understand the traffic sources driving your loyal users, and
Fiksu’s optimization capabilities to go get them.
20 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
23. ANDROID MARKETING
SUCCESS STARTS HERE
Are you planning an Android ad campaign? Or do you Speak with a Fiksu marketing expert
believe your current Android campaign can perform better? about ways to:
· Drive high install volumes
Contact Fiksu today to get started on the path to success.
· Acquire loyal users dedicated to
A Fiksu marketing expert is ready to speak with you about
your app
ways to achieve the results your business needs.
· Monetize more users and drive
Many of the world’s leading app developers turn to Fiksu
more revenue
for Android marketing success. Join our community of
successful app marketers.
· Achieve ROI-positive ad
campaigns
Contact Fiksu today:
· Gain high-value insights into
Phone: 1.855.463.4578 ad performance and key business
Email: sales@fiksu.com drivers
Website: www.fiksu.com
21 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks