The document discusses how Google Play and the mobile app marketing platform Fiksu provide marketers more visibility and insights into user acquisition and app usage. They allow marketers to attribute app installs and user actions to specific traffic sources, and optimize ad spending in real time based on these insights. Key differences from iOS app marketing on Google Play include deeper attribution and optimization of ad spend, greater opportunities for organic discovery through search rather than app ranking, more cost-effective ad networks, and an immediate app approval process.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
This document discusses monetization trends and opportunities in mobile gaming. It notes that while the majority of app downloads are free, in-app purchases dominate game revenue, averaging 91% across markets. A small percentage (2-6%) of gamers, called "killer whales", drive the majority (95%) of in-app purchase value. The document advocates for hybrid monetization models combining advertising and in-app purchases to maximize revenue. It presents various Google advertising solutions like interstitials, video ads, and engagement ads that can boost developer revenue.
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu
Fiksu is a mobile app marketing company that helps clients acquire users and optimize app marketing campaigns. They have over 500 clients including leading brands and game publishers. Fiksu utilizes a large global network and real-time bidding exchanges to run mobile app marketing campaigns across different networks, formats, countries and devices. They take a data-driven approach using billions of data points to optimize campaigns based on factors like app launches, purchases and user quality and continually learn from past campaign performance.
ModevCon: Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and ...Quixey
Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and In-app Purchases
You recently launched your app and your first users love it. But what next? How do you grow your user base and how do you get users to re-engage with your app after the initial install? How do you drive greater monetization of your app with cross-promotion of functions and intents from other apps? As mobile evolves to accommodate the dynamism and functionality of apps, so must our monetization and advertising practices. Finding, building, and utilizing the right tools begins with the user—if we start by understanding user intent and focus on the best experience possible, we can understand how to integrate monetization models that are not only seamless, but enhancing to user experience.
This presentation focuses on how mobile app search, deep linking and app-to-app cross promotion are changing the ecosystem and helping app developers create new channels of monetization that go beyond sponsored app installs, display banner ads, and in-app purchases. Specific examples on creating deep link schemas, promoting your apps and enabling other apps to promote your actions and transactions are also covered.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile app marketing nyu school of continuing educationRachel Pasqua
This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers access to its 25 million unique users across over 190 countries through its own distribution network and partnerships reaching over 75 million additional unique users. GetJar offers developers performance-based advertising tools to promote their apps and acquire new users cost-effectively, as well as analytics to optimize campaigns and monetization support through in-app ads, purchases, and other models. Several major companies like Google, Yahoo, and Zynga have successfully used GetJar's services to reach massive global audiences.
This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.
http://fr.droidcon.com/2014/agenda/
http://fr.droidcon.com/2014/agenda/detail?title=Maximize+App+engagement+and+monetization
Learn how you can turn your app into a business.
Discover the different mobile apps monetization models and trends.
Speaker : Jean Maisonnial, Google
Jean has been working at Google for more than 3 years. He is a Mobile Apps Consultant and works with French developers to help them to grow, distribute and monetize their apps.
This document discusses monetization trends and opportunities in mobile gaming. It notes that while the majority of app downloads are free, in-app purchases dominate game revenue, averaging 91% across markets. A small percentage (2-6%) of gamers, called "killer whales", drive the majority (95%) of in-app purchase value. The document advocates for hybrid monetization models combining advertising and in-app purchases to maximize revenue. It presents various Google advertising solutions like interstitials, video ads, and engagement ads that can boost developer revenue.
Fiksu presentation at Mobile Marketing Conference: Mobile App Marketing. Octo...Fiksu
Fiksu is a mobile app marketing company that helps clients acquire users and optimize app marketing campaigns. They have over 500 clients including leading brands and game publishers. Fiksu utilizes a large global network and real-time bidding exchanges to run mobile app marketing campaigns across different networks, formats, countries and devices. They take a data-driven approach using billions of data points to optimize campaigns based on factors like app launches, purchases and user quality and continually learn from past campaign performance.
ModevCon: Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and ...Quixey
Monetizing Your App Beyond Banner Ads, Sponsored App Installs, and In-app Purchases
You recently launched your app and your first users love it. But what next? How do you grow your user base and how do you get users to re-engage with your app after the initial install? How do you drive greater monetization of your app with cross-promotion of functions and intents from other apps? As mobile evolves to accommodate the dynamism and functionality of apps, so must our monetization and advertising practices. Finding, building, and utilizing the right tools begins with the user—if we start by understanding user intent and focus on the best experience possible, we can understand how to integrate monetization models that are not only seamless, but enhancing to user experience.
This presentation focuses on how mobile app search, deep linking and app-to-app cross promotion are changing the ecosystem and helping app developers create new channels of monetization that go beyond sponsored app installs, display banner ads, and in-app purchases. Specific examples on creating deep link schemas, promoting your apps and enabling other apps to promote your actions and transactions are also covered.
Care about learning 'Mobile App Marketing 101' You will find this deck presented by Binay Tiwari, Mobile Internet Evangelist during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Mobile app marketing nyu school of continuing educationRachel Pasqua
This document summarizes a presentation about mobile app marketing. It discusses the mobile app lifecycle from ideation to launch, including validation, design, development, beta testing, and launch planning. It emphasizes the importance of using paid, owned, and earned media strategies to drive downloads and build engagement. Specifically, it notes that paid media is important for generating the high volume of downloads needed to achieve visibility in app stores, while owned and earned media support natural search and awareness. Engagement is the ultimate goal, and content strategy is key to retaining and connecting with loyal users.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers access to its 25 million unique users across over 190 countries through its own distribution network and partnerships reaching over 75 million additional unique users. GetJar offers developers performance-based advertising tools to promote their apps and acquire new users cost-effectively, as well as analytics to optimize campaigns and monetization support through in-app ads, purchases, and other models. Several major companies like Google, Yahoo, and Zynga have successfully used GetJar's services to reach massive global audiences.
This document provides an introduction to mobile advertising analytics. It discusses how the cookie-based tracking used in web advertising is not supported on mobile apps and operating systems. This creates fragmentation that makes attribution and measurement more challenging. However, the document outlines several methods used by analytics platforms to accurately attribute installs and in-app events to advertising campaigns across different networks and platforms, including Google Play referrer, ID matching using identifiers like Google Advertising ID and Apple IDFA, and device fingerprinting. It also provides an overview of key metrics and categories of mobile app analytics including app store, in-app, performance, and predictive analytics.
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
True view for mobile app promotion tuoigiun.comCuong Pham
Promote your mobile app with TrueView for Mobile App Promotion on YouTube. This format allows you to create engaging video ads to highlight your app's features and reach YouTube's large audience of over 2 billion daily mobile views. Users are twice as likely to purchase mobile apps after seeing ads on YouTube. The TrueView format provides install options so viewers can directly download your app from within the ad, driving high-quality installs in a seamless user experience. Companies like "Game of War" have successfully used TrueView to acquire large numbers of new, highly valuable customers for their mobile game.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers tools to distribute, monetize, and analyze apps across over 190 countries and 2500 phone models through its own network and partnerships reaching over 75 million unique users. Key services include free organic downloads, paid acquisition through an auction-based pay per download program, mobile site shortcuts to reach all phones, social integration with Facebook, and analytics. Successful clients include Google, Yahoo, Zynga, and others that have achieved millions of downloads through GetJar's global reach and monetization tools.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
In recent years our understanding of how humans make decisions has
improved considerably, but this has had little impact on most brand
planning. Messages and persuasion are still central to the majority of briefs.
This paper proposes a new way of looking at brand communication by
broadening the perspective from explicit messages to implicit signals.
Viewing brand communication through the lens of messaging can result in
brands missing opportunities and at worst contradicting themselves with
their behaviour. Brands need to consider how they communicate implicitly
and ensure that these signals reinforce their values in every way possible.
Casual connect sf social app marketing a look into facebook and twitter july ...Fiksu
For most mobile game marketers, social channels, including Facebook, and now Twitter, are the most productive source for acquiring high-quality, transaction oriented players. In many cases, initial results are successful, but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintaining sustainable player acquisition costs? What are the best ways to maintain performance while avoiding saturation and keeping campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.We’ll also look at Twitter’s all new Mobile App Promotion product suite, including the available tools to maximize performance, and highlight some initial results from Fiksu clients.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
"Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...Eurapp
Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
Aaron Watkins, President and Founder, Appency
"Marketing in a Million App Market"
Aaron Watkins has been working with mobile technology since before phones even flipped open. In his six years as an executive at ipsh! Mobile Marketing, Aaron led a number of award-winning mobile campaigns for major brands like Anheuser-Busch, Frito-Lay and Unilever, while also building strong, lasting business relations that benefited all involved. In 2008, Aaron was recruited to start the San Francisco office of The Hyperfactory, a mobile agency with a global presence. After working with app developers as a marketing consultant, Aaron wrote the official GigaOM guide to app marketing and founded Appency in 2009. By leading one of the only app-exclusive marketing and public relations firms in the world, Aaron has helped dozens of companies understand and succeed in the app space, from giants like Random House and Universal to one-man indie studios like Codito and Inkstone Mobile. The distinct, tumultuous markets of both Apple and Android are a challenge Aaron deeply enjoys.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
True view for mobile app promotion tuoigiun.comCuong Pham
Promote your mobile app with TrueView for Mobile App Promotion on YouTube. This format allows you to create engaging video ads to highlight your app's features and reach YouTube's large audience of over 2 billion daily mobile views. Users are twice as likely to purchase mobile apps after seeing ads on YouTube. The TrueView format provides install options so viewers can directly download your app from within the ad, driving high-quality installs in a seamless user experience. Companies like "Game of War" have successfully used TrueView to acquire large numbers of new, highly valuable customers for their mobile game.
This document provides guidance on increasing adoption of event mobile apps. It emphasizes that adoption drives monetization and success. The foundational steps for success are to focus on serving attendees by providing an app that meets their wants and needs such as accessing session content and contacts. It also stresses the importance of having a mobile app rollout and marketing plan to drive downloads through relevant notifications and content. Metrics and attendee satisfaction are critical to developing sponsorship opportunities and pricing. Overall, the document advocates for strategies to increase attendee value, engagement, and adoption as the key to success for event mobile apps.
How To Get Low CPI High Value Users Via Mobile Ad Networks by Naghi PrasadEdith Yeung
This document discusses how to acquire high value mobile app users through ad networks at low cost per installation (CPI). It recommends measuring the lifetime value (LTV) of users, increasing LTV through optimizing the app experience, and experimenting with different ad campaign types and supply sources to reduce CPI. Retargeting existing app users is also presented as an effective user acquisition technique for mature apps. The document is an introduction to optimizing paid user acquisition on mobile ad networks.
GetJar is a global app distribution platform that has delivered over 8 billion app downloads since 2010. It provides developers tools to distribute, monetize, and analyze apps across over 190 countries and 2500 phone models through its own network and partnerships reaching over 75 million unique users. Key services include free organic downloads, paid acquisition through an auction-based pay per download program, mobile site shortcuts to reach all phones, social integration with Facebook, and analytics. Successful clients include Google, Yahoo, Zynga, and others that have achieved millions of downloads through GetJar's global reach and monetization tools.
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
A global survey of mobile app marketers reveals rich insights into what’s ahead for app marketing in 2017. Learn about how apps make money and where they are investing. Understand which media will attract more app marketing dollars in 2017. See how re-engagement marketing is changing the priorities of the industry – for the better. See what's on the minds of senior app marketers in this fast-reading survey of app marketing leaders.
Measure results from mobile Facebook campaigns and tie these back to the specific campaigns that drove them – that includes measuring in-app monetization events like purchases or registrations.
This lets us manage campaigns at scale, and feed back mobile measurement data directly into our optimization systems.
It also means we can manage results continuously and react to changes in market conditions as they occur. That leads to lower costs.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Overview and some tactical advice for folks looking to put out a new mobile service or product. This presentation was given at the Women 2.0 Founder Lab Mobile event. Most of the folks were already working in mobile, but hadn't necessarily run their own projects. I'm not sure it'll make sense as a standalone set of data without me talking about it. But hopefully it will.
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Beginner's guide to user acquisition for mobile apps and gamesRohit Nair
With over a million apps on iOS and Android, the biggest problem that developers face is User Acquisition. A quick guide to help indi developers on user acquisition and the most cost-effective ways to do it
The document provides best practices for growing a mobile app business, including utilizing multiple traffic sources to lower user acquisition costs, focusing on acquiring loyal users, tracking organic lift and ad performance to optimize spending, choosing the right app category and target ranking position, and ensuring landing page content is optimized for mobile. It also presents a case study of a successful app campaign for Cleopatra's Pyramid that generated ROI for the client and increased downloads. Working with networks that can help track performance, optimize campaigns, and expand the user base is essential for long-term success.
This document provides definitions for terms related to mobile app marketing. It begins with definitions for 2G, 3G, and 4G mobile technologies. It then provides definitions for numerous mobile marketing terms, organized alphabetically, including acquisition, attribution, banners, bot impressions, carrier, and click-through rate among many others.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
In recent years our understanding of how humans make decisions has
improved considerably, but this has had little impact on most brand
planning. Messages and persuasion are still central to the majority of briefs.
This paper proposes a new way of looking at brand communication by
broadening the perspective from explicit messages to implicit signals.
Viewing brand communication through the lens of messaging can result in
brands missing opportunities and at worst contradicting themselves with
their behaviour. Brands need to consider how they communicate implicitly
and ensure that these signals reinforce their values in every way possible.
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys about their mobile behaviors and preferences. Key findings include:
- Smartphones are central to consumers' lives and most associate "mobile" with smartphones. Tablets are more often used for passive activities at home.
- Many consumers are open to interactions from brands on mobile but want meaningful content and transparency about how their data will be used.
- There is room for brands to improve their mobile experiences and lead by optimizing content across platforms, providing more information on mobile sites, and engaging users on social media.
This document provides an agenda for the MMA Forum Vietnam on October 25th, 2012. The forum will discuss topics related to mobile marketing trends and opportunities. Speakers will discuss subjects like measuring mobile advertising effectiveness, engaging consumers through mobile, and unlocking the power of mobile and tablet devices. Case studies on mobile marketing campaigns in India, China, and Vietnam will also be presented. The keynote speakers will discuss mobile moments and movements, understanding Chinese mobile audiences, and latest trends in mobile content, targeting and engagement.
Mobile usage is growing rapidly, with over half of UK consumers owning smartphones. People are using their phones everywhere and checking them frequently. The top 10 mobile trends are: 1) Local search is popular, with many searches leading to quick action; 2) M-commerce is rising, with many researching and buying products on their phones; 3) Multitasking is common, with many using their phones while watching TV; 4) Video consumption is increasing on mobile apps; 5) Time spent on social apps is growing far more than on mobile web; 6) Instagram has become a major platform for sharing photos; 7) Mobile gaming is very popular, accounting for a high percentage of app usage; 8) NFC will facilitate many
The document provides market insights on mobile advertising in Vietnam in Q1 2013. It shows that 72% of ad impressions on the InMobi network in Vietnam were on mobile websites, while 28% were on mobile apps. It also details the top device manufacturers, operating systems, and devices seen in Vietnam, with Android growing and catching up to Nokia in market share.
This document summarizes YouTube advertising opportunities in Vietnam, including key metrics on YouTube's reach and engagement. It outlines various ad formats such as masthead, in-stream video ads, and display ads. Masthead ads run for 24 hours on the YouTube homepage. In-stream video ads include skippable pre-roll ads (TrueView) and non-skippable formats. Brand channels allow advertisers to showcase custom content and engage audiences. YouTube sees strong growth in Vietnam and provides impactful ways for advertisers to reach consumers.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
User Acquisition for Mobile Games on Facebook (Fiksu April 2014)Pub Payments
Facebook can be an effective channel for acquiring new mobile game users. While initial campaigns may see success, maintaining performance over time and scaling up can be challenging without the right tools. Using programmatic bidding, granular audience segmentation, and constant optimization allows marketers to test thousands of variables, balance budgets in real time, and improve costs by 30% or more. Case studies demonstrate how Facebook can drive volume, visibility, and high-quality users in a cost-effective manner.
User Acquisition for Mobile Games on FacebookKevin Shiuan
Facebook can be an effective channel for acquiring new mobile game users. While initial campaigns may see success, maintaining performance over time and scaling up can be challenging without the right tools. Using programmatic bidding, bulk campaign management, and real-time optimization allows marketers to test thousands of audience segments and continuously adjust bids and budgets. This enables acquiring higher volumes of users at lower costs. Case studies demonstrate how these techniques helped games drive user growth, visibility, and ROI.
How to make money from your mobile app? [6 techniques & a BONUS video]Lalit Kumar
Are you wondering how you can make some money with your app? There are a lot of different ways in which you can use your app to make money!
Click and read to know how easy it can be to make money with your very own mobile app! https://www.appypie.com/how-to-create-an-app-for-free-and-make-money
Mobile app marketers can drive down user acquisition costs through several methods, including engaging users beyond installation, using deeplinks to direct users within apps, avoiding peak periods, licensing recognizable content, and measuring ROI from different acquisition channels.
Big brand strategies for mobile app marketingAjai Srivastava
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
This document outlines strategies for big brands to market their mobile apps more strategically. It recommends 10 key strategies, including bringing together all app stakeholders as one team, dedicating specific marketing resources to apps, setting measurable app marketing goals, and marketing apps through mobile media. It notes that app marketing requires a different approach than traditional marketing due to factors like unfamiliar channels, targeting challenges, and different goals around metrics like app store rank and user acquisition.
In-app purchases are one of the most common and effective ways to monetize a mobile app developed by a top mobile app development company in Lahore. By offering premium features, digital goods, or physical goods within the app, you can generate revenue from users who are interested in purchasing these items. For example, a gaming app developed by top app development company in Lahore may offer users the ability to purchase additional levels, characters, or power-ups, while an e-commerce app developed by a mobile application developer in Lahore may allow users to purchase physical goods directly from the app.
App developers are increasingly spending more on advertising, moving away from CPM and CPC models towards cost-per-install (CPI) models. CPI is believed to be more cost-effective with better lead quality. However, incentivized CPI leads to poor lead quality and retention as users download apps for rewards rather than interest. The document recommends using non-incentivized CPI to acquire interested users and discusses how to properly implement mobile app postback tracking.
How to Build a Successful Mobile App to Beat Competitors .pptxMobibizIndia1
Ever since mobile apps are developed to boost businesses abilities, everyone wants to take advantage of it. If you run a well-established business then you can easily consult mobile app development company and get started with your app.
The Necessity of Mobile App Marketing by App PromoPutra Utama
The document summarizes the findings of a survey conducted with 102 mobile app developers. It found that most developers focus on iPhone, iPad, and Android, develop multiple apps, and price apps free or $0.99. Only 20% of developers make $5,000-$50,000 in revenue, and 68% make $5,000 or less. However, the 12% of "top earners" who spend more time and money on marketing average over $50,000 in revenue per app. The document provides a checklist for app marketing strategies and concludes that dedicated marketing is necessary for app success.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
6 Ways to Improve the Quality of Your App UsersJim Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Strategies to Improve App Revenue Via User QualityJames Nichols
As someone who works for a large app marketing measurement company, I see how many apps set their goals and strategies. A few years ago, app marketing focused almost exclusively on driving massive install counts. But the industry has matured. Many brand leaders now focus on attracting fewer but higher quality users. High quality users stick with an app. Most important: they make purchases and drive revenue. After all, 100,000 regular buyers beat 10 million installers that don’t use an app. Here are six great strategies to get you started improving your app user quality.
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
Boost Retention on Mobile and Keep Users Coming Back for More!InMobi
More than half of mobile app users today lose interest or uninstall within a week. In such a transient environment, the onus is on the app developer to ensure that active users continue to engage and dormant users re-engage with the app. But what steps do you need to take to achieve this? Well, the good thing is that mobile is one of the most measurable ecosystems in the world! Going beyond just app installs, deep dive into your in-app user data to measure and optimize for maximizing retention.
Download this slide to learn:
1. Importance of Mobile Retention
2. Insights into retention rates across different app categories in India
3. How to leverage tracking and attribution partners to boost user retention
4. Evolution of mobile retention from last click attribution to multi-touch attribution
Digital marketing strategy and research on improving the Openrice application in Indonesia. The summary discusses conducting research on competitors like Open Snap and Zomato, focusing social media marketing on Facebook, Twitter and Instagram, optimizing keywords for search engine marketing, improving backlinks and the website, using databases to send marketing messages, and testing app designs and content through research and development to improve downloads and user numbers. The goal is to make Openrice the main brand Indonesians think of for information on food and dining out.
This document provides tips for optimizing an app retargeting strategy, including setting up and sharing post-install events, customizing audience segmentation using a custom sales funnel, implementing proper deep linking, optimizing creative assets, and syncing retargeting with other marketing channels. The key recommendations are to track post-install events using an attribution partner, slice audiences into customized funnel stages aligned to the app's user journey, enable deep linking to boost engagement by 10x, and continuously test and optimize creative assets.
Similar to Android app-marketing-and-google-play (20)
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
1. Android App
Marketing and
Google Play
WHAT YOU NEED TO KNOW
Learn how to improve Android app
discovery, drive more installs, and
generate long-term, loyal usage.
Mobile App Marketing
2. TO SUCCEED,
MARKETERS NEED VISIBILITY.
VISIBILITY INTO THE MARKETING THAT’S
TRULY WORKING.
AND THE POWER TO TAKE THOSE INSIGHTS AND MAKE THEM
ACTIONABLE!
3. WELCOME TO THE
WAY APP MARKETING
SHOULD BE .
Where you get deep insights into the advertising that’s truly
driving your business.
And more than just insights. But a way to make those
A+
insights highly actionable.
All in real time… When it matters most.
So you can drive more users. Get more from your ad
budget. And more for your business.
This is the way app marketing should be.
With Google Play and Fiksu.
1 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
4. One of the biggest frustrations for app marketers is the
lack of visibility into what’s actually working – so we can
APP MARKETERS
know how to invest our ad dollars to drive the highest user
volume at the lowest cost. NOW HAVE:
Marketing attribution to know
Which traffic sources deliver our loyal users? Which
what’s driving your users
campaigns deliver the highest average revenue per
user? What are the sources that drive our ROI positive
Deep insights into where to target
campaigns?
your ad spend
It’s too much of a guessing game.
The power to make this intelligence
actionable in real time
Fiksu and Google Play change all that.
+ =
2 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
5. Now you can have the answers. And the ability to act on
those answers.
Google Play does its part by providing a framework that
ties every one of your app installs back to the source.
And the Fiksu user acquisition platform takes it to a
deeper level by anonymously linking each user’s post-
install actions and tying each distinct action back to
the traffic source. And Fiksu makes this intelligence
actionable by optimizing ad spend in real time to these
sources.
So you can invest your ad dollars on the advertising
that’s truly driving your business.
There’s no more guessing. No more
risks. Or compromised results.
AT LAST!
3 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
6. Google Play and Fiksu offer an innovative marketing
approach that can benefit your business in exceptional
new ways – ways that are different than what you may be
accustomed to with your iOS marketing program.
This eBook gives you an overview of the key Google Play
differences, and how you can exploit them to improve app
discovery, drive more installs, and generate long-term, loyal
app usage.
This eBook focuses on four key differences:
1. Deeper Marketing Attribution And Optimization
2. Organic Discovery That Is “Search” Driven
3. More Cost - Effective Ad Networks
4. Immediate App Approval Process
Let’s explore each in further detail.
4 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
7. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
1. ATTRIBUTION & OPTIMIZATION
1
Marketing Attribution - Insights Into What’s Working
Google Play provides a marketing attribution framework that gives you insights that help you make more
informed advertising decisions.
A piece of tracking code called an “Android Referrer” anonymously “attributes” each of your app installs
back to the ad network and ad creative from which that install originated. This marketing attribution gives
you valuable marketing intelligence, while balancing the need for user privacy.
But this is just the beginning.
Google Play integrates with the Fiksu for Mobile Apps™ user acquisition platform to:
1) Take these insights to a much deeper level; and
2) Make them actionable in real time
Fiksu anonymously tracks each user’s post-install events (launches, purchases, registrations, game levels,
conversions, etc.) together with performance variables such as rank, installs, cost, and traffic source, for
highly granular market intelligence. So you can have the information you need to make the data-driven
marketing decisions that you as a marketer need, and are accustomed to.
5 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
8. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
1. ATTRIBUTION & OPTIMIZATION
1
Real-Time Optimization - Turn Insights Into Results
What are insights without the power to act on them? With Google Play and
Fiksu, you have both. The Fiksu platform uses sophisticated, predictive
algorithms to convert marketing attribution into marketing action. Based
on the marketing attribution data, Fiksu optimizes your advertising to
the traffic sources that most cost-effectively deliver the users who take
the actions you want. So you can spend ad dollars wisely and, most
importantly, based on performance.
Real-time optimization
helps to:
· Drive high volumes of loyal users
· Achieve lower Cost Per Install (CPI)
· Monetize more users and increase Average Revenue Per User (ARPU)
· Realize higher advertising ROI
6 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
9. HERE’S HOW REAL -TIME
OPTIMIZATION WORKS
ON ANDROID:
?utm_source=ad
2 3
1
With a simple URL builder,
The user clicks on the ad
and gets directed to Google
Play to download the app.
Google Play ties the user
Fiksu identifies key
interactions within the 4
an advertiser creates a to the source ad network app (launches, purchases, Fiksu uses this data to
unique ad link consisting and ad creative. Fiksu ties registrations, etc.) and ties optimize your ad spend in
of a URL address and the back to the actual publisher them back to the original real time, focusing on the
campaign variable to track. within the network. ad source and ad creative. most effective sources.
7 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
10. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
We all know how important organic discovery is. Organic users seek your
app on their own – without paid advertising. These users are not only
“free,” but are much more likely to become loyal users than those who
install your app after viewing an ad.
The good news for Android app marketers is that you have more tools to
drive organic users on Google Play than you do in the Apple's App Store.
Google Play and the App Store use very different methods of determining
rank, and have different capabilities for supporting app discovery.
In the App Store, rank is the driving force behind organic discovery. Rank is
determined primarily by the number of installs, and how recent the installs
are. Apps that cannot sustain large numbers of installs find that their rank
slips quickly.
8 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
11. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
In contrast, users find apps on Google Play via a
combination of searching and browsing. While app
rank is critical for generating organic users on iOS,
on Google Play - search - not rank, is the primary
Organic App
means of organic discovery. Approximately 75% of
organic downloads on Google Play originate from
Discovery on
a user search. About half come from searching for
a brand title, and one quarter from a more generic
Google Play
search. Data shows that users who find an app
through search are 50% more likely to become long- Brand search: 50%
term, loyal app users.
General search: 25%
Google Play provides a robust search capability, Browse: 20%
making it easier for users to search for apps of
interest no matter what the rank. Rank, while
still important, holds much less sway over how
an app is discovered on Google Play. A study by
Fiksu determined that 75% of users found apps on
Google Play through a search.
9 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
12. GOOGLE SEARCH RANK
ALGORITHM
THE GOOGLE PLAY SEARCH ALGORITHM CONSIDERS THREE VARIABLES THAT
DETERMINE AN APP’S SEARCH RANK:
1 Keyword In The App Title
The most important element for Google Play rank. The proper keyword can
increase search rank 80 to 100 spots.
2
Keyword Frequency In The App Description
When a keyword is used multiple times in the app description, rank is
increased, often up to 20 spots.
3
Number Of Net Installs
Google’s ranking algorithm is skewed in favor of apps that show user
retention. The more “net” installs, the higher the rank. The Google algorithm
tracks uninstalls and takes into account only apps that remain installed.
10 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
13. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
2. ORGANIC DISCOVERY THAT IS “SEARCH” DRIVEN
2
Google Play’s search capabilities level the playing field,
allowing lesser-known apps and brands additional
opportunities to reach prospective users.
High volumes of low-
Google Browse Rank Algorithm cost installs will not
Browse rank in the App Store is determined by recent help with browse
installs, and is driven primarily by current overall install rank in Google Play-
activity. Users who install an app positively affect rank,
even if they decide to uninstall it. In Google Play, browse it’s all about long-term
rank is determined by the number of net installs. The retention.
Google ranking algorithm takes into account only apps
that remain installed. The more net installs, the higher the
browse rank. In short, high volumes of low cost installs will
not help with browse rank in Google Play – it’s all about
long-term retention.
11 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
14. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
3. MORE COST-EFFECTIVE ADVERTISING
3
To be successful in today’s competitive market, an app needs to be
backed by solid marketing and advertising programs. Just like iOS, the
Android ecosystem has dozens of third-party ad networks that perform
well to drive user acquisition.
Overall, there is a greater supply of ad inventory for Android compared
to iOS. A recent analysis of available advertising inventory shows that
$
Android is able to deliver 12% more ad inventory than iOS.
This extra inventory has driven down Android advertising rates
substantially. Fiksu estimates the cost of that inventory is 40% lower
than for iOS. Android marketers therefore can expect the cost to
acquire a user to be much less for Android and than iOS. Lower ad
costs also give you an opportunity to have an even greater impact on
your app rank and organic discovery.
The good news for advertisers is that once improved rank is achieved,
rank does not degrade as quickly once an advertiser stops spending.
As such, the advertiser continues to enjoy incremental organic
downloads beyond those generated during a campaign.
12 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
15. WHAT’S DIFFERENT ABOUT
GOOGLE PLAY?
4. IMMEDIATE APP APPROVAL
4
The app market moves fast and is constantly changing.
Marketers with the ability to adapt quickly can get a
significant competitive edge.
Google Play provides a perfect environment for apps
that need to adapt quickly to changing market dynamics.
Developers can react to feedback quickly and have an app
update available on Google Play literally in a few hours.
In contrast, updating an app can take weeks with iOS due
to the App Store’s submission and approval process.
Android developers can quickly iterate on designs, and can
quickly test features, promotions or offers that work best.
And, with Android’s lower advertising costs, it’s also a very
cost-effective platform to hone your marketing approach.
13 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
16. TIPS FOR ANDROID MARKETING SUCCESS
TIP:1
Exploit the Marketing Attribution
Capabilities of Google Play and Fiksu
To get the best return from your ad spend, take full
advantage of the Google Play and Fiksu marketing
attribution capabilities. This will allow you or your agency to
conduct closed-loop analysis of your advertising, and base
ongoing advertising decisions on known performance.
As you acquire users, use this data to steer your marketing
toward the sources that generate your most desired users,
at the best cost. Measure in real-time key performance
metrics such as, rank, downloads, source, and cost. Also
measure post-install events important to your business,
such as launches, purchases, registrations, usage, game
levels, conversions, etc.
14 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
17. TIPS FOR ANDROID MARKETING SUCCESS
TIP:2
OPTIMIZE ADVERTISING IN
REAL TIME
With the insights gained from marketing attribution, optimize your
advertising in real time toward traffic sources that are delivering the
best results.
You can leverage the Fiksu platform to target the types of users your
business needs, in high volumes, and for the most efficient cost
possible. If you want users who make in-app purchases, Fiksu can
optimize your advertising to the sources that have generated these
users in the highest volumes. If you monetize your app by selling ads,
Fiksu can optimize your advertising to the sources that generate loyal
users who use your app repeatedly. Fiksu manages this on your behalf,
so there is no complex software to install or learn.
With the combination of marketing attribution and real-time
optimization, you are virtually guaranteed a better return on your
marketing investment, and the ability to build a long-term app business.
15 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
18. TIPS FOR ANDROID MARKETING SUCCESS
TIP:3
OPTIMIZE YOUR APP FOR SEARCH
In Google Play, search is the primary means of organic discovery. You can greatly influence
search rank, and therefore app discovery, by following these tips.
Keyword in the App Title
A keyword in your app title is the most important element that impacts search rank. The
right keyword in your title can affect rank position 80 to 100 spots. Identify your most
successful keyword and include it in the title.
Keywords in the App Description and Promo Text
Within the app description, frequency of keywords increases search rank. Try to use a
keyword multiple times. This can impact rank position 10 to 20 spots.
Also, include the app name in the body of the app description. Unlike iOS, the body
description is searched under Google Play.
Since updating your submission is easy and quick, you should consider experimenting with
different keywords and combinations to see which yield better results.
16 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
19. 5 STEPS TO IMPROVE
ORGANIC DISCOVERY
ON GOOGLE PLAY
1 Define keywords that are relevant to your app
(Use Google AdWords Traffic Estimator to help you prioritize)
2 Include top keywords in the app title
3 Include app name and all other keywords multiple times in description.
Use city and country names if the description of geographies are relevant
to your app
4 Test search rank for all your keywords
5 Measure and optimize your results from search on keywords
17 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
20. TIPS FOR ANDROID MARKETING SUCCESS
TIP:4
CONDUCT LONGER-TERM AD CAMPAIGNS
WITH MULTIPLE NETWORKS
Google Play’s ranking algorithm rewards long-term user acquisition - apps that acquire and
retain users are rewarded with higher ranks. Therefore, advertising campaigns should be
run over a longer term and sustained over several months, as opposed to the short bursts
of activity often seen in the iOS market.
The best strategy is to try to work with as many traffic sources as possible. This will
enable you to reach your largest potential audience, realize the lowest-possible cost per
acquisition, and also protect your app from audience saturation.
Fiksu works with all the major ad networks, real-time bidding platforms, and incentivized
download programs. This gives you access to all the major traffic sources with just one
lightweight SDK and one reporting dashboard.
Work with many traffic sources to:
• Identify the best-performing sources
• Drive installs from more loyal users
• Insulate your app from audience saturation
• Keep your costs down
18 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
21. TIPS FOR ANDROID MARKETING SUCCESS
TIP:5
TEST YOUR APP PRESENTATION ON
GOOGLE PLAY
Take advantage of the fact that you can update your app
immediately on Google Play. Test the way your app is
presented. Try different app titles, and meta tags. Test
the app name in the logo. Explore new ways to describe
your app, and look for new keywords. You can apply
these learnings to your iOS versions and reduce your
costs and risks.
19 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
22. TIPS FOR ANDROID MARKETING SUCCESS
TIP:6
TARGET LOYAL USERS – NOT JUST
INSTALLS
To build a thriving app business, you need installs by loyal
users. It is loyal users who use your app repeatedly, make
purchases, register, or take other actions that tie back to
an ROI. An install, or even an app launch, does not mean
that you have a loyal user. In fact, studies show that many
users who install an app never even use it, or abandon it
after a single use.
It is loyal users on which you ultimately build your app
business.
Loyal user acquisition also benefits your rank on Google
Play, since Google Play’s rank algorithm rewards retention.
Try to optimize your Android marketing efforts on traffic
sources that are delivering your loyal users. Use the
Google Play and Fiksu attribution capabilities to help you
understand the traffic sources driving your loyal users, and
Fiksu’s optimization capabilities to go get them.
20 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks
23. ANDROID MARKETING
SUCCESS STARTS HERE
Are you planning an Android ad campaign? Or do you Speak with a Fiksu marketing expert
believe your current Android campaign can perform better? about ways to:
· Drive high install volumes
Contact Fiksu today to get started on the path to success.
· Acquire loyal users dedicated to
A Fiksu marketing expert is ready to speak with you about
your app
ways to achieve the results your business needs.
· Monetize more users and drive
Many of the world’s leading app developers turn to Fiksu
more revenue
for Android marketing success. Join our community of
successful app marketers.
· Achieve ROI-positive ad
campaigns
Contact Fiksu today:
· Gain high-value insights into
Phone: 1.855.463.4578 ad performance and key business
Email: sales@fiksu.com drivers
Website: www.fiksu.com
21 | Fiksu | Mobile App Marketing eBook Series | www.fiksu.com/ebooks