This is a presentation I did at SMX on the basics of setting up a Facebook Fan page and some Facebook advertising tips - with real-life case studies. In one I target one guy (a client) I had lunch with with a Facebook Ad...
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Growing your business's Facebook Page's fan base can be a daunting task, but it doesn't need to be difficult.
Just like you grew your customer base, you can grow your Facebook Page Likes (but it will be even easier because you already did all the hard work!).
Using a few simple steps and already established marketing channels, your fan base will begin to represent your customer base, full of new and recognizable names (and faces).
This SlideShare deck has our top 7 tips to get more Facebook Page Likes to establish your presence on the social network:
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
Growing your business's Facebook Page's fan base can be a daunting task, but it doesn't need to be difficult.
Just like you grew your customer base, you can grow your Facebook Page Likes (but it will be even easier because you already did all the hard work!).
Using a few simple steps and already established marketing channels, your fan base will begin to represent your customer base, full of new and recognizable names (and faces).
This SlideShare deck has our top 7 tips to get more Facebook Page Likes to establish your presence on the social network:
50 tips for increase fb like & 50 types of engaging postMd Ekram
Here you will get 50 tips for increasing like at fb page. This page like will be lead for your business. You have to post different types post that will engage your page member. In this slide you will find 50types of exclusive post styles
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
Presentation to business owners on using Facebook and Linkedin for businesses. Covers Facebook Pages, Groups, Places, Deals, and Linkedin Answers, Company Profiles, optimizing profiles, and Groups.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Demystifying facebook promotions (November 1, 2016)Felicia Lin
In this workshop I will cover:
-Best practices for Facebook
-Facebook profile, page, group (plus a bonus about Facebook pages)
-What types of businesses do best on Facebook
-What makes a successful ad on Facebook
-What is the key to successful advertising on Facebook
-Boosting a post vs. using Ads Manager
-Creating an audience for your Facebook ad
-Additional promotional tools (Facebook Live)
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
Forward Progress - How to Build the Optimal Fan Page - PMA DeskSocial Jack
Complimentary Webinar - How to Promote your Business using Facebook – 2010 Edition
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
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4. Facebook - The Numbers
• More than 950 million active people (up from 550 million in
April 2011)
• 50% of active participants log on to Facebook in any given
day, 543 Million on Mobile
• Average person has 130 friends
• People spend over 700 billion minutes per month on
Facebook (BTW, that’s 1.33 million years – give or take)
• Source: http://newsroom.fb.com/content/default.aspx?
NewsAreaId=22
6. Facebook Fan Pages - Warning
Only do this if you have the time and the resources to manage
a Fan Page.
You’re about to see a glimpse at what’s involved…
9. Facebook – Communities
A Facebook Community Page helps people to connect with topics,
causes or experiences. Think, ‘Facebook Wiki’.
10. Facebook – Groups
• A Facebook Group is a small-scale, more personal (and often
more private) way for people to interact
• Recommended for clubs, company working groups, causes,
alumni’s, etc.
11. Facebook Fan Pages
Facebook Fan Pages
allow companies,
celebrities & bands to
engage & speak with
the people that “like”
them.
12. How to create a Fan Page
They’re easy to create.
Simply ‘Create a Page’!
13. Facebook – Brand Ambassador
Having created Fan Page, appoint a “brand ambassador”.
This is the person who will be the “face” or “voice” of your Fan
Page.
Tip, be careful if use your own profile for this; could be better to
either create a new one for yourself (risky and against FB’s
ToS) or get someone else to it…
14. Facebook Fan Pages
Tips to make an impact:
Make a cool profile picture:
http://www.allfacebook.com/facebook-
profile-photo-hacks-2009-02
SEO your Page information for Brand
and keywords
15. Facebook Fan Pages
FBML is D.E.D, or G.A.W.N.
In March 2011, Facebook replaced FBML
with iFrame system to ‘help’ brands re-
do their own fan pages and make them
more customised...
Facebook Tabs have gone too and have
been moved to ‘Nav links’ on the left of
the page. Not happy Jan.
23. Facebook Fan Pages – Apps
Find a third party App provider, or get someone to help build an app
for you to do this... The below is a 3rd party iFrame app from
http://iframes.wildfireapp.com/
29. Facebook Fan Pages
Final Marketing Tips
• 25+ fans = Vanity URL
• Use Facebook Plug-in tools to promote on your own website
• Invite friends to become fans
• Have friends ‘like’ comments - 5+ means more chance of post
appearing on Fans news feeds.
• Link Facebook Fan Page posts to Twitter (keep updates to
under 140 characters)
• Add ‘like’ buttons to all content on your website
30. Facebook Fan Pages
Promoting – Tips
• Try using Google Ads to promote your Fan Page – run them out
through the content network
34. Facebook Ads
• Facebook Ads can reach up to 955 Million People Globally
(Australia, over 10.9 million)
• They differ from Google Ads. Google Ads work on search terms
and contextual placements
• Facebook Ads work because you show them to a target
demographic of people who ‘like’ stuff you do or sell.
35. Facebook Ads
There are basically 2 types
1. An Internal Ad which promotes your
Facebook Fan Page or Group
2. An External Ad which links out of
Facebook to your website
47. Facebook Ads
Top Tips
• Update your Ad’s every couple of days (this prevents Ad Fatigue)
– Use different pics, update copy & test offers etc.
• Competitions work a treat for eDM list building - I’ve witnessed
up to 30% Conv Rate (& the ‘list’ converted too)
• In your ads, use images of people & faces, they seem to get
better engagement & split test
• Ads which are quirky, fun and edgy work well (Facebook Ads are
not Google Ads)
• Facebook Ads are not ‘set and forget’ (like Google Ads!?). If you
want them to work, you need to work.
50. Facebook Marketing Ideas…
People regularly see that their friends are going to your
store/hotel/whatever… Your name is going a little viral (for
free)
51. Facebook Marketing Ideas…
Then you start showing Ads to all your Facebook ‘friends of Fans’.
This is powerful because Friends of Fans have hopefully already
heard of you, so are more likely to be interested (and trusting).
52. In Summary…
• Only setup a Facebook Fan Page if you have the resources to do
it justice
• Facebook Fan Pages need a casual, but authentic voice
• The Page can bring your great people out from behind the
‘corporate’ site (its fun, different & motivating)
• Facebook Ads require experimentation and close monitoring.
• Facebook Ad’s work
53. Questions?
To contact me (Chris Thomas) personally
• E: Christ@reseo.com
• P: 03 9415 2383
• M: 0414 986 957
• Reseo
• www.reseo.com
• Main References: http://www.seomoz.org/blog/facebook-marketing-
ultimate-guide