This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Facebook Ad Targeting for Lead Generation - Pubcon Vegas 2017Shelly Fagin
How to utilize Facebook's ad network to target in your niche and generate a massive amount of leads. I presented this at Pubcon Las Vegas in Nov of 2017
Here are the slides of our masterclass at Web Summit, where we discussed key emerging social media trends as we transition into a more hopeful 2022 from social commerce to niche platforms – we’ll cover them all.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
Do you have a project to launch? The most important step is branding, how to choose the right message, how to find your graphical identity.
Come and join Jack and Yosra for an interactive webinar. Bring your energy⚡️ and positive mood
It's happening this Thursday
17:00 Tunisian time/19:00 Lebanon time.
**
Avez-vous un projet à lancer? L’étape la plus importante est le brandinge, comment trouver le bon message? comment fixer l'identité graphique?
Venez vous joindre à Jack et Yosra pour un webinaire interactif. Apportez votre énergie⚡️ et votre bonne humeur
Ça se passe jeudi 23 septembre,
17:00 heure tunisienne/19:00 heure du Liban.
Welcome to the 10th Episode of the Digital Trends!
In this episode, we are looking at marketing predictions for 2021 as well as some of the notable Ads in 2020. Enjoy!
Here is the layout,
* Quotes from Marketing Experts
* Predicted Marketing Trends in 2021
* Notable Digital Campaigns in 2020
As a retail marketer, it’s important that all of your programs work toward the common goal of driving conversions. And while traditional marketing efforts and brand-produced materials can drive value, taking a more modern approach and leveraging User Generated Content in your programs can be incredibly beneficial. In this presentation, we have identified the Top 12 Retail Marketing Campaigns that get consumers participating with your brand. Take a look!
Webinar: We Have A Secret, And It’s About Social Media EngagementFalcon.io
Personalized customer service is shifting to social. The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. It’s not just about looking popular: it’s about making meaningful connections with current and future customers, which will serve to boost your brand (and ROI) both on and offline. Toyota joins us live on air discussing how good community management can increase organic reach and engagement.
In this webinar we'll focus on:
- How creative internal marketing structures can increase social media engagement
- How to offer local customer service on a national scale
- Brand-inspired ideas for engaging social media posts
Watch on demand: https://www.falcon.io/webinars/social-media-engagement/
How to Use Tiktok for Marketing Your Small Business?mKonnekt
With more than one billion active users, it is one of the fastest-growing social media networks. Several Brands are already experimenting on the platform. Learn how to use TikTok for business and what kind of strategy should you adopt on the platform.
At Octoly, we believe in the power of passion. Passion is what drives us as human beings. Passion gives us the inner strength to push ourselves beyond expected limits. It’s what drives creativity, de nes our belief system, makes crowds gather and cheer, and gives birth to society’s great cultural icons - everything from media stars to superstar brands. Thousands of YouTubers reach this level of passion, by reviewing games and featuring publishers on YouTube and their other socials channels.
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
This is the 9th episode of the Digital Trends. This document records the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
The Real Techniques brush collection was launched in 2011. Paired with the expertise of professional makeup artists and YouTube stars Samantha and Nicola Chapman, Real Techniques is rapidly taking off in the U.S., U.K., and around the world. Whether for professional usage or everyday wear, this brush collection promises easy use and lasting results.
The Integrated Campaign Approach: Tools to Increase the Effectiveness of your...Jann Schultz
Integrated Campaign Approach-presented at the Institute of Fundraising National Convention, London, July 2012. Subject Matter Experts Jann Schultz and Lois Ephraim look specifically at how Operation Smile has integrated direct mail with communication strategies like outbound telemarketing calls, email, voice broadcasts, donor tele-conferences and other touches to improve performance of the DM program.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
Contagious content - why people share on Facebook.Microsoft
This is not my research, but I do think there's some great examples of categories of posts that really work in social form Pages 15-30. Twitter's new inline delivery of images via mobile means that many of the ideas could work there too.
New York City Department of Buildings Filing rep course_207Safe Rise
Course 207 (Download Course Materials)
Fire Alarm Plan Examination Procedure
Sprinkler and Standpipe
Fire Extinguishing Systems
Codes and Laws Fire Protection 2008 Building Code
2014 Codes Fire Protection Systems
New York City Department of Buildings Filing rep course_205Safe Rise
Course 205 (Download Course Materials)
Places of Assembly
Façades
Special Enforcement Team (SET) and DOB Enforcement Against NYS Licensed Professionals
Public Challenge Process
New York City Department of Buildings Filing rep course_204Safe Rise
Course 204 (Download Course Materials)
Introduction to Cranes and Derricks
Elevators Forms and Standard Operating Procedures
Cellular Antennas and Telecommunications Equipment
Coordination with the NYC Landmarks Preservation Commission and the NYC Design Commission
Signs Regulations and Enforcement Overview
New York City Department of Buildings Filing rep course_104Safe Rise
Course 104 (Download Course Materials)
Asbestos Forms and Compliance
Sanitary and Storm Connections Filing Procedures
Licensing
Civil Penalties for Work Without a Permit Violations
Padlock Enforcement
Unsafe Buildings Unit
Emergency Declarations
Records and Records Room Operation
New York City Department of Buildings Filing rep course_103Safe Rise
Course 103 (Download Course Materials)
Pre-filing, Data Entry, & Various Application/Forms
Boilers
2014 New York City Energy Conservation Code
Permits
Home Improvement Contractors (HIC) Licenses
Builders Pavement Plan (BPP)
Limited Alteration Application and Permits Renewals
New York City Department of Buildings Filing rep course_101Safe Rise
Course 101 (Download Course Materials)
Process of Initial Filing to CO Overview or Letter of Completion
Application Types – NB, Alt-1, 2 and 3, Signs, BPP, Sprinkler, Places of Assembly and Zoning Challenges
Certificate of Occupancy
Construction Permits
Electrical Permits
Filing Organization and Strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. CONTENTS.
BUILD YOUR FACEBOOK AUDIENCE.
DEVELOP & FOCUS ON YOUR OVERARCHING CONTENT &
LEAD GEN STRATEGIES.
CHAMPION VALUE CREATION: WHAT CONTENT TO CREATE &
SHARE ON FACEBOOK.
MAXIMIZE CUSTOMER ACQUISITION WITH ADVERTISING.
WRAP UP & TAKEAWAYS.
10
21
30
59
72
PRIORITIZE YOUR BUSINESS OBJECTIVES.3
4. Every brand on Facebook
is on Facebook for one
reason – to (eventually) get
more business. Getting more
business from Facebook
means different things to
different types of
businesses, though, which
means different brands …
5. … will have different
objectives, such as:
• Driving in-store sales;
• Increasing online sales;
• Launching a new
product;
• Building awareness; or
• Promoting a mobile
app.
6. This guide will primarily be
helpful for businesses that
want to generate leads or
online sales. Even with these
objectives in mind, there
are a few stepping stones
that precede turning fans
into customers. If you want
customers …
7. … you have to first:
1. Build an audience;
2. Drive inbound traffic to
your website;
3. Turn that traffic into
qualified leads; and
then
4. Nurture those leads
into customers.
Attract Visitors
Create an audience of
engaged Facebook fans to
drive to your website.
Convert Leads
Use forms on optimized landing
pages to collect contact
information from visitors.
Close Customers
Use email and marketing
automation to nurture leads into
(repeat) customers.
8. This guide will give you a
playbook for doing just
that. First we’ll talk about
how to build an audience,
and then we’ll dive into
how you get that audience to
head on over to your website
where they can actually do
business with you.
9. Before you can get customers from Facebook, you
need prioritized objectives and an engaged fan base
that’s compelled to visit your website.
Recap
Learn More
Click the image to grab a free copy of these resources!
Free Template: Determine Your
2014 Marketing Goals
An Introduction to Lead
Generation
11. The grow your Facebook
fan base, you need to make
your Page and your posts as
discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about
5 ways to get noticed.
12. 1) MAKE SURE YOUR PAGE IS PROPERLY FILLED
OUT WITH SEARCHABLE INFORMATION.
After you’ve created your Facebook page, make sure the About
section of your Page includes:
• An overview of what your business has to offer;
• A link to your website; and
• Any other information that will help prospects understand your
business better.
13. Chances are you already have existing customers, friends, and
family who would be more than willing to connect with your business
on Facebook if you simply asked them to. Whether in person, via email,
or via Facebook, try asking for Likes (fans) and positive reviews.
Within the Page Manager section of your page under the “Build
Audience” menu, you have the option to invite your personal
Facebook friends to like the page, share your page with your …
2) INVITE EXISTING CONTACTS TO LIKE YOUR
PAGE.
14. … Facebook friends
through the News Feed, or
upload a list of email contacts
to encourage existing
contacts to connect. Use
one or more of the three
options as long as you’re
cautious about over-
promoting to uninterested
connections.
15. Making your Facebook Page as discoverable as possible includes
promoting your Facebook presence using what online and offline
marketing channels you already have, and removing any barriers for
existing contacts to like your Page. If you have a physical storefront,
place stickers in your front windows promoting your Page and
include your Facebook URL on your receipts. If you have a …
3) INCORPORATE FACEBOOK INTO YOUR ONLINE
AND OFFLINE COMMUNICATION CHANNELS.
16. … website, blog, or email
newsletter, utilize
Facebook’s various
social plugins – especially
the Like Button or Like Box
– to get people to like your
Page on the spot and
without having to head
over to Facebook.com.
17. Creating value really comes into play with the content you create and
share with your fans and how you interact with them (more on that
later). If you’re in tune with your buyer personas, you’ll have a good
idea what types of content to publish. If not, or if you just need some
inspiration, consider spending a week taking note of anything in
your own News Feed that compels you click, comment, or share.
What inspired you? Use your observations to inform future posts.
4) CREATE VALUE.
18. One of the ad types that Facebook offers is a “Page Like Ad” that
contains a call-to-action to “Like Page,” and can appear in the News
Feed as a page post or as a display ad on the right hand column of
the News feed. If you’ve exhausted your existing contacts and want
to reach people who don’t know about your Page yet, you can use
Facebook’s granular targeting capabilities to reach your ideal buyer
persona(s) and spur audience growth.
5) PAY FOR NEW LIKES (FANS) USING
FACEBOOK ADVERTISING.
19. To give you an idea of
what a “Page Like Ad”
looks like in the News
Feed, here’s an example
from Twix. (We’ll also talk
more about how to bolster
your organic Facebook
efforts with ads later).
20. Build your Facebook audience by making your Page
as discoverable as possible, by encouraging your
existing contacts to like your Page, and by advertising.
Recap
Learn More
Click the image to grab a free copy of these resources!
7 Facebook "Tips" and "Tricks"
That Don't Actually Work
Facebook Says These Are the
15 Best Brands on Facebook
21. DEVELOP & FOCUS ON
YOUR OVERARCHING
CONTENT & LEAD GEN
STRATEGIES.
3
22. We’re a B2B all-in-one marketing software company that – without
magic – has amassed nearly 700,000 Facebook fans and generated
nearly 200,000 leads from Facebook. We thrive on creating content
that makes the jobs of marketers easier, so when it comes to
Facebook, we focus first on creating useful content (like blog posts,
presentations, templates, and ebooks) that our audience of marketers
will find valuable.
LEARN FROM HUBSPOT: OUR APPROACH TO
CUSTOMER ACQUISITION VIA FACEBOOK.
24. All this content creation arms our social media manager with a
library of resources to promote in unique ways on Facebook.
25. For example, she creates
Page posts that hone in on
a specific point from a longer
piece of content, or gives
our audience an idea of
what they’ll learn from it.
26. Most times this means
creating custom images in
PowerPoint or Photoshop
so we can catch a
prospect’s eye when
they’re perusing their
News Feed.
27. You see, our Facebook posts are the digital breadcrumbs that draw
our audience down a trail toward a much more substantial piece of
content they can download after filling out a form.
We use Facebook to drive
traffic to landing pages
where we can convert
visitors into leads.
28. Without creating content aimed at solving problems for marketers,
we'd simply have nothing interesting to post or advertise on
Facebook, and we sure as heck wouldn't generate any leads!
29. Focus first on your overall content and lead gen
strategies. Then, repackage what you’ve already
created for Facebook.
Recap
Learn More
Click the image to grab a free copy of these resources!
How HubSpot Does Inbound:
Creating a Content Machine
The 30 Greatest Lead
Generation Tips, Tricks & Ideas
34. INSTEAD, GENERATE LEADS IN TWO WAYS:
Directly IndirectlyAND
Generate leads
eventually after sharing
friendly, easy-to-
consume content not
housed behind a form.
Generate leads by
sharing content that links
directly back to a landing
page with a contact form
on your website.
35. Share:
• Photos
• Photo albums
• Blog posts
• YouTube videos
• Third-party content
• Event invites
Share the landing page
for a downloadable offer,
such as:
• An ebook
• A whitepaper
• A template
• A checklist
WHAT TO SHARE FOR DIRECT VS. INDIRECT
LEAD GEN:
Direct Indirect
36. The key to generating leads on Facebook is to
post a variety of content that aligns with goals
other than generating leads or driving sales.
Photo: Jillian Anne Photography | Flickr
38. Aiming for “fluffier” goals like
reach, awareness, buzz,
customer satisfaction, and
engagement (comments,
likes, shares) are just as
important as rigid lead gen or
sales goals. They’re the
stepping stones to what you
really want: more business.
39. In fact, it’s vital to aim first to
get your audience to interact
with your posts. That’s why a
balance of direct and indirect
lead gen content is so
important. Without eyeballs,
you can’t get clicks, which
means you can’t get traffic,
leads, or customers!
40. EXAMPLE 1: A Direct LEAD GEN POST.
The post copy is brief, and
the image is designed to give
viewers a glimpse of what
they’ll learn in the ebook.
• Provides members of our audience
with a value proposition
• Has a clear call-to-action:
“download”
• Contains a short URL linking to a
landing page with a form
41. This post containing a photo
album from INBOUND, our
annual conference, does not
directly drive leads, but it helps
us promote our event and
showcase who we really are as
a company.
• Does not have a clear call-to-action
• Does not contain a short URL
linking to a landing page with a
form
EXAMPLE 2: AN Indirect LEAD GEN POST.
43. If we only published posts
about registering for a
software demo, signing up
for a trial, or getting an
inbound marketing
assessment (our 3 most
desired conversion actions),
we’d totally bore our fan base.
Photo: simaje | Flickr
44. “When we post product-focused content with sales-focused
calls-to-action, we may generate qualified leads, but we only
generate a handful. When we post educational or entertaining
content about inbound marketing as a whole, we generate tons
of leads, because we reach more people, and give ourselves
the opportunity to warm them up to the idea of doing business
with us without shoving our software down their throats.”
– Brittany Leaning (@bleaning)
Social Media Manager, HubSpot
45. Although our ultimate goal on Facebook is to generate leads that
become customers, we have immediate engagement goals for each
post we publish, and those goals vary. Sometimes we really want
to encourage comments because we want feedback. Other times,
we may strive to for a high volume of shares because we want a
particular message to spread as far and wide as possible.
LET’S TALK ABOUT THOSE “FLUFFY” GOALS
AGAIN.
46. The point is, by striving for comments, likes, and shares, we garner
more visibility in the Facebook News Feed, which ultimately
increases our chances for clickthroughs (traffic) and conversions
(generated leads). You need leads to get customers.
More likes, comments, and shares means … …. More chances for clicks and contacts (leads).
47. Believe it or not, some of
our most successful
posts in terms of
interaction were not
direct lead gen posts.
48. Let’s examine the
approach behind some
of HubSpot’s top
performing Page posts,
shall we?
Photo: Clover_1 | Flickr
49. QUOTE AS AN IMAGE.
Purpose of Post
Draw more eyeballs to the
SlideShare presentation
our co-founder, Dharmesh
Shah, compiled to explain
our company culture. The
presentation itself aims to
align existing employees
and to attract new talent.
Goal of Post
Reach and shares.
Caption contains a clear
call-to-action to click the
short URL to view the
Culture Code presentation
on our blog.
Approach to Post
Capture one slide
contained in our complete
Culture Code presentation
to serve as a standalone,
sharable quote, and link
back to the presentation to
increase view count.
50. QUESTION AS AN IMAGE.
Purpose of Post
Pose a question to spur
discussion in the
comments with and among
our audience of marketers,
and mix up our publishing
cadence of posts
containing links back to
landing pages.
Goal of Post
Generate comments.
Approach to Post
Let the image do all the
talking to focus our
audience on answering a
question.
No caption or short URL.
51. PHOTO OF AN EMPLOYEE.
Purpose of Post
Appear relatable and
personable by honoring
one of our employees and
others who have served
our country.
Goal of Post
Likes.
Approach to Post
Grab the attention of our
audience with an image
seemingly irrelevant to
HubSpot or inbound
marketing.
Copy introduces Shawn,
one of our support
engineers, who
volunteered in the U.S.
Navy. No short URL.
52. IMAGE PROMOTING AN OFFER.
Purpose of Post
Encourage downloads of
one of the offers we
created – a bundle of 160
free stock photos – to help
marketers more easily
create content.
Goal of Post
Leads.
Approach to Post
Use an image to give our
Facebook fans a preview
of what kinds of photos
they’ll get post-download,
and link back to the
landing page using a short
tracking URL.
Want these stock photos?
Click the post to download
‘em.
53. Here’s another little secret: No matter what we’re trying to
communicate, we try to do it visually. If our social media manager
doesn’t have a pre-made image to work with, she’ll spend the time
creating one.
54. We may not always be
sure what we’re posting
will incite the interaction
we desire, but one thing
can be sure of is we’re
better off by posting a
photo as opposed to a
link, video, or plain ol’
status update.
55. In a 30-day experiment, we
found that the clickthrough
rate of posts containing
photos is 128% higher than
the CTR of posts
containing videos or links.
We also know photos on
Facebook generate 53%
more Likes than the
average post.
Click here to read more
on our blog!
56. THAT’S WHY, IN GENERAL, HUBSPOT’S
FACEBOOK POST FORUMULA CONSISTS OF:
1. A custom-designed 960 x 960 pixel image
2. A brief text caption
3. A short URL to a landing page
Rarely do we ever publish a post without an image. In any given
90 days, 77% of all posts we published contain a photo on average.
Photo
No
Photo
57. Photos work wonders for your clickthrough rate and
post engagement, so it’s worth it to spend the extra
time sourcing or creating images for your posts.
Recap
Learn More
Click the image to grab a free copy of these resources!
The Marketer’s Crash Course in
Visual Content Creation
17 Customizable Templates For
Creating Shareable Graphics on
Social Media
58. Whether B2C or B2B, business is still P2P (people to
people), so don’t shill. Post a variety of content types aimed
at providing value – education, entertainment, etc.
Recap
Learn More
Click the image to grab a free copy of these resources!
How to Generate Leads Using
Facebook
How to Engage Fans on
Facebook
60. Unfortunately, there’s
no longer such a thing as a free
lunch on Facebook.
Marketers used to be able
to reach the majority of
their fans for free (without
advertising), but that’s
changing.
61. Facebook is evolving to
become more of a paid
marketing platform than an
organic one. A brand’s ability
to reach their fan base
organically has diminished
as more brands and content
compete to appear in users’
News Feeds.
62. At any given moment, there
are approximately 1,500
News Feed stories
competing against one
another. Facebook’s
algorithm prioritizes only about
300 – one fifth – of them. The
brands that want to get
noticed have to pay to play.
63. WHY MARKETERS AREN’T PLEASED.
Organic reach wasn’t always so miniscule, but it’s been heading this direction for
awhile. In late 2012, the industry found out only about 16% of a Facebook page’s
fans would see a post from that page. In October 2013, that number dropped to
about 12%. In February 2014, it was 6%, and as little as 2% for pages having over
500,000 fans. Of course, this has upset many marketers who already paid for ads
to grow their fan base, thinking they’d be able to broadcast to those fans for free.
64. WE MIGHT NOT LIKE IT, BUT IT IS WHAT IT IS.
The reality is that Facebook is a business just like yours, and the company
encourages marketers to look at their fan bases as a way to make paid
advertising more effective rather than using it as a free broadcast channel.
Additionally, Facebook says you should assume organic reach will eventually
arrive at zero. So, if you really want to reach your target audience on Facebook,
you’ll need to supplement your organic efforts with some paid advertising.
65. BESIDES, A FACEBOOK FAN DOES NOT MAKE A
QUALIFIED LEAD, BUT THOSE LEADS EXIST.
The people who like your page already know about you, but that doesn’t mean
they’re ideal future customers. Even though HubSpot is approaching 700,000
fans, only a fraction of those people actually have the need and authority to buy
our all-in-one software. That’s why we pay to reach marketers who fit our target
and are not yet connected to our page using Facebook Page Post Link Ads.
66. HOW WE ADVERTISE: THE ANATOMY OF OUR
PAGE POST LINK ADS.
Copy is fewer than 90
characters so that it won’t
truncate anywhere we
decide to place the ad on
Facebook’s platform.
Image should have a 1.91:1
ratio (ideally 1200x627 px).
Link title is no longer than
25 characters, and
description is no longer
than 3 lines.
URL links to a landing page
containing a form to
download the ebook.
67. WHAT TO ADVERTISE.
If you’re trying to drive traffic, leads, and customers, you probably want to
advertise posts that contain a link back to your website, but you can also create
different types of ads depending on what you’re trying to accomplish.
With Facebook Ads, you can …
68. • Grow your audience
through new ‘Likes;’
• Drive traffic to your site;
• Drive people in-store with
a redeemable offer;
• Drive event attendance;
• Create awareness with an
image or video; and
• Drive installs of an app.
69. USE ADS TO TEST THE EFFECTIVENESS OF
CONTENT, TOO.
Did you know Facebook actually lets you create unpublished posts to test your
messaging? These “dark posts” appear in the News Feed, but not on your
Facebook Page. Since these “dark posts” don’t appear on your Page, you can
create as many targeted ads as you like to determine which ad copy and
creative resonates best without disturbing your entire fan base.
70. To learn more about all of
Facebook’s various ad
types and the appropriate
specs for each, check out
the latest Facebook Ads
Product Guide.
71. The people connected to your company on
Facebook may not be your most qualified leads. The
best way to reach them is with targeted ads.
Recap
Learn More
Click the image to grab a free copy of these resources!
How to Create Epic
Facebook Ads
Advanced Facebook
Advertising Tips From the
Experts
73. Focus on helping people. B2B is still P2P – person to person.
Create content that makes your target audience’s job easier. Then,
create interesting posts to promote that content on Facebook.
Post a balance of direct and indirect lead gen content.
Have an engagement goal for each post.
Tell your audience what to do by including a clear call-to-action in your
posts.
Experiment. Some of our most engaging posts were unexpected.
REMEMBER TO:
74. Create tracking URLs so you can measure the clicks and leads your
content generates.
Take the time to create great visuals. It pays off in engagement and
clickthrough rates.
Ensure landing pages are optimized with appealing copy, visuals, and
clear calls-to-action.
Keep post copy short and sweet – ideally fewer than 90 characters.
Utilize Facebook Advertising, including “dark posts” to test and boost
effective lead gen content.
REMEMBER TO:
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