Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Atlanta Tribune Webinar Series - Facebook Marketing TNT w/ Ramon RayBrent Leary
Ramon Ray, small business technology evangelist and publisher of SmallBizTechnology.com, goes over his tips and tricks for using Facebook from a marketing perspective.
Facebook Marketing Made Easy - Super Simple Strategies To Attract New Clients + Sales From Facebook.
To find out more visit: http://www.nataliealaimo.com
Discover the step by step process you MUST implement if you ever want to be successful on Facebook.
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
A presentation for Coldwell Banker Hearthside, REALTORS - Your 2011 To Do List
The opinions expressed are my own. Please do not present this commercially without my permission.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
As a part of a #UFSMM project, I analyzed a local coffee shop, Ella Cafe, in Plantation, FL to learn about current social media strategies and presence.
In my presentation, I propose intentional and effective changes to increase interactions with audience, and ultimately sales in the store.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
In this webinar, we will discuss a few ways to tackle Facebook marketing. As much as I don't want you to post your listings on Facebook, I will try to show you a different approach to take the sales pitch off - plus discuss other ways to share and interact as a real estate professional on Facebook.
A presentation for Coldwell Banker Hearthside, REALTORS - Your 2011 To Do List
The opinions expressed are my own. Please do not present this commercially without my permission.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
As a part of a #UFSMM project, I analyzed a local coffee shop, Ella Cafe, in Plantation, FL to learn about current social media strategies and presence.
In my presentation, I propose intentional and effective changes to increase interactions with audience, and ultimately sales in the store.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
Day 2: 3-day Online and Digital Marketing conference organized by Dr. Hossam Darwish of the World-Wide Union for Digital Marketing and Consulting, Cairo.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
In this webinar, we will discuss a few ways to tackle Facebook marketing. As much as I don't want you to post your listings on Facebook, I will try to show you a different approach to take the sales pitch off - plus discuss other ways to share and interact as a real estate professional on Facebook.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
How do you measure the impact of your social media campaign? Kelsey Ruger's presentation on some of the things that you can track and measure in a social media campaign. From the Pop Labs SEM Workshop.
Writeup: http://zygote.egg-co.com/social-media-roi/
A presentation on social media ROI. I tend to be quite visual with my presentations so you won't get a lot of the wordy content unless you're there listening to me! But anyway, it's roughly split into 3 parts:
1) Identifying why ROI from social media is difficult to measure.
2) Thinking about how to define new success metrics that make sense for your business.
3) Real-world campaigns and how you could measure their success.
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Your Company as Publisher - 6 Ways to Get Started in Social Media and BloggingJoe Pulizzi
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.
Social Media and HVAC Contractors: 6 Ways to Get Started (Blogging)Joe Pulizzi
Presentation from SocialTract CEO Joe Pulizzi specifically for HVACR Contractors (Lennox Dealers) on the 6 ways to get started in social media, with an emphasis on blogging.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
RETechTO JOLT Marketing with Ingrid MenningaGeorge O'Neill
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.
In the presentation you will learn:
Which social media sites give you the most value for your time
How to find and engage your target market using social media
What works and what doesn’t
Where social media fits into your sales process
The 5 biggest mistakes REALTORS® make in social media
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Social Media is free, Social Media Marketing is not free! It’s not just about being social anymore…it’s about your brand being in front of the consumer in a manner that tells a story that helps you create growth and revenue. Social Media has turned into paid social content. It is the way a consumer connects, learns and informs herself about you long before she shops you.
On December 8th and 9th over 30 retailers representing 15 stores attended a networking and education event called the R&A Round table. The Round Table is designed to help furniture retailers and current R&A Marketing clients understand and embrace the new trends, changes, and important issues that the home furnishings industry faces as it continues to evolve.
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Social Media 101: Is It Really Worth The Hypekdoranra
This presentation, presented by David Lively of The Lively Merchant, introduces and stresses Social Media in today's marketing world. Is it worth the hype? Find out for yourself.
This presentation, presented by Carl Wochele from R&A Marketing, will introduce and stress the importance of Search Engine Marketing has on an everyday marketing plan.
This presentation, presented by Kyle Doran from R&A Marketing, will introduce and stress the importance of Email Marketing & Online Surveys has a fundamental cornerstone in today's marketing environment.
This presentation, presented by Rick Doran from R&A Marketing, will introduce and stress the importance of the new media on the overall marketing strategy retailers implement.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
4. Welcome & Introduction Introductions R&A Marketing Team Chad Balser, Sales Development Kevin Doran, Owner Kyle Doran, Owner Rick Doran, Consultant David Lively, Consultant RaffyPendery, Website Genius Priscilla Powers, Account Executive Carl Wochele, Account Executive
5. Welcome & Introduction Agenda Day One: 11:00 AM-11:15 AM Introduction 11:15 AM-12:15 PM YOU+ME=US: Social Media 101 12:15 PM-12:45 PM Round Table Breakout #1 12:45 PM-1:30 PM Lunch
7. Welcome & Introduction Agenda 6:00 PM-8:00 PM Dinner & Cocktail Hour Day Two 8:00 AM-9:30 AM Breakfast 9:30 AM-10:30 AM Round Table Breakout #3 10:30 AM-10:45 AM Break
8. Welcome & Introduction Agenda 10:45 AM-11:30 AM Round Table Breakout Presentations 11:30 AM-12:00 PM Question & Answer Period
9. Welcome & Introduction Takeaways Fail Fast—Fail Forward Quantity does not always equal quality Quality can equal quantity The conversation starts NOW The relationship evolves LATER The sales begin once we figure out NOW & LATER Three solid ideas to jump start your social media strategy
10. YOU + ME = US: SOCIAL MEIDA 101 Where did Social Media start?
11. YOU + ME = US: SOCIAL MEIDA 101 situation X Social Media begins with… A YOU +
12. YOU + ME = US: SOCIAL MEIDA 101 situation X Social Media begins with… A ME =
13. YOU + ME = US: SOCIAL MEIDA 101 situation X Social Media begins with… A U S
14. YOU + ME = US: SOCIAL MEIDA 101 “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” --Erik Qualman
15. YOU + ME = US: SOCIAL MEIDA 101 “Social media is just a buzzword until you come up with a plan.” --Unknown
16. YOU + ME = US: SOCIAL MEIDA 101 “Our head of social media is the customer.” --McDonald’s
17. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy How does this apply to business? SCISSORS PAPER ROCK
18. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy PAPER PAPER ROCK SCISSORS
19. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy Local Independent Core Competencies Include: Customer Service Limited $$$ Relationship Core Focus Quick reaction SCISSORS
20. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy National Store Core Competencies Include: Buying Power Lots of $$$ Core Focus Slow reaction ROCK
21. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy National Brand Core Competencies Include: Buying Power Lots of $$$ & Awareness Multiple Focus Ability to react & counteract PAPER
22. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy PAPER PAPER ROCK SCISSORS TRADITIONAL MEDIA
23. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy PAPER PAPER ROCK SCISSORS SOCIAL MEDIA
24. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy How can this be? UNIFORMITY
25. YOU + ME = US: SOCIAL MEIDA 101 Source: John Moore, Brand Autopsy UNIFORMITY
26. YOU + ME = US: SOCIAL MEIDA 101 Where can you find social media?
27. YOU + ME = US: SOCIAL MEIDA 101 How long would we be here?
28. YOU + ME = US: SOCIAL MEIDA 101 This is not Social Media 900…it’s 101! Let’s go to the social media gateway for our introductory course
29. Nielsen Reports | 2010 Each month the average person views 1,050 pages and spends 25 hours month online Two-thirds of the global internet population visits social networks More than half of the U.S. population over age 12 have set up a social network Social Networks/Blogs account for one in every four and a half minutes online Facebook has over 600 million users
30. PracticaleCommerce.com On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans Fans are 28 percent more likely than non-Fans to continue using a specific brand. Fans are 41 percent more likely than non-Fans to recommend a product.
31. Facebook Insights Once your Facebook page has more than 30 followers and regular activity, Facebook will automatically engage Insights to start monitoring your page’s activity and growth. These analytics can only be accessed by page administrators.
41. 2011 R&A Round Table Social Media 101: How to Profit from Social Media
42. Round Table Discussion #1 Discussions What is the one thing you want out of social media? What is the best marketing concept you have ever done? What is your competition doing on social media? How long do you expect your social media strategy to take to get you ROI?
43. 2011 R&A Round Table Social Media 101: How to Profit from Social Media
44. Round Table Discussion #2 Applications What social vehicle can you begin today with no problems? Which social vehicle can you begin today with lots of problems? What is the best media to apply to the following avenues: Facebook? Twitter? Blogs?
45. 2011 R&A Round Table Social Media 101: How to Profit from Social Media
51. Starting your page and how to get Fans It’s not all about Fans It’s about engagement When someone clicks An average of 40 of their friends see it. Client wanted Facebook Fans Client wanted them Fast
52. Started page in January 2011 In four days 104 people liked George’s page How we advertised Announced on weekly radio call in show done by client. Also used Facebook posts and in-store signage Made give away time sensitive. This makes fans engage and share
53. Combining your FB “marketing message” with FB “relationship messages”. Its about finding the right balance BUY BUY BUY
57. 1st Quarter 2011 Average 220 Monthly Active Users 42,463 Post Views Average 151 Post Feedback per Month Demographics Age 25-44 make up 45 percent of page users 80 percent of users are Female Total lifetime likes 131 By The Numbers
65. Use the new tool “Use Facebook as Page” as a tool for your marketing. Great way to have a cross promotion or get your name out on other pages that people are looking at everyday.
66. Notifications Receive notifications when people interact with your page or posts. Search Find other pages to like and comment on them as your page. Home Keep up with the other pages you've liked through a newsfeed just for your page. Notifications Home Using Facebook as Fan Page Search
68. 750 Impressions Don’t always talk about your business. Share tips, ideas, things happening around the community. 905 Impressions 650 Impressions
69. 1st Quarter 2011 Average 655 Monthly Active Users 29,598 Post View 94,300 Visits Average 197 Post Feedback per Month Demographics Age 25-44 make up 66 percent of page users 58 percent of users are Female 39 percent of users are Male By The Numbers
74. Contests Finding the right contest that meets your marketplace and your Facebook’s marketing place. Decide whether you want to create Fan interaction or you just want to increase Fans. You have to give away something Remember you’re a Furniture Store Make it Fun This is great PR… So BUILD it up!
75. Grand Prize: Sofa Contest Instructions Dress yourself, your family, or your kid up in a Halloween costume, take a picture and you might just win Month Long Contest Fans Decide Winner
76. Promoted On Website Press Release Email Marketing Word of Mouth POP Sales people required to talk about it
80. Second and Third Place both bought from Connells after contest! Second Place 29 Comments 134 Number of Votes Third Place 33 Comments 132 Number of Votes
81. Grand Prize: $2,500 Gift Card Contest Instructions: Take a picture of your room, explain why you deserve a room makeover, post it on Facebook, and you could win a brand new room! Month Long Contest Fans Decide Three Finalists Judges Determine Winner
85. What to Post Share links to interesting and relevant articles, post thought-provoking or meaningful updates, share a joke, or ask a question. Just keep it lively, interesting, and consistent! The words in updates that triggered the most “likes” and comments are: 1. Event 2. Win3. Winner4. Sale 5. Contest Wall Posts—When & What
86. Top Post Examples “Success is simple. Do what's right, the right way, at the right time.” (Quote) 505 Impressions “Creating a Reading Nook” (Blog) 750 Impressions “We have something big to offer just for our FB Fans on Friday. Be Sure to visit our page Friday morning for this amazing offer!” 802 Impressions Wall Posts—When & What
87. Be sure to check you Page Post Insights to see what your fans react to the most! Wall Posts—When & What
88. A report from Buddy Media found that the hours companies should post to Facebook don’t necessarily coincide with business hours. The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m. I encourage you to approach your timing on a case-by-case basis Wall Posts—When & What
89. Offer something to just your Facebook fans They are fans of you for a reason Reward them for being a fan Make it something distinctive Unique enough to stand out above the rest Make it share worthy The more sharable the more likely it will be a better event Events are fun The more fun they have the more likely they remember you when shopping Events
90.
91.
92. “Let the Savings Begin” “When Did Liking Someone Ever Pay Off” “When Did Liking Someone Ever Pay Off”
93.
94. Facebook Fan Offer Only Ran right after a Contest High visit and user rates Offered a greater discount to Facebook fans than the public. Reward them for being a Fan of your page Made it time sensitive. This will increase customers to visit page. Deal Share
97. 127% Increase in New Likes after month one 112,539 Post Views 1% Post Feedbacks 140% More Average Monthly Active Users 4% of Fans Have Bought 20% of Deal Shares Redeemed in less than 24 hours Average ticket of $1900 2.3 times higher than the national average $800 higher than their average ticket 24 times the unique votes cast for Room Makeover than entries Black Friday Promotion 95% Advertising Return 2nd Highest Month in Connell’s history during Room Makeover Contest 4% of the unique visitor's from Facebook to the website Third highest traffic source to Connells Website behind: Direct URL Google Facebook/Bing
98. Facebook Tips Slow and Steady Wins the Race Find Quality Fans Offer Promotions and Discounts Post Interesting and Valuable Content Provide Excellent Customer Service
99. 2011 R&A Round Table Social Media 101: How to Profit from Social Media
100. Round Table Discussion #3 Strategy What is the best way you can generate traffic and revenue from your social media outlet? Take the best marketing idea you ever had and apply that to using that in social media? What is the best way to get your social media objectives done? Inside? Outside? Combo of both?
101. 2011 R&A Round Table Social Media 101: How to Profit from Social Media
102. 2011 R&A Round Table apps This whole Facebook thing just got a whole lot easier.
103. Nielsen Reports | 2010 Each month the average person views 1,050 pages and spends 25 hours month online Two-thirds of the global internet population visits social networks More than half of the U.S. population over age 12 have set up a social network Social Networks/Blogs account for one in every four and a half minutes online Facebook has over 600 million users
104. PracticaleCommerce.com On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans Fans are 28 percent more likely than non-Fans to continue using a specific brand. Fans are 41 percent more likely than non-Fans to recommend a product.
105. apps Fan Offer Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event. Upload a custom image and text to entice visitors and a second image that only fans of your Page will see. The app's flexibility allows you to change the promotion and images in seconds.
107. apps Email Sign Up Create contact forms, online surveys, and invitations to capture valuable information directly from your Fan page. Optional fan gating feature helps grow your fan count. This app enables you to embed easily customized content capture forms for registrations, newsletters, or other information.
109. apps Sweepstakes Launch a sweepstakes on your Facebook Page in minutes with this all-in-one app. We take the guesswork out of the Facebook sweepstakes process with simple features that allow you to upload custom images and text to entice visitors to enter your sweepstakes through an easily customizable form that you control.
111. apps Deal Share Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount. Customizable deal settings (timelines, participants, price) allow for complete flexibility, and easy editing tools enable custom deal design and share settings.
You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
You created your Facebook Fan Page. Now what? There are no doubt a lot of questions about what strategies are best regarding brand identity, customer interests, and fan growth. How can you tell which strategies are most effective and work best for your brand? Lucky for you, Facebook has integrated, and recently updated, its own analytics tool called Facebook Insights that helps page owners analyze trends within user growth and demographics, consumption of content, and creation of content.
If you set up a Facebook fan page for your business and start attracting fans, you’ve got to figure out a way to keep those fans engaged. Luckily, Facebook provides a free tool to help you do just that. It’s called Facebook Insights, and it measures user exposure, actions, and behavior relating to your Social Ads and Facebook Page.
The number of new people who have liked your page. Month long snap shotI’ve been asked by several business owners if their numbers look good and honestly that is hard to measure since the feedback is new. Rather than deciding if your numbers right now are good or bad, instead save the emails and use the numbers as a benchmark. If you are working your social media marketing program, the numbers should steadily increase and improve week over week. Facebook provides the option of downloading the data as an Excel file or CSV file. Then, you can track whether you need to improve your fan interaction by posting more relevant information, photos, links or videos to your page.
The total number of people who have like your page.
The number of fans who have interacted with or viewed your page or its posts. Month long snap shot.
The Number of times people (Fans and non-fans) have viewed a News feed story posted on your page. Month Long snap shot
The number of likes and comments made on News Feed stories posted by your page. Month long snap shot
Tellshow many new fans have been added, the number of wall posts, comments and likes this week, as well as the number of visits to the fan page this week.
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Anyone that liked George’s FB page by Wednesday 1/6 would be entered into win a $100 gift card.
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Top Right is the “When Did Liking Someone Ever Pay Off”, Bottom Left is the “Let The Savings Begin!”
Frist Email went out on 11/16…Weekly Active and Daily active users went to it’s highest levels. Daily Visitors almost equaled Weekly Active Users on Friday November 26th (Black Friday)