The document outlines a webinar by Jess Webb focused on strategies to enhance business presence on Facebook, covering essential aspects like setting up a business page, engaging fans, and creating irresistible offers. It highlights common mistakes entrepreneurs make on Facebook and offers a course for deeper learning. Participants will gain actionable insights to effectively connect with their audience and promote their services on the platform.

1. TheFacebook Explosion Blueprint5 Key Steps to EXPLODING Your Business on Facebookwith Jess Webb

2. Who Is Jess Webb?

3. HousekeepingTwitter hashtag - #FBExplosionQuestions? Ask them in the chat area or post them on the Facebook Page (http://www.facebook.com/alljessilicious)Follow-up Q&A webinar on April 28Webinar will be about 60 minutesReplay will be available within 24 hours

4. What You Will LearnThe ONE proper way to set up your Facebook presenceHow to make sure you never run out of things to say to your Facebook fansThe one important element to include on your Facebook Page to attract new fans3 ways to engage your fans and create an active community on FacebookHow to make irresistible offers to your Facebook fans to turn them into customersBONUS: The top 3 mistakes that entrepreneurs make on Facebook and how to avoid them

5. The ONE Proper Way to Set up Your Facebook PresenceFacebook Business Page

6. Facebook Page vs ProfilePage is for business and marketingProfile is for personal useFacebook’s terms state that profiles are not to be used for “commercial gain”How do you know if you have a Page or a Profile?Are your connections called “Friends” or “Likes”?

7. Help! I have a profile!If you want to market your business on Facebook, you’ll need to get switched over to a PageYou can convert your personal profile into a business Page – Facebook’s Help Center has instructions on how to do thisAll your Friends are automatically converted to “Likes”Your friends won’t know you’ve switched, they’ll still get your updates same as beforeSet up a new personal profile and only invite the close friends you want on there – everyone else is now on your new Page!

8. BONUS: Page FeaturesTake advantage of these Page features:Comment as your PageLike other PagesTag Pages you Like in your updatesFeature Pages you Like on your Page

9. Facebook Marketing StrategyHow to Make Sure You Never Run out of Things to Say to Your Facebook Fans

10. Plan Your Updates Ahead!Brainstorm a list of topics you can talk about and keep a Master List of ideasSet up a spreadsheet to plan out your contentInclude any links right in your spreadsheet so you have them handyPlan a “theme” for each day or be more spontaneous and unstructured50% your stuff and 50% other people’s stuffSchedule your updates ahead of time through Hootsuite.com

11. Tips & TricksPost quick tips, resources, how-tos, articles, tutorials, videos, FAQs, interviews, news, promotions…Leave room in your schedule to update on the fly as things come up that you want to shareKeep a notepad with you to capture ideas while on the go

12. Landing Pagewith Fan GateThe One Important Element to Include on your Facebook Page to Attract New Fans

13. Definitions:Landing Page is the first page that someone lands on when they visit your Facebook PageThis can be your Wall or another sub-page that you specifyFan Gate is a function that shows one page to non-fans and another page to fansNon-fans are automatically redirected to the fan page once they click Like

14. Facebook Landing Pages

15. How to set it upUse a Facebook App for “iFrames”Some HTML is needed, as well as graphic design skills if you want something really custom and niceCan include video, audio, images, downloads and just about anything else you’d like to put on thereHave an expert do it for you!

16. What to put on your welcome page?For non-fans: tell them what they will get when they click “Like” – give them a reason to want to be a fanFor fans: deliver on the promise you made before they clicked “Like”!Give them an audio, ebook, video, etcMake it downloadableBonus points if it’s something they can’t get anywhere else (use this to entice your followers on other platforms!)Make it juicy and enticing

17. Engage Your Fans3 Ways to Engage Your Fans and Create an Active Community on Facebook

18. Ask and Answer QuestionsQuestions naturally invite conversationShows an interest in your fansLets you know what they are thinking, frustrated with, or need help withHave an open door policy and invite fans to ask you questions any timeTailor your content to what you learn from thisEnd your update with a question about what they think or their experience on the topicPost a question on it’s own

19. Respond PromptlyWithin a few hours, if possibleEmail notifications will tell you when someone had interacted with your PageCheck in with the Page itself every now and then to make sure nothing has been missedInvite further dialogue with a question in response to a commentThank them for their commentBonus points if you can email them personally or leave a comment on their Page to thank them

20. Be Interesting, Helpful & RelevantShare content that your fans actually want to seeGive them tips and info to help them get results NOWTrack which posts get the most interaction so you know what to share more ofDon’t share too many promotions – balance them with lots of free, useful content

21. How to Learn MoreTaking it Further and Making Facebook Work for You

22. The Facebook Explosion Blueprint4-week course with weekly online trainingStep-by-step tutorials on how to set it up, customize it, and make it all workJust getting started? We’ll cover that!Already have a Page? You’ll learn a thing or two, too!Starts May 19, early bird pricing only lasts until April 22Group program, with accountability and supportNOT a good fit for everyone!

23. Who’s it for?This course is perfect for you if:You are a passionate, conscious entrepreneur with a big message to share with your target marketYou are ready to put in some time, effort and strategy to build a Facebook presence that will help you grow your businessYou are ready and eager to really connect with your target market and are focused on building a relationship with themYou know Facebook is a good tool for you and your business, you just need some help figuring out how to use itYou have at least 2-3 hours a week for the course training and implementing what you learn

24. Who Isn’t a Fit?This course is not right for you if:You’re looking for a “quick fix” to drive some traffic or get a lot of fans right nowYou just want to set up your Page and then not have to touch it againYou’re not willing to put in the time, effort and strategy to build a Facebook presenceYou don’t care about actually connecting with your ideal customersYou don’t have the time to set up your Facebook Page, and don’t have an assistant or employee to do it for you

25. Ready to Explode?Early bird pricing: $197 (regular $297) until April 22 at midnight ESTGo to www.thefacebookexplosion.com/blueprintGet in early and network and meet your classmatesTwo payment options:Full pay, $197Payments, 3 payments of $77 each

26. Irresistible OffersHow to Make Irresistible Offers to Your Facebook Fans and Turn them Into Customers

27. Give them What they Want!Pay attention to the questions they are askingWhat info or tips do they seem to like and want more of?What are they frustrated with and how can you help them with it?What results do they want and how can you help them get those results?Don’t be afraid to ASK them what they want

28. Tell Them What You HaveGive them “teasers” or tastes of what you can offerGive them results in advanceTell them about the more advanced or in depth options you have when they ask questions

29. Get Use to Making Offers!Do it all the timeAsk for a commentAsk them to share itAsk them to sign up for your weekly ezineAsk them to attend your webinarThis gets you used to making the offer and asking them to take actionThis also gets them used to seeing you make offers and taking action on them

30. Bonus: Mistakes to AvoidThe Top 3 Mistakes that Entrepreneurs Make on Facebook and How to Avoid Them

31. #1: Too Much Self PromotionSpam!Inviting anyone and everyone to everythingNot balancing out the promotional updates with free tips and infoNot sharing anyone else’s stuffBlasting out offers to Facebook fans all the time and not paying attention to what they wantInviting people to things that you KNOW they won’t be interested in

32. How to Avoid #150% your content, 50% others80% free content that is useful and helpful20% targeted promotion – thinks your fans are interested inOnly invite people who would actually be a good fitBe generous and quick to help

33. #2: Using a Personal Profile instead of a business PageEven worse: Using a personal Profile, but giving it a business name instead of real nameThis is not professionalMay be a turnoff to some peopleCan be annoying to your friends and family who don’t want to hear about your business all the timeProfile cannot be customized and does not have as many features as a Page

34. How to Avoid #2Migrate your Profile to a PageStart a new PageMove ALL your business stuff over to the PageRead and follow Facebook’s terms of service

35. #3: Not Posting Regularly & ConsistentlyLast post was weeks or months agoOnly post once every few days, weeks or even monthsNo engagement or interaction with fansSporadic – bursts of activity followed by quiet periods

36. How to Avoid #3Use the tips earlier to plan your updates ahead of timeSchedule time every day to update your Facebook Page and plan updates for future daysIf scheduling your updates ahead, check in once a day to make sure the updates are posting properlyAdd on-the-fly updates as you go to add even more contentPost at least once a day

37. Recap & Aha’sWhat Did You Learn?

38. What we coveredThe ONE proper way to set up your Facebook presenceHow to make sure you never run out of things to say to your Facebook fansThe one important element to include on your Facebook Page to attract new fans3 ways to engage your fans and create an active community on FacebookHow to make irresistible offers to your Facebook fans to turn them into customersBONUS: The top 3 mistakes that entrepreneurs make on Facebook and how to avoid them

39. Your TakeawaysWhat is ONE thing you are going to implement from this webinar?What is an aha that you had?What questions did the webinar raise for you?Share your aha’s, action steps and questions in the chat area!

40. Want More?Facebook: www.facebook.com/AllJessiliciousTwitter: www.twitter.com/AllJessiliciousFacebook Explosion Blueprint: www.FacebookExplosionBlueprint.comBlog:www.Jessilicious.com