The document provides guidance on using Facebook to generate leads and customers for a business. It discusses the importance of first building an engaged Facebook audience before attempting to turn fans into customers. It recommends prioritizing business objectives and focusing initial efforts on creating valuable content that can then be repackaged and shared on Facebook. Both direct and indirect lead generation content is suggested, including content that drives traffic to landing pages for collecting leads as well as more general content for building awareness and engagement.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
This document discusses growing and scaling a business blog through blog marketing. It defines blog marketing as implementing a marketing strategy to grow the impact of the blog. The strategy involves 3 steps: 1) Getting the blog discovered to attract new readers and traffic, 2) Converting visitors into subscribers who regularly engage with the blog, and 3) Leveraging evangelists from the subscriber base to share content and attract new audiences in an ongoing cycle. Developing content based on great ideas, rather than just for search engine optimization, is key to driving traffic and truly successful blog marketing.
This document discusses using social media for business purposes. It defines key terms like social networking, social media, and Web 2.0. It outlines pros and cons of social networking for businesses. It recommends strategies for using platforms like LinkedIn, YouTube, Facebook, and blogs to engage customers and build business. The key takeaways are to be authentic, give value to others, focus on a niche, adapt to changes, measure ROI, and prioritize social media or avoid it. Questions from attendees are then invited.
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
This document discusses growing and scaling a business blog through blog marketing. It defines blog marketing as implementing a marketing strategy to grow the impact of the blog. The strategy involves 3 steps: 1) Getting the blog discovered to attract new readers and traffic, 2) Converting visitors into subscribers who regularly engage with the blog, and 3) Leveraging evangelists from the subscriber base to share content and attract new audiences in an ongoing cycle. Developing content based on great ideas, rather than just for search engine optimization, is key to driving traffic and truly successful blog marketing.
This document discusses using social media for business purposes. It defines key terms like social networking, social media, and Web 2.0. It outlines pros and cons of social networking for businesses. It recommends strategies for using platforms like LinkedIn, YouTube, Facebook, and blogs to engage customers and build business. The key takeaways are to be authentic, give value to others, focus on a niche, adapt to changes, measure ROI, and prioritize social media or avoid it. Questions from attendees are then invited.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document provides tips for marketing Isochiral products through a Facebook affiliate page. It recommends choosing a niche like meditation, relaxation or yoga. Create a Facebook page for the niche and attract followers by engaging in related groups and asking friends. Post a mix of relevant images, videos and conversational text to engage the community. Once the page gains traction, ads can be used to promote the page and drive traffic to an affiliate link. With regular updates and engaging content, affiliates can earn money by monetizing the Facebook community.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
This document provides an overview of content marketing and Facebook marketing basics. It defines content marketing as the creation and sharing of content to promote a product or service. It discusses different types of content that can be used, as well as challenges like outdated content. It also covers the basics of creating and optimizing Facebook ads, including identifying goals, targeting audiences, and monitoring performance. The key aspects of both content marketing and Facebook advertising are summarized for a high-level understanding of the topics.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
This document provides instructions for mastering Facebook marketing in 10 days. It begins with watching and learning from other successful Facebook pages on day 1. On day 2, it discusses understanding Facebook best practices such as posting regularly, focusing on engagement, and making posts fun. Day 3 focuses on learning common Facebook terminology like page, like, friend, and news feed.
Let's Be Social is a social media marketing agency that specializes in Facebook ads, funnel building, and content marketing for startups, entrepreneurs and local businesses. Their target audiences are startups, entrepreneurs and local business owners. They plan to run social media campaigns on Facebook, Instagram and LinkedIn to build brand awareness, generate leads and make sales. Their content plan includes regular posts and live videos on each channel with calls to action. They will collaborate with influencers and run paid ads to promote content and drive traffic.
The document provides 11 essential ways to increase sales with a Facebook business page, including creating a dedicated business page rather than using a personal profile, adding an engaging profile photo and cover photo that represent the business, filling out the about section with company details and milestones, regularly posting photos and videos as well as other engaging content types, determining an ideal posting frequency and schedule, monitoring and engaging with comments, promoting the page to generate more followers, and trying Facebook advertising to amplify top performing content.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This document provides an overview of how to create highly shareable content for Facebook. It discusses key factors that influence visibility of posts such as EdgeRank and paid promotion. The document defines concepts like likeability versus shareability and virality. It provides tips for crafting shareable posts such as "selling the dream" of one's product or service and limiting text in images. Examples are given of highly shared posts along with research on factors that drive sharing. The goal is to teach best practices for creating engaging content that users will want to spread socially.
This document provides tips for marketing Isochiral products through a Facebook affiliate page. It recommends choosing a niche like meditation, relaxation or yoga. Create a Facebook page for the niche and attract followers by engaging in related groups and asking friends. Post a mix of relevant images, videos and conversational text to engage the community. Once the page gains traction, ads can be used to promote the page and drive traffic to an affiliate link. With regular updates and engaging content, affiliates can earn money by monetizing the Facebook community.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
This document provides an overview of content marketing and Facebook marketing basics. It defines content marketing as the creation and sharing of content to promote a product or service. It discusses different types of content that can be used, as well as challenges like outdated content. It also covers the basics of creating and optimizing Facebook ads, including identifying goals, targeting audiences, and monitoring performance. The key aspects of both content marketing and Facebook advertising are summarized for a high-level understanding of the topics.
Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks
Key Takeaways:
1. How to Monetize Your Marketing Efforts on Facebook
2. How to Use LinkedIn to Make Money
3. How to Turn Your Twitter Tweets Into Dollars
4. How to Make Money Using YouTube
5. How to Pin Your Way to Increased Revenue
6. How to Use Instagram to Earn Money
7. Other Ways to Monetize Social Media
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
The document provides an overview of social marketing and outlines the key steps for developing an effective social marketing strategy, including setting goals, producing quality content, choosing appropriate social media channels, and building an internal team to manage social marketing efforts. It emphasizes that social marketing should be incorporated throughout all stages of marketing from awareness to sales. The document also identifies common pitfalls to avoid and provides examples of social media posting schedules and monitoring responsibilities.
This document provides instructions for mastering Facebook marketing in 10 days. It begins with watching and learning from other successful Facebook pages on day 1. On day 2, it discusses understanding Facebook best practices such as posting regularly, focusing on engagement, and making posts fun. Day 3 focuses on learning common Facebook terminology like page, like, friend, and news feed.
Let's Be Social is a social media marketing agency that specializes in Facebook ads, funnel building, and content marketing for startups, entrepreneurs and local businesses. Their target audiences are startups, entrepreneurs and local business owners. They plan to run social media campaigns on Facebook, Instagram and LinkedIn to build brand awareness, generate leads and make sales. Their content plan includes regular posts and live videos on each channel with calls to action. They will collaborate with influencers and run paid ads to promote content and drive traffic.
The document provides 11 essential ways to increase sales with a Facebook business page, including creating a dedicated business page rather than using a personal profile, adding an engaging profile photo and cover photo that represent the business, filling out the about section with company details and milestones, regularly posting photos and videos as well as other engaging content types, determining an ideal posting frequency and schedule, monitoring and engaging with comments, promoting the page to generate more followers, and trying Facebook advertising to amplify top performing content.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
How Small Businesses Are Using Facebook to Get BIG ResultsVanessa CEO
Facebook is where people are these days. And for most brands, establishing a presence on Facebook is a must. In this jam-packed seminar learn how to run a killer Facebook marketing campaign that not only drives engagement, action and social sharing but also increases your Facebook fans and sales lead!
This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
This document provides guidance on how to successfully sell products on Facebook. It discusses creating a Facebook page for your business and filling it with engaging content to build an audience. Key recommendations include planning flash sales of limited products at discounted prices to drive impulse purchases. The document also outlines strategies for promoting sales through targeted emails, giveaways, boosted posts, and in-store events to generate awareness and interest among customers. The goal is to leverage the social and viral nature of Facebook to increase reach and sales.
This document discusses changes to Facebook's News Feed algorithm in 2015 and provides tips for businesses to adjust their Facebook marketing strategies accordingly. It notes that Facebook will reduce overly promotional page posts to improve the user experience. It then answers common questions about the changes, such as how businesses can expand their organic reach without advertising budgets by focusing on high-value, non-promotional content and engaging their audiences.
Contagious content - why people share on Facebook.Microsoft
This is not my research, but I do think there's some great examples of categories of posts that really work in social form Pages 15-30. Twitter's new inline delivery of images via mobile means that many of the ideas could work there too.
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
Using facebook fanpages for your businessIvan Aliku
Using Facebook fanpages for business requires you to create a fanpage and invite friends or existing customers to like it. Promoting your page is simple and easy to start with as they have provided many flexible options and packages that can suit the budget for many businesses. In few steps, let’s take a look into some ways we can use Facebook for your businesses;
3 professional tips on social media for smallgetasocialbuzz
Showing your interests and passions on social media in a unique, insightful, and humorous way can help customers see that you are a real person. Focusing social media efforts on one dominant network that your target audience uses most can maximize results. Using opt-in strategies like a welcome tab on your Facebook page that offers a gift in exchange for email and name can both grow your fan base and marketing list.
Facebook advertising guide for Small Business OwnersBrendan Bowers
The document provides guidance on building an effective Facebook advertising campaign for small businesses. It discusses identifying the right audience through interests, locations, demographics, behaviors, or website/email lists. It also covers setting campaign objectives, designing ads with compelling images, headlines and copy, and organizing campaigns into testable ad sets. The goal is to leverage Facebook's targeting tools and advertising platform to drive traffic, leads and sales for small businesses.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
This document provides guidance on using Facebook and mobile platforms to drive traffic and generate leads for a business. It discusses establishing goals for a social media strategy, such as getting found, creating engaging content, building word-of-mouth, creating a loyal community, and generating leads. Specific tactics covered include maximizing the Facebook social graph through search, claiming a business location on Facebook, and encouraging customer check-ins to improve search rankings. The document also addresses generating leads through Facebook and mobile and measuring social media success.
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
This document discusses Facebook marketing strategies. It provides information on creating a Facebook page for a business to maintain contact and attract customers. It also discusses how to promote brands on Facebook through campaigns, targeting the right audience, and using Facebook ads, pixels, and other tools. Key steps are outlined for setting up ad accounts, campaigns, and posts. The document also covers audience insights, reach and frequencies, policies, and best practices for finding customers and posting jobs on Facebook.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
You set up a Facebook company page, so now what? These Facebook marketing tips will help you build brand awareness, gain new leads & connect with customers.
This document provides guidance on using Facebook effectively to increase retail sales. It discusses planning a Facebook strategy, getting Facebook fans to visit a retail website, gathering customer data from Facebook, nurturing fans into loyal customers, and closing the marketing loop on Facebook. The key recommendations are to quantify goals, understand the target audience, create a seamless online and in-store branding experience, and use compelling calls to action to move Facebook fans to a retail website and towards making purchases.
Similar to How to-attract-customers-with-facebook (20)
This document discusses how various Web 2.0 tools can be used to improve internal collaboration in organizations. It begins by providing background on how communication technologies and the web have evolved, enabling more open sharing of information. It then addresses trends challenging traditional collaboration like globalization and the consumerization of IT. Various Web 2.0 tools are presented for internal collaboration, including blogs to share insights, wikis for collective knowledge bases, social networks to find and connect with people, syndication to receive customized information, and mashups to integrate multiple data sources. The document concludes with a case study of using blogs, wikis and social networks to improve team collaboration.
The document discusses Green Energy Management System (GEMS), a solution for smart home and building energy management. GEMS allows users to monitor and control electrical devices through an app or web interface. It includes Green Meter and Socket hardware that connect over WiFi to the GEMS or GEMO (mobile app) software. GEMS provides real-time power usage data and allows scheduling devices to reduce costs. It can scale from home to commercial building management and includes options for private servers or cloud-based services.
Schools, institutions and corporations are learning
that digital signage is an effective way to inform.
Find out how to make the most out of learning and
teaching through a digital medium.
Digital signage provides benefits to restaurants such as increasing sales of promotional items by 37.7% and customer satisfaction by 47.2%, while lowering costs to make menu changes by 49.1%. Digital menus allow restaurants to centrally manage content, make updates quickly, and integrate with POS systems. Display screens, media players, and subscriptions are needed to implement digital signage solutions.
Show of Your Bright Sign with Advanced CommunicationLC TECH VIETNAM
Digital signage is an evolution from static signage and can include interactive touchscreens and displays showing live content. It allows for "programmable posters," "digital screens," and "electronic bulletin boards" with engaging visuals. Studies show digital signage is more effective at capturing attention and being recalled than other mediums, with 47% of viewers recalling ads and 47% retaining information for 30 days. It can reach larger audiences with more messaging than other communication methods.
Digital signage can attract shoppers through personalized experiences, promote and persuade brands through various marketing tactics, and improve internal communications in retail stores. It influences over 90% of buying decisions and 29.5% of consumers to purchase advertised products. Digital signage also provides real-time information to store managers and associates to better assist customers.
The “wow” factor is everything when it comes to
first impressions. This is why digital signage leads
the way when it comes to in-store branding. However,
just as a Ferrari is useless without gasoline, a digital
signage display is nothing more than an aesthetically
appealing piece of technology without good content.
Too many businesses neglect inputting highly
engaging content into their display and then wonder
why the digital signage system they invested heavily
in isn’t working its magic.
The literature provides guidance on what constitutes good economic governance and a strong investment climate. However, it tells us less about the political processes and forces that actually bring about investment climate reforms.
While governments are seen as key actors that should implement reforms, the literature says little about who initiates and leads reform processes, and how public-private interactions influence this. It is unclear whether businesses play an active role in driving reforms, and if so, how they partner with government in different contexts.
This study aims to fill these gaps by examining the reform process in Vietnam's provinces. It analyzes who
This document summarizes research from the Altagamma-McKinsey Online Observatory on digital trends in the luxury goods market. Some key findings include:
- Digital interactions now influence over 45% of luxury purchases, with pure online sales doubling in recent years and expected to reach 20 billion euros or 6% of the total luxury market by 2017.
- More than 70% of luxury shoppers own smartphones and about half own tablets, driving greater mobile engagement with brands online and influencing in-store purchases.
- While social media accounts for over half of all online mentions of luxury brands, fewer than one in three luxury shoppers actively post opinions online, and only 3% of posts are negative in sentiment.
Alert 31 14 - more bureaucracy hinders advertising in vietnamLC TECH VIETNAM
The advertising industry in Vietnam faces over-regulation that is hindering its growth and the country's economic development. While regulatory reforms initially aimed to liberalize advertising, subsequent decrees from government ministries have imposed further restrictions. Establishing a self-regulatory organization, as is common in other countries, could help streamline regulation in a way that encourages ethical advertising practices without excessive interference. However, efforts to form such a body have stalled due to a lack of initial funding commitments from large advertisers and agencies. Continued over-regulation of advertising risks constraining Vietnam's economic growth over the long run.
This document discusses strategies for marketing to rural consumers in Vietnam. It finds that rural consumers have more purchasing power due to rising incomes and education levels. However, they also have concerns about quality and value due to limited and seasonal incomes. There are differences between rural and urban consumers, as rural consumers place more importance on brand trust and recommendations from friends and family. The document also segments rural consumers into groups based on attitudes and identifies the progressive and trendsetting groups as priorities for new brands. It provides insights into how rural consumers shop and cautions against counterfeit products.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
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This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
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Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. CONTENTS.
BUILD YOUR FACEBOOK AUDIENCE.
DEVELOP & FOCUS ON YOUR OVERARCHING CONTENT &
LEAD GEN STRATEGIES.
CHAMPION VALUE CREATION: WHAT CONTENT TO CREATE &
SHARE ON FACEBOOK.
MAXIMIZE CUSTOMER ACQUISITION WITH ADVERTISING.
WRAP UP & TAKEAWAYS.
10
21
30
59
72
PRIORITIZE 3 YOUR BUSINESS OBJECTIVES.
4. Every brand on Facebook
is on Facebook for one
reason – to (eventually) get
more business. Getting more
business from Facebook
means different things to
different types of
businesses, though, which
means different brands …
5. … will have different
objectives, such as:
• Driving in-store sales;
• Increasing online sales;
• Launching a new
product;
• Building awareness; or
• Promoting a mobile
app.
6. This guide will primarily be
helpful for businesses that
want to generate leads or
online sales. Even with these
objectives in mind, there
are a few stepping stones
that precede turning fans
into customers. If you want
customers …
7. … you have to first:
1. Build an audience;
2. Drive inbound traffic to
your website;
3. Turn that traffic into
qualified leads; and
then
4. Nurture those leads
into customers.
Attract Visitors
Create an audience of
engaged Facebook fans to
drive to your website.
Convert Leads
Use forms on optimized landing
pages to collect contact
information from visitors.
Close Customers
Use email and marketing
automation to nurture leads into
(repeat) customers.
8. This guide will give you a
playbook for doing just
that. First we’ll talk about
how to build an audience,
and then we’ll dive into
how you get that audience to
head on over to your website
where they can actually do
business with you.
9. Before you can get customers from Facebook, you
need prioritized objectives and an engaged fan base
that’s compelled to visit your website.
Recap
Learn More
Click the image to grab a free copy of these resources!
Free Template: Determine Your
2014 Marketing Goals
An Introduction to Lead
Generation
11. To grow your Facebook fan
base, you need to make
your Page and your posts as
discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about
5 ways to get noticed.
12. 1) MAKE SURE YOUR PAGE IS PROPERLY FILLED
OUT WITH SEARCHABLE INFORMATION.
After you’ve created your Facebook page, make sure the About
section of your Page includes:
• An overview of what your business has to offer;
• A link to your website; and
• Any other information that will help prospects understand your
business better.
13. Chances are you already have existing customers, friends, and
family who would be more than willing to connect with your business
on Facebook if you simply asked them to. Whether in person, via email,
or via Facebook, try asking for Likes (fans) and positive reviews.
Within the Page Manager section of your page under the “Build
Audience” menu, you have the option to invite your personal
Facebook friends to like the page, share your page with your …
2) INVITE EXISTING CONTACTS TO LIKE YOUR
PAGE.
14. … Facebook friends
through the News Feed, or
upload a list of email contacts
to encourage existing
contacts to connect. Use
one or more of the three
options as long as you’re
cautious about over-promoting
to uninterested
connections.
15. Making your Facebook Page as discoverable as possible includes
promoting your Facebook presence using what online and offline
marketing channels you already have, and removing any barriers for
existing contacts to like your Page. If you have a physical storefront,
place stickers in your front windows promoting your Page and
include your Facebook URL on your receipts. If you have a …
3) INCORPORATE FACEBOOK INTO YOUR ONLINE
AND OFFLINE COMMUNICATION CHANNELS.
16. … website, blog, or email
newsletter, utilize
Facebook’s various
social plugins – especially
the Like Button or Like Box
– to get people to like your
Page on the spot and
without having to head
over to Facebook.com.
17. Creating value really comes into play with the content you create and
share with your fans and how you interact with them (more on that
later). If you’re in tune with your buyer personas, you’ll have a good
idea what types of content to publish. If not, or if you just need some
inspiration, consider spending a week taking note of anything in
your own News Feed that compels you click, comment, or share.
What inspired you? Use your observations to inform future posts.
4) CREATE VALUE.
18. One of the ad types that Facebook offers is a “Page Like Ad” that
contains a call-to-action to “Like Page,” and can appear in the News
Feed as a page post or as a display ad on the right hand column of
the News Feed. If you’ve exhausted your existing contacts and want
to reach people who don’t know about your Page yet, you can use
Facebook’s granular targeting capabilities to reach your ideal buyer
persona(s) and spur audience growth.
5) PAY FOR NEW LIKES (FANS) USING
FACEBOOK ADVERTISING.
19. To give you an idea of
what a “Page Like Ad”
looks like in the News
Feed, here’s an example
from Twix. (We’ll also talk
more about how to bolster
your organic Facebook
efforts with ads later).
20. Build your Facebook audience by making your Page
as discoverable as possible, by encouraging your
existing contacts to like your Page, and by advertising.
Recap
Learn More
Click the image to grab a free copy of these resources!
7 Facebook "Tips" and "Tricks"
That Don't Actually Work
Facebook Says These Are the
15 Best Brands on Facebook
21. DEVELOP & FOCUS ON
YOUR OVERARCHING
CONTENT & LEAD GEN
STRATEGIES.
3
22. We’re a B2B all-in-one marketing software company that – without
magic – has amassed nearly 700,000 Facebook fans and generated
nearly 200,000 leads from Facebook. We thrive on creating content
that makes the jobs of marketers easier, so when it comes to
Facebook, we focus first on creating useful content (like blog posts,
presentations, templates, and ebooks) that our audience of marketers
will find valuable.
LEARN FROM HUBSPOT: OUR APPROACH TO
CUSTOMER ACQUISITION VIA FACEBOOK.
23. Ebooks,
Whitepapers
& Guides
Blog Posts Webinars Content Creation
Assets
Checklists
Templates
THE TYPES OF LEAD GEN CONTENT WE CREATE:
24. All this content creation arms our social media manager with a
library of resources to promote in unique ways on Facebook.
25. For example, she creates
Page posts that hone in on
a specific point from a longer
piece of content, or gives
our audience an idea of
what they’ll learn from it.
26. Most times this means
creating custom images in
PowerPoint or Photoshop
so we can catch a
prospect’s eye when
they’re perusing their
News Feed.
27. You see, our Facebook posts are the digital breadcrumbs that draw
our audience down a trail toward a much more substantial piece of
content they can download after filling out a form.
We use Facebook to drive
traffic to landing pages
where we can convert
visitors into leads.
28. Without creating content aimed at solving problems for marketers,
we'd simply have nothing interesting to post or advertise on
Facebook, and we sure as heck wouldn't generate any leads!
29. Focus first on your overall content and lead gen
strategies. Then, repackage what you’ve already
created for Facebook.
Recap
Learn More
Click the image to grab a free copy of these resources!
How HubSpot Does Inbound:
Creating a Content Machine
The 30 Greatest Lead
Generation Tips, Tricks & Ideas
34. INSTEAD, GENERATE LEADS IN TWO WAYS:
Directly AND Indirectly
Generate leads
eventually after sharing
friendly, easy-to-consume
content not
housed behind a form.
Generate leads by
sharing content that links
directly back to a landing
page with a contact form
on your website.
35. Share:
• Photos
• Photo albums
• Blog posts
• YouTube videos
• Third-party content
• Event invites
Share the landing page
for a downloadable offer,
such as:
• An ebook
• A whitepaper
• A template
• A checklist
WHAT TO SHARE FOR DIRECT VS. INDIRECT
LEAD GEN:
Direct Indirect
36. The key to generating leads on Facebook is to
post a variety of content that aligns with goals
other than generating leads or driving sales.
Photo: Jillian Anne Photography | Flickr
38. Aiming for “fluffier” goals like
reach, awareness, buzz,
customer satisfaction, and
engagement (comments,
likes, shares) are just as
important as rigid lead gen or
sales goals. They’re the
stepping stones to what you
really want: more business.
39. In fact, it’s vital to aim first to
get your audience to interact
with your posts. That’s why a
balance of direct and indirect
lead gen content is so
important. Without eyeballs,
you can’t get clicks, which
means you can’t get traffic,
leads, or customers!
40. EXAMPLE 1: A Direct LEAD GEN POST.
The post copy is brief, and
the image is designed to give
viewers a glimpse of what
they’ll learn in the ebook.
• Provides members of our audience
with a value proposition
• Has a clear call-to-action:
“download”
• Contains a short URL linking to a
landing page with a form
41. This post containing a photo
album from INBOUND, our
annual conference, does not
directly drive leads, but it helps
us promote our event and
showcase who we really are as
a company.
• Does not have a clear call-to-action
• Does not contain a short URL
linking to a landing page with a
form
EXAMPLE 2: AN Indirect LEAD GEN POST.
43. If we only published posts
about registering for a
software demo, signing up
for a trial, or getting an
inbound marketing
assessment (our 3 most
desired conversion actions),
we’d totally bore our fan base.
Photo: simaje | Flickr
44. “When we post product-focused content with sales-focused
calls-to-action, we may generate qualified leads, but we only
generate a handful. When we post educational or entertaining
content about inbound marketing as a whole, we generate tons
of leads, because we reach more people, and give ourselves
the opportunity to warm them up to the idea of doing business
with us without shoving our software down their throats.”
– Brittany Leaning (@bleaning)
Social Media Manager, HubSpot
45. Although our ultimate goal on Facebook is to generate leads that
become customers, we have immediate engagement goals for each
post we publish, and those goals vary. Sometimes we really want
to encourage comments because we want feedback. Other times,
we may strive to for a high volume of shares because we want a
particular message to spread as far and wide as possible.
LET’S TALK ABOUT THOSE “FLUFFY” GOALS
AGAIN.
46. The point is, by striving for comments, likes, and shares, we garner
more visibility in the Facebook News Feed, which ultimately
increases our chances for clickthroughs (traffic) and conversions
(generated leads). You need leads to get customers.
More likes, comments, and shares means … …. More chances for clicks and contacts (leads).
47. Believe it or not, some of
our most successful
posts in terms of
interaction were not
direct lead gen posts.
48. Let’s examine the
approach behind some
of HubSpot’s top
performing Page posts,
shall we?
Photo: Clover_1 | Flickr
49. QUOTE AS AN IMAGE.
Purpose of Post
Draw more eyeballs to the
SlideShare presentation
our co-founder, Dharmesh
Shah, compiled to explain
our company culture. The
presentation itself aims to
align existing employees
and to attract new talent.
Goal of Post
Reach and shares.
Caption contains a clear
call-to-action to click the
short URL to view the
Culture Code presentation
on our blog.
Approach to Post
Capture one slide
contained in our complete
Culture Code presentation
to serve as a standalone,
sharable quote, and link
back to the presentation to
increase view count.
50. QUESTION AS AN IMAGE.
Purpose of Post
Pose a question to spur
discussion in the
comments with and among
our audience of marketers,
and mix up our publishing
cadence of posts
containing links back to
landing pages.
Goal of Post
Generate comments.
Approach to Post
Let the image do all the
talking to focus our
audience on answering a
question.
No caption or short URL.
51. PHOTO OF AN EMPLOYEE.
Purpose of Post
Appear relatable and
personable by honoring
one of our employees and
others who have served
our country.
Goal of Post
Likes.
Approach to Post
Grab the attention of our
audience with an image
seemingly irrelevant to
HubSpot or inbound
marketing.
Copy introduces Shawn,
one of our support
engineers, who
volunteered in the U.S.
Navy. No short URL.
52. IMAGE PROMOTING AN OFFER.
Purpose of Post
Encourage downloads of
one of the offers we
created – a bundle of 160
free stock photos – to help
marketers more easily
create content.
Goal of Post
Leads.
Approach to Post
Use an image to give our
Facebook fans a preview
of what kinds of photos
they’ll get post-download,
and link back to the
landing page using a short
tracking URL.
Want these stock photos?
Click the post to download
‘em.
53. Here’s another little secret: No matter what we’re trying to
communicate, we try to do it visually. If our social media manager
doesn’t have a pre-made image to work with, she’ll spend the time
creating one.
54. We may not always be
sure what we’re posting
will incite the interaction
we desire, but one thing
can be sure of is we’re
better off by posting a
photo as opposed to a
link, video, or plain ol’
status update.
55. In a 30-day experiment, we
found that the clickthrough
rate of posts containing
photos is 128% higher than
the CTR of posts
containing videos or links.
We also know photos on
Facebook generate 53%
more Likes than the
average post.
Click here to read more
on our blog!
56. THAT’S WHY, IN GENERAL, HUBSPOT’S
FACEBOOK POST FORUMULA CONSISTS OF:
1. A custom-designed 960 x 960 pixel image
2. A brief text caption
3. A short URL to a landing page
Rarely do we ever publish a post without an image. In any given
90 days, 77% of all posts we published contain a photo on average.
Photo
No
Photo
57. Photos work wonders for your clickthrough rate and
post engagement, so it’s worth it to spend the extra
time sourcing or creating images for your posts.
Recap
Learn More
Click the image to grab a free copy of these resources!
The Marketer’s Crash Course in
Visual Content Creation
17 Customizable Templates For
Creating Shareable Graphics on
Social Media
58. Whether B2C or B2B, business is still P2P (people to
people), so don’t shill. Post a variety of content types aimed
at providing value – education, entertainment, etc.
Recap
Learn More
Click the image to grab a free copy of these resources!
How to Generate Leads Using
Facebook
How to Engage Fans on
Facebook
60. Unfortunately, there’s
no longer such a thing as a free
lunch on Facebook.
Marketers used to be able
to reach the majority of
their fans for free (without
advertising), but that’s
changing.
61. Facebook is evolving to
become more of a paid
marketing platform than an
organic one. A brand’s ability
to reach their fan base
organically has diminished
as more brands and content
compete to appear in users’
News Feeds.
62. At any given moment, there
are approximately 1,500
News Feed stories
competing against one
another. Facebook’s
algorithm prioritizes only about
300 – one fifth – of them. The
brands that want to get
noticed have to pay to play.
63. WHY MARKETERS AREN’T PLEASED.
Organic reach wasn’t always so miniscule, but it’s been heading this direction for
awhile. In late 2012, the industry found out only about 16% of a Facebook page’s
fans would see a post from that page. In October 2013, that number dropped to
about 12%. In February 2014, it was 6%, and as little as 2% for pages having over
500,000 fans. Of course, this has upset many marketers who already paid for ads
to grow their fan base, thinking they’d be able to broadcast to those fans for free.
64. WE MIGHT NOT LIKE IT, BUT IT IS WHAT IT IS.
The reality is that Facebook is a business just like yours, and the company
encourages marketers to look at their fan bases as a way to make paid
advertising more effective rather than using it as a free broadcast channel.
Additionally, Facebook says you should assume organic reach will eventually
arrive at zero. So, if you really want to reach your target audience on Facebook,
you’ll need to supplement your organic efforts with some paid advertising.
65. BESIDES, A FACEBOOK FAN DOES NOT MAKE A
QUALIFIED LEAD, BUT THOSE LEADS EXIST.
The people who like your page already know about you, but that doesn’t mean
they’re ideal future customers. Even though HubSpot is approaching 700,000
fans, only a fraction of those people actually have the need and authority to buy
our all-in-one software. That’s why we pay to reach marketers who fit our target
and are not yet connected to our page using Facebook Page Post Link Ads.
66. HOW WE ADVERTISE: THE ANATOMY OF OUR
PAGE POST LINK ADS.
Copy is fewer than 90
characters so that it won’t
truncate anywhere we
decide to place the ad on
Facebook’s platform.
Image should have a 1.91:1
ratio (ideally 1200x627 px).
Link title is no longer than
25 characters, and
description is no longer
than 3 lines.
URL links to a landing page
containing a form to
download the ebook.
67. WHAT TO ADVERTISE.
If you’re trying to drive traffic, leads, and customers, you probably want to
advertise posts that contain a link back to your website, but you can also create
different types of ads depending on what you’re trying to accomplish.
With Facebook Ads, you can …
68. • Grow your audience
through new ‘Likes;’
• Drive traffic to your site;
• Drive people in-store with
a redeemable offer;
• Drive event attendance;
• Create awareness with an
image or video; and
• Drive installs of an app.
69. USE ADS TO TEST THE EFFECTIVENESS OF
CONTENT, TOO.
Did you know Facebook actually lets you create unpublished posts to test your
messaging? These “dark posts” appear in the News Feed, but not on your
Facebook Page. Since these “dark posts” don’t appear on your Page, you can
create as many targeted ads as you like to determine which ad copy and
creative resonates best without disturbing your entire fan base.
70. To learn more about all of
Facebook’s various ad
types and the appropriate
specs for each, check out
the latest Facebook Ads
Product Guide.
71. The people connected to your company on
Facebook may not be your most qualified leads. The
best way to reach them is with targeted ads.
Recap
Learn More
Click the image to grab a free copy of these resources!
How to Create Epic
Facebook Ads
Advanced Facebook
Advertising Tips From the
Experts
73. Focus on helping people. B2B is still P2P – person to person.
Create content that makes your target audience’s job easier. Then,
create interesting posts to promote that content on Facebook.
Post a balance of direct and indirect lead gen content.
Have an engagement goal for each post.
Tell your audience what to do by including a clear call-to-action in your
posts.
Experiment. Some of our most engaging posts were unexpected.
REMEMBER TO:
74. Create tracking URLs so you can measure the clicks and leads your
content generates.
Take the time to create great visuals. It pays off in engagement and
clickthrough rates.
Ensure landing pages are optimized with appealing copy, visuals, and
clear calls-to-action.
Keep post copy short and sweet – ideally fewer than 90 characters.
Utilize Facebook Advertising, including “dark posts” to test and boost
effective lead gen content.
REMEMBER TO:
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HELP HUBSPOT IMPROVE BY
RATING OUR CONTENT.