Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADSunfunnel
“It’s time to fire up your social media lead generation.
With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords.
It’s all about learning to engage people that may or may not know what your business can do for them.
By downloading this social prospecting workbook, you’ll learn the fundamentals of listening to social media conversations in order to generate new leads for your business.
Every worksheet includes:
-Short preparatory work to make the actual prospecting easy
-Visual instructions on how and where to find prospects
-Pro tips that will help you get the best results
-Prescriptions (Marketing Rx) for success
-Take-home exercises for follow-up prospecting
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
Navigating the Social Media Landscape: Social media has gone from fun distractions to necessary channels of communication. As a result we are bombarded with lots of content and lots of noise. How do we navigate this fast-paced and dynamic social media environment? How can we leverage social media for our business objectives? How can we be heard above all the noise? How do we avoid social media fails? How do we determine ROI? This master class will help you determine the proper approach, find the right networks with the right audiences, execute successful strategies, and drive both engagement and impact.
Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.
Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.
Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success
60 ways to grow your contact list, presented by Mobloggy®Mobloggy
Let's get Back to Business! It's time to grow your contact list!
Join us for "60 Ways to Grow Your List" workshop - you'll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Having an interested and qualified list of contacts, that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today!
We will cover:
• Why someone should join your contact list and what’s in it for them
• How to ask people to join your list "face-to-face"
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use incentives and giveaways to grow your list
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
Slides from the London Bloggers Meetup on Search Engine Optimisations. This SEO talk featured speakers: Charlotte Gunnell, SEO Manager for the Metro, Judith Lewis from SEO Chicks and also available at decabbit and Yiannis Pelekanos from marketing and search agency Klaxon. Focusing on the key ways you can improve your blog or website to make it more friendly for search engines in 2014.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
I delve into the Basics of Search Theory, the evolution of the Search Industry. How the Google Adwords Program evolved. I explain about the Google Adwords Account Structure. How Keywords are to be chosen. The Different Types of Keywords. How to use a combination of Positive and Negative Keywords. I have used "Advanced Google Keywords" by Brad Geddes as the basic source.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
How To Build A Business with Periscope.tv and Fullscope.tv Csz Corporation
Have you been wanting to use Live streaming to launch your products and services. This presentation was done live at the #amazing.com/summit where Casey Zeman talked all about Launching your business using Periscope. He also talked about using Fullscope.tv which can track your stats and allow you to track who attends your broadcasts, how many hearts they send, how long they stay and more. Not to mention that it allows you to run engagement and heart contests to build a bigger audience.
You can learn more at http://fullscope.tv where you can sign up for a free account.
The power of content curation for inbound marketingScoop.it
Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.
Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
Rand's presentation from BCAMA covering the shifts in search engines and user behavior that have caused SEO tactics of years past to fail in the modern era.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
http://bit.ly/agile-marketing-metrics-guide
Analytics vs. Measurement: A topic near every marketer's heart - and its rate. Some love it, some hate it, but we all know measuring success is the only way to improve your changes at it.
But too often, big enterprise falls short. KPIs reporting and tactical optimization become the primary focus when that should just be the beginning of the roadmap.
2018 iOS Mobile App Promotion Strategy Templateunfunnel
http://shop.unfunnel.com/product/ios-mobile-app-marketing-strategy-template
How to Create Lovable Campaigns for iOS & Android Smartphone Apps - includes a step-by-step guide to traffic and conversion optimization.
Get the full excel template HERE:
https://shop.unfunnel.com/product/epublications/ios-mobile-app-marketing-strategy-template
30 Website Homepage Designs to Benchmark in 2018unfunnel
It's probably not the best way to evaluate a company, but... well, it's what people do.
In case you missed it, here's your chance to check out one of our most popular ebooks of the year, 30 Examples of Brilliant Website Homepage Design - and see how dozens of small-to-midsize businesses have put their best feet forward.
DOWNLOAD THE COLLECTION NOW:
https://unfunnel.com/website-homepage-designs/
For any given company, the homepage is its virtual front door...
• If a new visitor doesn't like what they see, their first reaction is to hit the "back" button. Don’t let that happen!
• That’s why your homepage is undoubtedly one of the most important pages on your website.
• Flip through these 30 examples of brilliant website homepage design to inspire your own homepage design strategy
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
» 75% overview of your agile business model
» 25% a teaser about the project / referral program, your approach and ballpark pricing
» Stay very high level, impress with integrity and avoid having to do a lot of work
http://get.unfunnel.com/lead-generation-proposal-template
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
You have your topic lists, now it’s time to figure out which topic is best to build your business on. Enter the matrix.
If you’ve never used a weighted average decision matrix before, you’re in for a treat. After learning how effective this
tool can be, you might just find yourself involving it in all kinds of important life decisions.
I have an example on the next page, but here’s basically how it works:
The concept is simple. Each topic that made your short list will be evaluated against a list of criteria. I’ll have a suggested criteria list, but you can feel free to add/subtract as you see fit.
Each criteria is assigned a weighting from 1 to 10, which indicates how important it is in building a successful business.
Then, each topic receives a score for each criteria. For example, if the criteria is “personal interest in this topic,” you
would assign 0 if you’re not interested at all, 10 if it’s all you think about, night and day, or something in between.
After assigning your weights and scores, you multiply weight x raw score for each, then you add all the weighted scores for
each topic. The sum of each is your total score for each topic.
Whichever has the highest score wins.
Let’s look at an example to see how it works:
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
http://bit.ly/intro-to-agile
Agile Marketing is a new community that emerged from the need to engage in more strategic digital marketing discussions surrounding sustainable integrated channel campaigns. The build-measure-learn feedback loop is now the new standard but we refuse sacrifice the visual aspect necessary to engage and attract consumers.
Join Us here: http://bit.ly/agile-mktg-group
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
This template will A) help you plan your content budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Software, Publishing Tools, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how content affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
http://bit.ly/revenue-launchpad
Successfully launching a new product or feature is no simple feat.
This free template outlines a simple 4-stage product launch process and provides an overview of what should happen during each one:
+ STAGE 1: Launch Planning
+ STAGE 2: Pre-Launch
+ STAGE 3: Launch
+ STAGE 4: Post-Launch
Once you’ve read this guide you’ll be ready to start planning your next launch with the printable product launch checklist template you downloaded with this guide, or online with our customizable Excel template.
Google Analytics Campaign Tag Management Templateunfunnel
This Excel template includes:
• Step by step instructions on how to use Google Analytics to track campaign ROI
• A template to store you campaign element information, source codes and tracking URLs
• Strategy on using custom channel grouping in Google Analytics for channel attribution and optimization
Monthly digital marketing report (free template)unfunnel
Reporting can be one of the most tedious parts of a marketer's job, but it's also one of the most critical. Your metrics prove your work's worth: How much traffic are you driving to your website? How many customers did your marketing efforts generate? Now, you never have to miss another deadline.
To make your reporting way easier, we've created a template complete with an Excel spreadsheet and PowerPoint deck, so you don't have to start from scratch. Using this template should make your monthly reporting much faster, so you can get back to driving results.
For a limited time we're giving away this template so you will be able to:
- Track monthly growth of your visits, leads, and customers
- Measure your website's visit-to-lead conversion rate
- Accurately track which channels are performing best
- Plug your metrics into a PowerPoint deck to present to your boss
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Facebook is more than just likes and follows - it's a powerful inbound marketing tool and an indispensable weapon in the fight for new leads and customers. Unfortunately, many businesses don't yet recognize its power, causing them to leave countless sales opportunities untapped.
We contend that, much like Google 10 years ago, we are still in the infancy stage of Facebook marketing, and that early movers will still reap outsize rewards. Whether your objective is driving or increasing in-store sales, launching a new product, building awareness, or promoting a new app, incorporating Facebook into your campaign plan could make a significant difference in your results.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
6 Steps to get started with Facebook advertising:
- The anatomy of Facebook advertising
- Facebook’s audience targeting technology
- 6 steps to Facebook advertising
What Facebook’s Algorithm Change
Means for Brands and the Future of Media
One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.
That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.
Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from Pages.
By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones.
Why it still matter?
They offer a free, easy-to-maintain online presence for people to discover and learn about a your brand
They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business
They also offer tools to create videos, photos and events that bring a business’ story to life
Many businesses also use Pages as a customer service channel
Businesses should think about their Page as a cornerstone of their online identity, not simply as a publishing service
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Similar to HOW TO ATTRACT CUSTOMERS WITH FACEBOOK (20)
YouTube Traffic Building Campaign Checklist - Gary Vaynerchukunfunnel
Since Gary Vaynerchuk runs one of the fastest growing personal brands and social media agencies in the country, one would think he knows a thing or two about how to do Youtube and Twitter right? Turns out that is the case. Here is a strategy that he used today.
This case study details exactly how Gary Vaynerchuk increased his Youtube following by over 200% in 2013. Enjoy! :)
http://bit.ly/marketing-budget-templates-2018
How to Use This Template
Fill in your estimated costs. (Those "$100" entries are placeholders.)
These charts will update automatically. >>
--------------------------------
Sheet 1 is for projecting how much budget you'll need for your website redesign.
Sheet 2 is for recording the actual budget that was needed for your website redesign.
Sheet 3 is for comparing your projected budget to your actual budget.
Get the full Excel template HERE:
http://bit.ly/marketing-budget-templates-2018
This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.
Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.
*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
The Ultimate Niche Market Research Blueprint for 2018unfunnel
http://bit.ly/niches-report
So… you’ve got a product or service and you’re ready to use all the cool Unfunnel stuff to build out your marketing funnel and create your follow up email sequences. The only challenge is, you’re not sure about exactly how to get started.
You know you need a Lead Magnet, that little irresistible freebie that people will want badly enough to trade you their email addresses for it.
You also know that having a little low-cost something that can turn prospects into customers (we call that a “Tripwire”) will give you a 5 to 23 times bump in your conversions. Last, but not least, you know that you need something else to sell them after they buy your core product (we calls this a “Revenue Maximizer”).
Okay, great.
But, how do find out what you should use for each of these parts of your marketing funnel? Also, how do you know where your target audience is already hanging out and buying stuff (that is, how do you know the best place to advertise your stuff?)
Well, just a few years ago those were really tough questions to answer, but fortunately, with the emergence of “Big Data” and all sorts of cool, and legal, spy tools, you no longer have to guess at the answers. In fact, we’re going to show you just exactly how to find out all of the following:
1- Who are your biggest competitors?
2- Who is your target market and where are they currently hanging out and buying?
3- What kind of ads, ad copy and creative is working best to sell things to that market?
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Includes dynamic calculations, cross-tab linking and expert tips from Affiliate Marketing experts to the right of each tab in Excel template.
Use this free Social Media Marketing Audit from Digital Marketer to Grade Your Social Efforts and Identify Opportunities to Get More Followers, Increase Engagement, and Drive More Traffic
Learn the 4 critical elements of social media marketing and how to apply them (for example, if you want to generate leads, you’ll need to focus on “Social Selling”)….
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Social Media Auditing - Free Excel Worksheetunfunnel
In the 10-Minute Social Media Audit worksheet, you’ll record the following for at least the last 10 social media updates:
1- The date of the update
2- A quick description of the update
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For example, if four of the last 10 updates on Twitter are distributing your blog content, your current activity on that channel is 40% Social Influencing.
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Inbound Selling Machine [How to Use Hubspot to Create An Invisible Sales Funnel]unfunnel
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How to Create a Killer Content Strategy that Actually Sells… ...in 60 MINUTES.
Use this step-by-step content marketing funnel blueprint to build inbound marketing funnels that integrate Blogging, SEO Tactics, List Building and Social Distribution to Boost Traffic, Leads and For Once… Get BIG Increases In Revenue EACH Blog Post. Use Content Marketing Tactics To Drive Online Sales – not Spend – Upward.
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In this report, we share a buyer keyword list of 281 red hot keywords - with examples from certain niche markets - each with proven buyer intent.
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This Social Media Strategy Template is designed to help enterprise marketing teams develop strategies for social media, and gain insights into the vision each channel has moving forward...so you can optimize ahead of the curve.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. CONTENTS.
BUILD YOUR FACEBOOK AUDIENCE.
DEVELOP & FOCUS ON YOUR OVERARCHING CONTENT &
LEAD GEN STRATEGIES.
CHAMPION VALUE CREATION: WHAT CONTENT TO CREATE &
SHARE ON FACEBOOK.
MAXIMIZE CUSTOMER ACQUISITION WITH ADVERTISING.
WRAP UP & TAKEAWAYS.
10
21
30
59
72
PRIORITIZE YOUR BUSINESS OBJECTIVES.3
4. Every brand on Facebook is on
Facebook for one reason – to
(eventually) get more business.
Getting more business from
Facebook means different things
to different types of businesses,
though, which means different
brands …
5. … will have different objectives,
such as:
• Driving in-store sales;
• Increasing online sales;
• Launching a new product;
• Building awareness; or
• Promoting a mobile app.
6. This guide will primarily be helpful
for businesses that want to
generate leads or online sales.
Even with these objectives in
mind, there are a few stepping
stones that precede turning fans
into customers. If you want
customers …
7. … you have to first:
1. Build an audience;
2. Drive inbound traffic to your
website;
3. Turn that traffic into
qualified leads; and then
4. Nurture those leads into
customers.
Attract Visitors
Create an audience of engaged
Facebook fans to drive to your
website.
Convert Leads
Use forms on optimized landing
pages to collect contact
information from visitors.
Close
Customers
Use email and marketing
automation to nurture leads into
(repeat) customers.
8. This guide will give you a
playbook for doing just that.
First we’ll talk about how to
build an audience, and then
we’ll dive into how you get that
audience to head on over to
your website where they can
actually do business with you.
9. Before you can get customers from Facebook, you need
prioritized objectives and an engaged fan base that’s compelled
to visit your website.
Recap
Learn More
Click the image to grab a free copy of these resources!
Free Template: Determine Your
2014 Marketing Goals
An Introduction to Lead
Generation
11. To grow your Facebook fan base,
you need to make your Page and
your posts as discoverable as
possible both online and off. No
one can connect with you on
Facebook if they don’t know you
exist, so let’s talk about 5 ways
to get noticed.
12. 1) MAKE SURE YOUR PAGE IS PROPERLY FILLED OUT
WITH SEARCHABLE INFORMATION.
After you’ve created your Facebook page, make sure the About section of your
Page includes:
• An overview of what your business has to offer;
• A link to your website; and
• Any other information that will help prospects understand your business
better.
13. Chances are you already have existing customers, friends, and family who would
be more than willing to connect with your business on Facebook if you simply
asked them to. Whether in person, via email, or via Facebook, try asking for Likes
(fans) and positive reviews. Within the Page Manager section of your page under
the “Build Audience” menu, you have the option to invite your personal Facebook
friends to like the page, share your page with your …
2) INVITE EXISTING CONTACTS TO LIKE YOUR PAGE.
14. … Facebook friends through the
News Feed, or upload a list of
email contacts to encourage
existing contacts to connect.
Use one or more of the three
options as long as you’re
cautious about over-promoting
to uninterested connections.
15. Making your Facebook Page as discoverable as possible includes promoting your
Facebook presence using what online and offline marketing channels you already
have, and removing any barriers for existing contacts to like your Page. If you
have a physical storefront, place stickers in your front windows promoting your
Page and include your Facebook URL on your receipts. If you have a …
3) INCORPORATE FACEBOOK INTO YOUR ONLINE AND
OFFLINE COMMUNICATION CHANNELS.
16. … website, blog, or email
newsletter, utilize Facebook’s
various
social plugins – especially the
Like Button or Like Box – to get
people to like your Page on the
spot and without having to head
over to Facebook.com.
17. Creating value really comes into play with the content you create and share with
your fans and how you interact with them (more on that later). If you’re in tune with
your buyer personas, you’ll have a good idea what types of content to publish. If
not, or if you just need some inspiration, consider spending a week taking note of
anything in your own News Feed that compels you click, comment, or share. What
inspired you? Use your observations to inform future posts.
4) CREATE VALUE.
18. One of the ad types that Facebook offers is a “Page Like Ad” that contains a call-
to-action to “Like Page,” and can appear in the News Feed as a page post or as a
display ad on the right hand column of the News Feed. If you’ve exhausted your
existing contacts and want to reach people who don’t know about your Page
yet, you can use Facebook’s granular targeting capabilities to reach your ideal
buyer persona(s) and spur audience growth.
5) PAY FOR NEW LIKES (FANS) USING FACEBOOK
ADVERTISING.
19. To give you an idea of what a
“Page Like Ad” looks like in the
News Feed, here’s an example
from Twix. (We’ll also talk more
about how to bolster your
organic Facebook efforts with
ads later).
20. Build your Facebook audience by making your Page as
discoverable as possible, by encouraging your existing
contacts to like your Page, and by advertising.
Recap
Learn More
Click the image to grab a free copy of these resources!
7 Facebook "Tips" and "Tricks"
That Don't Actually Work
Facebook Says These Are the
15 Best Brands on Facebook
21. DEVELOP & FOCUS ON
YOUR OVERARCHING
CONTENT & LEAD GEN
STRATEGIES.
3
22. We’re a B2B all-in-one marketing software company that – without magic – has
amassed nearly 700,000 Facebook fans and generated nearly 200,000 leads from
Facebook. We thrive on creating content that makes the jobs of marketers easier,
so when it comes to Facebook, we focus first on creating useful content (like blog
posts, presentations, templates, and ebooks) that our audience of marketers will
find valuable.
LEARN FROM HUBSPOT: OUR APPROACH TO
CUSTOMER ACQUISITION VIA FACEBOOK.
24. All this content creation arms our social media manager with a
library of resources to promote in unique ways on Facebook.
25. For example, she creates Page
posts that hone in on a specific
point from a longer piece of
content, or gives our audience
an idea of what they’ll learn
from it.
26. Most times this means creating
custom images in PowerPoint
or Photoshop so we can catch a
prospect’s eye when they’re
perusing their News Feed.
27. You see, our Facebook posts are the digital breadcrumbs that draw our
audience down a trail toward a much more substantial piece of content they can
download after filling out a form.
We use Facebook to drive
traffic to landing pages
where we can convert
visitors into leads.
28. Without creating content aimed at solving problems for marketers, we'd simply
have nothing interesting to post or advertise on Facebook, and we sure as
heck wouldn't generate any leads!
29. Focus first on your overall content and lead gen
strategies. Then, repackage what you’ve already created for
Facebook.
Recap
Learn More
Click the image to grab a free copy of these resources!
How HubSpot Does Inbound:
Creating a Content Machine
The 30 Greatest Lead
Generation Tips, Tricks & Ideas
34. INSTEAD, GENERATE LEADS IN TWO WAYS:
Directly IndirectlyAND
Generate leads eventually
after sharing friendly,
easy-to-consume content
not housed behind a
form.
Generate leads by sharing
content that links directly
back to a landing page
with a contact form on
your website.
35. Share:
• Photos
• Photo albums
• Blog posts
• YouTube videos
• Third-party content
• Event invites
Share the landing page for
a downloadable offer,
such as:
• An ebook
• A whitepaper
• A template
• A checklist
WHAT TO SHARE FOR DIRECT VS. INDIRECT LEAD
GEN:
Direct Indirect
36. The key to generating leads on Facebook is to
post a variety of content that aligns with goals
other than generating leads or driving sales.
Photo: Jillian Anne Photography |
38. Aiming for “fluffier” goals like
reach, awareness, buzz, customer
satisfaction, and engagement
(comments, likes, shares) are just
as important as rigid lead gen or
sales goals. They’re the stepping
stones to what you really want:
more business.
39. In fact, it’s vital to aim first to get
your audience to interact with your
posts. That’s why a balance of
direct and indirect lead gen content
is so important. Without eyeballs,
you can’t get clicks, which means
you can’t get traffic, leads, or
customers!
40. EXAMPLE 1: A Direct LEAD GEN POST.
The post copy is brief, and
the image is designed to
give viewers a glimpse of
what they’ll learn in the
ebook.
• Provides members of our audience
with a value proposition
• Has a clear call-to-action: “download”
• Contains a short URL linking to a
landing page with a form
41. This post containing a photo
album from INBOUND, our
annual conference, does not
directly drive leads, but it helps
us promote our event and
showcase who we really are as
a company.
• Does not have a clear call-to-action
• Does not contain a short URL linking
to a landing page with a form
EXAMPLE 2: AN Indirect LEAD GEN POST.
43. If we only published posts about
registering for a software demo,
signing up for a trial, or getting an
inbound marketing assessment
(our 3 most desired conversion
actions), we’d totally bore our
fan base.
Photo: simaje | Flickr
44. “When we post product-focused content with sales-focused
calls-to-action, we may generate qualified leads, but we only
generate a handful. When we post educational or entertaining
content about inbound marketing as a whole, we generate tons
of leads, because we reach more people, and give ourselves the
opportunity to warm them up to the idea of doing business
with us without shoving our software down their throats.”
– Brittany Leaning (@bleaning)
Social Media Manager, HubSpot
45. Although our ultimate goal on Facebook is to generate leads that become
customers, we have immediate engagement goals for each post we publish,
and those goals vary. Sometimes we really want to encourage comments
because we want feedback. Other times, we may strive to for a high volume of
shares because we want a particular message to spread as far and wide as
possible.
LET’S TALK ABOUT THOSE “FLUFFY” GOALS AGAIN.
46. The point is, by striving for comments, likes, and shares, we garner more
visibility in the Facebook News Feed, which ultimately increases our chances for
clickthroughs (traffic) and conversions (generated leads). You need leads to get
customers.
More likes, comments, and shares means … …. More chances for clicks and contacts
(leads).
47. Believe it or not, some of our
most successful posts in
terms of interaction were not
direct lead gen posts.
48. Let’s examine the approach
behind some of HubSpot’s
top performing Page posts,
shall we?
Photo: Clover_1 | Flickr
49. QUOTE AS AN IMAGE.
Purpose of Post
Draw more eyeballs to
the SlideShare
presentation our co-
founder, Dharmesh
Shah, compiled to
explain our company
culture. The
presentation itself aims
to align existing
employees and to
attract new talent.
Goal of Post
Reach and shares.
Caption contains a clear
call-to-action to click the
short URL to view the
Culture Code presentation
on our blog.
Approach to Post
Capture one slide
contained in our complete
Culture Code presentation
to serve as a standalone,
sharable quote, and link
back to the presentation
to increase view count.
50. QUESTION AS AN IMAGE.
Purpose of Post
Pose a question to spur
discussion in the
comments with and
among our audience of
marketers, and mix up our
publishing cadence of
posts containing links
back to landing pages.
Goal of Post
Generate comments.
Approach to Post
Let the image do all the
talking to focus our
audience on answering a
question.
No caption or short URL.
51. PHOTO OF AN EMPLOYEE.
Purpose of Post
Appear relatable and
personable by honoring
one of our employees and
others who have served
our country.
Goal of Post
Likes.
Approach to Post
Grab the attention of our
audience with an image
seemingly irrelevant to
HubSpot or inbound
marketing.
Copy introduces Shawn,
one of our support
engineers, who
volunteered in the U.S.
Navy. No short URL.
52. IMAGE PROMOTING AN OFFER.
Purpose of Post
Encourage downloads of
one of the offers we
created – a bundle of 160
free stock photos – to
help marketers more
easily create content.
Goal of Post
Leads.
Approach to Post
Use an image to give our
Facebook fans a preview
of what kinds of photos
they’ll get post-download,
and link back to the
landing page using a short
tracking URL.
Want these stock photos?
Click the post to
download ‘em.
53. Here’s another little secret: No matter what we’re trying to communicate, we try to
do it visually. If our social media manager doesn’t have a pre-made image to work
with, she’ll spend the time creating one.
54. We may not always be sure
what we’re posting will incite
the interaction we desire, but
one thing can be sure of is we’
re better off by posting a
photo as opposed to a link,
video, or plain ol’ status
update.
55. In a 30-day experiment, we
found that the clickthrough rate
of posts containing photos is
128% higher than the CTR of
posts containing videos or links.
We also know photos on
Facebook generate 53% more
Likes than the average post.
Click here to read
more on our blog!
56. THAT’S WHY, IN GENERAL, HUBSPOT’S FACEBOOK
POST FORUMULA CONSISTS OF:
1. A custom-designed 960 x 960 pixel image
2. A brief text caption
3. A short URL to a landing page
Rarely do we ever publish a post without an image. In any given
90 days, 77% of all posts we published contain a photo on average.
Photo
No
Photo
57. Photos work wonders for your clickthrough rate and post
engagement, so it’s worth it to spend the extra time sourcing
or creating images for your posts.
Recap
Learn More
Click the image to grab a free copy of these resources!
The Marketer’s Crash Course
in Visual Content Creation
17 Customizable Templates
For Creating Shareable
Graphics on Social Media
58. Whether B2C or B2B, business is still P2P (people to people), so
don’t shill. Post a variety of content types aimed at providing
value – education, entertainment, etc.
Recap
Learn More
Click the image to grab a free copy of these resources!
How to Generate Leads Using
Facebook
How to Engage Fans on
Facebook
60. Unfortunately, there’s
no longer such a thing as a
free lunch on Facebook.
Marketers used to be able to
reach the majority of their fans
for free (without advertising), but
that’s changing.
61. Facebook is evolving to become
more of a paid marketing
platform than an organic one. A
brand’s ability to reach their fan
base organically has diminished as
more brands and content compete
to appear in users’ News Feeds.
62. At any given moment, there are
approximately 1,500 News Feed
stories competing against one
another. Facebook’s algorithm
prioritizes only about 300 – one
fifth – of them. The brands that
want to get noticed have to pay to
play.
63. WHY MARKETERS AREN’T PLEASED.
Organic reach wasn’t always so miniscule, but it’s been heading this direction for
awhile. In late 2012, the industry found out only about 16% of a Facebook page’s fans
would see a post from that page. In October 2013, that number dropped to about 12%.
In February 2014, it was 6%, and as little as 2% for pages having over 500,000 fans. Of
course, this has upset many marketers who already paid for ads to grow their fan
base, thinking they’d be able to broadcast to those fans for free.
64. WE MIGHT NOT LIKE IT, BUT IT IS WHAT IT IS.
The reality is that Facebook is a business just like yours, and the company
encourages marketers to look at their fan bases as a way to make paid advertising
more effective rather than using it as a free broadcast channel. Additionally, Facebook
says you should assume organic reach will eventually arrive at zero. So, if you really
want to reach your target audience on Facebook, you’ll need to supplement your
organic efforts with some paid advertising.
65. BESIDES, A FACEBOOK FAN DOES NOT MAKE A
QUALIFIED LEAD, BUT THOSE LEADS EXIST.
The people who like your page already know about you, but that doesn’t mean they’re
ideal future customers. Even though HubSpot is approaching 700,000 fans, only a
fraction of those people actually have the need and authority to buy our all-in-one
software. That’s why we pay to reach marketers who fit our target and are not yet
connected to our page using Facebook Page Post Link Ads.
66. HOW WE ADVERTISE: THE ANATOMY OF OUR PAGE
POST LINK ADS.
Copy is fewer than 90
characters so that it won’t
truncate anywhere we
decide to place the ad on
Facebook’s platform.
Image should have a 1.91:
1 ratio (ideally 1200x627
px).
Link title is no longer than
25 characters, and
description is no longer
than 3 lines.
URL links to a landing
page containing a form to
download the ebook.
67. WHAT TO ADVERTISE.
If you’re trying to drive traffic, leads, and customers, you probably want to advertise
posts that contain a link back to your website, but you can also create different types
of ads depending on what you’re trying to accomplish.
With Facebook Ads, you can …
68. • Grow your audience through
new ‘Likes;’
• Drive traffic to your site;
• Drive people in-store with a
redeemable offer;
• Drive event attendance;
• Create awareness with an image
or video; and
• Drive installs of an app.
69. USE ADS TO TEST THE EFFECTIVENESS OF CONTENT,
TOO.
Did you know Facebook actually lets you create unpublished posts to test your
messaging? These “dark posts” appear in the News Feed, but not on your Facebook
Page. Since these “dark posts” don’t appear on your Page, you can create as many
targeted ads as you like to determine which ad copy and creative resonates best
without disturbing your entire fan base.
70. To learn more about all of
Facebook’s various ad types
and the appropriate specs for
each, check out the latest
Facebook Ads Product Guide.
71. The people connected to your company on Facebook may not
be your most qualified leads. The best way to reach them is
with targeted ads.
Recap
Learn More
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How to Create Epic
Facebook Ads
Advanced Facebook
Advertising Tips From the
Experts
73. ❑ Focus on helping people. B2B is still P2P – person to person.
❑ Create content that makes your target audience’s job easier. Then, create interesting
posts to promote that content on Facebook.
❑ Post a balance of direct and indirect lead gen content.
❑ Have an engagement goal for each post.
❑ Tell your audience what to do by including a clear call-to-action in your posts.
❑ Experiment. Some of our most engaging posts were unexpected.
REMEMBER TO: