Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2Anjuli Gopalakrishna
Are you struggling to grow engagement on a Facebook Group you started?
Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?
Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Social media campaign for non profit have a slightly different object with corporatiom. This presentation, will give you guide from define your objective and some interesting case study social media for non profiit.
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
Facebook Page Insights - Glossary Terms / Glossário de TermosPaulo Os Vilarinho
This glossary provides definitions for the metrics
contained in Page Insights. It is organized by tab, and
ends with an explanation of the export terms.
Esse glossário contem o significado das métricas dos relatórios de nível de página do Facebook.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Social media campaign for non profit have a slightly different object with corporatiom. This presentation, will give you guide from define your objective and some interesting case study social media for non profiit.
This is my part in a panel-type presentation at Internet Librarian in October 2013. Topics covered included licensing issues, mobile apps for iOS and Android, and an affordable payment system and a great open source Internet filter and Intrusion Prevention System.
Social networks are about conversations. Effective social marketing is about having those conversations with the right people. At this session UNBOUND Technologies Chase McMichael and Room 214’s James Clark will demonstrate a case history of the Travel Channel to show how they used Social Network Intelligence to identify, target, and analyze customers across the social graph and then tapped into their passion points. Hear how to create and nurture highly targeted marketing conversations that impact not just individuals, but influence entire online communities.
A Simple Guide for Non Profits Getting Started on FacebookStrutta
In this simple guide for non-profits getting started on Facebook, you'll find the following:
How to audit your Facebook Page in 20 seconds
How to assess your current situation
How to set a solid Facebook marketing strategy and calendar
Which promotions to run for your objectives
Examples and case studies from savvy non profits
Tips and best practices for success
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
Define, Design, Measure: Ramping Up Your Facebook PageDebra Askanase
How Facebook looks at engagement through Edgerank, the latest research on how to design Facebook posts and actions for highest engagement, best practices for higher return on engagement, measuring ROE, and two case studies.
The Future of Social Media; Jumping Ahead of Your CompetitionShelly Cedarblade
Whether you work for a big business or small one, one thing is clear from the research; social media marketing is here to stay. It is simply not enough to have a presence on social media channels; you need to deliver relevant content to your fans that engages them, encourages them to connect with you, and ultimately take action.
You will learn:
• Which social channels marketers should focus on in the future?
• New social media content features
• Which social media strategies are most effective?
• The best ways to engage your audience with social media
• How to measure the return on your social media investment
• The best social management tools
• How much time you should invest with social media activities
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Room 214 and LOHAS partnered to put on a social media workshop. This presentation by Room 214 co-founder James Clark outlines the fundamental steps to understanding trends in social media and helps guide readers to better learn the digital language.
LOHAS and Room 214 recently partnered together to put on an intensive social media workshop. This deck on YouTube is what was presented at the event. It includes information on why use YouTube and how to take advantage of it in addition to channel optimization, analytics, creator playbook, creator hub and academy, trends, advertising, and additional resources.
Marketing Automation: The Future of Sales & MarketingRoom 214
Although marketing automation has been around for 6+ years, many companies (B2B AND B2C) are just now in the consideration phase.
This presentation offers an explanation of marketing automation in the context of modern digital marketing models (Paid, Owned, Earned in addition to the Digital Path to Success Model).
We look at the relevant history leading up to marketing automation ("the missing platform"), in addition to how it works, it's core elements and some top-line stats regarding the reasons companies choose to use it.
In this presentation on Facebook Timeline, we cover all of the management features, and design features which can help you build a real personality for your brand with Facebook Timeline.
This presentation was delivered by Jason Cormier at the Online Marketing Summit in February, 2011. It covers key statistics, actions and benefits associated with custom Facebook Applications.
Sample applications include work developed for Vail Resorts, Sanrio (Hello Kitty), SmartyPig, Crockpot and WOMMA. The presentation also touches on strategic insights around Facebook advertising, game mechanics and social intelligence. specific
A slightly updated version of the Facebook Marketing webinar given to AMA, WOMMA and BMG in the summer of 2010.
Includes best practices for Facebook community management, Facebook advertising, and use (samples) of custom Facebook applications comped or developed by Room 214 under the 214 Apps brand.
Travel Channel Case Study: The Trifecta of Building Online Communities with Influencer ID, Social Community Engagement and Launching Viral Applications. Presented by James Clark, co-founder of Room 214
Social Media: The Good, The Bad, The CluelessRoom 214
Social Media: The Good, The Bad, The Clueless - Avoiding the 7 Deadly Sins of Social Media. James Clark, co-founder Room 214 presentation to Colorado Ski Country
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
7. Facebook Tabs
Facebook custom tabs are a
great way to tell the story behind
your organization, add
functionality to your page, and an
opportunity to encourage new
visitors to become fans.
| Facebook Landing Pages
8. Best Practices
• Provide a strong incentive to like
your page (free downloads,
exclusive content)
• Like-Gating: A practice of
restricting access to content and
other page functions if a visitor is
not a fan of the page
| Facebook Landing Pages
9. Things to Remember 1.
Remember to change the back end
settings of your Facebook page to 2.
drive non-fans to your landing
page.
3.
Note: You can only set a Facebook
tab as a landing page for non-fans.
Drive traffic to your current tabs:
Link back to your tab within
Facebook status updates. This is
the best way to get current fans to
visit one of your tabs.
| Facebook Landing Pages
10. Landing Page Tools
There are several free and
affordable tools which will help you
build a simple custom Facebook
landing pages.
Drag and Drop Builders:
Lujure
Customizer
Pre-Built Tabs:
Involver
Wildfire
| Facebook Landing Pages
11. iEmpathize
Room 214 created a custom
Facebook tab for local nonprofit,
iEmpathize.
Key Elements:
• Non-fan like banner
• Ways to share with friends
• Video and interactive sections
| Facebook Landing Pages
14. Life of a Status Update
Facebook’s edge rank algorithm
determines which fans and non-
fans see stories from your page.
What does it mean?
You need engagement! The more
comments, likes, and posts from
your fans, the more people will see
your updates.
| Engage Your Fans
15. Status Update Stats
Posts 80 characters or less in length have
Status updates and page posts are
the number one way people interact 27% higher engagement rates.
with brands and organizations on
Facebook.
Posts which end with a simple question
receive 15% higher engagement.
Pages that post outside of business hours
have 20% higher engagement.
“Soft sell” words are more effective than hard
sell words (ex. “win” vs. “promotion”)..
| Engage Your Fans | Source: BuddyMedia.com
16. Status Update Tips Post Often: Pages that post 2-3 times daily have
more fans and interactions than pages who post only
There are a few general guidelines a few times weekly.
you can follow as you write your
page updates, which can help you Don’t Over-Post: Time your updates to be at least
keep your fans engaged. 3-4 hours apart so as not to overwhelm your fans.
Be Timely: Updates that refer to holidays and current
events are more likely to gain interactions.
Ask Questions: Ask your fans questions to get them
talking.
Give Fans a Call to Action: Give your fans specific
directions on how to respond to your post (example:
“Do you enjoy cake? If yes, click like!”).
Go Beyond Text: There are several of ways to
enagage your fans. Post photos, albums, links, videos
and event invites.
| Engage Your Fans
17. Respond to Everything
When someone posts on your
page, they want to know there is a
human on the other end of the
conversation. Respond to every
comment and question and your
fans will be more likely to enagage.
Comment Tagging:
• Within a comment stream, type
“@” and a commenter’s name. It
will allow you to tag specific fans
in your response. It also notifies
the commenter that you have
tagged them in a comment
| Engage Your Fans
18. Contests
Run a simple trivia or photo contest
to get your fans excited about your
page.
Beware:
Facebook doesn’t like to see pages
giving away prizes in order to have
people click like, or comment.
| Engage Your Fans
19. Management Tools
Community management tools can
make the life of a community
manager much easier. You can
schedule posts for times when you
are out of the office, manage
multiple accounts from the same
interface, and set up monitoring
searches.
These are our favorites:
• Hootsuite
• Tweetdeck
| Engage Your Fans
21. Offline
If you are ready to dive in with
social media, you should be ready
to integrate it into all of your efforts.
Promote Everywhere:
• On-location promotions (show us
your like receive a free gift)
• Signage at events and locations
• Social links on business cards
- Use Facebook places and events
checkins
| Grow Your Community
22. Online
If you are ready to dive in with
social media, you should be ready
to integrate it into all of your efforts.
Every Brand Touchpoint:
• Website Home Page
• Contact Forms
• Thank You Pages
• Blog
• Other social pages
• Newsletters
• Email signatures
• Event Invitations
| Grow Your Community
23. Within Facebook
Facebook allows you to login as
your page, and interact with other
popular Facebook pages.
Be active:
• Tag other pages in status updates
• Like similar pages
• Comment on other pages
| Grow Your Community
24. Paid
Facebook advertising can be an affordable and easy way to grow your page. You can target a specific
audience who is local, and interested in your organization.
Interested in Facebook ads?
Check out this best practices guide.
| Grow Your Community
26. Step 1: Goals
When it comes to measuring social
media efforts, always start with your
overall goal.
Sample Goals:
• Increase awareness
• Increase donations
• Grow email subscribers
| Analysis & Measurement
27. Sample Measurement System:
Step 2: Benchmarks 1. My goal is to increase
Numbers and charts are useless awareness of my organization.
without some sort of measuring
stick. Define a system that works
for you.
2. Within a set of 10 competitive
Facebook pages, I have a 17%
share of voice.
3. Facebook share of voice will be
my KPI, measured in page likes.
4. I will track & report on my
Facebook share of voice
monthly.
| Analysis & Measurement
28. Step 3: Define Metrics Goal: Increase sales
Once you know your overall goal,
and you have an acceptable Benchmark: 20 online sales per month
benchmark for measuring your Metric: Clicks to site from social media,
progress, it’s time to find the
metrics that will define your visits to sales form from social media
success.
| Analysis & Measurement
29. Step 4: Strategize!
Now that you know your top
performance indicating metrics,
plan and strategize some social
media tactics which will help
improve your KPIs.
| Analysis & Measurement
30. Measurement Tools Facebook Insights: Track page enagagement,
There are a plethora of tools which fan growth, and people talking about your page
can help you track your social
media progress.
Google Analytics: Amazing set of free web
analytics tools which will track reffering sites like
Facebook and Twitter.
There is an amazing WIKI page of
measurement tools here.
Bit.ly: Shortens your URLs and tracks clicks on
links posted to your social communities
Radian 6: Measures online mentions, identifies
influencers, pos/neg sentiement, and much more.
Crimson Hexagon: Define specific types of online
conversation and track changes over time.
| Analysis & Measurement