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Dr. Lynn Meade 
Advanced Public Speaking 
University of Arkansas
I want you to learn to identify and avoid using speech fallacies so I 
created a series of training modules for you to work through. Each 
folder contains 3-4 fallacies, definitions, and examples. After working 
through the training Power Point, you should take the quiz. It is my 
goal that you will be a great fallacy detector after going through this 
training. So, let’s get started !
A fallacy is an error in reasoning. It is a weak argument. 
In specific terms, it is an argument in which the premises given for 
the conclusion do not provide the needed degree of support.
Fallacies keep us from having good discussions of the issues at hand. 
They distract us from the real issue. 
They “trick” us into faulty reasoning. 
They deceive us into bad conclusions.
One bad thing will 
result in many other 
bad things
This fallacy assumes that one bad thing will 
result in many other bad things. 
The speaker never proves a real 
connection to the 
next step.
Slippery Slope 
 Rebecca Kleefisch, Republican candidate for 
Lt. Governor in Wisconsin on gay marriage 
 "At what point are we going to OK marrying 
inanimate objects? Can I marry this table, or 
this, you know, clock? Can we marry dogs?"
"We have to stop the tuition increase! 
The next thing you know, they'll be 
charging $40,000 a semester!"
Front.moveon.org
Democratic leaders say their legislation will 
grow the economy. What it will do is grow the 
government, increase our taxes down the 
line, and saddle future generations with debt. 
Who amongst us would ask our children for a 
loan so we could spend money we do not 
have on things we do -- we do not need? 
Governor Jindal’s GOP response to Obama 
speech
 Ad hominem means “to the man” 
 Instead of attacking the argument, the 
speaker attacks the person.
1. Abusive—direct attack of a person 
2. Circumstantial—the person is “guilty by 
association” 
3. Tu quoque—(You too) --The person doesn’t 
“practice what they preach.” It is calling the 
person a hypocrite. 
4. Poisoning the well—Pre-emptive strike. Saying 
things to make others doubt a person’s 
credibility.
Instead of talking about the issue, “evolution”, the other 
duck comes back with a personal attack. 
That makes this an ad hominem abusive fallacy.
"You can't possibly accept the findings of that 
study on smoking--it was paid for by the 
tobacco industry."
"You can't possibly accept the findings of that 
study on smoking--it was paid for by the 
tobacco industry." 
Notice that the person is “guilty by 
association.” Instead of discussing the 
problems with the findings, the speaker only 
attack the circumstances surrounding the 
study.
 A little background on this first... 
 Sarah Palin, when running for the Vice 
President of the US, wanted to look like she 
was tough but also approachable so she said 
in a speech: 
 “What’s the difference between a hockey 
mom and a pit bull?” (Pause…) “Lipstick.”
"You can put lipstick on a pig. 
It's still a pig.“
"You can put lipstick on a pig. 
It's still a pig.“ 
Now Obama claims that this was not 
a reference to Palin but I think we all know better. 
This is a personal attack 
making it an Ad Hominem Abusive
"Our opponent though is someone who sees 
America, it seems, as being so imperfect that 
he's palling around with terrorists who would 
target their own country.“
"Our opponent though is someone who sees 
America, it seems, as being so imperfect that 
he's palling around with terrorists who would 
target their own country.“ 
She is attacking the relationship he has with 
terrorists. She is saying he’s “guilty by 
association” making this an 
Ad Hominem Circumstantial
Obama says: “Governor Romney's says he's 
got a five-point plan? Governor Romney 
doesn't have a five-point plan. 
He has a one-point plan. 
And that plan is to make sure that folks at the 
top play by a different set of rules. That's been 
his philosophy in the private sector, that's been 
his philosophy as governor, that's been his 
philosophy as a presidential candidate.”
Obama says: “Governor Romney's says he's got a five-point 
plan? Governor Romney doesn't have a five-point plan. 
He has a one-point plan. 
And that plan is to make sure that folks at the top play by a 
different set of rules. That's been his philosophy in the 
private sector, that's been his philosophy as governor, that's 
been his philosophy as a presidential candidate.” 
Notice that Obama is making fun of Romney’s plan calling it 
a “one-point plan” and he also accused Romney of looking 
out for the rich, “making sure that folks at the top play by a 
different set of rules.”
Al Gore lectures extensively on saving the planet 
and eliminating greenhouse gas. 
The USA Today editorial columnist writes: “Public 
records reveal that as Gore lectures Americans on 
excessive consumption, he and his wife Tipper live 
in two properties: a 10,000-square-foot, 20-room, 
eight-bathroom home in Nashville, and a 4,000- 
square-foot home in Arlington, Va. (He also has a 
third home in Carthage, Tenn.) For someone 
rallying the planet to pursue a path of extreme 
personal sacrifice, Gore requires little from 
himself.”
Al Gore lectures extensively on saving the planet and eliminating 
greenhouse gas. 
The USA Today editorial columnist writes: “Public records reveal that 
as Gore lectures Americans on excessive consumption, he and his 
wife Tipper live in two properties: a 10,000-square-foot, 20-room, 
eight-bathroom home in Nashville, and a 4,000-square-foot home in 
Arlington, Va. (He also has a third home in Carthage, Tenn.) For 
someone rallying the planet to pursue a path of extreme personal 
sacrifice, Gore requires little from himself.” 
Notice how this editor accuses Gore of not practicing what he 
preaches or being a hypocrite. It may be true that Gore is a hypocrite 
but that doesn’t mean that we still shouldn’t try to help the 
environment. The true argument get’s lost here.
 The name comes from the 
middle ages where the Jews 
were blamed for putting rotten 
meat in the wells thus 
everything coming out of the 
well was tainted. Accusers said 
that the Jews would poison the 
water causing the plague. 
 Similarly, if you “poison” the 
reputation of another then 
every word out of their mouth is 
suspect.
Before you listen to my opponent speak, may 
I remind you that he just supported the 
largest tax break to the rich in the history 
of America.
Before you listen to my opponent speak, may I 
remind you that he just supported the largest 
tax break to the rich in the history of America. 
Now that the reputation has been “poisoned,” 
the listeners are suspicious that all the policies 
and ideas of this person will support the rich.
Now, Governor Romney will say he's got an all-of-the- 
above plan, but basically his plan is to let the 
oil companies write the energy 
policies. So he's got the oil and gas part, but he 
doesn't have the clean energy part. 
Notice how Obama “poisons the well” so we think 
that Romney can’t be trusted. Obama tells us that 
the oil companies wrote Romney’s plan. This is 
also an ad hominem circumstantial because he 
attacks the relationship.
Now, Governor Romney will say he's got an all-of- 
the-above plan, but basically his plan is to let 
the oil companies write the energy 
policies. So he's got the oil and gas part, but he 
doesn't have the clean energy part.
In this fallacy, 
one draws 
conclusions 
from 
insufficient 
observations. 
http://jcroom1.blogspot.com/2012/06/hasty-generalization.html
I was almost hit by a car while crossing the 
street. The car had Texas plates. 
All Texas drivers are dangerous.
We just need to flush the toilet in Washington 
since all politicians are crooks.
We just need to flush the toilet in Washington 
since all politicians are crooks. 
There is faulty reasoning in assuming “all” of a group are 
something negative. 
All doctors are just in it for the money… 
All fraternity boys are alcoholics… 
All Mexicans… 
All college teachers… 
All women…
Last month my mailman 
was bitten by a Labrador Retriever. 
And last week I read in the paper that one 
attacked two children without provocation. 
So it should be obvious that Labs are vicious 
and should be banned from public areas.
Using fallacies are bad ways to make a point. 
Bad arguments cause people to be misled. It is 
true that sometimes they work, but at what 
cost? 
It is important for you to be able to detect 
fallacies so that you are not misled. Many of the 
fallacies occur in politics and you may vote for 
these people. Learning to identify fallacies 
helps you to cut through to the real issue.
 Review the Slippery slope, ad hominem, and 
hasty generalization fallacy. 
 Print the handout and Power point if needed. 
 Take the quiz.
http://www.patrickmckenna.com/radcontent/Uploads/BS-meter.jpg
You can print this Power Point 
to use as your notes 
And 
There is a handout with the definitions and 
examples on Blackboard. 
Reference page for the speeches, definitions, and examples is on the class handout

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Fallacy lecture slippery slope, ad hominem, hasty generalization

  • 1. Dr. Lynn Meade Advanced Public Speaking University of Arkansas
  • 2. I want you to learn to identify and avoid using speech fallacies so I created a series of training modules for you to work through. Each folder contains 3-4 fallacies, definitions, and examples. After working through the training Power Point, you should take the quiz. It is my goal that you will be a great fallacy detector after going through this training. So, let’s get started !
  • 3. A fallacy is an error in reasoning. It is a weak argument. In specific terms, it is an argument in which the premises given for the conclusion do not provide the needed degree of support.
  • 4. Fallacies keep us from having good discussions of the issues at hand. They distract us from the real issue. They “trick” us into faulty reasoning. They deceive us into bad conclusions.
  • 5. One bad thing will result in many other bad things
  • 6. This fallacy assumes that one bad thing will result in many other bad things. The speaker never proves a real connection to the next step.
  • 7. Slippery Slope  Rebecca Kleefisch, Republican candidate for Lt. Governor in Wisconsin on gay marriage  "At what point are we going to OK marrying inanimate objects? Can I marry this table, or this, you know, clock? Can we marry dogs?"
  • 8. "We have to stop the tuition increase! The next thing you know, they'll be charging $40,000 a semester!"
  • 10. Democratic leaders say their legislation will grow the economy. What it will do is grow the government, increase our taxes down the line, and saddle future generations with debt. Who amongst us would ask our children for a loan so we could spend money we do not have on things we do -- we do not need? Governor Jindal’s GOP response to Obama speech
  • 11.  Ad hominem means “to the man”  Instead of attacking the argument, the speaker attacks the person.
  • 12. 1. Abusive—direct attack of a person 2. Circumstantial—the person is “guilty by association” 3. Tu quoque—(You too) --The person doesn’t “practice what they preach.” It is calling the person a hypocrite. 4. Poisoning the well—Pre-emptive strike. Saying things to make others doubt a person’s credibility.
  • 13.
  • 14. Instead of talking about the issue, “evolution”, the other duck comes back with a personal attack. That makes this an ad hominem abusive fallacy.
  • 15. "You can't possibly accept the findings of that study on smoking--it was paid for by the tobacco industry."
  • 16. "You can't possibly accept the findings of that study on smoking--it was paid for by the tobacco industry." Notice that the person is “guilty by association.” Instead of discussing the problems with the findings, the speaker only attack the circumstances surrounding the study.
  • 17.  A little background on this first...  Sarah Palin, when running for the Vice President of the US, wanted to look like she was tough but also approachable so she said in a speech:  “What’s the difference between a hockey mom and a pit bull?” (Pause…) “Lipstick.”
  • 18. "You can put lipstick on a pig. It's still a pig.“
  • 19. "You can put lipstick on a pig. It's still a pig.“ Now Obama claims that this was not a reference to Palin but I think we all know better. This is a personal attack making it an Ad Hominem Abusive
  • 20. "Our opponent though is someone who sees America, it seems, as being so imperfect that he's palling around with terrorists who would target their own country.“
  • 21. "Our opponent though is someone who sees America, it seems, as being so imperfect that he's palling around with terrorists who would target their own country.“ She is attacking the relationship he has with terrorists. She is saying he’s “guilty by association” making this an Ad Hominem Circumstantial
  • 22. Obama says: “Governor Romney's says he's got a five-point plan? Governor Romney doesn't have a five-point plan. He has a one-point plan. And that plan is to make sure that folks at the top play by a different set of rules. That's been his philosophy in the private sector, that's been his philosophy as governor, that's been his philosophy as a presidential candidate.”
  • 23. Obama says: “Governor Romney's says he's got a five-point plan? Governor Romney doesn't have a five-point plan. He has a one-point plan. And that plan is to make sure that folks at the top play by a different set of rules. That's been his philosophy in the private sector, that's been his philosophy as governor, that's been his philosophy as a presidential candidate.” Notice that Obama is making fun of Romney’s plan calling it a “one-point plan” and he also accused Romney of looking out for the rich, “making sure that folks at the top play by a different set of rules.”
  • 24. Al Gore lectures extensively on saving the planet and eliminating greenhouse gas. The USA Today editorial columnist writes: “Public records reveal that as Gore lectures Americans on excessive consumption, he and his wife Tipper live in two properties: a 10,000-square-foot, 20-room, eight-bathroom home in Nashville, and a 4,000- square-foot home in Arlington, Va. (He also has a third home in Carthage, Tenn.) For someone rallying the planet to pursue a path of extreme personal sacrifice, Gore requires little from himself.”
  • 25. Al Gore lectures extensively on saving the planet and eliminating greenhouse gas. The USA Today editorial columnist writes: “Public records reveal that as Gore lectures Americans on excessive consumption, he and his wife Tipper live in two properties: a 10,000-square-foot, 20-room, eight-bathroom home in Nashville, and a 4,000-square-foot home in Arlington, Va. (He also has a third home in Carthage, Tenn.) For someone rallying the planet to pursue a path of extreme personal sacrifice, Gore requires little from himself.” Notice how this editor accuses Gore of not practicing what he preaches or being a hypocrite. It may be true that Gore is a hypocrite but that doesn’t mean that we still shouldn’t try to help the environment. The true argument get’s lost here.
  • 26.  The name comes from the middle ages where the Jews were blamed for putting rotten meat in the wells thus everything coming out of the well was tainted. Accusers said that the Jews would poison the water causing the plague.  Similarly, if you “poison” the reputation of another then every word out of their mouth is suspect.
  • 27.
  • 28. Before you listen to my opponent speak, may I remind you that he just supported the largest tax break to the rich in the history of America.
  • 29. Before you listen to my opponent speak, may I remind you that he just supported the largest tax break to the rich in the history of America. Now that the reputation has been “poisoned,” the listeners are suspicious that all the policies and ideas of this person will support the rich.
  • 30. Now, Governor Romney will say he's got an all-of-the- above plan, but basically his plan is to let the oil companies write the energy policies. So he's got the oil and gas part, but he doesn't have the clean energy part. Notice how Obama “poisons the well” so we think that Romney can’t be trusted. Obama tells us that the oil companies wrote Romney’s plan. This is also an ad hominem circumstantial because he attacks the relationship.
  • 31. Now, Governor Romney will say he's got an all-of- the-above plan, but basically his plan is to let the oil companies write the energy policies. So he's got the oil and gas part, but he doesn't have the clean energy part.
  • 32. In this fallacy, one draws conclusions from insufficient observations. http://jcroom1.blogspot.com/2012/06/hasty-generalization.html
  • 33. I was almost hit by a car while crossing the street. The car had Texas plates. All Texas drivers are dangerous.
  • 34. We just need to flush the toilet in Washington since all politicians are crooks.
  • 35. We just need to flush the toilet in Washington since all politicians are crooks. There is faulty reasoning in assuming “all” of a group are something negative. All doctors are just in it for the money… All fraternity boys are alcoholics… All Mexicans… All college teachers… All women…
  • 36. Last month my mailman was bitten by a Labrador Retriever. And last week I read in the paper that one attacked two children without provocation. So it should be obvious that Labs are vicious and should be banned from public areas.
  • 37. Using fallacies are bad ways to make a point. Bad arguments cause people to be misled. It is true that sometimes they work, but at what cost? It is important for you to be able to detect fallacies so that you are not misled. Many of the fallacies occur in politics and you may vote for these people. Learning to identify fallacies helps you to cut through to the real issue.
  • 38.  Review the Slippery slope, ad hominem, and hasty generalization fallacy.  Print the handout and Power point if needed.  Take the quiz.
  • 40. You can print this Power Point to use as your notes And There is a handout with the definitions and examples on Blackboard. Reference page for the speeches, definitions, and examples is on the class handout