Facebook 101: Using Facebook To Promote Your Business

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The document provides an overview of using Facebook to promote a business. It discusses the benefits of social media and Facebook for businesses, including building relationships, increasing awareness and traffic. It reviews Facebook stats and functionality, including pages, posts, photos and events. Tips for engagement include using photos, contests, questions and frequent posting to interact with fans.

Technology Business

Photo: Charlottes Photo Gallery on Flickr
Facebook 101
Using Facebook to
Promote Your Business
Red River Valley Tourism Association
August 7, 2013

Get these slides here:
http://sarahtpage.com/RRVTA/

Agenda
Social media review
Facebook 101
Live Demos & Set Up
Engagement Tips
Q&A

Photo: erinjpattison
Social media is
FREE!

First steps
• Find your audience
• Know what’s being said
• Extend a virtual hand
• Get your community to be virtual ambassadors
• Have fun, in a professional manner of speaking
Source: DCI

What Is Facebook?
• Social networking service that allows users to
connect to friends and businesses
• Share content, links, photos, and videos
• Comment on others’ activity
• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.

Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a mobile
device
• Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Source: IDC; expandedramblings.com

Facebook Benefits to Biz
• Low cost
• Engage with fans of your business page
• Fans receive your updates and can upload
comments, photos, and video
• When fans engage you on your page, their
activity shows up in the News Feeds of their
friends
– This can prompt others to check out your page and
your business!

Facebook Benefits to Biz
• Can incorporate content from other social media
platforms
– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps
(Foursquare), etc.
• Targeted advertising opportunities (cheap too!)

Admin Panel
Messages
Post
Performance
Insights

Manage Page
Settings
Grow Your
Fan-base
Find Helpful
Resources
Admin Panel

Facebook Page Use
1. Page layout and elements
2. Write a status update
3. Add photos, links, and videos to status updates
4. Uploading photos and creating albums
5. Create events

1. Use photos
2. Run a contest
3. Have fun
4. Ask questions
5. Post often
6. Love your fans
Facebook Engagement Tips

Facebook Engagement Tips
2. Run a contest

Facebook Engagement Tips
4. Ask questions

Facebook Engagement Tips
6. Love your fans

Can I Help?
Call Me!
Photo: .Spartography on Flickr

Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Instagram.com/stpconsulting

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Facebook 101: Using Facebook To Promote Your Business

1. Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013

3. Get these slides here: http://sarahtpage.com/RRVTA/

4. Agenda Social media review Facebook 101 Live Demos & Set Up Engagement Tips Q&A

5. Social Media Review

6. Photo: erinjpattison Social media is FREE!

7. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros

8. Is Social Media Right for You? • Is social media … • Providing value to your organization and your members/customers? • Bringing benefit via brand awareness, membership, loyalty, sales, etc.? • Helping to grow membership base? • Justifying the investment? Source: pammarketingnut.com

9. First steps • Find your audience • Know what’s being said • Extend a virtual hand • Get your community to be virtual ambassadors • Have fun, in a professional manner of speaking Source: DCI

10. Facebook 101

11. What Is Facebook? • Social networking service that allows users to connect to friends and businesses • Share content, links, photos, and videos • Comment on others’ activity • Remember: Personal profiles are for people, not businesses. Develop a fan page instead.

12. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com

13. Facebook Benefits to Biz • Low cost • Engage with fans of your business page • Fans receive your updates and can upload comments, photos, and video • When fans engage you on your page, their activity shows up in the News Feeds of their friends – This can prompt others to check out your page and your business!

14. Facebook Benefits to Biz • Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, photos from Instagram, videos from YouTube, location-based apps (Foursquare), etc. • Targeted advertising opportunities (cheap too!)

15. Cover Photo Profile Photo Views and Apps Like Button Contact Info / Bio

16. Composer Pinned Post Page Features

17. Highlighted Post Page Features

18. Admin Panel Messages Post Performance Insights

19. Manage Page Settings Grow Your Fan-base Find Helpful Resources Admin Panel

20. Understanding Insights

21. Understanding Insights

22. Understanding Insights

23. Understanding Insights

24. Facebook Page Use

25. Facebook Page Use 1. Page layout and elements 2. Write a status update 3. Add photos, links, and videos to status updates 4. Uploading photos and creating albums 5. Create events

26. Facebook Live Demo and Q&A

27. Engagement Tips

28. 1. Use photos 2. Run a contest 3. Have fun 4. Ask questions 5. Post often 6. Love your fans Facebook Engagement Tips

29. Facebook Engagement Tips 1. Use photos

30. Facebook Engagement Tips 2. Run a contest

31. Facebook Engagement Tips 3. Have fun

32. Facebook Engagement Tips 4. Ask questions

33. Facebook Engagement Tips 5. Post often

34. Facebook Engagement Tips 6. Love your fans

35. Can I Help? Call Me! Photo: .Spartography on Flickr

36. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting

Editor's Notes

Can help reach a different demographic – one that doesn’t respond to traditional advertising (no newspapers – can get news on your phone)SEO = getting found onlineViral = now people will tell friends in a more public way
120 sharesPage likes increase 32.5% in two weeks

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