Beginner facebook jaffrey chamber of commerce nov 2015
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This document is a presentation on beginner Facebook for businesses. It discusses setting up a Facebook business page, building a fan base through posting engaging content regularly like photos and videos. It recommends posting once per day, at late afternoon on weekdays to engage customers. The goal is to get people to like the business page and increase engagement through responding to comments to build relationships. It also assigns the task of getting more than 30 page likes and liking the presenter's Facebook page.
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Beginner facebook jaffrey chamber of commerce nov 2015
- 1. HalvorsonNewMedia.com 1 Beginner Facebook https://www.youtube.com/watch?v=YV-3ZgLRnAc Presented by Christine Halvorson Halvorson New Media
- 2. HalvorsonNewMedia.com 2 What you’ll learn tonight A little bit of social media theory & stats Reasons You Must Use Facebook Building a Business Page Building a fan base Some Best practices
- 3. Disclaimer Whatever I say today will be outdated by the time you go out the door. (continuing ed is key in this business)
- 5. 5 In the old days… (in 2003)
- 15. HalvorsonNewMedia.com 15 No, not cat videos
- 16. It’s not about technology… What IS it about?
- 17. HalvorsonNewMedia.com 17 In business, as in life, you can’t build relationships until people know you
- 20. The job of every piece of communication is to introduce your business to people who do not know it & to reinforce positive impressions among those who do.
- 21. HalvorsonNewMedia.com 22 Jan 2015 http://www.pewinternet.org/2012/09/15/senior-citizens-and-digital-technology/ 0 23 45 68 90 113 Age 18 to 29 Age 30 to 49 Age 50 to 64 Age 65+ Percent who use Facebook by Age Just recently passed the 50 percent mark
- 23. We like what our friends like 26 We like what our friends like
- 24. HalvorsonNewMedia.com 27 68% of people will buy a product because of a Facebook referral http://dld.bz/amrP 33
- 25. HalvorsonNewMedia.com 28 Your goal? Get people to LIKEyour Page. This is the equivalent of SUBSCRIBING to your newsletter, etc.
- 26. HalvorsonNewMedia.com 29 What is a “like” worth? $174 in returned business to your company
- 27. HalvorsonNewMedia.com 30 Starting your Facebook Business Page
- 29. HalvorsonNewMedia.com 33 Before you begin Have a strategy (handout which I will email to you)
- 30. HalvorsonNewMedia.com 35 On with the show!
- 32. HalvorsonNewMedia.com 37 This is YOUR newsfeed Everyone’s is different depending on their friends & the businesses they’ve “liked” To infinity…and beyond NEWSFEED
- 34. HalvorsonNewMedia.com 39 Facebook ads we’ll talk about next week
- 35. HalvorsonNewMedia.com 41 Your goal as a business OR org Business Business Friend
- 36. HalvorsonNewMedia.com 42 Personal Profiles are different than Business Pages PAGE
- 37. 43 We “like” a business & “friend” a person But to be a business, you must be a person first
- 40. Business PAGE Facebook help: http://www.facebook.com/help/?faq=104002523024878#How- can-I-create-a-Page?
- 43. HalvorsonNewMedia.com 49Most should choose this option Step 1: Choose Type of Business
- 44. HalvorsonNewMedia.com 50 Step 2: Choose a sub-catagory
- 45. HalvorsonNewMedia.com 51 3. Upload a business logo or a photo of you
- 47. HalvorsonNewMedia.com 53 4. Add a short description of your business or use your tagline 5. Add your website or other…
- 48. HalvorsonNewMedia.com 55 6. Fill in “About” 7. Name your page (a unique Facebook web address) You get 1 chance to change this
- 49. HalvorsonNewMedia.com 56 As creator of Page, you get a chance to invite your PERSONAL friends to come LIKE (follow, fan, subscribe to…) the Page…
- 51. HalvorsonNewMedia.com 58 Everyone has opportunity to invite friends to any Page
- 52. HalvorsonNewMedia.com 60 Using the Timeline design (layout) strategically TIMELINE
- 54. HalvorsonNewMedia.com 62 Use the landscape wisely Cover photo is 70 percent of the “real estate” – the visible area – on that page
- 59. HalvorsonNewMedia.com 68 MMMore about photo and editing tricks in ADVANCED FACEBOOK Dec. 2
- 60. Job #1: Building a fan base [Number of “Likers”] HalvorsonNewMedia.com 60
- 61. 61 Tactics for gaining Fans Your goal: Get readers to “LIKE,” COMMENT ON, OR SHARE YOUR POSTS…>
- 62. This is called “Engagement” And Facebook s engagement ALGORITHM
- 63. How to ask your friends Visit your Business Page as Yourself (if you have Facebook friends)
- 65. HalvorsonNewMedia.com 65 But even more important….
- 66. Post good content regularly
- 67. LKarno.com 67 Fans require care & attention So, what is GOOD content?
- 68. Educate Entertain Engage Enrich +, with luck… Go viral Go viral….(shared, commented, liked) Good content should…
- 69. HalvorsonNewMedia.com 69 Take every opportunity to engage Respond when others do Answer their questions Acknowledge their contribution Strive for two-way communications
- 70. LKarno.com 70 Here’s the key to successful posts…
- 74. Types of posts… Text only Text with a link to something else Text with a photo Text with a link and a photo Text with a video
- 77. How to add photos?
- 78. Calls up photos from your hard drive
- 79. 79
- 80. VIDEOS WORK THE SAME WAY, but takes longer Two ways to do it… find them on your hard drive or load a LINK from your YouTube Channel.
- 81. Uploaded video? Shot video?
- 82. HalvorsonNewMedia.com 82 When to post? How often?
- 83. HalvorsonNewMedia.com 83 Rule of Thumb The less people want to be at work, the more likely they are to cruise social media sites and see your content
- 84. HalvorsonNewMedia.com 84 Post in late afternoon Avoid weekends (unless you’re a weekend-dependent business like a ski area)
- 85. 85 As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
- 86. 86 My advice Strive for once per day Minus weekends However…
- 87. 87 See how YOUR SPECIFIC AUDIENCE BEHAVES (a skill you can learn in Part II)
- 88. And now, 2 assignments…
- 89. Do everything in your power to get more than 30 LIKERS on your Page
- 90. Find my Page and LIKE IT!