Presentation given during a workshop on social media for the Pedernales Electric Cooperative's Community and Economic Development staff.

1. Social Media Crash Course
March 30, 2015

3. Get these slides here::
http://sarahtpage.com/PECSocialMediaCrashCourse/

4. Facebook

5. Facebook Stats
• Almost 1.4 billion active users
• Average user is connected to 70 pages
• Smartphone mobile users check Facebook an
average of 14 times a day
• Over 1.9 billion users access Facebook from a
mobile device
Source: IDC; expandedramblings.com

6. • Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com

7. Cover
Photo
Profile
Photo
Like Button

9. Composer
Pinned
Post
Page Features

10. Grow Your
Fanbase

11. Find Helpful
Resources

12. NEW! Facebook Call to Action Button

13. • Available call to action text includes:
– Book Now
– Contact Us
– Use App
– Play Game
– Shop Now
– Sign Up
– Watch Video
NEW! Facebook Call to Action Button

14. NEW! Facebook Call to Action Button

16. Understanding Insights

17. Understanding Insights

18. Understanding Insights

19. Understanding Insights

20. Understanding Insights

21. Is Facebook
Right for
You?
• 71% of Internet users are
on Facebook
• 77% of women use
Facebook vs 66% of men
• Age
• Ages 18-29 = 87%
• Ages 30-49 = 73%
• Ages 50-64 = 63%
• Ages 65+ = 56%*
• Race/Ethnicity
• White = 71%
• Black = 67%
• Hispanic = 73%
• Geography
• Urban = 71%
• Suburban = 72%
• Rural = 69%
Source: Pew Research Center

22. Twitter

23. What Is Twitter?
• Free social networking and micro-blogging site
that allows users to send and read messages
known as “tweets”
• Tweets can have no more than 140 characters
& are delivered to the author’s subscribers,
known as “followers”

24. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com

25. Twitter Benefits for Biz
• Low cost
• Speed of feedback
• Potential reach of message
• Customer engagement/service
• Track what people are saying about your
business
• Create buzz around upcoming events
• Promote your business and other content you
create

26. Profile Photo
or Avatar
User name
or handle
Bio and
website URL
Recent
tweets

27. Profile Photo
or Avatar
User name
or handle
Hashtag
Mention
Anatomy of a Tweet
Shortened
URL
Retweet

28. Follow People
• Your customers
• Your business partners,
suppliers, contractors and
vendors
• Your competitors or peers
• Trade or professional
organizations for your industry
• Businesses in your
neighborhood
• Businesses run by people you
know (your professional
network)Source: http://socialmediaexaminer.com

29. Start Talking
• Types of Twitter Messages
Tweet = message you send out to everyone who
follows you
@Reply = message you send out as a reply to one
you received
Mention = message you send out that mentions
another Twitter username
Direct Message (DM) = message you send privately
to another Twitter user
Retweet (RT) = message created and sent by
someone else that you share with the people who
follow you
Source: http://socialmediaexaminer.com

30. Share Photos

31. Organize People You
Follow Into Lists
Source: http://socialmediaexaminer.com

32. Use #Hashtags
Use hashtags in your
marketing to help
people find your
business and the
conversations around it.
#
Source: http://socialmediaexaminer.com

33. Find Local Customers
http://twitter.com/search-advanced
Source: http://socialmediaexaminer.com
Burnet tx

34. http://business.twitter.com

35. Is Twitter
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 23% of Internet users
are on Twitter
• 21% of women use
Twitter vs 24% of men
• Age
• Ages 18-29 = 37%
• Ages 30-49 = 25%
• Ages 50-64 = 12%
• Ages 65+ = 10%*
• Race/Ethnicity
• White = 21%*
• Black = 27%
• Hispanic = 25%
• Geography
• Urban = 25%*
• Suburban = 23%
• Rural = 17%

36. Instagram

37. More than 70 million
photos are uploaded
every day
Over 30+ billion
photos shared
300 million monthly
active users
2.5 billion likes daily
1000 comments per
second
Engagement is 15x
that of Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr

38. Apply Instagram Filters

39. From this … … to this!

42. Instagram Content - Photos

43. Instagram Content - Videos

44. Tips for Better
Instagram Photography

45. Shoot in the Golden Hour

46. Get Closer

47. Change Your Perspective

48. Use Text Overlays

49. Use the Rule of Thirds

50. Use Leading Lines

51. Try Interesting Angles

52. Using Instagram
Like a Boss!

55. Find and Follow
Targeted Accounts

56. Cultivate a Following
Connect your Facebook and Twitter accounts
Use relevant and popular hashtags
Engage by following others and liking their
photos
Follow your followers back
Source: http://socialmediaexaminer.com

57. Who To Follow: An Exercize
Local partner organizations
Culinary district restaurants
and businesses
Local Instagram influencers
Regional Instagram influencers
Regional partner organizations
Then who???

58. Find Photos and People

63. Add User-Generated Content

64. Try Photo Repost

67. Embed to the Web

68. Embedding Photos on the Web

72. Is Instagram
Right for
You?
Source: Pew Research Center;
mediabistro.com
• 26% of Internet users are
on Instagram
• 29% of women use
Instagram vs 22% of men
• Age
• Ages 18-29 = 53%*
• Ages 30-49 = 25%*
• Ages 50-64 = 11%*
• Ages 65+ = 6%*
• Race/Ethnicity
• White = 21%*
• Black = 38%
• Hispanic = 34%*
• Geography
• Urban = 28%
• Suburban = 26%*
• Rural = 19%*

73. Where To Find Content
and Save Time Doing It

74. 1. Curate

75. Keep current with blogs using Feedly

76. Develop a bookmarking system to
save and share content

77. Set up and use Google Alerts

78. Develop and use Twitter Lists

79. Start a Flickr Group and automate
your photo searches

81. If you agree to these rules, you can join the group
Only post pictures to this group for which you own
the original copyright or are in the public domain.
All pictures posted to this group may be used by
the Colorado River Trail in its various publications,
both print or online (including social media). We
will credit you as the photographer on any photo
that we use.
Only photos depicting the Colorado River Trail
region will be accepted. We reserve the right to
reject submissions to our Flickr group displaying
content we deem to be inappropriate or offensive
without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.

86. http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Automate your photo searches

87. 2. Let Others Do the
Work for You

91. Photo Repost

92. Feature Brand Advocates

95. 3. Use Hootsuite
or Tweetdeck

98. 4. Schedule posts
in advance

99. Scheduling on Facebook
1
2

100. Scheduling on Facebook
4
3

101. Scheduling on Facebook
5

102. Scheduling on HootSuite

103. Scheduling on HootSuite
1
2

104. Scheduling on HootSuite
3
4
5

105. Scheduling on HootSuite

106. Scheduling on HootSuite

107. Negative
Feedback

108. If possible, don’t delete it.
But … don’t ignore it either.

109. How To Deal with Negative Feedback
Source: http://socialmediatoday.com/rachel-
strella/441158/social-media-consumer-how-
handle-negative-feedback
Use it to engage
other customers

110. How To Deal with Negative Feedback
• If you’ve decided the feedback has truth
to it, do the following:
o Acknowledge the feedback
o Apologize – genuinely
o Take the conversation offline
o Offer a solution
Source: http://socialmediatoday.com/rachel-
strella/441158/social-media-consumer-how-
handle-negative-feedback

111. How To Deal with Negative Feedback
• If you’ve decided the feedback is only
partially true or it’s slightly misguided, do
the following:
o Acknowledge the error on your part and apologize
o Gently correct any misinformation
o Take the conversation offline
o Offer a solution
Source: http://socialmediatoday.com/rachel-
strella/441158/social-media-consumer-how-
handle-negative-feedback

112. How To Deal with Negative Feedback
• If you’ve decided the feedback couldn’t
be farther from the truth, do the
following:
o Acknowledge the comment and write a general
apology for any perceived dissatisfaction
o Take the conversation offline
o Get more details
Source: http://socialmediatoday.com/rachel-
strella/441158/social-media-consumer-how-
handle-negative-feedback

113. Thank You!
Questions?

114. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
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