You’ve got your marketing budget earmarked for the holiday rush. Now comes the tough part: deciding how to spend it.
It’s an ongoing problem for marketers. New marketing channels, social networks and ad types continue to pop up, and it is a marketer's job to be aware of where consumers are spending their time and money. The pressure is on for brand marketers to keep in pace with consumers.
In this webinar, Tim Bosch, Director of Media and Planning of Likeable Media, and Marcus Whitney, CTO and Co-founder of Moontoast, reveal insights on how to help you plan your holiday social advertising strategy for maximum impact.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Social media has been the catalyst for change in marketing strategies and objectives. And now with the introduction of Rich Media on Social, brands have changed the way they interact with their social audiences. Providing relevant content in new engaging ways allows brands to build brand awareness and loyalty while achieving Social ROI. Take a look at the infographic below to see where users are spending their time and how Social Rich Media is providing powerful results.
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Delivering a Winning Influencer Marketing PitchRustin Banks
“An influencer outreach program is quickly becoming indispensable to the modern digital marketing strategy. Influencers are more valuable to brands now than they’ve ever been for their ability to deliver on social chatter, earned media, and action.” –Tessa Wegert, ClickZ
Ways to explain why influencer marketing is valuable to brands.
Topics to address when pitching influencer marketing.
Tips for outlineing a well executed campaign.
Questions you have about influencer marketing.
Learn why including influencer marketing as part of your pitch to clients will separate you from the competition.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Social media has been the catalyst for change in marketing strategies and objectives. And now with the introduction of Rich Media on Social, brands have changed the way they interact with their social audiences. Providing relevant content in new engaging ways allows brands to build brand awareness and loyalty while achieving Social ROI. Take a look at the infographic below to see where users are spending their time and how Social Rich Media is providing powerful results.
Facebook Rich Media Announcement: What does it all mean?Closed
Moontoast's explains Facebook's July 2013 announcement about rich media. Discover how rich media works in Facebook, the impact of the coming changes and the new opportunities for social advertisers.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Conquering Sales With The New Wave of Mobile Brand AdvocatesClosed
It's time to stop thinking of your audience in one dimension. Among your current reach lies more than just customers — there are mobile brand advocates with the power to grow your brand faster than any email marketing campaign or ad word spend. Brand advocates spend 2 times more than average customers and recommend or share 2 to 4 times more than an average customer.
In this slide deck from a recent webinar, learn:
- How to target your brand advocates
- Best practices to building relationships with current and potential advocates
- Solutions to loyalty marketing challenges
- Steps to creating a successful brand advocacy strategy
5 Ways To Fix Your Broken Mobile AdvertisingClosed
Mobile usage continues to grow among consumers, and nearly 60% of smartphone owners don't go an hour without checking their phones. Marketers are using mobile advertising to tap into their target audiences, however there are significant challenges acting as roadblocks to mobile ad success.
Don’t let these challenges stand in your way of reaching real business objectives. Find out:
- The questions you should be asking before creating mobile ads
- The five components your mobile ads must include
- How to fix your mobile ads
- And more
Accelerate Native Advertising Using Rich Media On SocialClosed
Native advertising has proven to be an excellent tool for brands to drive marketing goals and results. Brands looking to build deep relationships with their audience can harness the power of native advertising through Social Rich Media. Results have proven that $1 spent on a Facebook ad garners 4,000 impressions, and Facebook ads lead for conversion rates at 1.08%. Rich media ads on social receive 4.6 clicks within the ad once it is expanded, 38% of which also result in a social share.
In this infographic, take a look at how Social Rich Media takes the capabilities of native ads and accelerates them in order to drive deeper engagement and more powerful business results.
J.KORNAS, List zastawny a sekurytyzacjajoanna_kornas
Joanna Kornas, List zastawny a sekurytyzacja, III Ogólnopolska Konferencja Naukowa - Prawo rynku finansowego jako odrębna gałąź prawa, Olsztyn, 24 października 2016 r., Uniwersytet Warmińsko-Mazurski w Olsztynie, Katedra Prawa Finansowego, Koło Naukowe Prawa Inwestycyjnego, http://wpia.uwm.edu.pl/konferencje/prawo-rynku-finansowego-jako-odrebna-galaz-prawa
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Behind the Scenes: How the Entertainment Industry is Tapping into SocialClosed
Social channels have quickly become an extension of a brand’s image, product and voice — and for good reason. Today’s digital audiences expect to engage with brands on a more personal level, and in the Entertainment Industry, that engagement is at all times, on all devices, and on all networks.
This presentation goes over how Entertainment brands are using social media in their marketing campaigns. Learn:
- How social is used to instill excitement in a fan base
- Ways to drive business results for film, TV, and gaming
- Methods for reaching your audience at moments that most influence their decisions
- Successful campaigns from some of the biggest entertainment brands
Leveraging Global Events to Reach Your Social AudienceClosed
As a brand marketer, how do you cut through the social noise in order to create better awareness, participation and conversation? Use global events, like the Super Bowl, the Olympics, and the World Cup, to boost your social marketing strategy.
J.KORNAS, Kapitały Tier I oraz Tier II jako składniki funduszy własnych bankó...joanna_kornas
Joanna Kornas, Kapitały Tier I oraz Tier II jako składniki funduszy własnych banków po wejściu w życie rozporządzenia CRR i implementacji do prawa polskiego dyrektywy CRD IV [w:] Zmiany na rynku finansowym w dobie kryzysu. Zagadnienia prawne, pod red. M.Lemmonier, Sz.Kisiel, M.Marianski, Olsztyn 2016
J.KORNAS, Zasada i obowiązki lojalności kontraktowej jako standard wykonania ...joanna_kornas
Joanna Kornas, Zasada i obowiązki lojalności kontraktowej jako standard wykonania zobowiązania (art. 354 kodeksu cywilnego) w orzecznictwie Sądu Najwyższego [w:] Ochrona strony słabszej stosunku prawnego. Księga jubileuszowa ofiarowana Profesorowi Adamowi Zielińskiemu, pod red. M.Boratyńskiej, Warszawa 2016
J.Kornas, Pojęcie i znaczenie prawa porównawczego (komparatystyki prawniczej)joanna_kornas
Joanna Kornas, Pojęcie i znaczenie prawa porównawczego (komparatystyki prawniczej), VII Kongresu Kół Naukowych
i Artystycznych Uniwersytetu Warszawskiego
Radzików, 10-12 grudnia 2010 r.
Black Hat Marketing Tricks Could Poison Your BrandClosed
Marketers are on a constant hunt to get their brand name and message spread to a greater audience, and sometimes those efforts turn unethical. Black hat marketing tactics, whether you know you are employing them or not, may seem like they’ll benefit your brand, but the long term negative effects are crushing.
This presentation goes through what you need to know about black hat marketing in order to protect your brand. Find out:
- Types of black hat marketing
- Policies against black hat marketing you need to be aware of
- Ways to avoid being banned from critical sites such as Google, Facebook and Twitter
How Auto Brands are Using Social to Maximize Marketing StrategiesClosed
With unprecedented social network ad targeting capabilities available to auto marketers, it's easier than ever to put content in front of in-market consumers. But how do you get the most out of that content and drive fans along the consumer journey?
In this presentation, discover the role of Native ads verses Social Rich Media, how to implement Social Rich Media with your existing marketing plan, and real results from other top automotive brands who have discovered the keys to succeeding in the social/mobile landscape.
BrightOn Travel - "Personalisation: Using social to sell more" by Bruce MartinCWT Digital
Bruce Martin, CEO of social media agency Ginger Juice, emphasised how important social is to every part of the customer journey experience from review and advocacy, to SEO and brand recognition. Bruce encourages interaction between the company and the brand on social channels – because interaction beats one-way broadcast signals and allows you to build a better relationship with customers and key influencers. Active social media presence on relevant platforms helps to increase your brand reach whilst significantly reducing marketing costs such as PPC and Google AdWords.
Social signals also give you a real-time insight into a customer’s context and needs. And what better way is there to gather demographic data! Harnessing the power of social data can result in better targeting and personalisation, clear source of social ROI, better use of marketing budget and greater loyalty and advocacy.
Bruce’s best practice tips were warmly received by the audience:
• Think Context Marketing, not Content Marketing
• Interaction beats one-way broadcast messaging
• Listen and react to your customers in a public setting
• Think Human to Human or ‘H2H’ – not B2C and B2B
• Be funny, helpful and an expert in your field
• Be brief, with simple call-to-actions
• Create ‘scroll-stoppers’ with pictures/graphics
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Social media for educational institutionsElise Jones
A presentation given to the BADA group about content strategy and using social media to communicate their business goals to different audiences and crafting experiences that link back to their brand positioning.
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Your Guide to Social Advertising for the Holiday Season
1. #SocialAds
Your Guide to Social Advertising
for the Holiday Season
Tweet this link to invite your friends!
http://bit.ly/AdsWebinar
2. #SocialAds
Marcus Whitney Tim Bosch
@MarcusWhitney
@Moontoast
Co-founder & CTO
@timmybosch
@LikeableMedia
Director of Media Planning
3. #SocialAds
What’s Inside?
• Meet Likeable
• Meet Moontoast
• Approaching Facebook Advertising
• Facebook Ads & the Holiday Season
• Q&A, Feedback, Grand Prize
4. #SocialAds
Have A Question?
• Tweet questions to @LikeableMedia,
@Moontoast or use the hashtag
#SocialAds
• Ask questions on Likeable’s Facebook
page at fb.com/LikeableMedia
• Use the chat bar in GoToWebinar to ask
questions!
9. #SocialAds
Who is Moontoast
2013 Facebook PMD Innovation Award Winner for
Social Rich Media
Strategic partner exclusively focused on Social
Interactive Advertising and recognized by AdWeek,
TechCrunch, Mashable, AllFacebook, and others
Responsive Ad Technology to provide the best user
experience
Ecosystem of Partners for email, data, targeting,
technology, commerce, & ad buying
Social Rich Media Expertise with big brands
Social Interactive Advertising Platform for the Enterprise
12. #SocialAds
What Sets Facebook Apart?
• 180 Million Monthly Users in the USA
• 136 Million Monthly Users on Mobile in the USA
• Mobile users spend 1 out of 5 minutes on Facebook
• Average time spent per Facebook visit is 20 Minutes
• Paid efforts to effectively reach and target these users has
improved dramatically in the past year
13. #SocialAds
What Sets Facebook Apart?
• Paid efforts to reach these users is becoming better and better
by the month
• Targeted Reach – constantly adding improved targeting
• Deep Engagement – better visual formats in the News Feed
(particularly on mobile) and ability to enter the News Feed of non-
fans has benefited advertisers
• Social Rich Media – Facebook has optimized for brands to use
Rich Media ad units in the News Feed across devices
14. #SocialAds
The 7 Step Approach
Marketing Objectives → Generate the right response
Targeting→ from the right people
Ad Placement→ by showing them
Creative→ the right message
Campaign Set-Up→ efficiently
Buying
Measuring→ with demonstrable results
16. #SocialAds
First Things First: What’s the Marketing Objective?
• Increase sales in store/online or acquire new customers in
store/online
• Launch new product/brand
• Increase product/brand awareness
• Drive loyalty
• Drive app installs
21. #SocialAds
Lookalike Audiences
• Find more people who look like your best
customers
• Further qualify the Lookalike audience by
layering additional targeting
(Demographics, location,
interests/lifestyle, 3rd party data)
22. #SocialAds
Segment Your List
• Target subsets of your custom audience. Examples:
• Prospects vs. Customers
• Key dates (renewals, birthdays, etc.)
• Create specific Lookalike Audience segments. Examples:
• People who bought your product in the last 3 months
• People who spent the most on your products last holiday season
• People who don’t ever open your newsletter
30. #SocialAds
Holidays and the Social Media Landscape
• In 2012, nearly 1 out of every 3 consumers (29%) used social
to inform a gift purchase leading up to the holidays
• Social media is the #3 resource for holiday gift research and
recommendations
• 62% of social shoppers make a holiday gift purchase as a direct
result of an interaction they had on a social network
32. #SocialAds
Page Post Link Ad Opportunity
• People click on images more than
anything else on Facebook
• Now instead of seeing a full-size
image when they click, consumers
are sent to your site
• However, many brands are still using
the old “work around” to drive web
traffic – posting a photo with a link
within the text prompt
33. #SocialAds
Measure True ROI with Conversion Tracking
• Create an offline pixel and start optimizing your ads for web
conversions
34. #SocialAds
Unpublished Page Posts
• Here’s a small list of reasons to be using Unpublished Page Posts
this season:
• To show special offers to specific Facebook Custom Audiences – can
be a powerful technique for driving sales during holidays
• To test different creative on a smaller scale before using the best
performing messaging as a fully promoted regular Page Post
• Drive engagement & conversions at scale without clogging your
current fan bases’ News Feeds
• To have the ability to post to mobile or desktop only
35. #SocialAds
Social Rich Media
• Explosive growth Social, Mobile, Video
• Value cost is advantageous in digital advertising versus TV at scale
• Interactive advertising supports the entire path-to-purchase to maximize
ROI
• Innovation with interactive
advertising is creating unique
opportunities in social to
leverage the news feed (e.g.
location-based services,
OpenGraph stories)
36. #SocialAds
Social Rich Media Ads Target Audiences Along Consumer Journey
Awareness
Lead
Generation
Preference Shopping Experience Endorsement
• Interactive and transactional rich media experiences which engage social
consumers throughout the entire path-to-purchase journey within the social
context.
37. #SocialAds
• Align user functionality and calls to action with
business KPI’s
• Optimized for mobile devices, social channels
and are embeddable
• Can be promoted via media buy
Interactive Rich Media Ad Units – Responsive
Interactive Rich Media Ads
Interactive ads can be distributed at
scale on major social channels like
Facebook and Twitter, across multiple
device types responsively.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Our innovative technology platform has delivered first-to-market interactive ads for brands such as Lexus, Nike, Toyota, Samsung, etc….
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
Social Interactive Advertising Platform for the Enterprise - We believe that ads need to be branded, creative social experiences that deliver rich engagement for the top brands and agencies.
With our Social Interactive Advertising Platform, a top brand can create an ad once and deliver it across all devices and social networks from a single ad creation, and then measure and optimize the results of the interactive ad.