Every social media platform has its own language, characteristics and idiosyncrasies and it is necessary to have a basic understanding of the tools before you jump in. From Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, and more, learn the mechanics of each platform, how to decide what platforms are worthwhile for a business, and how to maximize your time while using them. You leave with a deeper understanding of what each social platform offers and whether it would be beneficial for you to spend time swimming in that community.
Karen Weikert and Gwen Woltz are the co-founders of Wahine Media, a local social media agency. As social media practitioners, they spend their days posting on behalf of clients and training businesses on the best practices of social media. Karen has over 14 years experience in digital media: designing and managing large complex websites and building online communities for both corporations and non-profit clients. Gwen has over 5 years of digital media experience and is the current president of Social Media Club Hawaii. Both Gwen and Karen received Technology News Bytes' Social Media Award in 2012, and were deemed one of Honolulu's top social media influencers. Together, they provide social media services for businesses from universities to tech startups, from health spas to hotel chains, and from health care to HR and staffing companies.
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free -- with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free -- with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Social Media Advertising: Pacific New Media, June 2016Wahine Media
The landscape of social media has changed dramatically in the last 5 years. For businesses, social media is not free—with most of the investment being in the time it takes to execute. Social media has increasingly become a platform for advertisers, as social networks evolve their business models, and many brands are finding their growth is at a standstill unless they utilize social advertising. Learn the power of social ads, what techniques you should use, and how you know they are working. Participants in this class should have an intermediate understanding of social media, already be using social for business, and be looking to take their strategy to an advanced level. Please bring your laptop.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Learn how to use social media to market your restaurant or venue and generate buzz through onsite events.
Presented by Rob Marlbrough to Hospitality, Financial, Technology Professionals (HFTP) in May 2012.
Maximizing Your Budget: Get Value From Social MediaWahine Media
A thriving online presence and reputation is essential to the success of any business today. With the advent of social media in the past 10 years, it has completely revolutionized how we communicate and connect with one another, as well as how brands communicate and connect with their customers. Social media has evolved from a grass roots “free” option, to a complex and competitive environment. How does one decide where to best put their efforts?
In this fast-paced workshop, Gwen will bring you through the best options and best practices for small businesses.
Part 1 will dive into what amazing social media content looks like, and why following through with stellar customer service is important.
Part 2 will dive deeper into the complexities of social media advertisements and maximizing your social ad budgets, then ending with what to measure to show how your efforts are performing.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Photos enhance messaging in social media and online communications. A simple i age can increase exposure, reach and engagement dramatically. Here's a How-To on adding visuals to your content.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.
The Power of Like and Other Social Sharing Tools4Good.org
Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
Les Tanjaouiates Carole Marsault et Alexandra Lund partent à l'aventure et participent au Rallye Aicha des Gazelles 2017 en portant une cause humaine sur les dunes du désert Marocain.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Presentation given at AFP Arizona State Conference on Friday, July 24, 2015 with Josh Hirsch: social media platforms, case studies and strategies for fundraising special events.
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
So, you're on social media. But what's working and what's not? And how can you tell? Social media can be hard to measure, but we'll give you the tools you need for figuring out what's engaging, retaining, and growing membership.
Social media shouldn't remain a mystery.. There is way too much at stake for you to ignore it. This webinar presents a framework for setting goals and measuring success.
In this webinar, Benji Craig from WebLink will share what to measure and how to measure it.
You’ll learn the following in this webinar:
• What tools are best for measuring social media campaigns.
• How to know what platforms and messages are working best to engage your followers.
• How to determine ROI from social media.
View recording: https://www.youtube.com/watch?v=KujE_etgwyw
Storytelling for Social Media: Finding Your MuseWahine Media
Why storytelling? In a word, connection.
Brands are capturing and keeping the attention of their audience by creating user experiences with content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for! Learn the 20 types of story, the ingredients of a potent caption, and how to respond with heart. Walk away with a muse sheet of captions, responses, and a bucket of storytelling ideas to take back to your social profiles.
You have picked up the lingo `Follow Us on Twitter, Like Us on Facebook` but what does that mean in practice? Social media is intended to be both holistic and strategic. Who you follow, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Building Killer Social Media Campaigns: GuidebookWahine Media
In the marketing world, campaigns are typicaly an initiative that has a start and an end. It may be long term or short term, but one important trait of a campaign is it has a specific goal in mind.
Social Media Campaigns can be in many forms, from contests to content, from sweepstakes to #hashtag submissions. This guide is designed to equip you with a checklist on what you should consider when running a campaign, and help inspire you to run the best campaign possible.
Social Media Management Tools: Pacific New MediaWahine Media
You`ve been posting to your social profiles and trying out new strategies, but you find you`re spending a lot of time managing your profiles. How can you maximize your time and efficiently implement your social media strategy and manage your online community? Learn about a host of tools and techniques that can make managing your profiles easier, scalable, and efficient. From Hootsuite to Sprout Social, Google Alerts to Podio, learn the basic features of each, and how they can come together as a social media tool kit. This is an intermediate to expert class that is for the experienced social media manager who spends their time posting to social profiles and knows the mechanics and best practices of Facebook, Twitter, Instagram, Google+, and LinkedIn.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
What if you could incite the next Ice Bucket Challenge?
What if you knew what to say and how to say it? What if you could share your essence, aspirations and goals of your organization... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs. paid visibility; social and traditional marketing– the perfect brew; best social platforms and listening tools; productivity hacks (i.e. automation vs. scheduling); what metrics you should be watching and how to find them, and our favorite non-profit campaigns.
Storytelling for Social Media: Finding Your MuseWahine Media
Why storytelling? In a word, connection.
Brands are capturing and keeping the attention of their audience by creating experiences using content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for! Learn the 20 types of story, the ingredients of a potent caption, and how to respond with heart. Walk away with a muse sheet of captions, responses, and a bucket of storytelling ideas to take back to your social profiles.
Creating Killer Social Media CampaignsWahine Media
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
Storytelling for Social Media | Your MuseWahine Media
When you write a tweet do you think of it as a novel 140 characters at a time? When you share a photo are you extracting the juice for your post? People don`t buy into brands -- they buy into the story behind brands. Brands are earning the attention of their audience by creating a personal experience -- content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for!
Social Media Best Practices: Pacific New Media ClassWahine Media
You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Presentation by Gwen Woltz of Wahine Media and Social Media Club Hawaii to the Chamber of Commerce of Honolulu Young Professionals on April 17th, 2013.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media for Business: Wahine Media at Sunset Rotary WaikikiWahine Media
Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012.
Why social media for business?
Tips and best practices
Local examples in Hawaii
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Overview of Social Platforms | Pacific New Media Course Taught By Wahine Media
1. Overview
of
Social
Media
Platforms
Taught by Wahine Media
social media strategy, training
& implementation for business
!
!
!
!
!
!
!
Slides: slideshare.net/wahinemedia
2. Not all social platforms are made equal
!
Every social media platform has its own
language, strengths, and demographics
4. Who uses each platform?
!
What are the strengths of each platform?
!
5. Who uses each platform?
!
What are the strengths of each platform?
!
How can you maximize your time?
!
6. Who uses each platform?
!
What are the strengths of each platform?
!
How can you maximize your time?
!
How do you decide what platforms to use?
7. Understanding how to use a social
platform is not a strategy
!
A strategy plans out how to maximize
that understanding
For more: Social Media Strategy with Rob Bertholf (July 25)
9. User
Demographics
•
Over 1.1 billion active users (source)
•
751 million monthly mobile users (source)
•
67% of internet users use Facebook (source)
•
Popular among female, aged 18-29 (source)
•
85% of fans of brands on Facebook
recommend brands to others (source)
•
52% of marketers have found a customer
via Facebook in 2013 (source)
10. Why
use
Facebook?
•
Integrated into people’s daily lives
•
23% of Facebook users 5x/day (source)
•
Can post dynamic content: links, photos,
videos, polls/questions, text
•
Most widely used platform
11. What
is
Edge
Rank?
•
96% of your fans never return to the wall
•
Home feed is “weighted”
•
Affinity: how much interaction
•
Weight: what kind of content
•
Time Decay: how long
•
90% of engagement on a post happens
within 9 hours of going live
•
More on Edge Rank: http://mashable.com/2013/05/07/facebookedgerank-infographic
12. Facebook
Events
•
Any individual can invite friends to attend
•
You can now include link to tickets
•
You can add cover photo
•
When updates are posted to wall, all
invitees or attendees receive notification
(unless they manually turn off)
•
You can privately message guests
13. Apps
•
Run promotions, contests, giveaways
•
Install Twitter, RSS, Instagram feed
•
Embed customer reviews (TripAdvisor)
•
Instal email list opt-in form
•
Embed iFrame
•
Must drive traffic to direct url (96% of
fans never return to wall)
•
Create using a 3rd party tool (Shortstack,
Hubspot, NorthSocial, etc.)
14. Facebook
Groups
•
Used to communicate among a targeted
group (topic, location, relationship)
•
Private or public
•
More intimate interaction
•
Limited features—no apps, ads, analytics
18. User
Demographics
•
288 million monthly active users (source)
•
Fastest growing social network by active
users (44% growth since June 2012) (source)
•
55-64 fastest growing demographic (source)
•
1 in 4 teens use Twitter (source)
•
Popular among adults, aged 18-29,
African American, urban areas (source)
•
36% of marketers have found a customer
on Twitter in 2013 (source)
•
People use Twitter for breaking news
19. Why
use
Twitter?
•
Directly access anyone with public profile
•
Conversational and real-time
•
Post more often
•
Hashtags
•
No edge rank (except promoted posts)
20. Hashtags
•
Single most powerful tool on Twitter
•
Follow and join conversations
surrounding a topic, event, keyword,
news, campaign, or popular culture
•
No one owns a hashtag
•
More on finding good hashtags: http://
sproutsocial.com/insights/2011/08/
twitter-hashtags
21. Mobile
App
•
Twitter Card (formerly expanded Tweets)
•
Some content propagates in native app
•
•
Instagram (owned by Facebook) pop-up
•
•
Photo galleries (Flickr, Twitter)
Links
Can switch between multiple accounts
For more: Networking on Twitter with Wahine Media (July 13)
23. User
Demographics
•
100 million active monthly users
•
40 million photos per day
•
Popular among women, aged
(source)
18-29, Hispanic and African
American who live in urban areas
(source)
24. Why
use
Instagram?
•
Tell your story through photos
•
Designed to share real-time
experiences
•
Hashtags
•
Geo-tag integration
25. Features
•
Upload from your phone or iPad
•
Several 3rd party apps to browse/
post Instagram photos
(Gramatics, Instafeed, Gramfeed,
PicStitch)
•
Feed to Twitter and Facebook
•
Analytics (via stati.gram)
26. Geo-‐tag
Technology
•
Can add a geo-tag to any photo
(using Foursquare technology)
•
Search photos by location
•
Click on tag in Instagram
•
Use Gramfeed
•
Useful for brick and mortar
businesses to monitor photos
taken on-location
28. User
Demographics
•
20 million monthly active users
•
80% of users are women, 50% have
children
•
Users spend an average 90 minutes per
month on site
•
Over 80% of pins are re-pins
•
70% of users say they are on Pinterest to
get inspiration on what to buy (source)
29. Why
use
Pinterest?
•
Tell your stories with photos and video
•
If you want to reach women
•
If you are producing visual content that is
housed on your website
•
If you are a product based business B2C
•
Pinterest is action and affinity-based.
People make collections of what they
“dream” and “want” (boards)
30. Features
•
Post to Twitter and Facebook
•
Video friendly
•
Boards
•
Pins & re-pins
•
Hashtags and prices
•
Analytics
32. User
Demographics
•
Over 1 billion unique visits/month
•
25% of global views come from mobile
device
•
70% of traffic outside US (source)
•
Real-time viewer info: http://
youtube.com/trendsmap
33. Why
use
YouTube?
•
Tell your story with video
•
If you are a business
“personality” (solopreneur)
•
Google product - SEO
•
If you are in the entertainment or
education industry
34. Features
•
Cover photo, profile pic, layout
•
Links to website, other social profiles
•
Auto-feed to activity to Twitter and
Facebook
•
Curate playlists
•
Subscribe to other channels
•
Feature channels
•
Analytics
•
Monetize videos
36. User
Demographics
•
Second largest social network
•
Over 350 million monthly active users
•
Average G+ user spends 6 min/month
•
31% of users in US
•
13% in India (second most popular)
•
20% of users are students
•
42% are single
•
67% are male
•
More on G+ demographics: http://mashable.com/2012/02/15/
everything-about-google-plus
37. Why
use
Google+?
•
Google product - SEO
•
Integrates with other Google products
•
Google Places, Google Authorship
•
Search function powered by Google
•
If you want to reach an entrepreneur,
male, college, or tech audience
•
If you are a brick and mortar business or
a blogger (content creator)
38. Features
•
Circles
•
Individual must put biz page in circle to
get updates
•
Biz page put individuals in circle and
get their updates
•
Events
•
Communities
•
Hashtags
•
+1: tag and “like”
•
Analytics: Ripples
39. Hangouts
•
Public or private video conversations
•
Up to 10 videos at once
•
Can stream live (Hangouts on Air) and
save on YouTube
•
Can schedule in advance (integrates with
events)
•
Easy to produce, across multiple time
zones
For more: Google+ with Tara Coomans (date TBD)
41. User
Demographics
•
200 million monthly users
•
64% of users are outside the US
•
Largest professional business
network
(source)
42. Why
use
LinkedIn?
•
Nurture professional relationships
•
Maintain your professional
business presence
•
Looking for employees
•
HR, recruiting, staffing industry
•
Have higher-level conversations
43. Features
•
Company profile
•
Make updates (links and photos)
•
Add services & open positions
•
Associate a LinkedIn Group
•
Recommendations (for services)
•
Groups: high level conversations
•
Analytics
•
Advertising
For more: LinkedIn with Sue Kunimune (August 24)
44. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
!
Karen Weikert
@karenweikert
!
Gwen Woltz
@gjwahine
!
!
!
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