This document provides information about using Facebook for business purposes. It begins with statistics about Facebook usage to demonstrate its large user base. It then provides examples of how businesses like CIMB bank use Facebook for customer service, recruitment, and advertising. The rest of the document outlines the benefits of using Facebook for business, including its built-in audience, low costs, viral sharing features, and engagement capabilities. It also notes some cons, such as Facebook's control over features and data ownership. Finally, it provides tips for setting up and managing an effective Facebook business page.
Social Media Marketing for small businessesMaureen Wright
Ā
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social Media Marketing for small businessesMaureen Wright
Ā
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isnāt it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], youāll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
Ā
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Facebook not just social networking- Facebook marketingMumbai Angels
Ā
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
Social Media Twitter & Facebook TrainingHolly Solomon
Ā
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Ā
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
Ā
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on usersā privacy. What the future looks like for Facebookā¦and ultimately, the web
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Ā
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in todayās hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brandās peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
Ā· GOVERN theā7 Rules of Engagementā in sales and marketing for better impact when using social media
Ā· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
Ā· GAIN insight by using hyper-local social media and networks to own your local market
Ā· INCORPORATE strategies and tips on influencing online āThought Leadersā and influencers (tapping into vast source online word-of-mouth referrals)
Ā· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
Ā· INTEGRATE online and offline media for your business profitability
Ā· APPLY 7 easy steps launch your business into the social media space
Ā· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
Ā· Social Media
Ā· Marketing/ Marketing Strategist/ Marketing and Communication
Ā· Brand and Communication
Ā· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
Ā· Corporate Communication
Ā· Public Relation
Ā· Brand and Product Management
Ā· E-commerce
Ā· Media Relation
Ā· Corporate Affair
Ā· Customer Service
Ā· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isnāt it time to learn how your business can leverage this powerful platform?
In this interactive Lunch+Learn Webinar [https://www1.gotomeeting.com/register/414619784], youāll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
Attend this one-hour Webinar to learn:
* 5 ways to a rapid-start Facebook strategy
* How to build and engage your Facebook community
* Real-life examples of how businesses of all sizes use Facebook to build their brands
* And more...
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
Ā
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
TagTeamBP's presentation of the benefits of social media and digital marketing to the Home Builders Association of Greater Hartford. How to use Twitter, Facebook, YouTube and email marketing to grow your brand and your business. Tim Pacileo was the presenter.
Understanding the shift to the social web, the rise of 2-way conversations and the importance of marketing in today's world of social media and social networking.
Facebook not just social networking- Facebook marketingMumbai Angels
Ā
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
Social Media Twitter & Facebook TrainingHolly Solomon
Ā
Expand Socially's Presentation from Training delivered 9-13 in Columbus, OH. The training will focus on the basics:
1- What Are the Current Trends in Social Media Today?
2- What is Facebook and Twitter and Why Should You Use It?
3- Facebook Overview
4- Twitter Overview:
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
Ā
Social media is an evolving landscape, and sometimes it's overwhelming to keep up. Through a recent Morning Brew we had at EFM (www.efmexperience.com), we helped local marketing professionals understand the newest landscape in social media, explaining latest changes in the channels and best practices by companies big and small.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
Ā
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on usersā privacy. What the future looks like for Facebookā¦and ultimately, the web
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Ā
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in todayās hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brandās peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
Ā· GOVERN theā7 Rules of Engagementā in sales and marketing for better impact when using social media
Ā· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
Ā· GAIN insight by using hyper-local social media and networks to own your local market
Ā· INCORPORATE strategies and tips on influencing online āThought Leadersā and influencers (tapping into vast source online word-of-mouth referrals)
Ā· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
Ā· INTEGRATE online and offline media for your business profitability
Ā· APPLY 7 easy steps launch your business into the social media space
Ā· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
Ā· Social Media
Ā· Marketing/ Marketing Strategist/ Marketing and Communication
Ā· Brand and Communication
Ā· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
Ā· Corporate Communication
Ā· Public Relation
Ā· Brand and Product Management
Ā· E-commerce
Ā· Media Relation
Ā· Corporate Affair
Ā· Customer Service
Ā· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
Ā
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Building and Enhancing Your Facebook PageParasolCC
Ā
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Crisis and online communications: Years of good reputation can be lost over a single incriminating video or post online. Learn ways to avoid he danger and when it happens how to effect damage control decisively.
Content360 Malaysia: Visual storytelling from the newly empoweredJulian Matthews
Ā
Back to basics: Why story matters
The power of empathy in story creation: āI feel your painā
Case studies and lessons in content generation from the world of causes
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Ā
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Ā
Are you looking to streamline your workflows and boost your projectsā efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, youāre in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part āEssentials of Automationā series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Hereās what youāll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
Weāll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Donāt miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Ā
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But thereās more:
In a second workflow supporting the same use case, youāll see:
Your campaign sent to target colleagues for approval
If the āApproveā button is clicked, a Jira/Zendesk ticket is created for the marketing design team
Butāif the āRejectā button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
Ā
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties ā USA
Expansion of bot farms ā how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks ā Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
Ā
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
ā¢ The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
ā¢ Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
ā¢ Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
ā¢ Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
Ā
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
Ā
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
Ā
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Ā
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
3. Facebook stats
ā¢ 845 million active users (Dec 2011) ; 50% log in daily,
425m via mobile, 80% of users outside US
ā¢ Average user has 130 friends and connected to 80 pages,
groups and events
ā¢ More than 2.7 billion posts are liked and commented on per
day
ā¢ On average, more than 250 million photos are uploaded per
day. Facebook now hosts more photos than the top 20
photo sites combined
ā¢ Facebook bypassed Google as a No 1 most visited site in
US
ā¢ 65% of US Facebook users said they are more likely to buy
a product based on a positive Facebook friend referral
Source: http://newsroom.fb.com/ 3
4. Facebook users in Southeast Asia
45,000,000
40,000,000
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
April 1 2011 Sept 30 2011 Dec 31 2011
Indonesia 35,177,260 40,418,840 41,777,240
Philippines 22,376,740 26,721,920 27,033,680
Thailand 8,699,080 12,076,740 13,275,580
Malaysia 10,088,720 11,751,940 12,060,340
Singapore 2,318,060 2,589,600 2,661,120 4
Source: Facebook, GreyReview.com, as of Dec 31, 2011
8. CIMB ad copy
āCIMB is looking for someone who wants
to spend all day on Facebook and get
paid for it. We want to bring our brand
closer to our customers and stakeholders
and are looking for people to help us do
so. If you believe that social media is the
next step in getting people to connect with
brands and if this is something you are
passionate about, then read on!ā
8
9. Job: Asst Mgt/Exec-Social Media Team
ā¢ Location: The World Wide Web ā¢ Requirements: Bachelors
Responsibilities:
ā¢ Create and execute social media Degree in any field, at least 1-3
campaigns across the various years working experience in any
platforms that CIMB has field
established communities in ā¢ Facebook & Twitter savvy
(forums, Facebook, Twitter, with an intimate knowledge
YouTube etc) on developments of the media
ā¢ Manage, monitor and engage in our landscape
online community as well as
provide quantitative and qualitative ā¢ Able to work and engage with
insights based on feedback from people easily and comfortably
this community ā¢ Understand and appreciate
ā¢ Formulate strategies for programs the difference between LOL
on social media that will and ROFLMAO
complement CIMB's initiatives
ā¢ Please ensure that resumes are
ā¢ Assist in the development of social
media strategies as well as submitted together with your
community management and Facebook ID and Twitter handle
implementation of social media for our reference.
9
campaigns across the region
12. Why Facebook?
1. Built-in audience
Your target audience is already on Facebook. No additional
registration or profile to fill to participate.
2. Rapid rollout
Setting up a Facebook Page is easy - it doesnāt require a
developer or approval from IT.
3. Minimal costs
A Facebook Page is free, versus high costs of developing
a custom social networking site. But note: Experts,
custom apps, games, landing pages cost money. 12
13. 4. Viral Features
If you post something interesting, it will have a life of its
own.
5. Minimal Hassle
Facebook is aggressive in deleting spammers, rogue
accounts and inappropriate content. This minimizes issues
in managing your own community.
6. Multimedia features
Hosting photos/videos is a lot easier and tagging makes
those photos easy for friends to share
13
14. 7. Referral engine
Facebook, LinkedIn, Twitter and other social networks are
great ways to drive traffic to your flagship website, e-
commerce platform or other owned sites.
8. Leads
You can find new customers you would not have discovered
otherwise and review profiles to generate new leads.
9. Engagement
You can engage with existing customers in new ways and
build longterm relationships for customer retention.
14
15. 10. Targetted promos
Friendsā recommendations of your promotions are better
received. Your giveaways, coupons, promos may trigger
call-to-actions and direct sales. It is easier to cross-promote
with partners.
11. Customer support
You can do one-to-one customer support and redirect to
right personnel for resolution.
12. Reputation mgt
Proactive correction of misinformation, errors, inaccuracies,
myths and responding quickly to negative comments may
avert a crisis. 15
16. Cons of Facebook
ā¢ Facebook may change: While Facebook is the current
āitā social network, traffic may flatten and its future is not
guaranteed. If users abandon Facebook, theyāll be
abandoning your company/brand page too.
ā¢ Youāre Limited to Facebookās Feature Set: If
Facebook decides to drop or add features that arenāt
popular, or imposes restrictions that kill your
communityās growth, youāre out of luck.
ā¢ No Data Ownership: You are limited by number of
invites to your page and applications.
ā¢ Your Competitors Can Do the Same Thing: There are
no barriers to entry for Facebook pages. They can copy
the popular apps you develop. They can join your group
without your knowledge.
16
17. Facebook Page Basics
How To Start A Page:
https://www.facebook.com/pages/create.php
17
18. What type of Facebook page
is right for me?
Local Business or Place
page is best:
ā¢ Merge with Bing Place data
(map & link on info tab)
ā¢ Fans can ācheck inā to your
location
ā¢ Fields on info tab are more
detailed
ā¢ Categories help potential
clients find your business
18
19. Why a Facebook page
is the best for business:
Page vs Profile vs Group
ā¢ Custom URLs ā¢ Custom URLs ā¢ No custom URLS
ā¢ Unlimited ā¢ Limited Friends, ā¢ No support for
Fans/Likes Manual friending custom apps
ā¢ Can add Apps, ā¢ Line between ā¢ Can restrict who
Custom Tabs, personal and can access: open,
Games business blurred closed, and secret.
ā¢ Visitor insights and ā¢ No analytics ā¢ Can send bulk
analytics ā¢ Cannot appoint message into inbox
ā¢ Indexed by search admins of up to 5000
engines and can be ā¢ Limited custom members
seen by non-fans apps ā¢ No analytics
ā¢ Messages appear ā¢ Better for quick,
as updates active discussions
ā¢ Can target by
location, language 19
20. 10 Facebook Tips
ā¢ Create a Page to promote events, conferences,
seminars, projects, launches, your blog, your
website.
ā¢ Share: Be useful. Answer questions, offer tips,
guides, timely information.
ā¢ Do link and promote to stories on your organisation,
but provide some other value-add or insider
insight, this is not just a broadcast medium.
ā¢ Be human: Show you care, be witty, disclose some
of your personal interests, it helps to get to know you
better.
ā¢ Use apps to automate stuff: blog posts, Twitter
updates ~ but donāt overdo it!
(http://apps.facebook.com/selectivetwitter)
20
21. 10 Facebook Tips
ā¢ Tag all photos and videos with āCompany ABCā
for events. Divide photos into separate albums.
ā¢ Address new fans with personal messages
ā¢ Have two or three admins as backups
ā¢ For CSR: like-minded groups for related pages: eg
Breast Cancer Awareness, Eradicate Polio.
ā¢ Use smart lists to divide group and target
messages once you have mastered various apps
Note: Pages vs Groups: Pages are better for a long-term relationships
with your fans, readers or customers; Groups are better for hosting an
active discussion and attracting quick attention. Community pages are for
generic causes or topics. http://bit.ly/pagesvsgroups
21
22. Steps to creating a new page
1. Go To: http://www.facebook.com/pages/create.php
ā¢ Also a link to āCreate a Pageā on the Home Page
ā¢ Links to āCreate a Pageā In lower left corner of existing pages
2. Select the āLocal Business or Placeā Page type
ā¢ Choose your business type category
ā¢ Enter business name & info
ā¢ Click āGet Startedā
3. Log into the personal account you want to admin the page
ā¢ You will be prompted to do so if you were not logged in when
you started
4. Fill out your āinfoā tab with details about your business
ā¢ Add links to your website, Twitter, etc.
ā¢ Add info about what you specialize in and offer
ā¢ Make a good first impression that makes people want to like the
page
5. Follow the steps on the āGet Started Tabā
22
23. āGet startedā tab makes it easy!
āGet startedā tab walks you through:
1. Adding images
2. Posting a status update
ā¢ Encourage your friends to share your page
ā¢ Announce a new website or promo offer
3. Adding a āLikeā button to your website
ā¢ Takes a little coding knowledge
4. Inviting friends & announcing to fans
ā¢ Upload an Excel doc
ā¢ Import email contacts
ā¢ Suggest to personal Facebook friends
5. Syncing to a mobile device
23
24. Converting a Group to a Page
Facebook DOES NOT allow you to convert a group
to a page
ā Groups were part of Facebook BEFORE Pages were
introduced
ā When Pages were first introduced Facebook temporarily
allowed converting
ā Only way to migrate group members to page fans now is
to ask them to āLikeā it
ā Post new page URL on group wall and invite member to
āLikeā the page
ā Send a message and/or chat to members ask them to
spread the news & like the page
ā Consider incentives to ālikeā the page & suggest it (eg:% off
a service, coupons, being entered into a drawing for a free
gifts, etc.) 24
25. Converting your Profile to a Page
ā¢ Facebook lets you convert a personal Profile
into a Page!
https://www.facebook.com/pages/create.php?migrate
ā Cannot be undone ā So be sure itās your best
option.
ā Friends will be converted into fans that āLikeā the
Page
ā Only Photos will be transferred. NOTE: All other
data lost!
ā Facebook will provide you with a stripped-down
version of a Personal Profile, called a Business
Account, which will be the admin of the new
Page. It cannot become āFriendsā with anyone or
āLikeā anything, etc. 25
26. Custom landing pages
Custom landing tabs good for branding &
getting people to your website
ā Now custom tabs use iFrames (not FBML) & are more
customizable than in the past
ā Can have interactive buttons, tabs, and animations
ā You require a designer to customize your landing tab
ā Some free applications available (not as customizable & usually
include their logo) eg: Pagemodo.com
26
36. Create Facebook-only specials
ā¢ Have regular daily or weekly or monthly Facebook
giveaways or discounts. Eg: Release a new QR code each
month along with the special offer - 25% off of a product you
regularly sell or entire purchase if at a store or free samples
or giveaways
36
37. A word of cautionā¦
1. Avoid shameless plugs on 1.Donāt undermine your
how wonderful you or the effectiveness at work.
company are. 2.āFriendingā should not be
2. Your personal views are taken literally ā but others
your own, donāt post may misconstrue this as
updates in anger or in spite. being partisan or biased.
Nothing is private on 3.Avoid racial, religious slurs
Facebook. and personal attacks.
3. Donāt sign up for every 4.You are still a company rep
game/quiz and annoy others 24/7: Verify facts, identify
with your updates. sources before passing along
4. Do not disclose confidential news. Make it clear if you are
information obtained skeptical of veracity of
through work that may bring information, if you are.
the company into disrepute.
37
38. Must-know Facebook Basics
Info Like Add photo
Update Status Share Create album
Messages Comment Tag photo
Chat @ Mentions Upload video
Friend Request Notes Create A Page
Subscriptions Question Apps
Join Group Privacy Settings Events
Wall Acct Settings Vanity URL
38
39. Searching Facebook in real-time
Other methods:
Bing.com/Social
OneRiot.com (searchword site:facebook.com)
FacePinch.com
Youropenbook.org 39
40. Facebook: New Features
ā¢ Subscribe Button
ā https://www.facebook.com/about/subscribe
ā¢ Smart Lists
ā https://blog.facebook.com/blog.php?
post=10150278932602131
ā¢ Timeline
ā https://www.facebook.com/about/timeline
ā¢ Ticker and Privacy settings
ā¢ Video chat
40
41. Subscribe and Allow Subscribers
To allow others to Subscribe to your Public posts,
go here:
https://www.facebook.com/about/subscribe
Subscribers can see only the things you share
publicly: https://www.facebook.com/about/sharing
41
42. Smart Lists
Create lists for Close Friends, Acquaintances,
Work Mates or Restricted. Good for targetting
posts to appropriate list of friends.
https://www.facebook.com/ListsTeam 42
https://blog.facebook.com/blog.php?post=10150278932602131
46. Facebook: Rules on Cover Pages
According to Facebook, cover images may not
contain:
ā¢ Price or purchase information, such as "40% off" or
"Download it at our website".
ā¢ Contact information, such as web address, email, mailing
address or other information intended for your Page's
About section.
ā¢ References to user interface elements, such as Like or
Share, or any other Facebook site features.
ā¢ Calls to action, such as "Get it now" or "Tell your friends".
ā¢ Other stipulations: āCovers must not be false, deceptive
or misleading, and must not infringe on third parties'
intellectual property. You may not encourage or
incentivize people to upload your cover image to their
personal timelines.ā 46
47. Facebook: No more privacy
ā¢ Ticker: broadcasts all your activity, even to
those people who arenāt your friends.
ā¢ Go to Home > Privacy Settings > Apps
and Websites > Edit Settings for each
app and remove āAdd app activity to your
timelineā for individual apps.
ā¢ How to control your privacy on new FB
http://bit.ly/fbprivatelah
47
51. Make it fun with quirky questions,
games, polls, surveys
51
52. Avoid automated updates*
ā¢ Frequent automated status updates
makes your Page inhuman
ā¢ Facebook hides repeated updates in
āShow Similar Postsā
ā¢ Space out updates so you donāt clog up
your fans News Feeds ā 3 to 5 posts/day
ā¢ Find a balance between āofficialā updates
and being human and spontaneous
* Exceptions: Long weekend or going on leave or reaching customers in different
time zones. Do not post every tweet to FB, instead use Selective Tweets app and
52
#fb to cross-post relevant tweets.
53. Encourage shares, @mentions,
show gratitude for sharing
ā¢ Use @<insert name of fan> to encourage
interaction
ā¢ Use of photos and videos gets a lot of traffic
53
58. MAS: Blogger outreach
ā¢ As part of MAS' blogger engagement
programme, 15 bloggers won a simple
contest and were invited to participate in an
exclusive cabin crew training programme.
ā¢ During the half-day programme, they were
given insights into cabin crew procedures on
grooming, first aid, emergency landing
evacuation, and water/raft drill.
ā¢ Location: Malaysia Airlines Academy,
Kelana Jaya
58
59. 1. Photos first posted on MAS Facebook page
2. Re-posted on bloggerās blog with personal account of
experience
3. Article re-posted on āLiving Malaysian Hospitalityā ā
MAS blog
Source: http://www.facebook.com/#/album.php?aid=75488&id=52798899711
http://lenaee.blogspot.com/2009/05/7.html
http://www.malaysiaairlinesblog.com/pt/blog/default.aspx?id=323&t=My-Dream-to-be-a-MAS-Cabin-Crew
59
While Facebookās application platform lets you build unique functionality for users of your page, youāre limited to the tools it provides, and the guidelines that accompany them. With many big companies are still trapped in a Web 1.0 mindset, ownership of the e-mail list is priority #1. Youāre never going to get that with Facebook.