Marketing Community Events Using Social Media
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This document provides guidance on using social media to market community events in four steps: Plan, Promote, Engage, and Extend. It recommends creating a timeline and assigning social media roles to plan events. It also suggests taking photos to promote events on Facebook, Instagram, and Twitter using hashtags and by engaging local influencers. The document further discusses engaging attendees by posting in real time and showcasing user-generated content. It concludes by encouraging extending conversations after events through offers and feedback.
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Marketing Community Events Using Social Media
- 1. Marketing Your Community’s Events Using Social Media Downtown Waxahachie April 13, 2015
- 3. Get these slides here: http://sarahtpage.com/DowntownWaxahachie/
- 4. Step 1: Open Instagram / Take a photo
- 6. Step 3: Upload to Instagram
- 8. Why social media and events?
- 9. PLAN PROMOTE ENGAGE EXTEND Source: OgilvyOne
- 10. PLAN
- 11. Plan Develop a timeline for promotions and announcements Choose a social tool for event planning and registrations Compile photos and videos needed for promotion Create an event page on Facebook Assign social media roles to your team – Content creators – Content monitors Schedule posts and tweets Source: OgilvyOne and Marketo
- 12. Social Tool
- 13. Social Tool
- 14. Facebook Event
- 15. Scheduling 1 2
- 17. Scheduling
- 18. PROMOTE
- 19. Promote Create website or web presence Social integration Distribute printed material – Social integration Advertise on Facebook Send out teasers based on timeline – Announcements (e.g., bands, speakers, vendors, activities, etc.) – Photos and videos from previous events Create a hashtag and publicize it Engage with local influencers
- 22. • Why advertise on Facebook? Huge audience Highly targeted Cost effective Lots of display options EASY!
- 24. Teasers
- 25. Teasers
- 26. Teasers
- 29. ENGAGE
- 30. Engage Create and monitor conversations with fans, attendees, and influencers Post in real time Encourage attendees to create and share their own content Showcase user-generated content at the event
- 31. Conversations
- 32. Conversations
- 33. Post in Real Time
- 34. Post in Real Time
- 36. Photo: felinebird on Flickr Encourage Sharing
- 42. Watch This
- 43. EXTEND
- 44. Extend Keep the conversation going Peek behind the curtain Encourage social feedback Offers, specials, discounts
- 45. Extend
- 51. Social Feedback
- 52. Social Feedback
- 55. Offers
- 57. Try Photo Repost
- 61. Find and Follow Targeted Accounts
- 62. Instagram
- 67. Twitter
- 68. Find Local Customers http://twitter.com/search-advanced Source: http://socialmediaexaminer.com Waxahachie Tx
- 70. Facebook
- 72. Get these slides here: http://sarahtpage.com/DowntownWaxahachie/
- 74. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
Editor's Notes
- 1. Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
- 2. Add this tag: #WXDNTWN
- 3. Upload your photo. No need to tweet it, but you can if you want.
- 4. Hang around to the end of our presentation to see what you've created!
- The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
- Twitterfall or Tweetchat
- It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
- 95% of photos are reposted images Since August 2013: Photos tagged with #expcols have increased 293% Followers have increased 124% Interactions have increased 140%
- 95% of photos are reposted images During 2014: Photos tagged with #expcols increased 191% Followers increased 107% Interactions increased 55%
- Search by city name or zip code to find other people, businesses, or organizations in your area.
- Search by city name or zip code to find other people, businesses, or organizations in your area.