This document provides an overview of Instagram and strategies for using it effectively. It notes that Instagram has over 700 million active users who share over 30 billion photos each day. The document then discusses Instagram features like filters and search and recommends strategies for businesses and organizations, such as cultivating followers, hosting contests, and partnering with influencers. Case studies show how these strategies helped two organizations increase engagement on Instagram.

1. Strike a Pose: Become an
February 12, 2015
InstaPro on

2. http://sarahtpage.com/MainStreetWinterTraining/
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3. is no
dummy.

4. More than 70 million
photos are uploaded
every day
Over 30+ billion photos
shared
300 million monthly
active users
2.5 billion likes daily
1000 comments per
second
Engagement is 15x that of
Facebook
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Here’s Why:

5. Apply Instagram Filters

6. From this … … to this!

7. Instagram Content - Photos

8. Instagram Content - Videos

9. Is Instagram
Right for You?
Source: Pew Research Center (2014 update)
• 26% of Internet users are
on Instagram
• 29% of women use
Instagram vs 22% of men
• Age
• Ages 18-29 = 53%
• Ages 30-49 = 25%
• Ages 50-64 = 11%
• Ages 65+ = 6%
• Race/Ethnicity
• White = 21%
• Black = 38%
• Hispanic = 34%
• Geography
• Urban = 28%
• Suburban = 26%
• Rural = 19%

10. What’s New?

11. 5 New Instagram Filters

12. New “Manage” Button - Instagram Filters

13. Applying Effects

14. New Search Features

15. Editing Captions

16. Using Instagram
Like a Boss!

20. Find and Follow
Targeted Accounts

21. Cultivate a Following
Connect your Facebook and Twitter accounts
Use relevant and popular hashtags
Engage by following others and liking their
photos
Follow your followers back
Source: http://socialmediaexaminer.com

22. Who To Follow: An Exercize
Local partner organizations
Culinary district restaurants
and businesses
Local Instagram influencers
Regional Instagram influencers
Regional partner organizations
Then who???

23. Find Photos and People

28. Add User-Generated Content

29. Try Photo Repost

33. Embed to the Web

34. Embedding Photos on the Web

38. Host a Contest

41. Use Instagram Video
and Hyperlapse

45. Try an InstaMeet or
Photo Walk

47. Goals
Engage with local Instagram
community/influencers
Increase likes of VisitAustin Instagram account
Drive awareness of Austin and Austin CVB to
followers of participants
Show great user-generated photography to
visitors to their site
Source: Visit Austin

48. Results
30+ participants
173 photo entries
Reach of 174,000
1,200 new Instagram followers
Source: Visit Austin

50. Goals
Create awareness of “Buy It In Bastrop” shop
local initiative
Increase sales in November-December time
frame
Drive awareness of Bastrop
Source: Bastrop EDC

51. Results
10 participants
59 photo entries
Reach of 7,464
17 states
4 countries
Source: Bastrop EDC

53. Instagram Account Takeovers

54. We invited 7 adventurers to come to
Oregon and see our Wonders for
themselves. Next week, our guest
Instagram photographer will introduce you
to the beautiful Columbia River Gorge.

55. greetings from @thelittlest! i'll be taking
over@traveloregon's instagram for the next few days
while we explore gorgeous Mt. Hood! We got a warm
welcome from @timberlinelodge's very own Heidi!
I'd love your recs for your favorite things to do and
see in Mt. Hood...we might never
leave! #traveloregon

57. How To Pick an Influencer
Content generation
Fan generation
Engagement
Source: Travel Oregon
Based on your campaign goals:

58. Reporting

64. Can I Help?
Call
Me!

65. Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512.914.8873
Instagram.com/stpconsulting
Pinterest.com/sarahtpage